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Most businesses are created into industries that have competitors. Therefore, to to grow you have to be willing to take customers away from incumbent competitors. Here are five strategies that you can implement right now to steal customers from the competition.
1. Going The Extra Mile - You have to be willing to get your hands dirty. You have to be willing to do what the competitor won't do in order to steal the customer away even if it means losing a little money at the start of a relationship.
2. Delivering Top Customer Service - Service is the most important thing when it comes to any relationship. Service means your ability to answer to answer the phone when the customer needs you, your ability to resolve problems, and your ability to be there in the middle of the night when the customer needs you. With this you'll be able to develop 10-20 year relationships.
3. Consistency is key - You have to be just in good at the beginning of a relationship as you at the end. You can't let time degrade your relationship with the customer.
4. Having a good price-value ratio - Most people with money don't care about the price. They care about how much value they receive in exchange for the price they pay. Please focus on the value.
5. Always relate to the customer's point of view - You should always strive to put yourself in the customer's shoes. This way you can feel the pain that they are experiencing with the competition and come up with a plan that will solve their problems.
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