Future Proof highlights the efforts of brands and products to make business better for the future… or the lack thereof. Every week we release videos to deep dive into the stories that are shaping our consumerist world.
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I don't get it. What's stopping you all from buying wireless headphones from any other brand? It's not like they don't work on iphone
I had no idea this was a thing, but then other than KZread I don’t participate in any social media. Btw, I buy all my workout clothes from 32 degrees, they’re inexpensive, very comfortable, and you can wear them around town.
Dude, we get it. You don't like conservatives. I've recently come across your channel and I've been liking the majority of what I've seen so far. Obviously, one of my complaints would be in many of your videos you jab at conservative or those that lean right. Just keep that out of the videos. No reason to have them.
And then… he was… inspired ✨ XD Thanks for making me laugh.
I've been avoiding polyester like the plague. It produces so much static that it makes my hair frizz up. I didn't know it has a negative impact on the planet as well… The thing is, it's become so hard to find clothes that have no polyester at all!
"being outside" and NOT WORKING, right? RIGHT? That's kind of an important detail. "Awe" was not the word I would use when I was picking shade tobacco
I fell into the trap of Patagonia's (and other brands) marketing. Buying the "best" is not necessary. Taking care of your gear should be trend, but its not sexy. I commented on a video about bikepacking a few years ago and their gear cost thousands of dollars and was completely unnecessary. I bet many people watched it and said, woah, I can't afford that, and never tried an amazing activity.
Americans pronounce Vibram "vye-brahm"? XD
I usually like your videos but this comes off as infantilizing to poor fat people. Larger sizes of outdoor gear are no harder to find than larger sizes of any clothes. I wear a 2x and have never had trouble finding Outdoor gear. I found a 6X raincoat for less than $100 in 3 minutes of searching. At 9:09 you assert that the the price of high-end gear is creating a barrier to entry but go on to provide no facts to back the claim. The existence of a $500 jacket doesn't prevent someone from hiking decked out in the finest gear Sam Walton could provide. And if you're not going hiking because someone else might have a $500 jacket you didn't really want to go to begin with. Also, of the 4 comments you pulled from the poll only one of them mentioned gear and all she said was that she has trouble finding clothes that fit her body shape. Nothing about brands, nothing about price. Those are points you inserted. The main complaint was basically they feel out of place because they are fat, slow, and there aren't enough brown people. There's no evidence presented that said brown people aren't there because it costs too much.
That JD Power Graph @ 8:21 is hot garbage. Alfa Romeo over Toyota. But I hear you. Lets not trust JD Power. This is like its own topic.
I dont fall for this i just use carhart for duty and a cheap rain coat for wet and both for winter
Not Just Bikes agrees with me that the single most important vehicle of the 21st Century will be the e-cargo bike. These are true car replacement vehicles, and (if mixed with the right bike infrastructure) could replace most North American's 2nd family vehicle (or prevent them from purchasing a 2nd vehicle altogether). We now drive less than 5000km (Canadian average is 13-15,000km) per year because we've replaced those with bike km's. This kind of riding is not feasible while carrying children, groceries, work clothes, tools, and extras for 98% of the population without an e-cargo bike. You go from e-bike sceptic to evangelist when you can carry 100-300lbs for 30kms and it just feels like a normal bike ride.
My favorite clothing was the brand called "The south butt" they got sued out of business by north face, I wanted to buy their clothing out of spite.
Most people don’t give a crap about what you wear outside… and most people are not insecure. People that go all out on gear are not a big segment in the outdoors. That’s at least my perception.
I have never really judge anyone unless they are outdoor without any source of water and don't pick up after themselves. Wear whatever you want.
Um … is it just me, or does anyone else use travel mugs to hold coffee or tea that they *made at home* and brought into the car or carried on a walk?
I just want a damn jacket that keeps my bony IT nerd body cozy and warm while I'm forced to socializise in the winter outdoors on a bullshit company team building event.
11:56 "Welcome to Temu. I love you."
Getting too political
Maybe, hear me out, who cares what other people think? Like, you can find quality affordable outdoor gear as long as it’s not a name brand. If people judge you, which I’ve never experienced, then they aren’t worth your time. Again, this feels like putting too much emphasis on social media, and the opinions of random strangers
Crystal mineral deodorant stick is what you need. NOT $12 per stick and it lasts a LOOONG time.
Trends come and go 🙂. For example, before the times of screen fatigue when internet and phones was still a novelty, it was exciting with the latest laptops and phones (still is but not to the same extent as before). And over time when most had access to something, it then lost its charm. Many of us (probably age related) are not easily satisfied and want new interesting stuff, both for social validation and/or curiosity or necessity. Same pattern as for example invention of books -> radio -> TV -> computer -> smartphone ->... AI implants. So my point is that innovation -> new products; new materials -> new types of clothes. The last 2-3 decades streetwear was the king. But because of cheap labour from globalization and market saturation, people want something new <-> combined with corporations search for a higher margin of profit. Therefore the rise of expensive technical outdoor clothing. And about people spending more time researching clothes. We tend to spend time on stuff we're interested in: different people have different hobbies. Also that technology has made it easier to find information -> endless rabbit holes. Also historically, people nowadays have more free time compared to a hundred years ago. Here is an eye opening video about the real cost of clothes and probably the reason why companies are betting on Hi-Tec outdoor clothing (to chase higher margins with less competition): kzread.info/dash/bejne/dJeczKRqqKmwaJs.html
Extra thumb up for the editing !
Our local landfill is a big mountain of trash and they cover it with dirt. It just looks like a big mountain. It’s not the worst
Its not that hard to pick items to go outdoors, just plan accordingly water, food, maybe a walking partner. Everything else is just luxury but it would be nice not to lug around a 10 lb jacket when a Patagonia makes one that is warmer, dryer, and only 1 pound. You get what you pay for, but if you dont want to or have the funds just a levi jeans and an old shirt will do, maybe maybe a lumberjack long sleeve as long people dont think of you as a gangbanger because yes they also somehow adopted the look.
Move on…no useful information here. Mr. WENDY WHINER is at it again…whining away with pointless arguments with his product placement STARBUCKS mug strategically placed next to him. Consumerism affects everything sold, so get a grip and live with it. The idea that someone isn’t going to go take a walk in the park because they only own some old cotton t-shirts and a pair of Levi’s is ridiculous. No evidence is given that this is even a thing.
Outdoor clothing development had made outdoors much more accessible in certain aspects. For example 20 years ago in my country winter hiking was kind of activity for maniacs, huts were empty. Nowadays many people are able to enjoy it without that much suffer.
what happened to just drinking water? best thing you can do
🤷🏼♂️😂 I LOVE yeti! Shits expensive but the BEST quality stuff. The rambler lids on the bottles…. I Work outside and rough with my gear and clumsy. I dropped it full of water on concrete and barely a scratch on it while others I’ve had would snap apart just by using them.
Kraig Adams MENTIONED!!!
I mean technical clothing has advanced so much that it is not just an issue of "I'll just pick my shirt and go", so many options that really need research if you don't want to buy something you would not want to wear again. So I would say gear reviews make sense from this point. For example I am a sweaty dude so I spent hours looking up materials and their pros/cons in regards of moisture wicking and drying, otherwise in cotton T-shirts I would just walk myself into a cold or worse case, pneumonia lol. Shoe construction is also something that I wouldn't say is evident from the get go (like what lug placement/design is better suited for what kind of terrain). Other than that it is really scary to see the price of things, especially coming from Eastern Europe. Informative video as always. :)
EV swapping needs to be mainstream and simplified and there is no reason it can't be. I don't want to tesla swap my car. I want to buy a motor from GE or seimens or whatever and a battery pack from someone else and a controller and either do it myself or walk into a mechanic shop and ask what the price is to swap to electric. There is no need to have all these expectations that EV should have the same performance as ICE because they are drastically different in every way.
I work in the beverage industry. It's a hidden known secret. We 99% use tap water to make your favorite beverages.
My first Columbia jacket was bought when I was 16 and at that time (2001), It was the thing to have and apparently I also felt the need to "need". We'll that jacket was worn religiously for almost 9 years before my husband claimed it for himself and wore it for another 11 years. My most recent Columbia winter coat lasted 3 seasons before it fell apart...
LOL at those people freaking about some bros supposedly side eyeing. I think ESH. I had zero issues snowboarding in my ancient abercrombie pullover. Maybe someone was sideying me but I didnt last long as I smoked them down the mountains. Most people who actually do this shit actually sideeye the people showing up in $1000s of dollars in fresh gear, "poser" has been a thing since the dude has been a little boy. The people in beat ass gear, that isnt the perfect item for the sport, are the ones you gotta watch out for. They have DONE things.
If you brew your own coffee at home or at work, you will use these mugs. That's where I use them.
The more you got, the more you got to look after. That’s not freedom… I got better things to do with my life….
In many European countries there's this French outdoors store chain. They mostly sell their own brands (like those German supermarkets but for sports gear). I've noticed they are launching higher price models but overall their gear is very accessible (e.g. less than 20 euros for hiking/trekking boots). For me it really helped getting cheap clothing and gear for outdoor activities for the last 20 years, although I can't shake the feeling recently that this is just like fast fashion before the concept even existed: cheap prices from cheap labor from the other side of the World.
Its like this with everything, its exhausting. You can't just clean your fridge you have to decanter and organize aesthetic to the umph degrees and spend $300 on clear containers. The actual activity is now completely separate from getting the tools for it. Hicking was not immuned to it. Influencers/marketing sell sell sell the idea of it not the actual achievement-- it all has to stop-- the markets will go where we put our money in. We have power even though they are very powerful at manipulating us. Hope we make more intentional choices as a collective.
I've done plenty of Hicking in my day! People usually just call me a hick now...
Invest in a good pair of merino wool socks. I've never regretted dropping the money on a good pair of socks and it was a total game changer for hiking, let me hike longer and further without soggy socks and blisters. Best pieces of gear I own and I they are usually under $20 USD
I am quite happy with own-brands for the purpose they serve. I used to like the likes of the North Face, but don't feel it's a must.
The only time gear really matters is in the winter because it’s your safety. Microspikes, snowshoes etc. (and it’s the law sometimes) Other than that, let it rip, just bring enough water and LEAVE NO TRACE.
Target fucking sucks.
what about the quality of lenses with prescriptions' are they different in quality than regular Reyban?
Small pen15 is the reason
I always wanted the Fjallraven backpack until I found out for the 💰 you pay it can't even fit a normal water bottle in the side pocket 😂
I am conflicted on this video. I 100% agree that the over gearification is a bad trend but a major point I think this video misses is some of the innovation it had created. I don’t buy heavily branded clothes which is the issue here but there are come smaller cottage companies now that offer incredibly quality. I travel full time and live out of a backpack so I have definitely benefited from this. The 4 T-Shirts I do own are incredibly and is something that would not have existed 20 years ago. This channel is literally called “Future Proof” and what I have gotten out of this trend are things that will last me a a very, very long time
When shall we expect car parts to be serialised to each other like iphone parts are? No doubt that will come, and almost no doubt that tesla will be first.
Nowadays, everything is designed to fail so as to sell more, unfortunately.
EV's are like VR goggles, everyone siad its the future until two or three years pass and nobody ever remembers they exist.