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Insights:
00:00 - Intro
00:50 - 5 Things branding can help in your business
00:56 - #1 - Brand Awareness
01:45 - #2 - Bring new business
02:10 - #3 - Helps with referrals
03:15 - #4 - Helps with closing
03:52 - #5 - Helps with recruiting
04:56 - 5 things branding WON'T help in your business
05:01 - #1 - Not going to guarantee more leads by itself
06:21 - #2 - Won't help if you're splitting commission
07:15 - #3 - Won't help if you don't charge enough
07:55 - #4 - Won't help closing rate if you're not training sales
08:52 - #5 - Won't fix bad leadership
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