Business Owners: You're (Probably) Not Good Enough

Want to SCALE your business? Go here: acquisition.com
Want to START a business? Go here: skool.com/games
If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $200,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
How I got here…
21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of Skool.com to help the many people who want to start a business online do so.
Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).
To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
You either get an epic outcome or an epic story. Both mean you win.
Keep crushing. May your desires be greater than your obstacles.
Never quit,
Alex
FULL DISCLOSURE
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

Пікірлер: 512

  • @AlexHormozi
    @AlexHormoziАй бұрын

    Want to SCALE your business? Go here: acquisition.com Want to START a business? Go here: skool.com/games

  • @moderndesign5282

    @moderndesign5282

    29 күн бұрын

    2.37 million followers and 300 comments, scam alert 😂 please stop scamming dumb ppl

  • @yamafanboy

    @yamafanboy

    29 күн бұрын

    No disrespect to you Alex you're amazing and you have motivated me to an extent that I could never repay you for but if I have to be 100% honest I knew Leila was more hardcore than you are from watching her content and I wish she was my personal entrepreneurship mentor.

  • @Demariomccowan325

    @Demariomccowan325

    25 күн бұрын

    A

  • @obakengmogafe
    @obakengmogafeАй бұрын

    There was a period a few months back where your videos were becoming quite redundant and a bit stale but now every new video is packed with new value and new experiences for us to learn from. I know it must be difficult as all good things are but thank you for going out your way for us, as always.

  • @shaun787max

    @shaun787max

    Ай бұрын

    Dude if you think his shit was getting stale you’re either a dumass or a Billionaire

  • @daniel.sandoval

    @daniel.sandoval

    Ай бұрын

    The Gary V cycle haha

  • @staminadaddy

    @staminadaddy

    Ай бұрын

    Thought I was the only one thinking that!

  • @indifferentphilosophy

    @indifferentphilosophy

    29 күн бұрын

    As long as you were taking action, it shoudnt matter how redundant or repetitive his content gets

  • @BlueEclipse61

    @BlueEclipse61

    29 күн бұрын

    @@indifferentphilosophy shut up

  • @KayRadebe
    @KayRadebe28 күн бұрын

    "Personal excellence is the ultimate rebellion." This black girl from South Africa just made that her life motto. Thank you Alex.

  • @abduleh9926
    @abduleh9926Ай бұрын

    He’s put every “business guru” out of business. Love you Alex ❤

  • @0Fuksgiven

    @0Fuksgiven

    29 күн бұрын

    Alex talks common sense. The vast majority of his fan boys/girls are absolutely clueless and ironically, probably just not good enough.

  • @iamjagold

    @iamjagold

    29 күн бұрын

    No. He challenged them to do better. If they're out of business they just quit.

  • @revogenmediadotco

    @revogenmediadotco

    26 күн бұрын

    What i love about his and leilas growth is that they by default expose scammers & fake gurus.

  • @user-di8lg8ky4b
    @user-di8lg8ky4bАй бұрын

    Dear lady who commented: please comment more so that we get awesome content like this 😂

  • @ddfelder2

    @ddfelder2

    27 күн бұрын

    Facts😂

  • @vortexreport
    @vortexreportАй бұрын

    and people thought iman gadhzi is on this mans level

  • @riditnimdia13

    @riditnimdia13

    Ай бұрын

    Bruh what even 💀

  • @TusharThakurFit

    @TusharThakurFit

    Ай бұрын

    Nobody thinks this

  • @PerspicaciousMindset

    @PerspicaciousMindset

    Ай бұрын

    Iman's nowhere near this man. He just looks rich and acts rich. Alex is actually rich. (Not saying Iman's broke, but there's levels to this game)

  • @adham000

    @adham000

    Ай бұрын

    What!!!

  • @567xd

    @567xd

    Ай бұрын

    100 million? Don't think so.

  • @user-nv6uo4zk9y
    @user-nv6uo4zk9yАй бұрын

    "I'm not saying that bias doesn't exist...it ABSOLUTELY exists.. but we have to live in a world in which it does exist AND we win anyways".

  • @indifferentphilosophy

    @indifferentphilosophy

    29 күн бұрын

    Freaking chills when i heard that

  • @byronrogers4489
    @byronrogers4489Ай бұрын

    Be so good they can't ignore you. Steve Martin

  • @lissettehurtadoschoel7573
    @lissettehurtadoschoel7573Ай бұрын

    “Working out is modern couture. No outfit is going to make you look or feel as good as having a fit body. Buy less clothing and go to the gym instead.” -Rick Owens I admire your physical and mental strength, Mr. Hormozi! Thank you for your wonderful wisdom! ✌️

  • @MrFox1111

    @MrFox1111

    29 күн бұрын

    Have you seen that dude and his wife? I'd take that statement with a grain of salt unless you wanna fuck zombies.

  • @BulletproofEveryone
    @BulletproofEveryoneАй бұрын

    Don't take a shot every time Alex says, "The thing is." You will die. Great content, he's rarely so fired up.

  • @ReachChrisYoung
    @ReachChrisYoungАй бұрын

    I've only just heard of you; I'm a broke, service-connected, disabled combat veteran who that VA has failed. I have $0.03 to my name and starting entrepreneurship & getting my personal physical fitness in check. Thank you for posting this video, packed full of the first words I've ever heard of to frame the reality check that the only things that will change someone's position is action -- and everything else used as a claim on why action cannot be taken is used as personal excusal away from mission accomplishment. Mad respect & please keep doing great things, Mr. Hormozi! I will be listening to this on repeat for quite awhile.

  • @alexandrutotolici2877

    @alexandrutotolici2877

    27 күн бұрын

    You rock dude 🫡

  • @moosuh
    @moosuh28 күн бұрын

    I love this fake podcast format

  • @anuragbhandari7868

    @anuragbhandari7868

    27 күн бұрын

    Alex be like it's more efficient this way 😂

  • @JamesSmith-rd2xv
    @JamesSmith-rd2xvАй бұрын

    Alex can you please make a long-format, action-based video with the steps and advice on how to structure, execute and commit to a SEASON OF NO? A lot of people, along side myself want to start a season of no, monk mode, ghost mode, whatever name applies, but we mostly do it too extreme and don’t stick to it. P.s. you’re amazing and don’t forget how many peoples’ lives you have changed with your content👊

  • @PrivacyDefend

    @PrivacyDefend

    Ай бұрын

    He already has a video on the season of no

  • @JamesSmith-rd2xv

    @JamesSmith-rd2xv

    Ай бұрын

    @@PrivacyDefend I know, that’s why I stated a more detailed and step-by-step approach, both him and Leila have gone over it

  • @jmc6326

    @jmc6326

    Ай бұрын

    Step one: Figure out exactly what you're trying to accomplish. Step two: Figure out who and what besides that still needs to be a priority (spouse, kids, etc) Step three: Say no to literally any other thing that exists until you accomplish your goal. Asking for a detailed step by step is just an excuse for not starting. You got this 👍

  • @amber.amourr
    @amber.amourrАй бұрын

    Be Better Than the Bias! Mozi's Mind is Unmatched!

  • @tobiast.3986
    @tobiast.3986Ай бұрын

    I love how emotional this speech is.

  • @MartijnVermeulen
    @MartijnVermeulen28 күн бұрын

    Man if this does not hit you like a ton of bricks I don't know what does. Also, I am so, SO glad Alex and his team decided to shift to this style of content. Keep it up! Thanks a lot.

  • @howimmaking
    @howimmakingАй бұрын

    Your content has taken me out of my own head, and so much further along in my journey. Embracing discomfort and doing things despite feeling like I wouldn’t be able to has been life changing. Thank you!

  • @clahss
    @clahssАй бұрын

    Been a little over a year that I've began watching you Alex - I start my first business soon. Everything I've done so far is a huge credit to you. I've been grinding the older videos, taking your advice. Many thanks. You reset my bar often.

  • @Colton_Adams
    @Colton_AdamsАй бұрын

    This is probably my favorite video you have posted. I have been studying your content and took notes on over 100 hours worth of your business material - which I favor for the record - however, this video I think has impacted me more than any of your other lectures.

  • @itsdbl
    @itsdblАй бұрын

    This couldn’t have come at a better time in my life. Thank YOU.

  • @marrero1337
    @marrero1337Ай бұрын

    This might be the most real, raw, truthful Alex Hormozi video ever. This man is spot on. Bravo 👏🏽

  • @_4le
    @_4leАй бұрын

    What a mind that Alex has. He doesn’t even know how original his thoughts are. You know why I learned here Alex? Because you’ve found a way to make me emotionally attuned to this subject. This hit a cord. Thank you.

  • @EricNord
    @EricNordАй бұрын

    I grew up as a kid with a birthmark. I've had to create the win my whole life and overcome immediate judgment. I fully endorse this attitude and way of life. Excellence and delivery will always overcome bias. At the end of the day, leaders want people around them who get things done and keep the miracles coming.

  • @peepholepeople4490

    @peepholepeople4490

    Ай бұрын

    Okay where is this birthmark?

  • @EricNord

    @EricNord

    29 күн бұрын

    @@KingCosmicc driven to perform ;) "Rich" is a by-product, not a goal.

  • @yourewelcomeamericathepodc1601
    @yourewelcomeamericathepodc1601Ай бұрын

    Love having this style of your content back and booming!

  • @MsGreenlamp
    @MsGreenlampАй бұрын

    So Alex dresses like this to shock people that he's literate. Got you.

  • @OUSTET

    @OUSTET

    Ай бұрын

    Probably more likely that he just thinks it’s comfortable

  • @SeanHardaker

    @SeanHardaker

    29 күн бұрын

    He spoke to this in another video. It's to avoid having to worry about what he weara and he can wear the same thing in the office and in the gym.

  • @havenamz7854
    @havenamz7854Ай бұрын

    Love this video Alex! And the heavy content dump. More more more!! Brutal honest advice that will actually help people

  • @kendellculbert
    @kendellculbert27 күн бұрын

    I’m so thankful for you Alex, today I was seriously on the verge of giving up when I’ve been working so hard. Thank you for reminding me that I need to work 2x as hard to get to where I need to be, regardless of anything standing in my way. Your motivation and inspiration has truly helped me more than you know. Thank you for being you.

  • @simonomisore1016
    @simonomisore1016Ай бұрын

    This is one of the best videos from Alex. I've been thinking of this for a while. He is spot on, the reality is nobody cares about your disadvantages or your biases. You just have to be that good that you drown out the fear Thank you 🙏🏾 Back to work

  • @th3awak3n1ng2
    @th3awak3n1ng2Ай бұрын

    Thank you for putting this out there on your platform. I feel like every person feels this way but just keeps quiet about it

  • @PowerAI-revolutionize
    @PowerAI-revolutionize23 күн бұрын

    22 minutes of pure gold and truth! Thanks Alex

  • @Domjackson747
    @Domjackson747Ай бұрын

    Mozi, being a genius hillbilly is the craziest frame I ever heard from Mozi 😂😂😂

  • @hadisulman1675
    @hadisulman1675Ай бұрын

    Best video you've released man. Honestly. I would love to see more vids like this, where I see passion, the tone everything. I trust you more now. I don't comment often at all.

  • @Torqed4
    @Torqed4Ай бұрын

    Bro you CRUSHED this video.

  • @_noahwainwright
    @_noahwainwrightАй бұрын

    Wow... This hit home. Thank you, Alex

  • @junglestrut
    @junglestrutАй бұрын

    if we truly want to get rid of indentity-ism, we would stop bringing up indentity-ism, and instead bring up character-ism, behaviour-ism & meritocracy-ism 🙏 imperfect, but still a step in the right direction, in my humble opinion 🙏 may we all be more discerning and understanding of each other is my hope 🙏

  • @zenlifetv4837

    @zenlifetv4837

    Ай бұрын

    I don’t think we need to understand each other. We need more people that understand themselves. We project on to others the ignorance of what we think of ourselves.

  • @JoyChristos
    @JoyChristos27 күн бұрын

    Thank you Alex & Leila. You speak truth. Most people sugar coat. We need this transparency.

  • @selinbilgin3181
    @selinbilgin3181Ай бұрын

    Such a necessary conversation, and eloquently stated. Thank you, Alex!

  • @sitoudesouza985
    @sitoudesouza985Ай бұрын

    I use to bartend in airport bars and I guarantee I when I started back in the early 2000's the tipping steotype about blacks and Asians was strong but by 2010 when I quit bartending and graduated from college the stereotype was somewhat vanquished by guys like myself who tipped 2 to 3 times more than the average person would. Years later I noticed less shocking expression from servers and bartenders so I suspect they've been seeing blacks and asians purposely tip 2 to 3 times more than the average person. This video is gold. One of the underlying messages is something Alex said awhile back: "We'll do what is required" and I'm paraphrasing Alex here, many business owners have no idea the work that is required to be successful. T. Edison and M. Jordan failed their shot thousands of times before the became the GOAT at what they did.

  • @raeroms9589
    @raeroms9589Ай бұрын

    Love the energy. I can feel it. Thanks for transmitting

  • @joseperez-ig5yu
    @joseperez-ig5yuАй бұрын

    Hey Alex, you gotta get fired up more often! There are always look down on others just because they want to. Keep uploading more of this YT content because we embrace your point of view.🎉😮😊

  • @andrewmayo7457
    @andrewmayo7457Ай бұрын

    Absolutely loving the videos Alex has put out in the last 2 weeks since he changed up the content and format

  • @DanDoesGame
    @DanDoesGame29 күн бұрын

    I wish you understood how much you've changed my life. I can't wait to get to the level of having you as an investor. This was another invaluable video man, Thank you for what you do.

  • @jaceandjudy
    @jaceandjudy29 күн бұрын

    i've been loving the new video style! thanks alex!

  • @dapperlooks4959
    @dapperlooks4959Ай бұрын

    Ay! This got me fired up. 🔥 need more content like this

  • @markrosin8257
    @markrosin8257Ай бұрын

    Love it. Thank you for the time to share.

  • @josemagallanes7779
    @josemagallanes777929 күн бұрын

    Alex always bringing the wisdom. Thank you brother!

  • @liltrailblazerx6026
    @liltrailblazerx6026Ай бұрын

    So unbelievably fire 💯🔥 Keep up the good work Alex!

  • @jdtransformation
    @jdtransformationАй бұрын

    *SO* glad I stuck around to the end (@21:15) where you mention your wife that “she loves it” and “we’re gunna f’n murder them”! So amazing…. Great reminder of the kind of pier (mentality/passion/growth) that I want in a partner. Sadly - my last partner and I loved each other so much… but differences in our ‘appetite for life’ eventually led to the end. Thanks for being willing to share insights from your personal life… very appreciated!

  • @D33Lux
    @D33Lux29 күн бұрын

    Alex is the mentor every young man needs. Thank-you Alex for all great content you put out there to help people succeed.

  • @jwhetsel33
    @jwhetsel3329 күн бұрын

    Something anyone watching could relate to… at some point in time. Fantastic inspirational advice. Bravo!

  • @sebastianrq7534
    @sebastianrq7534Ай бұрын

    Thank you for making this video! I completely agree with all the things you said, and it is so well explained!

  • @CassandraRosen
    @CassandraRosen29 күн бұрын

    So many truth 💣 s on this. Own your weaknesses, attitude problem, refusal to act, resistance to new ideas, and cognitive biases that are holding you back and keeping you from winning.

  • @TheCherelynnShow
    @TheCherelynnShowАй бұрын

    The passion in this video is encouraging 🎉Thank you

  • @jordansalerno3366
    @jordansalerno3366Ай бұрын

    Love this Alex. Thanks for sharing

  • @TheOGDesigner
    @TheOGDesigner29 күн бұрын

    ALEX, THIS IS THE BEST VIDEO I'VE EVER WATCHED FROM YOU. AND I'VE WATCHED A FREAKING LOT!

  • @ishaanselly8666
    @ishaanselly8666Ай бұрын

    DO NOT DELETE THIS VIDEO GREAT WORK ❤

  • @warchefseed
    @warchefseedАй бұрын

    Your videos got recommended at the right time of my life.

  • @davideylerYT
    @davideylerYT26 күн бұрын

    Preach it Hormozi. Love the passion!

  • @Anabolic_Alec
    @Anabolic_AlecАй бұрын

    Saw Alex talk about this on the live a couple days ago! Turn around time is fast for making content 👍

  • @SiHargreaves
    @SiHargreavesАй бұрын

    I like to Imagine Hormozi is talking to Wilson out of Cast Away in these vids 🤭

  • @EcomCarl
    @EcomCarlАй бұрын

    Great perspective. 👍 It’s vital to recognize biases as learning opportunities and focus on personal growth and skill development to truly succeed in any field.

  • @AlexiDrouin
    @AlexiDrouin23 күн бұрын

    Thank you for sharing these insights, Alex!

  • @DonTunji
    @DonTunji26 күн бұрын

    This is the best video from hormozi man, 11/10

  • @KikiYourRealtor
    @KikiYourRealtor26 күн бұрын

    “Personal excellence is the ultimate rebellion.” I love this!

  • @Seth-ek7ys
    @Seth-ek7ys27 күн бұрын

    Alex, you are just killing it

  • @addmad99
    @addmad9928 күн бұрын

    better than the bias... easier said than done. You don't reward people who are biased towards you. There are limitations in job roles, you can't cross them.

  • @SuperHumanDrew
    @SuperHumanDrewАй бұрын

    Alex… so much fire. 🔥🔥🔥 Thank you. ♥️😮‍💨🔥

  • @nandotheessen
    @nandotheessenАй бұрын

    You leveled up man, thank you!

  • @RandyBacdi
    @RandyBacdi26 күн бұрын

    Alex this phenomenal. Absolutely true. Could not have articulated it better myself

  • @yanafridabinaev
    @yanafridabinaevАй бұрын

    Loved this talk Alex! Agree with you!

  • @superartist271
    @superartist271Ай бұрын

    Listened to this during legs and damn im pumped

  • @jackyclau
    @jackyclauАй бұрын

    Jeez... this video is ridiculously good. So good, people probably forgot that this video is just a dude talking and sometimes checking his notes. Probably one of my favorite videos, and I shared it with a friend (:

  • @NathifaCurtis
    @NathifaCurtisАй бұрын

    Gay men sometimes marry women. My ex and mother of my child only dates black guys yet still makes inappropriate racial stereotype comments about the black community. Marriage doesn't define whether a person is racially biased.

  • @joshualeigh6417
    @joshualeigh641727 күн бұрын

    Thank you, Alex. Thank you for saying what you say.

  • @th14pros90
    @th14pros90Ай бұрын

    You are right, there are those not even doing anything not even trying but only spent their time saying what other should do.

  • @cnajuan
    @cnajuanАй бұрын

    Thank you!! This is the spark I needed

  • @straighthonest
    @straighthonest2 күн бұрын

    Absolutely love this podcast, it's the best one you've done yet I agree 100% with everything you said

  • @ajmouton92
    @ajmouton9225 күн бұрын

    I'm a mixed-race person and will say that this is my favorite Alex video. Wow, so much truth and a great attitude to have to be successful.

  • @user-hs5vp9if9i
    @user-hs5vp9if9i29 күн бұрын

    Love this video!! Takes all the usual excuses out completely!!

  • @Monas99
    @Monas9928 күн бұрын

    this is FIRE! LOVE IT SO MUCH!

  • @onebasemedia1166
    @onebasemedia116628 күн бұрын

    One of the best videos he's put out.

  • @HowToCredit
    @HowToCreditАй бұрын

    to anyone reading this.. keep striving for greatness, the road might seem hard, but that means it will be worth it in the end. your blessing is around the corner. DONT GIVE UP

  • @ddfelder2
    @ddfelder227 күн бұрын

    Boooooooyyyy Alex be dropping that HEAT 🔥🔥🔥🔥🔥🔥🔥🔥

  • @jennynguyenxo
    @jennynguyenxoАй бұрын

    The best hill billie I've watched on KZread. 😂Your videos just getting better and better. "Just win". "At the end of the day, winners write history".

  • @davidr7236
    @davidr723621 күн бұрын

    Alex, i am not (currently) a business person. But you're video is not just great life advice, it's great growing up advice for kids. Going to play this for my 12yo son. Thanks.

  • @kovachlm
    @kovachlm25 күн бұрын

    It ALL comes down to this, Say it with me: “Don’t believe everything you think.” TYVM

  • @thomasalimohamadi9140
    @thomasalimohamadi914025 күн бұрын

    Great video Alex 🙏🏻

  • @elwyndavies4746
    @elwyndavies4746Ай бұрын

    10/10 rant 🙌 - it reminds me of one (of many) great lines from Ted Lasso that I have shamelessly stolen when talking about confronting bias: ‘he thinks he’s mad now, wait until we win him over…’ ‘He’ll be furious’

  • @christopherwissman5453
    @christopherwissman545329 күн бұрын

    I feel this heavy brother. I’ve debated this topic with multiple people.

  • @TotallySafeAir
    @TotallySafeAirАй бұрын

    THANK YOU ALEX💌

  • @trademarkfactory
    @trademarkfactoryАй бұрын

    Thank you

  • @jaxwedel
    @jaxwedelАй бұрын

    My biggest strength through hardship has been the true belief that I’m the best one out here grinding

  • @josephharty5048

    @josephharty5048

    Ай бұрын

    And that can blind you from people who can truly help you

  • @jaxwedel

    @jaxwedel

    Ай бұрын

    @@josephharty5048 How? I built 5 companies to $1M

  • @mohammadalmamun3657
    @mohammadalmamun3657Ай бұрын

    Love & respect

  • @sunnc
    @sunncАй бұрын

    Yess posting the IG live. Let’s gooo. This isn’t just for business owners. Hopefully the title changes.

  • @andrew9360
    @andrew9360Ай бұрын

    Starting a new engineering job in a few weeks, where I'm going to be starting 6 feet under and will need to put in double the work. Thanks for the encouraging words.

  • @rayngibbs9402

    @rayngibbs9402

    Ай бұрын

    same bro gotta put that work in for a permanent spot

  • @JoeBuza
    @JoeBuza21 күн бұрын

    The GOAT. I resonated with every word

  • @copysamurai
    @copysamuraiАй бұрын

    Needed this, thanks

  • @FitCoachpl
    @FitCoachpl23 күн бұрын

    Thank you for this video😊

  • @MachTruck
    @MachTruck29 күн бұрын

    W Hormozi you cooked with this one OG

  • @samheedy
    @samheedyАй бұрын

    This is hands down the best business content on KZread. Business owners own your shit