10x Revenue with 1 New Sales Process... Here's How

Want to SCALE your business? Go here: acquisition.com
Want to START a business? Go here: skool.com/games
If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $200,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
How I got here…
21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of Skool.com to help the many people who want to start a business online do so.
Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).
To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
You either get an epic outcome or an epic story. Both mean you win.
Keep crushing. May your desires be greater than your obstacles.
Never quit,
Alex
FULL DISCLOSURE
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

Пікірлер: 294

  • @AlexHormozi
    @AlexHormozi2 ай бұрын

    Want to SCALE your business? Go here: acquisition.com Want to START a business? Go here: skool.com/games

  • @changalbert

    @changalbert

    Ай бұрын

    How would you do this for a saas software business that is a perpetual monthly fee?

  • 2 ай бұрын

    I LOVE this kind of videos with graphs and charts, raw, no gfx.

  • @nonefvnfvnjnjnjevjenjvonej3384

    @nonefvnfvnjnjnjevjenjvonej3384

    2 ай бұрын

    also totally made up.. :P

  • 2 ай бұрын

    ​@@nonefvnfvnjnjnjevjenjvonej3384 I've actually some the things in my agricultural real estate business that Alex speaks about. He speaks from the high-level (helicopter) strategic view. The implementation and learning of what he speaks about here can and will take years. Consistently publish 50-100 log form videos and his strategies will prove valuable. Alex is way above my level!

  • @chillydoog

    @chillydoog

    Ай бұрын

    Old SKOOL haha

  • @drewkantos
    @drewkantosАй бұрын

    Yo Alex, I just finished listening to "The E Myth" audiobook and have really been thinking about Systems. I've been a long time fan but today all your hard work for us finally clicked for me. You are not teaching us "business" tactics, you are teaching us Systems. This video is a sales system that can be applied to any business! I'm taking this exact framework and applying it to my Sonic Branding Agency. Thank you for all of this from the bottom of my heart.

  • @galjosephshayer
    @galjosephshayer2 ай бұрын

    "i just wrote down the new sales process... took me 4 hours" Alex level of mastery in business is so high that -even if he will share everything- no one can match his ability in either teaching business nor implementing what he's preaching.

  • @edheldude

    @edheldude

    7 күн бұрын

    It's uh-mazing. Being good at sales, running a sales-based business, and being able to teach it are all different skills, and he seems to be the grand master of them all.

  • @Holstead
    @Holstead2 ай бұрын

    I've been watching/listening to Alex almost every day for over a year and it's helped me an insane amount with my new KZread series where I'm just making as much money as possible to not be broke anymore

  • @fij-i2867

    @fij-i2867

    2 ай бұрын

    Increase your content output

  • @AsheiKhan

    @AsheiKhan

    2 ай бұрын

    What u doing on there to monetize

  • @orikakuli1
    @orikakuli12 ай бұрын

    Alex is such a comedian, that's the perfect mix of education and comedy, it was funny as hell towards the end

  • @NiiamahAshong
    @NiiamahAshong2 ай бұрын

    Alex has been talking about “Sell to Goal” for a while in his content and books. In seeing this Diagnostic process, I finally get what that means.

  • @AlexiDrouin
    @AlexiDrouin2 ай бұрын

    Love how Alex used secret shopper techniques and focused on understanding what customers really want! 💡 The idea of tying sales to customer outcomes is brilliant! Thanks for sharing such valuable tips, Alex! 🙏

  • @vinnieandlauraaugustine8403
    @vinnieandlauraaugustine84032 ай бұрын

    Alex, this is your best type of content. You share so much valuable information in the macro and sprinkle in so many micro tidbits along the way… so helpful. Thank you

  • @wellsking9426
    @wellsking94262 ай бұрын

    Thank you Mr. Hormozi. Your generosity is appreciated.

  • @awildbecoming
    @awildbecoming2 ай бұрын

    I hope he never takes this down so I can keep coming back to this timeless content

  • @Tenacious_Legend
    @Tenacious_Legend2 ай бұрын

    I like that you're sticking to this content style.

  • @MrTndtv
    @MrTndtv2 ай бұрын

    these vids are aooooo valuable!!! great examples! MORE SALES VIDS PLSSS!! also could you talk more about getting theirs info and card on file that scares me i don’t want to ask too soon and scared them off

  • @seanbramble
    @seanbramble2 ай бұрын

    Love the depth of the content … keep it up!

  • @zakariasichaib5525
    @zakariasichaib55252 ай бұрын

    Best thing happened to the channel is you transionned back to the business content ! Incredible

  • @fastnfar
    @fastnfar2 ай бұрын

    You guys are helping to change our last name 💯 much love and respect always!

  • @Gabo-xv7ii
    @Gabo-xv7ii2 ай бұрын

    THANKS A LOT, YOU ARE INCREDIBLE MR. HORMOZI

  • @AlexMcDaniels
    @AlexMcDaniels2 ай бұрын

    May your desires be greater than your obstacles. That description hit home with me. 🔥✊🏿

  • @mikedr4l
    @mikedr4l2 ай бұрын

    Incredible. Sales knowledge that’ll take years off the learning curve. Thank you.

  • @badr-vincenzo12
    @badr-vincenzo122 ай бұрын

    keep hustling alex u re the best

  • @user-tc2xk9tk5m
    @user-tc2xk9tk5m2 ай бұрын

    Hand's down, Alex hormozi is One of the greatest business man

  • @sneakpeak472
    @sneakpeak4722 ай бұрын

    Soooo valuable. Thank you Alex!

  • @riditnimdia13
    @riditnimdia132 ай бұрын

    Hey, love the video Alex! Is it possible to do one of these videos where you change the marketing side of the business rather than sales or product side, would love to see and learn from them

  • @danielallyway
    @danielallyway2 ай бұрын

    You’re awesome man! Since you’re sharing everything, you should tell people about the AGENCY you’re working with!

  • @umaruly_ai

    @umaruly_ai

    2 ай бұрын

    I believe he has in-house teams, he shared in his free course: that he works with agency until his in-house team learns enough from the agency

  • @backflipnuslip
    @backflipnuslip2 ай бұрын

    thanks alex for all you do.

  • @prodigy803
    @prodigy8032 ай бұрын

    hell yah, this is the content WE NEED! raw, no condom. straight to business with executable actions. Love it.

  • @leahleeds4289
    @leahleeds42892 ай бұрын

    Happy to be watching again!! Yay!!

  • @thomaslarouche
    @thomaslarouche2 ай бұрын

    I'm just repeating everyone else but these videos are perfect. Keep it up guys

  • @14h3ndo
    @14h3ndo2 ай бұрын

    Wow, just watched this again! Learned more from this video than 1 month of field sales calls 🤯

  • @joshuacunningham7912
    @joshuacunningham79122 ай бұрын

    3:22 “If you win the argument in a sale, you lose the sale.”

  • @beybladeknights1223
    @beybladeknights12232 ай бұрын

    Alex the GOAT no cap

  • @bztrd80
    @bztrd802 ай бұрын

    Never stopping to impress me, this is just INSANE! And i know that he’s got so much more beneath this…

  • @tanzilmerchant940
    @tanzilmerchant9402 ай бұрын

    Hormozi is a blessing to the Earth

  • @vintagejewelryaddicts
    @vintagejewelryaddicts2 ай бұрын

    I am going to implement this in my membership community this week. I'll report back!

  • @pavlemilenkovic1683
    @pavlemilenkovic16832 ай бұрын

    Alex mentioning HVAC just 10x my business. Thank you Alex.

  • @eduardotorres-yx3ow

    @eduardotorres-yx3ow

    2 ай бұрын

    Hey im in Houston !!! Can we talk i have a cleaning business but ill like to know your thought process on creating it I would like to talk to pol that are way more expirience send me you your insta

  • @eduardotorres-yx3ow
    @eduardotorres-yx3ow2 ай бұрын

    Me young entrepreneur 22 years olds been doing house keeping for almost two years and the amount of information and clarity i get from him is just amazing. Sometimes i doubt if im capable of making it but then i hear your voice in my head saying" Give more than you receive and your outcome will be exponentially higher" I will apply this and thank you

  • @aidanmccarthy5441

    @aidanmccarthy5441

    Ай бұрын

    Be sure to charge more too😉

  • @KlaasVictor
    @KlaasVictor2 ай бұрын

    Congratulations, this is incredible!

  • @IowaRealtor
    @IowaRealtor2 ай бұрын

    I can’t wait for this new sales book 😫

  • @KlaasVictor
    @KlaasVictor2 ай бұрын

    Thank you very much Alex!

  • @SlimShaney.
    @SlimShaney.2 ай бұрын

    Unbelievable content for FREE! You are a legend Alex, much appreciated man!

  • @EcomCarl
    @EcomCarl2 ай бұрын

    The growth from 14 to 32 locations using the diagnostic sales process is truly impressive! Leveraging such a systematic approach to understand customer needs and optimize sales strategies underscores the power of deep market insights and customer-centric innovation in scaling businesses. 👏

  • @musa2732

    @musa2732

    2 ай бұрын

    Lol ai comment

  • @EcomCarl

    @EcomCarl

    2 ай бұрын

    @@musa2732 Haha cheers Musa

  • @cupofmozzarella
    @cupofmozzarella2 ай бұрын

    This was amazing and clear.

  • @akandeel2068
    @akandeel2068Ай бұрын

    amazing video once again. SO much value.

  • @Iammattjupp
    @Iammattjupp2 ай бұрын

    Awesome as always 🤝

  • @PM-st6vu
    @PM-st6vu19 күн бұрын

    Books for marketing tactics, videos for sales process. ALEX, THE GOAT.

  • @awluko8344
    @awluko83442 ай бұрын

    My name is Andrew and let me say, I've never paid so much attention in a Hormozi video

  • @lukaskluczniok
    @lukaskluczniok2 ай бұрын

    Hey, Alex awesome conent!

  • @AdrianGrills
    @AdrianGrills2 ай бұрын

    I absolutely love the break down of the process and using examples to help explain it further. I am a graphic installer who does like car wraps and commercial installs can you please share how you would grow my business ?

  • @twonrichpo1126
    @twonrichpo11262 ай бұрын

    This shit is so powerful n HELPFUL!!! Thanks Alex.

  • @perpetualsremodeling6032
    @perpetualsremodeling60322 ай бұрын

    This was a MASTERCLASS. I'll implement it in my business ASAP.

  • @BeardyCurls
    @BeardyCurls2 ай бұрын

    i've always wondered how to take a business/service that traditionally doesn't fit the recuring revenue model to one that does. Thank you for connecting the dots🙏

  • @SetsunA_11_30
    @SetsunA_11_302 ай бұрын

    Thank you Mr. Hormozi

  • @antonisrizopoulos
    @antonisrizopoulos2 ай бұрын

    This is so amazing. Huge thank you man! I'm trying to relate with coffee business but I'm having difficulties :/

  • @JDunamis
    @JDunamis2 ай бұрын

    My workflow seems like Alex's *tilt head* hmm 🤔 because I watch Alex LOLOLOL. Gold.

  • @rockonprintandapparel
    @rockonprintandapparel2 ай бұрын

    lol. Loved the new book 📕 teaser! 😂 Can’t wait!

  • @tatcHe313
    @tatcHe3132 ай бұрын

    This is the most insane thing I’ve ever seen on business. Free or paid. I found 5 relatively easy ways to change my business for the better with a whole progress plan for implementation while not really looking for them throughout this video. I wonder how much more I’ll find when I rewatch with intention

  • @14h3ndo
    @14h3ndo2 ай бұрын

    ALEX! This video is epic. How do I modify this for cold sales, where clients don't perceive a need for the service? I'm new to sales, "get more volume and better" is probably correct but open to ideas ❤

  • @theplantlifechoseus7171
    @theplantlifechoseus71712 ай бұрын

    This is my favorite content style

  • @iamcoleweaver
    @iamcoleweaver2 ай бұрын

    LOL "hit you with the pretty shovel" 😂 came out of nowhere

  • @jordonschwann2107
    @jordonschwann21072 ай бұрын

    Dude. Literally listened more than 5 times. One of the best for any chat sales team.

  • @KirkHortel
    @KirkHortelАй бұрын

    Bro I’m fighting like a junk yard dog to get my business off the ground. Just got into the black I’m going to the moon with your nuggets. Such a solid value.

  • @JBuckenmeyer
    @JBuckenmeyer2 ай бұрын

    This is pure gold, Alex. I prefer videos with no effects, editing, etc. I need more selling and converting content. I can get leads easy (maybe not the right leads) but it's hard to get monthly signups and also keeping people who lose interest after some months.

  • @Adyameseller
    @Adyameseller2 ай бұрын

    Thank you for these types of videos. How would you translate this sales process for a retail food product? Thank you.

  • @DavhyDavis
    @DavhyDavis2 ай бұрын

    wow very good business videos!

  • @0xandrei
    @0xandrei2 ай бұрын

    another banger 👏

  • @andyloucks
    @andyloucks2 ай бұрын

    The “good observation Andrew” got me.

  • @ModernProspector
    @ModernProspector2 ай бұрын

    Hope your nose heals quickly! Thanks for the info.

  • @Starkstastic
    @Starkstastic2 ай бұрын

    As others have said, I like the teaching/presenting format than the flashy vids. Woot!

  • @Hemsketsmelvet
    @Hemsketsmelvet2 ай бұрын

    Can we do a custom sale episode? Loved the transaction to a more custom example!

  • @adamripperdan
    @adamripperdan2 ай бұрын

    I am actually excited for his new book, "$100 million dollars...hmmm...anyway"! I guess that is a working title?

  • @CarlitoFluito
    @CarlitoFluito2 ай бұрын

    More golden content 🎉

  • @Abolfazl_Rez
    @Abolfazl_Rez2 ай бұрын

    thanks for not frying our dopamine levels ❤

  • @3arteagamd
    @3arteagamd2 ай бұрын

    Daddy Hormozi in the Building. Thanks :)

  • @sillysausage231
    @sillysausage2312 ай бұрын

    I love the behind the scenes/optimizing a business, but I got issues choosing a product/niche/industry to create a "beyond great" product. If someone forced me to chose something I think I could excel, but it's just so exhausting to commit.

  • @RealJayGladney
    @RealJayGladneyАй бұрын

    I can’t even grasp how brilliant this is. I’ll be back to watch again after work. This is crazy I’m about to be a multimillionaire

  • @PouriaBakrani
    @PouriaBakrani2 ай бұрын

    I was about to sleep, but I guess no sleeping untill I watch this video.

  • @akbarrashidconsultations

    @akbarrashidconsultations

    2 ай бұрын

    What line of work are you in brother?

  • @gabrielpastran7293
    @gabrielpastran72932 ай бұрын

    Hi Alex. I am forever and eternally honored and grateful to be your student. It is my goal with a systems oriented daily routine to study your content rigorously. Your eyes portray experience and sincerity in knowing people need to hear this, as you were also in our shoes one time. I am in the last year of my college student life. I want my business to thrive, so I can help the world become a healthier and better place. Your communication hustle with scripts is what I am deeply trying to uncover from studying you, your perspective in finding out what decisions are right and wrong, in addition to all the classes you give, as it is a skill you are insane at. Blessings Alex. I hope that someday I can help others as you are in your success.

  • @expl0it245
    @expl0it2452 ай бұрын

    LOVE THIS VROI

  • @lazerusmfh
    @lazerusmfh2 ай бұрын

    This is great content. I literally spit my drink out when I heard doing 20k a month. I do more than double that and I have 3 people in my company, and 0 brick and mortar locations I’m leaving so much in the table holy cow

  • @HappyArtistAjje
    @HappyArtistAjje2 ай бұрын

    Hi Alex Love your content Thanks for What you do I have a challenge for you... I challenge you to make a video on how a fine artist could sell their paintings What would you do to sell art if you were selling your own original paintings This community needs your help. Thank you Alex, Sincerely Ajje 🙏

  • @inspireweightloss2828
    @inspireweightloss28282 ай бұрын

    Amazing video

  • @SamHootini
    @SamHootini2 ай бұрын

    16:35 I was working out then the guy in the back laughing made me laugh and fail mid set

  • @SplinterTimber
    @SplinterTimber26 күн бұрын

    Alex has a few videos from a 2-3 years ago with this same format/ breakdown. If you liked this I would recommend checking those out as well - tons of value, some of the most important things I've learned to date. Thanks Alex!

  • @zainlol6541
    @zainlol65412 ай бұрын

    one day i will make my family and friends proud... i havent started but want is the first step right?

  • @loricat5606

    @loricat5606

    2 ай бұрын

    I think of want as Step 0. A pseudo-first step. Because while it is the initial step, the one that comes before everything else... it also doesn't necessarily lead to actions (further steps, i.e. Step 2/3/etc.) or results, so it doesn't quite qualify as Step 1 ("the first step").

  • @thrivinghomeservices
    @thrivinghomeservices2 ай бұрын

    Huh 🤔 asking for a credit card before the sale seems odd. Would this work for a digital marketing agency?

  • @AnatomyBar-tn8lt
    @AnatomyBar-tn8ltАй бұрын

    Pure Gold! Implement!

  • @vinaybichave2156
    @vinaybichave21562 ай бұрын

    You are genius!

  • @Acedigitalcreator
    @Acedigitalcreator2 ай бұрын

    Can we get few insights on sales for physical products in dropshipping? (we ain't got big pockets for marketing for a while)

  • @fastufuriurs
    @fastufuriurs2 ай бұрын

    Pure value

  • @madeinoregon5062
    @madeinoregon50622 ай бұрын

    You are welcome to do this to my business! 😁🙏🏼

  • @leonidvedine
    @leonidvedine2 ай бұрын

    15:52 was not expecting that lol dead.

  • @jujus_reviews
    @jujus_reviews2 ай бұрын

    Taking MBA courses. His videos are certainly more educational in regard to actually running and scaling a business successfully

  • @Twisted_Performance_Horses
    @Twisted_Performance_Horses2 ай бұрын

    When is this new sells book coming out?? I have both the other two books

  • @krystalcarey
    @krystalcarey2 ай бұрын

    I have to be honest, someone asking for my credit cards that early would automatically lose the sale. I'm shocked this works with most people.

  • @Richless_Rich
    @Richless_RichАй бұрын

    Thank-you

  • @Tenacious_Legend
    @Tenacious_Legend2 ай бұрын

    Andrew must be the coolest dude for Alex to make a video just for him.

  • @YasirKhanCoaching
    @YasirKhanCoaching2 ай бұрын

    So amped up to watch this on the treadmill.😂

  • @ethanmerriell
    @ethanmerriellАй бұрын

    Alex, is this your CLOSER framework amplified or something different?

  • @EnglishWithFernando
    @EnglishWithFernando2 ай бұрын

    How can I get them to give me their CC information for the 2nd step in a way that doesn’t look weird? What system should I use? Do I just write it down on a notebook, on a Google form, or is there a website that takes care of that? I sell English courses and this would def 4x my income

  • @Firas333
    @Firas333Ай бұрын

    Do you de-risk this and offer a money back guarantee of some sort for any of the tiers?