Youtube will BURY your films without this.

Get 2 FREE months of world-class stock music: bit.ly/3HIcaYK
Thanks to Artlist for sponsoring this video!
Getting your film SEEN in the Age of KZread is a different game. Your title and thumbnail have a huge effect in how many people will watch your movie. Give your short film or feature it's best shot by optimizing your title and thumbnail and planning ahead.
Thanks to John at www.chargefield.com for the interview.
Subscribe for more videos to improve your storytelling through film.
📬 Get my free filmmaking templates & bonus videos: www.standardstoryco.com/newsl...
Instagram:
/ standardstoryco
🎓 Join my practical 30-day film school: wrapped.school
My current filmmaking gear:
Main Camera/Lens - amzn.to/2QYkb6a
B-roll Camera - amzn.to/3q27OEq
Camera Monitor/Recorder - amzn.to/33ruCBB
Lights: amzn.to/3QwDqxo
Editing Laptop - amzn.to/3JnE8t7
Data Storage - amzn.to/3etQClO
Tripod - bhpho.to/43975mD
Microphone - amzn.to/3evKfhJ
Sound Recorder - amzn.to/3AdVuWu
My studio setup- kit.co/kentlamm
Business inquiries:
standardstoryco@gmail.com
00:00 Introduction
00:42 A mysterious visitor?!
01:25 Your film's title
06:31 Film titles on KZread
09:55 A message... FROM THE FUTURE
11:35 Posters, thumbnails, key art
12:27 Advice from a professional poster designer
15:01 Posters, thumbnails, key art - CONTINUED
17:01 Dude this is starting to feel invasive
About me:
I've been making short films for 20 years, starting at age 11. I directed my first feature film, Bad is Bad, in 2010. Made for only $6,000, the film went on to reach over 7 million views and garner critical acclaim. More recently, my short film, Will "The Machine", screened and won awards at film festivals around the world. Released online in 2019, it reached over 1 million views in just a month. I also work as a video editor, cutting ads for clients such as Apple, Netflix, and Beats by Dre.
DISCLAIMER: Links in this description might be affiliate links. If you purchase a product with the links that I provide, I may receive a small commission at no additional charge to you.

Пікірлер: 135

  • @HappyTacoPaco
    @HappyTacoPaco Жыл бұрын

    The “also get a vasectomy” line is absolute gold lmao

  • @HowNiftyYT
    @HowNiftyYT Жыл бұрын

    I've been watching Omeleto for a while now and noticed the titles too. They seem to have adapted pretty well to the social media sphere by just stating what the film is about in the title. Simple and effective. Great video btw!

  • @AndreasSando
    @AndreasSando Жыл бұрын

    Oh man…need to put some real thought into this for my first short film, which I’m putting together right now! Even though I’m just in the beginning of my filmmaking journey, I don’t want to mess this up…😆 Great content as usual! 👊😃

  • @StandardStoryCo

    @StandardStoryCo

    Жыл бұрын

    Yes! You give yourself a big advantage by planning these things out from the start. Good luck on the short!

  • @nicholasdiudin

    @nicholasdiudin

    Жыл бұрын

    I could do video editing, visual effects and post-processing for you,!!!!!

  • @lotcher3375
    @lotcher3375 Жыл бұрын

    Man you just made me relise how many Omeleto shorts I've seen just because of their micro summary title approach alone. Definitely going to consider this approach wherever it seems most appropriate.

  • @mr.danielfoster
    @mr.danielfoster Жыл бұрын

    This is a great niche set of advice, so many things I never thought about, and I have watched a SLURRY of videos about releasing films and how to market them the right way. This is an original advice piece, worthy of attention. Well done!

  • @FrictionMakesFire
    @FrictionMakesFire Жыл бұрын

    The amount of information and great advice packed into this video is unreal. This channel really is turning into a one-stop shop for filmmakers. Appreicate it ❤📽

  • @loiccoquelle5471
    @loiccoquelle5471 Жыл бұрын

    It's funny because I found out about your channel a couple weeks ago (love it btw), and thought that it would be great if you had tips about giving a great title to a short film, as I could not find a good video covering that topic on KZread. And here you are, posting the exact video I was hoping for! Awesome! Love this style of videos, with some humor and special effects, it's entertaining and informative, keep it up!

  • @MadArtMart
    @MadArtMart Жыл бұрын

    I saw the wall clock at the start and instantly knew you were a Back To The Future fan. Then the time travel happened with the BTTF sound effects. Great Scott! Loved the video, thank you for highlighting these to us. Very helpful!

  • @zakbednar4939
    @zakbednar4939 Жыл бұрын

    Awesome vid man, love the extra thought with the "you from the future" gimmick! And very informative! Thanks

  • @agasthya9128
    @agasthya9128 Жыл бұрын

    I don’t think I will ever name a short film that I make “That Thing” in my life🤣🤣🤣🤣 I hope no one else does it too unless a big studio is backing them up.

  • @saunterfilms
    @saunterfilms Жыл бұрын

    You are great inspire! I was working on TV for 3 years and hate what i've been doing there. My main dream has always been to make a feature film and only now I am starting to make it come true. I've already made three short films, and one of them even got to film festival in South Korea (I was so happy), and I want to make another 9 short films in 9 months and after to start working on the feature. I don't know how but my trailer to short film "Stuck at work" got 8k+ views, that's crazy)) Now I love what I'm doing, and wanna say thank to you! You are a great inspire! And I love your videos and movies, especially Will The Machine. Can't wait for your third feature, it's gonna be sick!

  • @Oakette
    @Oakette Жыл бұрын

    "Semi-autobiographical, found footage, time travel film..." ouch, that was a personal attack.

  • @HANKBRAVO81
    @HANKBRAVO81 Жыл бұрын

    Not many channels actually make me chuckle and laugh out loud. Genius tips too.

  • @WW_Studios
    @WW_Studios Жыл бұрын

    I think short films on youtube need to be talked about more. Thanks!

  • @carolmarianunez
    @carolmarianunez Жыл бұрын

    this was super useful man! thanks for all the tips and info packed into this video. funny af too 😂

  • @Episodio-UM
    @Episodio-UM Жыл бұрын

    Thank you. This is of great value (and I hope people continue to come and see it). And what a freakin' great poster on "Will 'The Machine'"!

  • @yolkycheeks
    @yolkycheeks Жыл бұрын

    I loved the back from the future skit, so creatively carried out!

  • @lucinematic
    @lucinematic Жыл бұрын

    I like the title idea from Omeleto. "Short film" is not compelling enough. Your video is full with useful tips and ideas. And congrats on a future baby

  • @thetruthseeker23
    @thetruthseeker23 Жыл бұрын

    Thanks! You’ve given us a lot to think about!

  • @smepable
    @smepable Жыл бұрын

    Best way to make a Brand ad I ve Seen on KZread

  • @ScreenFiends
    @ScreenFiends Жыл бұрын

    I love that Welcome to Kitytown thumbnail design. The former one looked kind of low budget and cheap. The re-edit is gorgeous and intriguing.

  • @thebikerphotographer3774
    @thebikerphotographer3774 Жыл бұрын

    Thank you I hadn't thought much about this aspect of a finished film. Learned a lot.

  • @StandardStoryCo

    @StandardStoryCo

    Жыл бұрын

    Glad it was helpful!

  • @brucequinn
    @brucequinn Жыл бұрын

    Great job - really useful and well made too.

  • @WordUnheard
    @WordUnheard Жыл бұрын

    Great advice. I've seen a ton of short films on KZread. I watch Omeleto, DUST, ALTER, and so many other channels that host short films. But I like to try films outside of the network-like channels. The best short I've ever seen is called Two Strangers Who Meet Five Times. I found it in the wild, and the title piqued my interest immediately. I'm so glad I watched it, because it was perfect. The structure, acting, and ending. I cannot recommend watching it enough. Years of looking for the perfect short film, and I just found it a couple weeks ago. Better late than never! My only complaint with channels like ALTER is that they have a bad habit of using a shot from the end of the movie as the thumbnail. It is infuriating, and a slap in the face to those who went through the trouble of making the films. A twelve minute long film, and ALTER will just be like, "Hey! Here's an eye-catching thumbnail to entice you into watching it!" only to find out that they used a shot from the last minute of the film.

  • @SuchetB
    @SuchetB Жыл бұрын

    Amazing - thank you for this.

  • @_jonkent
    @_jonkent Жыл бұрын

    Excellent video! Haha laughed so much when future self first appeared! But yeah great points here. Do you ever test thumbnails on your Instagram? Ask the audience type thing?

  • @StandardStoryCo

    @StandardStoryCo

    Жыл бұрын

    No but that's a great idea. I usually get feedback from a more experienced KZreadr friend before posting which has been very helpful. You wouldn't believe how bad the original thumbnail for this video was 😬

  • @stateofchange6006
    @stateofchange6006 Жыл бұрын

    Really useful video, love stuff like this.

  • @cirbs8267
    @cirbs8267 Жыл бұрын

    Do you think you can make a video about tips on making a short horror movie. Things like making the viewers feel vulnerable when watching, building up tension, sound design ETC? I would greatly appreciate it! Also love you content, I'm a college student who is studying movie production so your content helps a lot!

  • @StandardStoryCo

    @StandardStoryCo

    Жыл бұрын

    Great idea 🙏

  • @GregDaCrack

    @GregDaCrack

    2 ай бұрын

    Did you do?​@@StandardStoryCo

  • @pascal_million_films
    @pascal_million_films Жыл бұрын

    great video thanks!!!!

  • @MobileFilmmaking
    @MobileFilmmaking Жыл бұрын

    Awesome watch. I had already begun to think about the Omeleto naming convention

  • @wojciechszuster6528
    @wojciechszuster6528 Жыл бұрын

    Love it man

  • @lucidlakeproductions
    @lucidlakeproductions Жыл бұрын

    The ad was so creative 😂😂❤❤

  • @visualstoryteller1014
    @visualstoryteller1014 Жыл бұрын

    this channel is soooooo underated!!!

  • @MartinKusimo
    @MartinKusimo Жыл бұрын

    Lol, I'm loving this channel. Very helpful!

  • @cpl.barbarusc4814
    @cpl.barbarusc4814 Жыл бұрын

    Mmmmmmm interesting, yet I'm still learning, I really need to remember to make a thumbnail. And first of all, I better start to find a cool title for a couple of shorts I need for a film school contest.

  • @boethjelle8769
    @boethjelle8769 Жыл бұрын

    Thanks for the help brother

  • @dionmertz6535
    @dionmertz6535 Жыл бұрын

    You know I actually really liked how "Will 'The Machine'" sounded like a question as well as a name, I thought it was intentional and kinda clever.

  • @LaNaMaFilms
    @LaNaMaFilms Жыл бұрын

    You should be an actor. Your delivery is great! Content is awesome as well.

  • @chicojuanito395
    @chicojuanito395 Жыл бұрын

    Acutally learned something here. I never knew anyone was ever searching for "Dramatic Short Film" or "Comedic Short Film" I guess there are some people looking for that huh?

  • @jaspercapalad
    @jaspercapalad Жыл бұрын

    Bro I love your videos

  • @sirsplintfastthepungent1373
    @sirsplintfastthepungent137310 ай бұрын

    I have that same Stay Puft Marshmallow Man.

  • @ChrisJvR
    @ChrisJvR8 ай бұрын

    I know I left a comment in Afrikaans but dude thanks so much for this! Your advice, I am sure, is going to pay off!

  • @themanhimself5650
    @themanhimself5650 Жыл бұрын

    "Money Fcker Island" was such a classic 💯🎥 well worth studying if you're getting into filmmaking early on 🔥🔥🔥

  • @ImJustRob.

    @ImJustRob.

    11 күн бұрын

    *monkey

  • @ChrisJvR
    @ChrisJvR8 ай бұрын

    My brah jy is baie funny, liek jou werk!

  • @tanmaygemini
    @tanmaygemini Жыл бұрын

    Kent: Include a description of the movie in the title. Light novel writers: I'm already four parallel universes ahead of you.

  • @guaposneeze
    @guaposneeze Жыл бұрын

    For the record, my autobiographical time travel movie isn't going to have very much found footage in it.

  • @Tkd_on1
    @Tkd_on1 Жыл бұрын

    This is🔥🔥

  • @AkuaDog
    @AkuaDog Жыл бұрын

    Great Channel

  • @readingbetweentheframes
    @readingbetweentheframes Жыл бұрын

    When you realize you have become your future self and it wasn’t who you thought it would be.

  • @masihkhosravi9875
    @masihkhosravi9875 Жыл бұрын

    Great video man, appreciate the info. A quick question tho, how did you get your movie to be uploaded on Omeleto?

  • @StandardStoryCo

    @StandardStoryCo

    Жыл бұрын

    I think they go for shorts that had a strong/award-winning film festival run. One of the producers connected me to them after we'd played at a bunch of fests. Their website should have a submission section.

  • @masihkhosravi9875

    @masihkhosravi9875

    Жыл бұрын

    @@StandardStoryCo Gotchu, thanks again for the good content. Maybe consider doing a video about where new directors can put their short movies on without needing to win awards before hand.

  • @ollestromne
    @ollestromne Жыл бұрын

    This guy looks like Make Art Now's brother

  • @Aleczanderm
    @Aleczanderm Жыл бұрын

    I saw the portraits in the back and thought they look like Chris Fornataro's work. Then I saw him in the Will the machine trailer.

  • @chimmichungha
    @chimmichungha3 ай бұрын

    For titles since you couldn't get in depth about them, I would suggest using rhetorical devices in titles like diacope, tricolon, Epizeuxis, oxymorons, etc. Rhetoric devices really elevate titles in my opinions.

  • @phanithC137
    @phanithC137 Жыл бұрын

    Nice video

  • @Inayatzk
    @Inayatzk Жыл бұрын

    Nice

  • @AlexTheDiamond
    @AlexTheDiamond Жыл бұрын

    There once was a monkey… on an island….lol. Thank you for this. You are hilarious

  • @docilecreatives1
    @docilecreatives1 Жыл бұрын

    I think al use this technique in my first short film titled [BAD DAY TO STEAL]

  • @johnathandelrio
    @johnathandelrio Жыл бұрын

    Hahah great video. Very funny lol you should try stand up comedy 😂

  • @codykristapovich9333
    @codykristapovich9333 Жыл бұрын

    “Get a vasectomy!!”😂😂

  • @stuffy.design
    @stuffy.design9 ай бұрын

    Omg you actually bought the domain 😭😭😭😭

  • @DavidSusiloUnscripted
    @DavidSusiloUnscripted Жыл бұрын

    I’m here for the Felix the Cat clock.

  • @BillZebubproductions
    @BillZebubproductions Жыл бұрын

    I wonder if this era of catering to short attention spans will eventually reverse. When I heard that people watch ten minutes and then click on something else, I thought it was a joke. It's not. I think that business, not science or art, will make the change. After all, investing in something that has low probability of return is pointless, and at a certain point, business might require a change. Either that, or the government will change, and qualified filmmakers will get a base salary plus grants for movies and they can make movies for artistic reasons rather than for profit.

  • @ConditionOrange
    @ConditionOrange Жыл бұрын

    “Welcome to hell…” Your comedic relief is perfect, dude 😂

  • @FlingerFilms
    @FlingerFilms Жыл бұрын

    You're funny Bro.. I actually learned this on our film Absence of the Heart. That literally blew our film up this year. Good stuff.

  • @Cameron-ue7lu
    @Cameron-ue7lu Жыл бұрын

    Really interesting debate. If a movie is great then it doesn't matter what it's called. Even if a few people love it, word of mouth kicks in and creates a following, and, in many cases the more wacky the title the more intriguing, at the very least someone will check it out, out of curiosity, and if the movie is good they'll recommend it. Another way to look at this subject is to take your movie "Title" which will inevitably be something logical than something creative, let's call it a "Tell" rather than a "Show". Shaking hands? How else could that title idea be developed so its more intriguing, and so a potential consumer, doesn't just go, "I know what that film's about, next"...

  • @markstrain8989
    @markstrain8989 Жыл бұрын

    WOW

  • @RedEyedJEdi410
    @RedEyedJEdi410 Жыл бұрын

    Hey now, you don't gotta shade Lauryn Hill, That Thing is a catchy song lol

  • @lindaitken3321
    @lindaitken3321 Жыл бұрын

    You mention that KZread will take a frame from the film and use that for the poster. Is there any way to control which frame is selected?

  • @nobudgetshortfilms5510

    @nobudgetshortfilms5510

    Жыл бұрын

    Yes, you can choose to upload a photo as thumb image after the upload.

  • @Ilikespace403
    @Ilikespace403 Жыл бұрын

    This video could bomb online.. but the mysterious time traveler store the script....

  • @adnankhanfilms6366
    @adnankhanfilms6366 Жыл бұрын

    How did you send your short film to omeleto. I mean what's the process?

  • @Coolshows101
    @Coolshows1016 ай бұрын

    What if the thumbnail I photoshop onto is better than mine and I would click it, but I don't know because it is covered by mine?

  • @cobymarcum1442
    @cobymarcum1442 Жыл бұрын

    A man finds a camera that reveals where and when he will meet his future girlfriend. 👍 (I didn’t even know what my short film’s longline was until I watched your video. I just added it as the title for my short film on KZread. We’ll see if it helps. Thank you for the advice. It is much appreciated. Your other videos are very helpful too.) 👍

  • @GregDaCrack
    @GregDaCrack2 ай бұрын

    I just realized you look Like the Actor from 'You".

  • @professionalidiot07
    @professionalidiot07 Жыл бұрын

    Where is The Hands You Shake? I really want to check it out but I can’t find it

  • @StandardStoryCo

    @StandardStoryCo

    Жыл бұрын

    Short story: I took it offline. Long story: kzread.info/dash/bejne/k52bp7aAlJyTmps.html

  • @professionalidiot07

    @professionalidiot07

    Жыл бұрын

    @@StandardStoryCo man I was hoping to watch it at some point but I get it. Love your stuff man

  • @peregrinecovington4138
    @peregrinecovington41387 ай бұрын

    So weird how the concept of "one hit wonder" is somehow a bad thing when most people don't get to do anything with their life

  • @preacherizze4771
    @preacherizze4771 Жыл бұрын

    "Get a vasectomyyy" 😵😵😅😅

  • @stuffy.design
    @stuffy.design9 ай бұрын

    Just commenting cuz I want to see how long I've been following the channel

  • @vulcs
    @vulcs Жыл бұрын

    THATS ME

  • @stillgotit9770
    @stillgotit9770 Жыл бұрын

    🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥💯

  • @Really377
    @Really377 Жыл бұрын

    Where the heck do you find all the actors? I film nobody but myself. 😅😅😅😅

  • @chicojuanito395
    @chicojuanito395 Жыл бұрын

    My understanding is that the algorithm doesn't support stand alone films. Occasionally one will hit but that's mostly due to audience from your other content coming over to to get the ball rolling. Am I right?

  • @dinbali
    @dinbali Жыл бұрын

    😂😂😂so good

  • @Mevi
    @Mevi Жыл бұрын

    I’d totally watch a movie called Monkey F**ker Island.

  • @schoeferfilm
    @schoeferfilm Жыл бұрын

    I uploaded a 15 seconds short where I am playing both handed table tennis but only a few hundred views 🤔 the KZread algorithm isn’t my friend 🙈

  • @belivaboy
    @belivaboy Жыл бұрын

    I'm Making my first short films any tips

  • @StandardStoryCo

    @StandardStoryCo

    Жыл бұрын

    My man I got a whole youtube channel full of them 😉

  • @belivaboy

    @belivaboy

    Жыл бұрын

    @@StandardStoryCo yea I know right know I'm just so stuck with the story and I'm scared that it will suck

  • @StandardStoryCo

    @StandardStoryCo

    Жыл бұрын

    We all feel that way, just gotta power through and if it does end up sucking, learn what you can from it so the next one doesn't. Good luck!

  • @belivaboy

    @belivaboy

    Жыл бұрын

    @@StandardStoryCo thank you

  • @lotcher3375

    @lotcher3375

    Жыл бұрын

    @@belivaboy One piece of advice I can offer in the grand scheme of writing is that I often practice writing loglines for the many project ideas floating in my head. During this brief writing phase I try identify a primary theme and assign a potential title to that idea. After a while of doing this I have ended up with a repertoire of pitches, and it has given me the ease of mind to more easily see which Loglines stand out to me as being the most viable option to pursue now that I'm finally gearing up to start making short films. In short this alone has given me something to more confidently fall back on in the likely case of failure and/or rejection.

  • @amityadav8125
    @amityadav8125 Жыл бұрын

    Hello sir I'm from India & i watch your every videos regularly. I want to see ur 2nd feature film 'the hands you shake ' Where can i watch this film? 🤔 Please reply 🙏

  • @StandardStoryCo

    @StandardStoryCo

    Жыл бұрын

    Short story: I took it offline. Long story: kzread.info/dash/bejne/k52bp7aAlJyTmps.html

  • @amityadav8125

    @amityadav8125

    Жыл бұрын

    @@StandardStoryCo thanks for reply 😇 Can't i watch that either in anyway?

  • @ImnotChuck.
    @ImnotChuck. Жыл бұрын

    Is it ok that I watched an ad for $97 film school in the middle of your video? After all, that adds to your Adsense money, right?

  • @StandardStoryCo

    @StandardStoryCo

    Жыл бұрын

    I'll take it!

  • @monkeyattackedmyass5435
    @monkeyattackedmyass5435 Жыл бұрын

    Your future self was pretty damn amusing. 👍

  • @StandardStoryCo

    @StandardStoryCo

    Жыл бұрын

    I can't wait till I become him.

  • @nicholasdiudin
    @nicholasdiudin Жыл бұрын

    hi i could work for you!!!!!!

  • @samthesomniator
    @samthesomniator Жыл бұрын

    If it runs for Artlist. Why will they need someone to travel back in time to fix anything? 😁

  • @lilmilontiktok
    @lilmilontiktok Жыл бұрын

    It’s funny because the thumbnail shows 37 views and I have 37 views for the short film on my channel.

  • @Weazy
    @Weazy Жыл бұрын

    why don't you change titles and thumbnails for those older shorts that you don't like?maybe algorithm would pick them up

  • @StandardStoryCo

    @StandardStoryCo

    Жыл бұрын

    It's been on my to-do list for a while. Will def play with them eventually

  • @dynamicalbee
    @dynamicalbee6 ай бұрын

    Thank you for all the hints & advice. I'm going nuts on how to promote my channel & film. Moreover, I'll like to promote my recent xmas film, Christmas Gift. The support will be greatly appreciated.

  • @markstrain8989
    @markstrain8989 Жыл бұрын

    "... also get a vasectomy." 😎

  • @frozenhouse5362
    @frozenhouse5362 Жыл бұрын

    by far the hardest part of fasting is the boredom. If you've never done a multiday fast, you have no idea the enormous amount of your daily time is spent thinking about, preparing, or eating food. Depending on your lifestyle, it can be really hard to fill all that extra free time. If you want a fast to be easy, start it when you are very busy

  • @theedgereport7383
    @theedgereport7383 Жыл бұрын

    If a tree falls in a KZread forest and there was no algorithm around to hear it, would it still get a like/subscribe?

  • @CookingwithYarda
    @CookingwithYarda Жыл бұрын

    I made over 120 short videos and all for free...

  • @marisseandgale5365
    @marisseandgale5365 Жыл бұрын

    I know one guy who is an absolute pro at this. DHAR MANN

  • @JustinCase318
    @JustinCase318 Жыл бұрын

    No need to get a vasectomy - Just stay away from the Procreator Plan.

  • @StandardStoryCo

    @StandardStoryCo

    Жыл бұрын

    Yooooo 😂

  • @MarkJoel1960
    @MarkJoel1960 Жыл бұрын

    Good video. It does crack me up, tho that your professional art guy says: "It's all about the image" while speaking in a camera shot with way too much headroom...