56. Lean Messaging: How Simple Messages Really Stick
“Anyone can make a complicated thing sound complicated. It takes real skill to make it sound simple.”
This episode of Think Fast, Talk Smart features Steve Blank, a seasoned entrepreneur, marketer, and adjunct professor in Stanford’s department of Management Science and Engineering. Blank teaches courses on lean startups, innovation, and entrepreneurship. Throughout his 45 years of launching businesses and helping others do the same, he’s learned the importance of crafting the perfect message by not making it complicated.
“Messages need to be memorable,” he tells podcast host and strategic communications lecturer Matt Abrahams. “The more memorable the message, the greater its ability to create change.”
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🇧🇷 cheers from Brazil. Thanks for posting this conversation. It’s so great to be remembered to keep communication simple, to test ideas fast/cheap and to focus on customer desirability. It’s always DAY ONE.
You’re still the professor who changed my life most!
That was ACTUALLY insightful. I love the American way to express things by making complicated things easy understandable! Cheers from Germany
I'm really enjoying this conversation and i would like others ! Thanks for your time.
12:06 is THE most important 30 seconds of this episode. Dilution is a killer.
Hip hip hooray!
MVP!! kind of landing that great idea!! Cheer!!
Your welcome!
thanks
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