5 Digital Marketing Skills to Master for 2020 & Beyond
There are tons of digital marketing skills that are relevant for the future. In this video, we will focus on the ones that are in demand - plus our favourite resources to master the 5 digital marketing skills in 2020 & beyond!
Download our FREE resource:
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hubs.la/H0Wg4cB0 - Getting Started with the Top Digital Skills | Where to Learn
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If you're looking to futureproof your career, these skills will help you.
So let's dive right into it.
The first skill you need is Digital Psychology.
As marketers, we tend to have the habit of focusing on what users are doing through analytics. Sometimes though, we forget to ask why they do it.
That's what digital psychology is all about!
The second skill to learn is Customer Experience (or CX for short),
Marketers in the digital age must shift their mindset from selling products to selling experiences and managing that experience at every single touchpoint.
Wait, but isn't that UX?
Not entirely. While UX focuses on the experience between the user and a product, CX looks at all the interactions between a user and a brand.
This means that every area of your business will impact CX.
So having a solid understanding of your customer's experience is not enough. Hyper-personalisation is key to delivering a highly relevant experience to the user.
The third tip you need is Front-end Code.
Yes, for sure we can get away with not knowing code with the abundance of "coding-free" tools and solutions.
But front-end code is excellent for things like making bespoke changes to landing pages built with builders or having a better understanding of how things like tracking codes work.
Coding schools are abundant but have a look at some of our favourites in the resource link!
The fourth skill you need to learn is Video Marketing.
Video marketing is great for increasing social engagement, building authority and converting and increasing sales.
To stay on top of your digital marketing game, you really should gain a strong understanding of how to effectively utilise video. Check out Paolo's (our Head of Video) clip on the principles of applying video across your marketing funnel.
The fifth skill that you need to learn is Digital Analytics.
We talked about the why of customer behaviour earlier and the importance of digital psychology, but digital analytics is about what.
And you need to understand both!
It helps you make more effective data-driven decisions and make predictions on when and where your prospects might appear in their buying journeys.
There you have it!
Five digital skills you should look to master to stay at the top of your digital marketing game in 2020 and beyond.
Would love to hear your thought in the comments below! Remember, you can access a list of all the resources we mentioned plus some bonus ones around Growth Marketing by following the link in the description above!
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Пікірлер: 498
Get the resource list here - hubs.ly/H0l1QCm0
@MaxRuso
4 жыл бұрын
Great content. It's rare as there are so much fluff nowadays
@srinivasanb1961
4 жыл бұрын
Good luck to you all.
@toabordo1437
4 жыл бұрын
Thanks! This video was a punch of information!
@sylvainbailly3437
3 жыл бұрын
Love the content! I have a blog about making money online (smartexpertsecrets.com) and I interview experts, if you ever wanted to answer a few questions it would be a pleasure and an honor ! Stay safe Sylvain
@wanwisa0935
2 жыл бұрын
ึตตต
Quick summary. 1. Digital Psychology 2. Customer Experience 3. Front End Code 4. Video Marketing 5. Digital Analytics Thanks so much. Amazing content
@userGGG702
4 жыл бұрын
awesome
@warsameelmi6239
4 жыл бұрын
I would put on that list Marketing automation.
@StuartMacadam
4 жыл бұрын
so good
@somnathi
3 жыл бұрын
U saved mine time .muuh
@michaelkato8999
3 жыл бұрын
whats the point if u didn't understand the principle. smh
So glad to see CX, Front-End, and Digital Analytics in there, crucial skills for any marketing/growth teams now!
@yx4647
4 жыл бұрын
@Luke Johnson Hey, I am 18 years old sophomore student who will have a degree in INT Law. I want to become a freelance digital marketing(SEM). How to balance university and work?
@StuartMacadam
4 жыл бұрын
So good
The vid was filled with content/suggested material throughout; but the way it was delivered made it so easy to grasp 🙂🙏. Great video content 👏
@MaxRuso
4 жыл бұрын
I am getting all those books
@StuartMacadam
4 жыл бұрын
I agree
@astrarai-thesobercoder
3 жыл бұрын
Just ordered How Customers Think and Predictably Irrational.
Hello! Thank you KZread algorithm for showing me this :) Great channel, great content! Thanks
This is the channel I needed. Real value. No scam.
You guys practice what you preach. Video marketing helps you to acquire authority status, you're doing it. And there are always usefull tools or book recommendations. Great to be learning from the Tribe.
@StuartMacadam
4 жыл бұрын
I agree with you
Best video so far for any digital marketer with or without experience.
I really appreciate that you give out some of the examples to guide the people on where to actually practice the skills u mentioned
#1 Skill in actual 2020: Staying home and not dying.
@tello9504
4 жыл бұрын
Jajajajjajaja true
@alejandrojerez1492
4 жыл бұрын
Hello Melissa: The year 2020 sure has made grow as humans.
@milesian1
3 жыл бұрын
There is more (everything, in fact) to life than avoiding death.
@ross9503
2 жыл бұрын
True
@NileSWPhotography
2 жыл бұрын
I’m here :D
If this video is any indication , I've found a channel that is perfect for me. My neglecting of my IT skills over the years has left me at a big disadvantage in digital marketing. I have a wonderful product and help so many people I am inspired to no end and look forward to watching all your work - Cheers- Matt
First video I saw from you guys. Super informative on the point video. Easy to follow structure. Love it!
Thank you for sharing so many resources. I really appreciate the front end code courses. Thank you :)
Congratulations and a huge thumbs up for this video! You just gained a new follower from Brasil.
First time looking at one of your videos and I'll be watching many more. Thank you!
Hey Luke, thanks a lot! I'm training corporate executives tomorrow and this video is a great resource! 👏🏼👏🏼👏🏼
@StuartMacadam
4 жыл бұрын
Such good content
Thank you very much for this amazing video. 🌹 Happy 2020
What a great list for a new digital marketer like myself. But seeing this list made a a little bit overwhelmed. Long way to go.
This was so helpful. It was well thought out and I know it will be useful to me. Thank you for the list of resources!
Amazing video, with lot of tips and resources! Thank you!
Growth Tribe as always posting highly useful content, thanks mates! 🙌😉
I agree with knowing front-end. Even a well put together Shopify theme will often require some changes made when a client requests it. Knowing this will make you more valuable in the long run.
@StuartMacadam
4 жыл бұрын
Great insight
Thank you for this awesome guide. Really Useful!
Thanks for making my 11 minutes worth it.you just earned a subscriber
Thank you so much for the pointing me to 5 important skills that will help me become a better Digital Marketer for 2020. Once I learn these, I hope to effectively employ them and help others by sharing my experience as well. 👍🏽🔥
THANK YOU FOR ADDING TO MY "BOOKS TO READ" LIST
Great value, guy. I appreciate it
I love it!!! As a newbie trying to learn digital marketing, this is definitely a good guide.
@zainabazam8647
4 жыл бұрын
Hi Chidinma, I'm new to digital marketing too.. What are your goals you want to get and how are you doing them? Maybe we can share our journey.
@kirwinnarine
4 жыл бұрын
Tatenda Alous Moyo ggb
@CliveThorpe
3 жыл бұрын
I just came across your comment, I hope you have made great progress in your journey as a Digital Marketer ! I am a rookie starting out in DM now :)
@vishal_d27
3 жыл бұрын
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I'm so glad i clicked on this video. Thank you!
Awesome ! Please feed more cool post like this one .... I am a big fan of you now
Thank you for sharing this video and sharing the source information! As a beginner in digital marketing this was very useful. Definetly subscribed! 👍🏻
This is more valuable than any course if someone knows digital marketing. Thanks a lot Buddy. 🙏
You have addressed the need for Digital Marketing in 2020 very well.Thanks a ton. Bowaba is a top Digital Advertising and Marketing Agency in Kuwait.
That’s some real quality content out there , thanks a ton it was very informative
Thank you. This was very resourceful!
Wow 🤩🤩 amazing content!! Took less time and gave plenty of great knowledge
We believe that this is very crisp and clear. Very straightforward. This is truly very helpful.
Man this was a great video! Full of content and very useful!Keep up with good work :)
Thought it's gonna be a video with shocking title but no insightful content like most of recommended videos on YT then this blows me away
@StuartMacadam
4 жыл бұрын
This video is great
Thank you. You make it very clear and helpful.
This is a beautifully detailed and much needed video for anyone who wants to do Digital Marketing. Thank you!
great vid!! and the excel with more info completes the CX until a top level.
Thank you. Subscribed!
Digital psychology is also related to communication theory. So if you're interested in learning more about it Google that as well. It's still theory based (strategic) so learning the application of that knowledge is where value is added (the tactical).
Tons of value. Thank you!
Thanks so much for the guidance!
You are one of the best!! aaaaamazing
No I got to go back to the drawing board because I am I’ve mastered two of the five skills and in the other three I got to go and find out and work hard on it thanks I appreciate it time to get going for 2020 thanks for the video it was so much information I really appreciate it and you add the links to get me started
@GrowthTribe
4 жыл бұрын
🙌
Great vid!, Big thanks from Chile! :)
Dude this video is full of information 🤯 Thanks!
Fantastic video! Although I suggest adding a #6 ”media planning” it really puts all together. 💡
Great video! Thank you so much 👏
Thanks for the video mate
Wow. Very very informative. I feel very intimidated listening to you but again motivated to learn more and more. I want to grow and be in the improve in my skills. I am glad i bumped into this channel. Thank you for the resources that you shared. This is definitely an awesome time to plan my 2020 growth track
You actually gave worth it content unlike others. Thank you.
Thanks , I'll learn what you've advised .
What an informative video, thank you so much mate
Excellent video! Thanks for the resources.
Such an awesome vid. Thank you.
Yo! I loved this video. You shared so much great information and resources that makes me pumped about 2020 and how I will improve myself! I especially enjoyed your piece on CX. Having studied both Digital Marketing and User Experience Design, I’ve noticed that there are many similarities among them both. One such example being they are both interested in creating/optimizing experiences that will motivate a user/ customer to increase a desired action (buy, subscribe, like, etc.). However, some UX Designers I’ve spoken to look down on marketing as being subpar. They feel that marketing lacks the human psychology and research piece that makes UX Design so valuable and effective. Yet I believe understanding human psychology and the buying habits of customers has always been a part of marketing. I think these two fields have more in common than they may think.
Best video I saw in the recent time.
Another great and informative video. insightful
I can definitely say that your video isn't filled with some obvious fluff. It does complete justice to the title. Amazing points! Especially, i really liked how you implemented the typeform into the landing page section. Would you mind shedding some light as to how you did that (maybe in a video or a blog post).
Wow!!! Really valuable content!
Excellent video with all the resources needed. Thank You @Growth Tribe
i litterally subscribed just because of this video thak you so much you are amazing.
This is really useful! Great video!
This was really useful! Thanks!
Amazing video. Super helpful!
You're an amazing content creator 👍 just Subscribed !
Great material, Thanks. I've been learned a lot!
Great content, pretty much transcribed the key takeaways for more research as i'm starting as a Digital Marketing officer next week 🤙🏼😎
Happy learning indeed you make it sound so much fun and easy
This might be the most informative video I’ve ever seen
Great content. Thank you!
Really helpful video. Great job!!!!!
Explained well.. All the best 2020
amazing, thanks so much!!
Thank you so much!!!
Thank you! Absolutely informative with further readings!
@vimaldhanpaul6323
4 жыл бұрын
Hi, I'm newbie in digital marketing. I'm looking it as a career. We can start a business in collaboration if u r interested. Let me know your decision about it...
This is actually insightful. Cleared some of my doubts whether to go into the marketing sector or the technology/programming sector. I am really curious to know what rest of the viewers feel? a marketing career, that involves these skills or a programming career to build apps/websites and much more. PS: Pick your choice, tell me why. Assume I love both the fields.
A lot of value!
Wow! Subscribed so much value. Where have you been all my career
Thanks for this video - it's very helpful!
Hi Guys! Great content, won a suscriber today
Great video mate!
Digital marketing is a lucrative industry. The money spent in the industry is increasing every year. Thanks for providing such great explanation. Keep it up.
Great content! Thank you for the research and the book rec's in the video also, very helpful!
@StuartMacadam
4 жыл бұрын
Yes great content
Amazing Video. Thanks. Surely will subscribe after watching such great content.
THank you sooo much great vedio
AmaZing excellent video, thx for uploading
Awesome video! 💜😁 Was anybody else a bit distracted though by "lunch time at the office break room"? Lol
Excellent info! Thank you
Thank you for this awesome video! Really insightful :)
@vimaldhanpaul6323
4 жыл бұрын
Hi, I'm newbie in digital marketing. I'm looking it as a career. We can start a business in collaboration if u r interested. Let me know your decision about it...
Thank you for making this video, it really added value to my information.
This video was extremely informative. 🖖🏽👏🏽
Thank you for your valuable information
Thanks for your information 👍👍🏻👍🏼👍🏽
Thank you very much for another great valuable video. Would love to have an entire video on digital psychology like customer personas and user behaviour.
@mcgusto82
4 жыл бұрын
Guilherme Lopes You can also read a book. I recommend INFLUENCE, Sold or Be Sold, Art of The Deal. Start there. Great knowledge. Read all you can though.
Great content! 😎