🌞 KraveBeaut Beet The Sun SPF 40 is finally here!!!! → bit.ly/bts_liah I know you'd have a lot of questions about this product. So we asked on our Instagram to submit questions about our Beet The Sun. Then I had my friend Alan ask the questions on your behalf :) Please let me know if you have any more questions for me to answer

@Onlythemusic23

Жыл бұрын

@liahyoo is this new version pregnancy/breastfeeding safe?? I loved your old sunscreen and excited for this new one!!!! Congrats on the relaunch 🎉

@mushy470

Жыл бұрын

Does it sting the eyes?

@LiahYoo

Жыл бұрын

@@Onlythemusic23 thank you!!! It's definitely best to consult your doctor, however most researches are pointing that it is safe.

@LiahYoo

Жыл бұрын

@@mushy470 hi hi!! if you find a lot of chemical sunscreens sting your eyes, high-chance this might too :/

@piotrra8811

Жыл бұрын

Liah Yoo you are the moust beautifull being that exist I think the stars gave your eyes all the glow

This is why I adore Liah and Krave as a brand. Accountability, transparency, and always giving us an open conversation and inside peeks at what's going on behind the scense. I've been a fan since 2018 and I can't wait to buy this sunscreen ❤ Congrats Liah🥰🥰

@LiahYoo

Жыл бұрын

Omg Thanks for the kind words Ali! Sharing this with our team 💕🥹

The only 73 questions video that actually looks organic and natural 😂 I already ordered the new sunscreen!

@LiahYoo

Жыл бұрын

Omg after maybe 10 takes for each scene 😅 thank you tho!!!

YESSSSS so glad my favourite sunscreen is BACK 🔥 and I love the vogue 73 questions vibe 😂

@LiahYoo

Жыл бұрын

thank you!!

For the full product development process with the SPF testing reports, please check out this page! kravebeauty.com/pages/welcome-home-beet-the-sun

Liah, I love the transparency your company work with. Thanks for including us through this process. Your values as a CEO and creator are what make you so special. I want to try this new version so bad, but I still have a full sunscreen and I'm trying to be more conscious about consuming beauty products. Hopefully very soon!

@LiahYoo

Жыл бұрын

I appreciate that! And totally--we love a conscious consumer

@FIFII

Жыл бұрын

I feel they have to be because of what happened in the past. That said, it is a positive that came out of a negative (that was not their fault)

@RinLaHarlequin

Жыл бұрын

@@FIFII Agreed. But I appreciate and respect a company that fully acknowledges their mistakes and takes corrective action immediately. They issued a transparent statement and apology, provided refunds, and came back with a seemingly new and improved formula that has proof of its stated efficacy. A lot of companies would rather pretend like nothing happened, hoping that people will forget and move on, than do what Krave did. Once I finish my sunscreen I'm willing to try Krave's new product. Their cleansers are solid, so I'm pretty excited for this sunscreen.

@FIFII

Жыл бұрын

@@RinLaHarlequin I 100% agree. Even more so because it wasn’t Krave’s fault since it was the independent testing which failed. If you outsource something (which clearly many in the industry did) you cannot be solely responsible for any blunders. And in that respect Krave’s response has been commendable.

im so hyped for this launch!! nice to hear you are planning to launch other formulations as well

The walking shot of everyone was really cute! Glad this new one is still relatively affordable and still has the great texture. This new launch really shows how brands can learn and evolve and that’s refreshing.

@LiahYoo

Жыл бұрын

Thank you so much, it really means a lot!! x

i love love how much consumer education liah does. love this video format and the explanations. thank you for the transparency!!

@LiahYoo

Жыл бұрын

Thanks for watching and for the kind words xx

Omg finally the waiting time is over! So happy to get this again❤❤❤❤ one of my favorites sunscreens is back❤❤ thank you

@LiahYoo

Жыл бұрын

Hope you like it!

I very much appreciate this level of transparency!

@LiahYoo

Жыл бұрын

Thanks Carissa!!

Ahh so excited! Every time I purchase from the Krave website I feel so satisfied!! From the automatic donations, to the science and reports ensuring my safety / environmental awareness, and all the yummy products. Can’t wait to receive beet the sun 💗💗💗

@LiahYoo

Жыл бұрын

You're amazing Michelle!! made our day with your comment!

Congrats! So so happy it's back. This was such a thoughtful and interesting video! You all put so much thought and care into this product. Can't wait for mine to arrive!!

@LiahYoo

Жыл бұрын

Thank you so much for the feedback! x excited to hear what you think

I love how this video came together. The video, editing, the behind the scene, the information, and answering 73 questions on the product was done well. Good job and congrats Liah and KraveBeauty Team!

@LiahYoo

Жыл бұрын

Glad you enjoyed it! thanks for your kind words!!

So excited it’s back because I missed out on it before!

I am so happy BTS is back! I bought one for my daughter and I. I have oily/combo skin and she has dry/sensitive skin but we both love this sunscreen. Congrats 🎉

The video is so professionally made! I'm so excited!!

@LiahYoo

Жыл бұрын

Yay! Thank you!

I cannot wait to get my hands on this product!! I got early access and ordered it as soon as I received the e-mail. I first heard about Krave Beauty around 2020 so I have been waiting for this release for so long!!

@LiahYoo

Жыл бұрын

Thank you so so much Maia!

Congratulations! So excited for you and everyone at KraveBeauty

@LiahYoo

Жыл бұрын

thank you!! x

i’m so happy Beet The Sun is back!! 😍💞🥰 it’s worth the wait.

Yay I'm so excited for a krave sunscreen! I was so sad when the original had to be discontinued

@LiahYoo

Жыл бұрын

It's so good! Thanks so much x

Squee!!!! I am smiling so hard my cheeks hurt. LOL I am so excited for Krave Beauty and for your continued success. I have been following you from the start and I really rely on your science-based information. You genuinely appear to care about everyone, and I love you for that. I would love to see something featuring a palm tree theme. Maybe a line of home decor in the future???

@LiahYoo

Жыл бұрын

Aw Michelle, thanks so much for these kind words and sticking around for a long time! xx

The honesty is refreshing. In for 3!

Congratulations Liah! I know this was a challenge but you rose to it! Excited to try this new formulation :D

@LiahYoo

Жыл бұрын

Yay! Thank you!

I really enjoyed watching this. Very informative!

OMG IT'S Finally back, my fav sunscreen ❤

진짜기다렸어요..

드디어 새로운 선스크린 제품이! 많이 기다렸어요 한국에서도 곧 구매할 수 있었으면 좋겠네요 😆

@LiahYoo

Жыл бұрын

감사합니다! 지금 심사과정 거치고 있어요! :)

I stumbled on your video and immediately fell in love 💜.. Looking forward to trying out this amazing product...

Yeahhhhhhhh 🎉🍾😍 Congratulations to you and the whole Krave team!

@LiahYoo

Жыл бұрын

aw thanks so much Dom!!

I can’t wait. I ordered & it’s on its way!!

@LiahYoo

Жыл бұрын

Thank you Sue!

Thank you for all the transparency. Krave Beauty was already one my favorite, but now it one of my respected beauty products. Kudos to the new version ♥️

@LiahYoo

Жыл бұрын

WOW Thanks for sharing!!

So excited!!!!

@LiahYoo

Жыл бұрын

SO EXCITEDDDD

Can’t wait to try it!

Famous and cool Liah! haha Goooood job! It's so very cool to see the growth. Just come back to the old vids on your channel, then turn on this one - insane. I hope this stage now only seems huge compared to real greatness in the future!

@LiahYoo

Жыл бұрын

Oh wow, thanks Viktor! x

Congratulations to you and your team!!

@LiahYoo

Жыл бұрын

Thank you so much 😀

Thank you for all the hard work 🌴🌴🌴 Can't wait to try it 😍

@LiahYoo

Жыл бұрын

Hope you like it!

I have not tried the original formula but I am so hyped to be able to try the new 2.0 formula! I have a medium skintone and am so excited! Congratulations on the new release!

@LiahYoo

Жыл бұрын

yes it will leave no cast at all! Happy sunscreening! x

Cannot wait to try it on!!

@LiahYoo

Жыл бұрын

Thank you! x

This is pure genius. Congratulations Liah and Krave Beauty. 🥰

@LiahYoo

Жыл бұрын

Thank you so much!!

Such a fun way to communicate all this info. Happy to see this level of accountability

@LiahYoo

Жыл бұрын

Thanks Roy💕

Yaay! So excited to try it🥳🥰💕

@LiahYoo

Жыл бұрын

It's so good!

so excited to try it out - loved the original so i know this will be great!

@LiahYoo

Жыл бұрын

Thanks for putting your trust! Truly excited for this :)

@clandestinecoherence

Жыл бұрын

@@LiahYoo i also own a mush rug so it’s like my worlds collided in this video!!

Loving these new videos. 😁💞

@LiahYoo

Жыл бұрын

Glad you like them!

Love your videos !! 💗

@LiahYoo

Жыл бұрын

Thank you!!

Loooove ur makeup in this video

Just curious because I love all of this! When you’re talking about changing up the formals do you go in with specific ingredients you want and now it’s just figuring out the right ratios or are you playing around with different ingredients and ratios?

The old beet the sun was the only chemical sunscreen that didn’t flare up my rosacea. Disappointed that this new version is using the filters that are already in all the sunscreens available in the US. I guess I’ll have to wait a few years until they make another sunscreen.

@m__a_

Жыл бұрын

Since they are formulating more I guess one for filters they use in Korea will be done, although they can't sell those as sunscreen. I'll wait and see if they do one for the Korean market.

Thank you so much for taking so much action for the environment!! Also, wondering if it stings around the eyes? Excited to try!

@LiahYoo

Жыл бұрын

Hi hi! If you know for sure your eyes are sensitive to chemical uv filters, i would skip this!

진짜너무기다려어요ㅠㅠㅠㅠ흐어엉

@LiahYoo

Жыл бұрын

감사해요!! 흐어엉 ㅠㅠ

So excited for mine to be delivered!

@LiahYoo

Жыл бұрын

oh wow thanks so much for trusting us!

My mom and I are really looking forward to trying the new version!

@LiahYoo

Жыл бұрын

aw that's so sweet!! x

Finally, I have been anticipating this day since the original BTS discontinuation! Krave Beauty could have rushed a V2 sunscreen, but the fact that they have taken 2 years to settle on formulation, is another example that shows the lengths they are willing to go to achieve a high quality product. What an amazing brand. This was an awesome video to accompany a product launch!

@LiahYoo

Жыл бұрын

Michael, you're amazing! Thanks so much for the kind words-sharing this comment with our team!! xx

So many tough questions, but she made them clear. I trust this sunscreen.

@LiahYoo

Жыл бұрын

Ah thanks Newton!! (and what a name! x)

Just ordered from Krave for the first time, everything besides the Kale Exfoliant and GBR (can’t use niacinamide) can’t wait to give the brand a try!

@LiahYoo

Жыл бұрын

thanks so much for trusting us with your skin!!! hope you enjoy it

브랜드의 시작부터 현재까지 자신만의 속도와 리듬으로 나아가는 리아유님과 크레이브 뷰티팀에게 경의를 표합니다. 한국에서도 어서 빨리 새로운 제품을 만나고 싶네요🥺 크레이브 뷰티가 또 어떤 혁신과 결과를 만들어낼지 앞으로의 여정에도 함께할 생각을 하니 무척 설렙니다. 한결같은 우직한 브랜드를 만나볼 수 있어 행복하고 또 감사한 마음입니다. 선크림 런칭까지 정말 고생 많이 하셨고 앞으로도 잘 부탁드립니다🙂🌴💚

@LiahYoo

Жыл бұрын

이렇게 마음이 따뜻해지는 댓글은 오랜만이네요. 정말 감사합니다.!!

Hi Liah, I love your matcha cleanser but GBR and the Pat moisturiser did not work for me, they dried my skin out for some reason. Based on that do you think this sunscreen will suit my skin?

Never got a chance to try the original “beet” so I’m excited for this one 🌴

@LiahYoo

Жыл бұрын

yes Jillian!! thanks for your comment

Hi Liah, I'm really excited to try this beet the sun 2.0! I was so sad that the first one got discontinued as my skin really really loved it! However I am currently pregnant, so may I know whether the beet the sun 2.0 is pregnancy safe? Thank you Liah!

I thought I was in VOGUE for a second!! Such a great, transparent and inspirational influencer, Liah!!!! 👊 the ☀

I'm a HUGE FAN of the serum and kale-AHA but the first version of beet the sun broke me out so I'm a bit skeptical to try the 2.0 but, I love the transparency so I might consider trying this one out in the future maybe

I LOVE this video style! So cute and chic :) can't wait to try BTS

@LiahYoo

Жыл бұрын

Thank you Yerang!! x

I love beet the sun sunscreen and using it , but please formulate a tinted chemical sunscreen 😊

I still remember finally finding the first moisturiser that feels comfortable on my super reactive skin. You and your amazing team has been my skin saviour since Oat So Simple first launched. Excited for you!

@LiahYoo

Жыл бұрын

Yay! Thank you!

Literally been counting down to buy this today!!!! Urgh can’t wait! Question for you! Since sunscreen can be purchased with HSA card, will this now or in the future be available for that option as well? 😊

@LiahYoo

Жыл бұрын

Hi Quynh. Great question. Been looking into this but I don't know if our ecomm site can accept HSA or FSA cards for a specific product unfortunately! :/

@QuynhHo

Жыл бұрын

@@LiahYoo okay thanks for reply!☺️ my order is on its way! Woot

Will you guys launch a lower spf sunscreen??!?

Thanks for sharing this. Excited to try BTS. 😊

@LiahYoo

Жыл бұрын

Hope you like it!

Her transparency is superb. Wow 😳

@LiahYoo

Жыл бұрын

🥹🥹🥹🫶

Congratulations!

@LiahYoo

Жыл бұрын

Thank you!

비트더선 1.0버전 정말 잘 썼었는데..!!❣️ 2.0버전 한국에도 빨리 출시해주세요😆😆

@LiahYoo

Жыл бұрын

감사합니다!!

Possibly one of the best videos from a skincare brand to date. It's been amazing to be a part of the journey.

I WOULD LOVE to test this out!!! 🥰😊❤🧡💛💚💙💜💯

This is Gonna b so Good LY🔥🔥🔥👍n Happy Thursday😀….

cute, honest, educational, effective..krave is dat grrl

@LiahYoo

Жыл бұрын

omg you're so sweet!! tysm

I bought the original but stop using it almost immediately because of the scent. Does the new formula have a similar scent? Also, is it biodegradable?

Omggg I remember loving your previous BTS during my 2nd year in college and now I'm on my 4th year and soon graduating, how fast the time flies😭 I'm so excited for this launch and as always good job and congrats to krave beauty team! 😍👏

@LiahYoo

Жыл бұрын

aw thanks so much! and good luck with the rest of your studies

Please make it available at clicks and dischem in south africa 🇿🇦

I'm high mantenance, lol. I cannot use Titanium Dioxide and I'm super sensitive to Niacinamide. Happy to see that neither of these are in this product! (At least as far as I can tell.)

@LiahYoo

Жыл бұрын

oh amazing! Thanks for watching x

I am going to South Korea for the first time next month for cherry blossoms!!!!!! Can't wait. Will I be able to find Krave Beauty products in Olive Young, if not where? :)

@LiahYoo

Жыл бұрын

omg hope you enjoyyy! it's gonna be the perfect season to visit. kravebeauty korea is only available online via kravebeauty.co.kr and our sunscreen won't be launching until later this year in our KR market

@tulipsandpeaches1834

Жыл бұрын

@@LiahYoo aww okie will wait for it, I have alr been using your serum and makeup remover ever since I could get my hands on them (I'm from Singapore). And yes can't wait for SK- Seoul, Busan and Jeju for 13 days and living my own Running Man moments 🥰

Will this be available at target?

I was so happy when KraveBeauty finally delivered to the EU but wow the delivery costs 😨

@LiahYoo

Жыл бұрын

ah yess. the shipping cost is not something we can control so I'm crying with youuu! T_T

Video about safety of sunscreens would be so appreciated. Recently I am worried about the claims that certain widely used ingredients in sunscreens can be cancerogenes. I also read that using sunscreens with vitamin c cerums may turn certain common ingredients to toxic. It is all so confusing. I want to protect my skin but I obviously don't want to poison myself.

@LiahYoo

Жыл бұрын

totally!! there are a lot of controversies so it's something I'm definitely researching for a video

This isn't too related to the video but I just wanted to mention your skin looks so beautiful and glowy here!!

why it's not 50 spf+ ? 😢

혹시 나중에 시간 지나면 처음에 듀이한 것이 번들번들함으로 변하지는 않는지 궁금해요. 지금 영국 살아서 주문하려면 배송비용 때문에 여러개 쟁여야 하는데 고민이 되네요ㅎㅎㅎ (선크림 번들번들함이 제일 싫은 사람 ㅠㅠ) 그리고 혹시 무기자차인가요 유기자차인가요

@LiahYoo

Жыл бұрын

안녕하세요! 유기자차입니다. 그리고 지성이라면 선크림 사용 후에 반드시 파우더로 세팅을 하지 않으면 당연히 번들거릴 수도 있습니다. 저도 지성에 가까운 복합성이라 늘 어느 선크림을 사용하든 파우더로 꼭 마무리해준답니다!

Beetroot is not a superfood haha but I can't wait to try this sunscreen!! So happy it's back

@LiahYoo

Жыл бұрын

thank you!

Since it is a lightweight sunscreen, is it good for really dry skin?? If not then will you be making one for dry skin?

@LiahYoo

Жыл бұрын

Hey Sarah! The texture is lightweight but doesn't mean it's matte or drying! It works great for dry skin as well

is it sensitive skin friendly?

한국에도 출시 예정 있으실까요? ㅠㅠ😢

@LiahYoo

Жыл бұрын

한국에는 지금 기능성 심사 중으로 하반기 즈음에 런칭할것 같습니다! @kravebeauty_kr 을 팔로우해주세요!

when are we going to get BTS into Target stores??

are you going to make a larger version and maybe with a pump option?

@LiahYoo

Жыл бұрын

wooo that's a good idea!

As soon as I finish my Dr. G sunscreen, I am running not walking to buy this ❤

I will always purchase Krave Beauty honestly.

@LiahYoo

Жыл бұрын

Thank you--that means a lot to our team!

@stargirl1613

Жыл бұрын

@@LiahYoo The great barrier relief saved my skin 😌 Thank you

Is it fungal acne safe?

PRAYING that US approved newer UV filters! I’m sure that you guys would absolutely take advantage of that ❤

@blue3374

Жыл бұрын

Their discontinued sunscreen used the newer filters. But yes hoping the FDA will approve it someday soon lol

@LiahYoo

Жыл бұрын

I think it will soon!

Can I buy it in Korea?

Is the brand 100% US based now, or would you potentially develop another tinosorb/uvinul sunscreen outside the US?

@LiahYoo

Жыл бұрын

Hi Marie! Never say never, but I think the US FDA will be able to approve tinosorb soon actually! Hoping that will open the gate for all other filters to enter the US market

@mariesikkink2984

Жыл бұрын

@@LiahYoo thank you Liah! Congrats on the launch.

What about the original didn’t meet the mark? I still have and use the original!

@TsubataLately

Жыл бұрын

In independent testing, it fell significantly short of its SPF claims and was discontinued nearly 2 years ago. If you're still using the old formula, are you certain that the expiry is okay?

Time for a great come back

Thank you for your transparency and for taking the time to do this right. The fact that you guys gave me a full refund for the first version, I think it’s only right that I repurchase 2.0. I also love that you guys made the bottle more malleable and easier to squeeze. Can’t wait to try it out!

@LiahYoo

Жыл бұрын

THIS!!! Thank you so much. We all have been working so hard to ensure we can prove that we learned from our mistakes🙏