The Armoury

The Armoury

The Armoury is a menswear brand that believes in design, craftsmanship and personal style. We are rooted in classic tailoring but with the modern man in mind.
We are passionate about what we sell, sourcing special items the world over as well as creating our own distinctive products with exceptional craftsmen and factories. The Armoury’s curated selection includes an extensive range of custom and bespoke offerings. Our stores in Hong Kong and New York regularly host outstanding tailors, shoemakers and other craftspeople for customers who want not just excellence, but also something unique.
Why Video?
So much of what we care about at the Armoury is only apparent when you can really see and wear the work of these great artisans. We realised that video helps make that gap a little smaller.
With the series Questions & Answers and What am I Wearing and Why?, the Armoury team talks you through what makes The Armoury products stand out.

Пікірлер

  • @kasoog
    @kasoog22 сағат бұрын

    Mark, your hair is always so wonderful, can I ask what you tell your haircutter/your general styling tips?

  • @markchodotcom
    @markchodotcom17 сағат бұрын

    Thank you. Honestly, I do very little. I forget to use conditioner most of the time. I use a basic wax from the convenience store called Gatsby (the grey one). I got lucky many years ago and found a good hairdresser in New York. Her name is Kiku-san, she works out of Bockerway on the Lower East Side. Somehow she just understands how my hair should look and I always like the result so I just let her do whatever she wants. Before her, I went through so many hairdressers and was never satisfied, they just didn't seem to understand. So my advice is keep trying people until you find the right one. I never found more expensive haircuts to be better than cheap ones, it was more important to find the right hairdresser. Also, as I got older, my hair got more manageable. It got a little softer and wavier whereas before it was much harder and difficult to style.

  • @icywolf9312
    @icywolf9312Күн бұрын

    First

  • @fordharrison2649
    @fordharrison2649Күн бұрын

    why silk sport coat is not shiny as expected.

  • @quackslikeaduck
    @quackslikeaduckКүн бұрын

    Who would have thought there were so many different approaches to ironing? You're an artist! What brand of iron are you using, please?

  • @702tfrom
    @702tfrom2 күн бұрын

    What color shoes would you wear with the bone color chinos?

  • @jeppelepsi1
    @jeppelepsi13 күн бұрын

    I just stumbled across this video/channel. What handkerschief is that, and how did you guys fold it? It looks so good!

  • @dimadenis6575
    @dimadenis65753 күн бұрын

    😍😍😍😍😍

  • @Tenkterian
    @Tenkterian3 күн бұрын

    Would have been great to get a close-up of the suit fabric. Looked rather greyish on video. Love that King Seiko, but for under 2k, my pick would still be the Oris BCPD in 36mm 😁

  • @Capsule_Corp
    @Capsule_Corp3 күн бұрын

    Recently picked up a well maintained King Seiko 44-9990. Really happy to see them revisit these case styles. The grammar of design still holds up today.

  • @markchodotcom
    @markchodotcom3 күн бұрын

    It really is. Bold and original in a good way.

  • @aliali-ce3yf
    @aliali-ce3yf4 күн бұрын

    no belt?

  • @markchodotcom
    @markchodotcom3 күн бұрын

    No, side adjusters instead

  • @kiarashnox9861
    @kiarashnox98614 күн бұрын

    Thats a gray suit

  • @cypriend4634
    @cypriend46344 күн бұрын

    A King Seiko is a great complement to an Armoury look! Hopefully we'll see some content about it on this channel!

  • @SodapopTheOutsider
    @SodapopTheOutsider4 күн бұрын

    Love Seiko's King Seiko line! Thanks for the new vid, Mark. Enjoy the weekend!

  • @anthonygebala1198
    @anthonygebala11984 күн бұрын

    Linen is THE go to fabric for the summer 👍

  • @DrKek-ub9dt
    @DrKek-ub9dt4 күн бұрын

    Does that mean you expand in Europe now? 😍

  • @HotelBravo556
    @HotelBravo5564 күн бұрын

    Always a pleasure to watch

  • @kenneth7826
    @kenneth78264 күн бұрын

    The memories

  • @helmuthj.zotter7272
    @helmuthj.zotter72725 күн бұрын

    Parker is NOT how Dunhill started. Dunhill was in business long before, and Parker was their brand to sell pipes that did not make their strickt quality controls. Also called seconds. But still fantastic pipes ! Host is sitting in front of 20000 ugly plaid jackets, and wears the same. HAHAHA. The plaid design reminds me of Army mattresses. LAAAARGE Plaid Jacket and Polo shirt ? Hmmmmmmmm

  • @kenneth7826
    @kenneth78265 күн бұрын

    Excellent!!!! My 2 cents 1...add pocket square 2...dress shirt...short sleeve only 4 me..summer 3...mark ur suggestions of ties r superb..sub 2 bowties in my hands A..burgundy elephant motiff B..diamond pt..motiff circles 4..socks..novelty 5...peace

  • @Manuel421
    @Manuel4218 күн бұрын

    In my opinion for Linen the darker color shirts tend to feel more Fall/Winter so instead I go with Light Blue, Pink, Torquoise Green, etc. It's just my personal preference though. The only exception are my Charcoal Grey trousers which are Lightweight Wool. Nice job on the video.

  • @timothyohearn9565
    @timothyohearn95659 күн бұрын

    Hi Mark! Nice outfit as usual; shirts are sublime… shirt tuck pointers provide are very thoughtful. I really do like the aesthetic of shirts cut this way too!

  • @CarmineFrenesi
    @CarmineFrenesi9 күн бұрын

    I’m not a fan of pockets on the shirt

  • @FirstName-og9uq
    @FirstName-og9uq9 күн бұрын

    Given your expertise in fabric and fabrication, how well-equipped are you to advise on choosing bedding sheets? What do you personally buy?

  • @markwalker2995
    @markwalker29959 күн бұрын

    Fantastic outfits, every one. Loved the casual end of the options too

  • @hikiniki8610
    @hikiniki86109 күн бұрын

    Awesome! Thanks for answering my question about The Untucking! Will try a bigger size! 👍

  • @allegedly_pav5487
    @allegedly_pav54879 күн бұрын

    I’m really considering the dark blue 349. My watch size is 17cm and I have thin wrists. That dark blue is stunning

  • @arthurcatalanotto1151
    @arthurcatalanotto11519 күн бұрын

    Great advice on shirt tucking. Also, it is more comfortable tucked in with some slack for freedom of movement.

  • @dimadenis6575
    @dimadenis657510 күн бұрын

    👍🏻👍🏻👍🏻👍🏻👍🏻

  • @ayushsaraf9796
    @ayushsaraf979610 күн бұрын

    Would cotton knitted polo and knitted t shirt look good in lightweight or is it the same as suit?

  • @alexcheng3983
    @alexcheng398310 күн бұрын

    what size are you wearing for the Drake's shirt?

  • @markchodotcom
    @markchodotcom6 күн бұрын

    M or 15.5"

  • @baciperugina836
    @baciperugina83610 күн бұрын

    0:45 you also “bought” Drake’s shirts? Girl, really? You own the damn company !!

  • @Maxx995
    @Maxx9957 күн бұрын

    LMAOOO

  • @markchodotcom
    @markchodotcom6 күн бұрын

    Ya, I mentioned this before on my IG, I will copy & paste the response: Actually, one of the most annoying things higher-ups can do is just walk off with items from the store/stock. It is absolutely infuriating for the backoffice teams and ends up creating chaos. So ... the best way for everyone to keep tabs on what I'm asking for to wear is for me to request it from the online store and as a result it gets delivered to me in HK as a normal online order. I still get a kick out of receiving items the same way a customer would with all the nice touches the packaging provides.

  • @aliali-ce3yf
    @aliali-ce3yf10 күн бұрын

    1:20 - that's a turmeric colored shirt

  • @user-no3bx1fk9k
    @user-no3bx1fk9k10 күн бұрын

    i like drake's!🎉🎉

  • @Markipedia
    @Markipedia10 күн бұрын

    Any thoughts about a black linen-shirt?

  • @kenneth7826
    @kenneth782610 күн бұрын

    Good morning..greetings from ny...black linen shirt....NOOOOOO😂😂😅😊😊😊!!!!!enjoy ur weekend..peace

  • @krunoslavkovacec1842
    @krunoslavkovacec184210 күн бұрын

    Black linen suit- yes. Shirts? No

  • @timothyohearn9565
    @timothyohearn95659 күн бұрын

    With an all black outfit it can be very stylish!

  • @markchodotcom
    @markchodotcom6 күн бұрын

    I have no issue with it, I think I'd probably get a bit more use out of a dark navy instead, though. Dark shirts sadly have a bit of a Night at the Roxbury Stigma attached to them but worn well, they can be nice, too. I think people also get turned off by the fact that they inevitably fade but if you can accept that, they are a nice addition to a wardrobe.

  • @JasonCheeeseball
    @JasonCheeeseball10 күн бұрын

    Drake's colour selection is on point

  • @JJ-rr7pc
    @JJ-rr7pc10 күн бұрын

    Hello mark, any thoughts about drakes pricing for tailoring. Being even more expensive than Ring Jacket?

  • @noahhaasis827
    @noahhaasis82710 күн бұрын

    Mark is a Co-owner of Drake’s. JFYI

  • @markchodotcom
    @markchodotcom6 күн бұрын

    It's a good question ... firstly, Drake's is a decent size company so I don't set the pricing, the commercial team does. Typically (and this would be typical for any commercial enterprise) the price would be taking into account: 1. Making enough money to cover costs (this includes production itself, operating costs such as logistics, staffing, website, backoffice, errors in production, product development and marketing expenses) , 2. Where competitors pricing is set. Too low and you might be leaving money on the table. Too high and you risk alienating customers. At the end of the day, we all want to make some money. 3. Growing the business. Today's earnings need to take into account the future costs of hiring new, more specialized staff, building out new stores, creating new capabilities for the business, etc. As for Drake's in relation to Ring Jacket, they are quite different companies operating in very different countries. Japan is at a historic low in terms of exchange rate and so everything seems very cheap right now. If you like Ring Jacket's style and make, by all means go for it, it's a wonderful product as well.

  • @tranhuuhung2508
    @tranhuuhung250811 күн бұрын

    Apart from those great watches, how have you done so well with your shirt collar style? To me it looks like the collar has been glued to the shirt itself or something, if you know what I mean. How did you make up that collar style with the tie, please? Very neat and elegant.

  • @douglasn.3111
    @douglasn.311111 күн бұрын

    I thoroughly enjoyed the interview.

  • @tony19824
    @tony1982411 күн бұрын

    Great vid, it’d be great if you could do the same for a summer wardrobe also

  • @timothywong3651
    @timothywong365112 күн бұрын

    Hi Mark, Love the new jacket. Give the weight of the Mockleno fabric, what is your take on the rule some guys adhere to where the trouser weight must be heavier than the jacket fabric weight? Thanks!

  • @MrThreescoops
    @MrThreescoops13 күн бұрын

    I don’t mean to be vulgar but what sort of price are we talking for those glasses? We must surely be talking tens of thousands…?

  • @gastondeveaux3783
    @gastondeveaux378313 күн бұрын

    Wow, those brown Gloucester wingtips are sweet !

  • @qarhsi
    @qarhsi14 күн бұрын

    it's been a while since i have been to the channel. i like the jacket from a distance, not a fan of the colours up close. nice combinations too!

  • @hughfirmin07
    @hughfirmin0715 күн бұрын

    Great video as always, and beautiful jacket. Would be great to see a video on ties appropriate for sport jackets v ties appropriate for suits. I was interested to see Mark suggest what look like two printed ties with a sport jacket. I typically think of printed patterns as being more for suits, whereas twill stripes or grenadines (or non-silk ties) are better for sport jackets. But the exception to that rule being paisley, which I tend to think work marginally better for sport jackets. And maybe these ties are an exception as well, since they’re more casual printed patterns. Anyway, I’d be interested to hear how Mark thinks about this question. Thanks again!

  • @markchodotcom
    @markchodotcom14 күн бұрын

    Yes, good eye, I suggested two printed ties. I chose them for the colour and also the scale and spacing of the motif. I think rather than printed vs woven patterns are only part of the story. VERY generally speaking: you are more likely to find a suit in a smooth, fine fabric than a sport jacket hence I prefer finely and tightly patterned printed ties for a fine fabric suit and I wouldn't necessarily use them with a sport coat. Conversely, Sport coats are more often textured fabrics that lend themselves better to larger printed motifs (and paisleys). Honestly, these are very, very general rules and of course if you feel like it's working for you then don't let the opinion of a man on the internet dismay you. You have parents for that.

  • @Aestheticaye
    @Aestheticaye15 күн бұрын

    These are beautifully complemented palettes.

  • @rsw552
    @rsw55215 күн бұрын

    Is that fabric available for a outerwear?

  • @markchodotcom
    @markchodotcom14 күн бұрын

    Unfortunately we used it all up for this run of jackets. As far as I know, it's not available as a cut length.

  • @aliali-ce3yf
    @aliali-ce3yf15 күн бұрын

    white pants? idk about that

  • @kenneth7826
    @kenneth78265 күн бұрын

    Good morning...go 4 it..have fun with color......

  • @TimMarco7
    @TimMarco715 күн бұрын

    for the first outfit: Money green socks for the 2nd : blue socks

  • @sudovv
    @sudovv15 күн бұрын

    this channel has very quickly become one of my favorites. Impeccable taste

  • @markchodotcom
    @markchodotcom15 күн бұрын

    Thank you 🙏

  • @hikiniki8610
    @hikiniki861015 күн бұрын

    Yo, really good. As usual. 😅 I have a completely unrelated question: How do I stop my shirt from getting un-tucked? I love the look, and it is essential for a dressed up vibe, obviously. But I seem to always be having to re-tuck my shirt anytime I sit down or bend over slightly or whathaveyou.... Is it a pants thing? Or a shirt thing? I THINK I have properly fitted clothes, although I've yet to visit a tailor. Any advice?

  • @markchodotcom
    @markchodotcom14 күн бұрын

    That is a good question. There are a few reasons why your shirts are untucking too easily. 1. Your shirt might not be long enough and so it's hard for the shirt to be held in place well by the trousers. 2. Your shirt and/or trouser is a bit too tight and it's being easily shifted out of place by your body as a result. My shirt typically has a little bit of slack vertically where it tucks into the waistband and so even if i'm moving around, it's just using up some of the slack rather than pulling itself out of the trouser. 3. You could simply adopt my sedentary lifestyle and move little to none.