I Reverse Engineered the Perfect Business
Want to SCALE your business? Go here: acquisition.com
Want to START a business? Go here: skool.com/games
If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $200,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
How I got here…
21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of Skool.com to help the many people who want to start a business online do so.
Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).
To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
You either get an epic outcome or an epic story. Both mean you win.
Keep crushing. May your desires be greater than your obstacles.
Never quit,
Alex
FULL DISCLOSURE
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.
Пікірлер: 704
It’s crazy to think most entrepreneurs be selling this information for tens even hundreds of thousands of dollars, and here’s Alex giving it out for free. 🐐
@ciftcierdinc
10 ай бұрын
fr! amazing value
@jimba6486
10 ай бұрын
That is because they get rich by selling shovels. Hormozi already got his gold
@des-cc3dd
10 ай бұрын
free? he earns money off this
@Ant-jh3tn
10 ай бұрын
@des-cc3dd Exactly, and his books. Nothing is free in this world, nothing!
@GodswillAkharia
10 ай бұрын
@@des-cc3ddWell if you're referring to KZread revenue, then remember that that's a tiny fraction of what he would have made of he sells the information to everyone who watches individually. Give the man his accolades will you?
"All the wealth that you want in your entire life is on the other side of a few hard conversations." - Alex Hormozi That hits in the heart.
@leedsdrumacademy
10 ай бұрын
@_AIexHormoziWatssappAboveYou lie! 🤡
Business schools across the world are shaking rn..
@tehzybautri8054
9 ай бұрын
My two favourite businesses gurus ❤❤❤
This is the type of long form ultra high value content Alex is best at. Thank you!
@stanwilson7040
10 ай бұрын
Thanks to Hormozi's AMAZINF MARKETING SECRETS I am already worth 2 million $ aiming for $100 000 000
I love the old style, long-form content blended with the new-style editing. It’s like the best of both. Thanks Alex
If you don't have a business to apply the framework to, watch this to learn the pre-requisite skills to build one: kzread.info/dash/bejne/gJxsscVwdbXKebg.html
@kartikgoel9870
10 ай бұрын
Thanks a lot sir 🙏🙏
@Aedonius
10 ай бұрын
I have a reselling business where I flip items on eBay. Having trouble figuring out how to apply these principles to that.
@afshinzandi8776
10 ай бұрын
That is exactly what I was looking for. You are a legend in this field.
@dumitrulunga7336
10 ай бұрын
this fella thought of an excuse and removed it, grandmaster mozi !!!
@princekjtheartist
10 ай бұрын
thats not a business, that's a hustle. However, hiring people seems to be your next step. Market researcher for best products to buy and sell, a flip team that updates the products for you, a manager to keep inventory and track revenue, etc@@Aedonius
Value Acceleration Method 01:56 3 Variables That Matter 02:58 1) Leadership Team In Place Running Day To Day 13:02 2) Marketing Without The Face Of The Founder 16:03 3) Delivery Without The Face Of The Founder 19:53 4) Multiple Reliable Acquisition Channels 28:34 5) Reliable Recurring Revenue 37:22 6) Diverse Customer Base 41:14 7) Automated Metric Tracking 48:26 8) High Cash, Profitable, Growing 55:41 9) Audit Ready Financials 59:32 10) 5MM+ in EBITDA
@hopsmax2827
10 ай бұрын
thanks
@josemariadearaujofilho7635
10 ай бұрын
You're a great person! Someone is going to get seriously famous from producing Hormozi video summaries!
We all know Alex provides high level value but can we shout out the editor too? 😂 great job 👏🏾
Now we just need to see the ZRT44H price also move in the same direction as these charts. Up. Very Up.
I hate to say this but I learned more in this one hour video in business than I did in 2 of my business classes at college. THANK YOU
@FromInfinityTV
10 ай бұрын
College is an outdated model of education
@mirceaancuta7863
10 ай бұрын
Agree; this is entrepreneurship; MBAs start from: you have a business; here is how to manage it, optimize it etc. Alex is amazing!.
@teveridge
9 ай бұрын
I concur. College gives you plenty of knowledge to work for someone else, but not to run your own business.
@currently9143
7 ай бұрын
What do you even learn about business in college?
@dannykalman
4 ай бұрын
Same
This could EASILY worth 10 times more than some MBA programmes out there. And it is unreal how such wealth of business knowledge could be distilled into a video...for FREE. Damn it. I will review this video 10 times or as many times it takes to internalise every single line of info here. I don't even have a business yet, but with this at the back of my hand, I will be dangerous!
@hastyquickbeam
10 ай бұрын
I'm 11 minutes in and the high level of value is ridiculous. I'm so impressed.
@moneycessity
10 ай бұрын
Agreed! I am saving this video for when my business gets to that 1 million mark! Good luck ya'll!
Haven’t even started it yet, but when I see the board I know it’s a banger baby
Sat here and made more notes from this than both the courses from your books combined. More of this type of content please!! And thank you hormozi for being the invisible mentor to many ✊
As a CPA (Ph), I appreciate Alex mentioning audit-ready financials. Business owners usually smaller ones do not take their financials seriously. That's why they hire inexperienced bookkeepers from developing countries instead of experienced accountants who can tell them their story in numbers
Thank you Alex for your genuine content, selling nothing but helping everyone with their businesses!
@stellarnorth206
10 ай бұрын
Nothing is free. He buys businesses doing over a mil in profit. He sells strategies to get businesses to that level so you become a target market customer for his company to take equity in. Not saying that it’s wrong - it’s brilliant for creating new customers, but there is nothing genuine and free, it’s all done in an effort to make money and grow his company.
@janosaudron9367
10 ай бұрын
@@stellarnorth206 I'm well aware of this fact that Alex get's his benefits from doing so, but for many it's really good advice, other sources charge a sh*t load of money for which still helps them to achieve better than yesterday if they muster up the power to turn new ideas into action.
@MrBubbyG_Official
10 ай бұрын
He doesn't sell nothing, I just bought his books. He made a point to not say he has nothing to sell anymore because he does.
@rohitashwapratapsingh142
10 ай бұрын
get a life@@stellarnorth206
@iamskaars
10 ай бұрын
@@stellarnorth206for most people it is free! Not everyone get to that level to become his clients nor necessarily selling to him if they reach that level. So yea technically he is providing value for free but I see your point and yes there is nothing wrong with being compensated. Especially if you add a godly amount of value to millions of people!
This is the best kind of content you are putting out Alex. Love the stickers and printed photos. Really makes it different
I've watched most of Alex's videos and this one of his best. Certainly the most underrated. Keep up the awesome work!!
Guys, honestly was of my favorite videos you have ever done, the info, the flow, the entertainment, well done 💪💪💪
How to describe Alex Hormozi? An absolute spectacular BUSINESS PHILOSOPHER
@ciftcierdinc
10 ай бұрын
this.
@culfidant4851
9 ай бұрын
100% agreed
Diligently taking notes, filling in the gaps in my business and refining what I do have based on this. Amazing video Alex, thanks a lot 👍💥👊💪
I've watched a lot of marketing/business videos over the years and this was one of the most simple, effective, original intros...I was intrigued, and hooked, yet could easily understand the concept within 10 seconds. It's one of the things I like about Alexs' videos - they get to the point fast. Rock n roll....
Super helpful video! Probably my favourite from Alex to date and I have seen a lot of videos
Sickest business content out there. Just finished $100M leads as an audiobook and start reading the hard cover now. Exited🎉
Yay, a longer video! Been a while, but I love these the best. One day I’m gonna work with you @Alex!
Haven’t been tuning into much content from you lately cuz I have had focus elsewhere. But I feel this is definitely your best work. Cumulated all your best info in one video. Masterclass 🙏🏻🔥💧
Super grateful for all the value you provide for entrepreneurs/business owners. You’re helping people like me more than you know man, thank you.
Best learning experience man great stuff Way better to consume For a moment, your videos were almost same most of the times and it was tough for my brain to catch up with information you’re giving away even though it was ultra valuable. It was not entertaining but this one banger practice is more. We would love to see more videos like this.
What I like about how you share is its like a story. Their are metaphors and you include us visual learners. The Mona lisa makes it sticky and memorable. Alex your educational and informative and I'm now going to watch as many as I can of both yours and Leila s content. Thank you for making it a pleasure to watch.
@JakeWoken
10 ай бұрын
Every good marketer is a good story teller ; )
You are one of the most sophisticated and brilliant KZreadr/content creator I watch, and 1million percent the very best in finance. I appreciate all of your content thank you for ZRT44H much love from Chicago
Love this video, going to keep coming back to watch more. Thanks again Alex! You do wonders for the biz community.
I discovered you a few days ago and you are such a huge inspiration for me to finally start as an entrepreneur. The legacy that I'm about the build for my son. Thank you so much for everything🙏🙏
OMG ZRT44H !!! Dude seriously what a awesome video can appreciate how much work went into this quality quality quality much love from Australia
You share a ton of information and we really value that! Appreciate the time and effort you have put into this. This is my favourite!
🤣🤣🤣 This is the best video ever. The "Mozi-Lisa" is gold!!! Of course the content is on point as usual. The breakdown of a quality Operator hit me the hardest. Talking through the roles and titles of a company was really useful as well.
To me, the foundational answer to this is create a product or software based business with a product so good customers have to have it and tell others about it. Great vid!
Insane video fam! Love watching these long form content, and the value, crazy good. Thanks!
From the heartfelt appreciation for the depth of knowledge shared to the recognition of the skilled editing and presentation, it's evident that Alex's content resonates deeply with his audience. This isn't just business advice; it's a roadmap to success and a source of inspiration for many aspiring entrepreneurs. Kudos to Alex for his generosity and commitment to empowering others on their entrepreneurial journey.
dang! Another video worthy of taking down notes at and applying to an operating business! You always rock, Alex! Thanks for this!
@DM_YTAlexhormozi-on_Tele_gram
10 ай бұрын
*ℜ𝔢ä𝔠𝔥 0𝔲𝔱*
Love the ZRT44H content. I think this project is just as essential as HBAR and they both will be great movers
Phenomenal lecture Alex! You may have just changed my life and The life of my family forever. Thank you!
39:35 Alex's drawing skills are the gift that keeps on giving
Yep before you can practice it you have to go through it. And I appreciate learning this as I build my business.
The value Alex provided for me and my business is priceless…! and it is for free…! I want to do the same for other people when I can. Thanks Alex, top quality content as always.🙏🔥👏
Very very very valuable video 🙏 Have been waiting for this type of content for years 😃 Thanks Alex 💪
Thanks for your inspiration! Hope i learned enough from your vids to launch my supplement line!
This editing is INSANE. Clicked to save it for tomorrow morning but this is too addicting! Love the music choices too!
Thank you Alex, this was incredible. The mozi liza was an excellent visual tool for this lol
Amazing content as always alex, always a huge help
This is so good, thanks for the video!
Thanks for sharing these gems! You are really setting the roadmap for my future plans. I hope to someday go to you for help once I hit $1M a year. Keep shining Alex Hormozi ☀️
Loved the video format and the hands on object illustrations.
Alex is the man. My business is trucking and transportation , i find a lot of useful information in his videos .
YES! More whiteboard/pad videos like this please! Love the long form content also 🎉
This is the best video I have seeno n business, and I have been watching these types of videos on KZread for over ten years!
One of my favorite videos so far. The Mozilisa is what takes a business owner from a freshman level business to playing at JV/Varsity. I took away that I need to track, track, and then track more. Rather than shooting from the hip.
Loving the the handheld second angle! Keeping it interesting to watch👍
I love you guys, both of you. Despite brain fog, chemo brain, peripheral neuropathy, depression, and debt up to my neck - by listening and reading your advice, I am starting to regain hope. Thank you
@AECommonThread2137
10 ай бұрын
I understand that your pains and troubles are very hard, unique, and hard for the average person to comprehend, however, keep doing your best. For brain fog, make sure to drink less caffeine and to hydrate properly. I spent 10 years making this mistake. I can't stress enough to take Magnesium (L-Threonate and or glyciniate), Potassium, and enough sodium if you already eat clean and less processed foods. Actually too much fluid will make you pee out all of your water-soluble vitamins - which all contribute to brain fog, depression, anxiety, pains, and more. You'd be surprised to find out just how many people are not properly balanced with their electrolytes, and just how amazing the results can be once leveled out. Some issues will be fixed over night, but for the full-effect results, this needs to be consistently treated. Once those are settled, check vitamin D levels, then A, K, and E. (avoid any Soybean, canola, seed oil-ridden supplements, there's some in olive oil.) I know my response is random, but if I can help in the slightest to make some of those physical/mental issues any better, then I believe it will help in other areas. I recommend buying a good individual bulk of potassium citrate/gluconate, Mag L threonate(Magtein)& Glycinate, and a good calcium (don't over take). Trader Joes has a semi-decent calcium, mag, and zinc bottle which is better than nothing. I would generally avoid Magnesium oxide as it is not bioavailable. Make sure the brand is a good brand to accurately measure. Magtein is rather pure, Solaray makes a great glycinate I am willing to bet that this will help a good sum. If you were like me and drink more than 4 cups to a pot of coffee a day for energy, stop that right now; get hydrated, increase electrolytes, and you'll have FAR more energy to last than what you'll get from caffeine; it's also very important to note that simply adding electrolytes isn't enough, you may have to reduce fluids in the event you are over-hydrating. Yerba mate is a good alternative to coffee if you need some caffeine. Best,
@InnerGoddessGuide
10 ай бұрын
Thank you. Good advice. The reasons for my disease are chemo side effects, but with good supplements, healthy food, and long walks, I'm getting better@@AECommonThread2137
@olayetunde3485
9 ай бұрын
Hang in there mate. ❤ By listening you’re already visualizing yourself better and implementing these steps. You will get better
Very succinct, concrete, and on target. Smart guy who learned well from his mistakes. Fresh take on real world business advice! 🔥
Thank you Alex, So glad I found you. You’ve helped me more than I can ever tell you.
your content just keeps getting better... i've been following you since 30k followers.
This is fantastic! Basically an MBA in an hour with 0 fluff, all value!! Alex you're the best!!
@nathanielcradle-yourrichfriend
10 ай бұрын
So true. I have an MBA and it took years to get to the point. This video is roughly 65% of what you’ll learn…IF NOT MORE…damn shame!
Dude i get value from you everytime. Youve really stepped up your game
Now this is next level useful education! Very good job, you are getting better and better every day
Dude, I'm only 10 seconds into the video and I'm already rolling. This guy is the goat.
I usually listen to these while working out but actually watched the video on this one. For the longest time I thought Alex was saying "No silver bullets, many golden babies". This now makes so much sense
This is incredible. This is essentially how professionally certified exit planners teach business owners how to remove themselves from their business before exiting
This is G O L D ! Breaking it down like this to achieve the big picture.
Alex, I comment less than I should (Been following since your pre-youtube days) but this is the single best video you've ever made IMO. Thank you.
Great info and great production value. We appreciate your hard work.
Just finished the video “freebies” from the launch and working my way through 100M leads. Trying to get the other copies to my friends as soon as possible!
I’m the Controller for a mid-sized manufacturing company, and I can 100% confirm is an incredibly complex and tedious task to manage financials.
This is the type of content we want,, on sales, mindset, management and every component
Great advice, Alex The tips were so relevant that I literally took out a notebook and started studying.
I legit love this dude. My man is holding our hands and showing us EVERYTHING to become successful business owners... for free.
Great information Alex! Im inspired to start a business.
So much needed thanks Alex 👍
Another gem 💎 saved in my to do list to make time and learn :)
We have a workbook thats just leila management principles, its one of the most used docs for our operators.
LEVELED UP THAT EDITING GAME!!! WELL DONE!!! Great content :-)
I love these long form videos. They are full of valuable knowledge.
Love this type of content Alex!!!
Content is getting wildly good, man.
omg, exactly what I needed - also love this format!
I love the visual explanations with the blocks and the fishes
Love the long form, thanks man!
Thank you so much for this. This is amazing content.
Great vídeo, Alex. Even some good advice for basic stuff.
Best content creator of all time 🐐 this is so valuable
Hahaha the MOZI Lisa 😂😂
@janosaudron9367
10 ай бұрын
lol that's a good one!
Alex you are the best. Listening to your audience „you like this longer format content?“ „yes, we do“ „okay, here you go“ .. And voila, this is most valuable content you are creating. Maybe not for TOF, they need the shorts etc. but MOF and BOF get the most out of these long form explanations. Cudos to you
As always, GOLDEN NUGGETS PHILOSOPHY. Your tips always help me so much ! Thanks
This video style was great! Love the legos and the fish!!! 🐠
Thank you Alex
Love that you’re barefoot living your best life. 🎉great content as usual
Seeing the A/B testing of the thumbnails and title was awesome, hope yall picked it up
Insane amount of game given here. Thank you Alex.
I know this vídeos takes more time to you, but the more videos like this, the faster most of the audience will get to $1M net profit to work with you 😊
Thank you very much for this quality advice!
It's beautiful to see Hormozi go from super SEO based videos to not caring as much because his brand has outgrown the algo. Love to see it
LOVED THE CONTENT. THANK YOU