Thank you so much for the shotout and I love your take on this subject!!! Well done 💕💕💕💕

@jenluv

25 күн бұрын

OMG! I'm so glad you liked it! Thank you for watching!! Your channel is going to BLOW up! Watch! It's HAPPENING!!! Keep up the great work!

@papa.cakes1248

25 күн бұрын

I instantly followed! Can’t wait to see all the content

@michellep1405

24 күн бұрын

Miss Symone deserves all the love for her commentary!

@laur83

22 күн бұрын

her content has also been on my feed and i love her. she’s so real.

When they say “I’m OBSESSED” I immediately scroll. Tired of being fed ads up and down my fyp

@janice8514

25 күн бұрын

Same!!!

@cheriyost2780

25 күн бұрын

Same

@JD-323

25 күн бұрын

Also, hey bestie and the nail clacking. May be just me :)

@BarbaraT.

25 күн бұрын

I hate the nail clacking 😖😖😖​@@JD-323

@ivania321

25 күн бұрын

@@JD-323 lol no no I know what you mean. we're surrounded XD

if you told me 18 years ago that youtube videos were going to be considered “long form content” i would’ve been absolutely floored

@jenluv

25 күн бұрын

This is an excellent point. I remember when KZread told us not to make anything over 5-6 minutes. 😂

@doloressanchez3891

20 күн бұрын

Yes, the problem I find is that right before the pandemic, KZread videos were becoming increasingly long. I’m talking of over 20-25 minutes. A video longer than that I find it discouraging to watch; and I’m not even a regular TikTok user.

@Vschauce365

4 күн бұрын

@@CutiePie4325 i was thinking the exact same thing... everything now is under a minute and it's dizzying

I miss the days of 2009 when it was people loving makeup sitting on their bedroom floors 😞

@jenluv

23 күн бұрын

YES!!!

@TanyaElisabeth

21 күн бұрын

thats what made me fall in love with all of you...its such a disappointment now

@wiseowl1580

21 күн бұрын

There will always be honest people out there thankfully, like you Marlena. ❤😊

@CelesteSeeker

9 күн бұрын

For real!

This is why I don’t consume Tik Tok. Almost every single post is just an AD. And what’s sad is a lot of people are falling for it… 😢

@ivania321

25 күн бұрын

the psychology is real - the temptation is real - the addiction is very real.

@MichelleAiello

24 күн бұрын

Same. I hate TikTok and will never consume it

@whocut333

23 күн бұрын

Agreed. I'm so used to long form content on yt and miss some creators on here

@fen7662

22 күн бұрын

Basically, yeah! Some of my friends have gotten lucky and trained their algorithm to just give them cute animals and lame memes, but other people are stuck in the AD Vortex or the Misinformation Nexus or Political Depression Death Spiral. It's just not worth it to get sucked into the forever scroll that feeds on your obsession, money diverters, or whatever you're obsessed with getting angry about.

@marslara

21 күн бұрын

I hate how hard it is to figure out if what you're consuming sometimes is an ad or not. I remember reading somewhere a while ago that it's getting so bad that "help" sites like reddit or quora were getting way more searches on google as a way to get honest reviews/answers from other consumers vs something like actual review sites since those are often filled with fakes reviews or bots. Now I can't help but wonder sometimes when or if they already are having planted "reviews" on those sites too. I feel like I can't trust anything anymore lol

And remmember: you're not gonna die if you don't purchase that specific makeup item. 🌻

@ayemad

20 күн бұрын

FACTS!! I almost bought the ‘viral lip stain’ yesterday and then I read the reviews and closed my tab. I got over it and can confirm I am still alive.

The marketing in podcasts is getting crazy. Sneaky product placements are so sketchy. For example, parenting podcasts that have started telling listeners about specific branded products that they "LOVE"and "can't get by without." No, that's an infomercial.

@akikom1331

25 күн бұрын

💯 I saw this dermatologist Dr. Drey call out a Podcaster that's been preaching how bad sunscreen is, and you need to be in the sun without it. Fast forward, the conversations lead into "supplements" that make you UV "resistant" without sunscreen. 🙄🤦‍♀️

@Hiiiiiiiiieeee

25 күн бұрын

​@@akikom1331I LOVE Dr Dray. She's my comfort KZreadr 🩷

@unityslife1828

25 күн бұрын

I wish everyone had to do product placement like in kdramas where it is so grossly obvious its comical 😂

@terryblevins2516

25 күн бұрын

​@@akikom1331what!!!???

@Chewtubehuskyhouse

25 күн бұрын

@@akikom1331my gut reaction is always to be like, ‘surely no one can believe this nonsense??’… but then I look around me and lose all hope for society 🥲 Maybe not all. But most. 😅🙃

What grinds my gears the most is specifically hair products that are reviewed in short form. Hair products like serums/treatments where the only end results you’re looking for are going to take a few weeks/months.. why on earth would you think applying it and telling me it’s amazing in 5 seconds makes sense?

@AKbaby89

25 күн бұрын

Yeah, I saw an influencer use a hair growth scalp treatment, and she LITERALLY put it into her scalp, then said "omg you guys, this one is so good!" Before she even rubbed it into her scalp. Then she rubbed it in, and IMMEDIATELY said "omg I can tell! My hair looks more full!" And went on and on about how great the serum is. The same serum that was still wet on her scalp😂

@toddmcsweeny

25 күн бұрын

Should have applied it, cut, then come back with a long wig on. "Omg you guys, I am obsessed! Look at how my hair grew".

One rule I have for myself now is if I see something i automatically want to buy off Instagram or TikTok I have to give 3 reasons why I don’t need that item and think about at least 1 alternative I already have that I can use. I have so much makeup already I can’t even use it all at this point before it expires. So that keeps me from buying more.

@mindy5769

25 күн бұрын

I do something similar! I put it in a wishlist and come back in a few days. If I don't feel the same once the initial marketing buzz wears off, then I don't get it. I think I'm going to combo it with what you mentioned!

@veronika__asmr_

25 күн бұрын

Great thinking 🤔 I'm going to try both of these 💜🖤💜

@ayemad

20 күн бұрын

Wonderful

Also…. Short form content almost never includes WEAR TESTS. A lot of products look good immediately upon application. One major thing I deeply miss about longer form content is that it typically includes updates on how the product lasts and wears on different skin types.

@herb4n7egend

23 күн бұрын

yup. wear tests, comparisons, ingredient breakdowns, how they mix with other products, etc etc. so much is lost in short form content

My brother is a yuppie that buys expensive skincare because "expensive must be better." I've got him using my number at Sephora and Ulta. I get points/status upgrades without over spending, it's a win-win! And trust me. I have TRIED to get him to not buy crap but it doesn't work. He makes good money with no kids, if he wants to waste money to feel better more power too him.

@laur83

22 күн бұрын

this is great for the both of you!

Women need to have money. We've historically been kept away from having our own, and now there's more and more new ways to make us give it away. Personal beauty and grooming products can be a joy but there is a line and we can't let it keep us from accruing capital.

You nailed it. KZread turned into a neverending commercial.

@sunnyday_lemonbars

24 күн бұрын

and it's our fault. telling every co tent creator to review every product out there bc we only trust "their opinion" on something. bc we can't think for ourselves anymore.

Having a cool off period is something that has really helped me. If I add to cart and give myself a day or two, and in that time I don’t think about it or forget about the cart, I don’t purchase.

@herb4n7egend

23 күн бұрын

i've started giving myself multiple WEEKS tbh. i have so many "save for later" items in my amazon cart that i SWOREEE were absolutely NECESSARY when i put them there but now months later i realize that i absolutely did not need any of it

@PacificCGoat

20 күн бұрын

Great idea!

I was watching a Fragrance “reviewer” talk about some new and popular thing, and she said something along the lines of feeling really ungrateful and hesitant to criticize whenever she didn’t like a gifted product from a brand, which was so sad. It’s not a free gift, It’s an advertising cost for companies.

@saynay333

16 күн бұрын

I saw a fragrance reviewer who did a video on things she's actually "using" and everything had a code. Also she showed accidentally showed what her floor looked liked and I cringed at the number of bottles there.

@tifinity

5 күн бұрын

An obligation gift, more than a free gift.

I often say on my channel, if you shop using a credit card and you have an interest rate on that card and you don't pay off the card every month ... you're not getting that 10-15-20% percent off.

One thing about credit cards though - the rewards can be worth it, if AND ONLY IF you pay off your balance on time, every single month. If you pay it off on time, you won't get charged with interest. I'm pretty sure all of my credit cards have 25-30% APRs, but I've never been charged a single cent of interest because I'm responsible enough to pay it off every month.

@mistymoon883

25 күн бұрын

Yes! Because of all the travelling my husband did for work those points paid for 4-5 round trips for 3 people back home to South America and a bunch of free hotel stays. The annual fee for the American Express platinum was well worth it just for that alone but the extra bonus was the airport lounges. He changed careers, so no more travel or platinum card, and with the increased costs we no longer have the luxury to travel anyways. One of the most important things my husband taught me was not to spend money we don’t have!! His credit card is paid off every month (unless unexpected emergency) For myself, I use a prepaid credit card. I put a certain amount monthly to cover payments and then add money before going shopping (to get the cash back rewards debit purchases don’t have)

@marlbboro8091

25 күн бұрын

As an ex banker well said. Pay in full and on time. Otherwise it’s just debt

@funsizedi88

23 күн бұрын

​@@mistymoon883which card do you use? We are teying o find every extra cent we can, so id like to look into it. We are only soending on needs, but getting cash back would be great(even if it has to be use via a visa giftcard or something)!!

I don’t care about marketing anymore, I just want a product to work as described, but you can’t even go by that anymore!

@fri5kas

24 күн бұрын

Same here... My thought is trying to get serious reviewers or youtubers and, if I can, try the product.. especially the ones that say: "this might not work for you if you have....."

Laura Lee has posted like 3 undisclosed (edit* improperly disclosed) ads in the past few weeks. You have to scroll all the way down to the bottom of her description to see it. Drives me crazy.

@QtPieMarth

25 күн бұрын

I wish that was the worst of the undisclosed ads :/ unfortunately I have to give this one to Laura Lee in that she _could_ be worse (which she normally is, tbf). Still super shitty, though.

@danicee

25 күн бұрын

If the ad was listed at the bottom of the description, according to the FTC it still counts as a disclosed ad. People just don’t want influencers to advertise at all, which the whole point of being an influencer is to influence. What I can’t stand is when they don’t disclose being paid and will tag the brand or tag that they are a brand ambassador, that’s not being transparent enough.

@MissaBrevis

25 күн бұрын

​​@@daniceeFrom the FTC website: "If making an endorsement in a video, the disclosure should be in the video and not just in the description uploaded with the video." And "The disclosure should be placed with the endorsement message itself. Disclosures are likely to be missed if they appear only on an ABOUT ME or profile page, at the end of posts or videos, or anywhere that requires a person to click MORE." It may technically count, but it's it's pretty clearly not good form

@AKbaby89

25 күн бұрын

Yeah she's been doing that for years. It's why I stopped following her

@AKbaby89

25 күн бұрын

​@danicee that's simply not true. The FTC says the proper way of disclosing, is to verbally say it in the video, and for it to be in the first line of the description, so you dont have to click "read more" to see it. So no, her putting it at the bottom, does not qualify as disclosure for the FTC.

I feel like I am the only person who loves long content 😊

@teri2466

25 күн бұрын

You're not ☺️

@greeneyedsoutherngirl6468

23 күн бұрын

I love long content!

The Sephora credit card’s APR range is loan shark rates! 😱💸

@marlbboro8091

25 күн бұрын

All retailers including ours. Ex banker so it’s alarming so I don’t push them. Secretly am relieved when they say no thanks. Whew !

Ummm YES! I’m so tired of all of the targeted ads. They just keep coming. What you have identified is very helpful. I can recall an instance of each one. Holy Moly! They are coming at us from all angles.

I really appreciate this video, Jen! Anytime a short starts with “this product is VIRAL,” I automatically keep scrolling, but this video provides other helpful insights! Thanks again!

Tbh I'm a (hobby) reviewer and know a lot of other small product reviewers (we mostly just get the product itself) - the funniest thing is if someone "new" joins our chat group and asks what to do if they don't like a product ... a few seconds later there'll be quite a few messages basically saying "just say that and why you don't like it". 😂

My brain kept bringing up a certain Star Wars character every time you said "It's a trap!"😅

@cassmacdonald-perfectlyimp2486

25 күн бұрын

Same 😂

@Honeyjazz29

15 күн бұрын

That's one of my favorite sayings!!😅😅😅

I swear I saw a product in Winners/Marshalls, did not take a picture of it or even say the name of the brand/product or what colour it was out loud... literally that afternoon, I got a targeted ad for that EXACT product! Like, my dude, if I didn't want it in perfect condition from a Marshalls (rare find indeed, I know) that would be a discounted price, I do not want it for the original price plus shipping lol

@chelseawombats9772

25 күн бұрын

This has happened to me too!! I'm like are they hacking our cameras now too or something 😂😭

Unfortunately everything you said was right and now I’m playing sad violin music while I empty all my online shopping carts

THIS is the most truthful video ON KZread about what is happening right now in the beauty community 2024, preach it for the people in the back! 🗣️ 💋 #trap

@AlexisBii

10 күн бұрын

@@Grahamflutist I learned SO much in this video

I've never felt more like I don't want to buy stuff than I ever have. Reality finally hit me. It was like a new shiny thing I got interested in. I wanted to try everything that was a love for someone until I found out what worked for me. I'm not that impulsive anymore. But there are more people on tiktok now and they are more than likely to find the people who are just finding out about makeup or getting back into makeup and you fall into the omg if they're obsessed than I will love it too, type of thinking.

These dynamics of “Reviewer” vs. “Salesperson” remind me of the ongoing situation with top tech reviewer MKBHD. His reputation as an Honest Reviewer is renowned… and yet, these days that very fact seems to be landing him in headlines… I’ve often wondered why, and this video makes me realize it’s probably because his word is so deeply trusted by consumers (and his platform so large) that it’s not really possible to control his marketing impact. He’s a Reviewer in a Salesperson world! 😊 So fascinating how these consumer frameworks appear and evolve before we even recognize what’s going on.

i think a helpful thing to point out when you’re trying to save $ online, don’t let anything auto save & fill in your credit card info!! just deciding if you want something enough to walk over to your purse and pull out your card might be enough time to make you realize you’re being impulsive. lots of little things like that add up and can help break bad habits

Leaving a comment for engagement because I know how hard you work

Nick Lewis did a great video on deinfluencing and talked about the influencer trap. It's really stuck with me, the idea that you can't outpurchase or even match an influencer. They make money whenever they get new things, even if they spend some money to make it later. You only lose money because there goes your money. If you can afford to lose that money, fine. But let's be honest, most of us can't. I'm very into the deinfluencing idea.

For me it’s the opposite- when it’s obvious something comes off like an ad (when it’s technically not) it makes me less likely to view a product favorably and it weighs in my decision to purchase something.

I once journalled how tiktok and shorts make me feel like I NEED this when I just have enough. As a student, that is difficult cycle to be in. I am glad to now be able to hear your opinion. Honestly, I wanted to buy so many cream blushes but, I simply use my soft matte lip creams to use as blushes instead of buying a blush. My sister bought a sheGlam blush because of a recommendation and the packaging is all gunged up and not usable. Esp how not long lasting the product really is. No one said that, that's when I understood the looks so good trap. I usually watch empties to determine a full review.

I consider myself a reviewer, but I do it on my terms. It is tempting to jump on what's trending. I grow slower for many reasons - I don't want to be a spokesperson for a company - my conscience is clear. I don't have a lot of companies reaching out to me, and I'm okay with that. Now, let me keep watching your video!😊

@Alexacake19

25 күн бұрын

I’m proud of you, Evelyn ❤ that’s so rare to put being real over fast growing socials nowadays

I do YT premium, which I loooove but for very specific reasons, and this still affects me. I cut out luxury influencers & those who hop on new drops too often, and my desire to buy is waning. I’m finding myself more and more satisfied with what I have, and less desirous of higher end products, esp when even dollar tree quality is so good lately. I’m starting to think of makeup purchasing as a twice/year kind of shopping, other than replacing my complexion products w/ spf as needed. I did have to say goodbye to some creators I like but who are infomercialists, and the social media economy is pretty corrupt, I don’t feel any obligation to keep it going, but I do really appreciate channels like this & Jessica the dollar diva

i worked in beauty marketing in 2015-2019 and i would actually say those days were more sneaky because we didn't have to mention or declare when things were paid or collab on ig. i worked for one of the biggest names and we had very fat checks given to famous people saying how much they loved our products, people commenting like yasss to their 'secret' products or routines not knowing they never used our products before probably a day in their life. but i definitely think it's more hyper-advertising in your face these days. our social media feeds are basically now one big advert unless you follow no one but your friends and try to avoid reccomended posts, for you and explore pages with your whole dear life.

I get embarrassed when I hit rouge etc.. It's not a flex in my world it means I've spent money .... and lately I have.. enjoyed this thank you! Thankfully, none of it is on a credit card.

I buy far less now than I did pre-lockdown. I also am not a fan of short content. If I am interested in a specific product, I see if those I have watched for years have reviewed it, which may be you, MrKongsMom, Hot & Flashy, Tati, Stephanie Marie, etc. My short-form content watching is very minimal, and I will never purchase something based on a few seconds of video.

It reminds me about like what happened when TV really took off. You had a bunch of manufacturers creating advertisement disguised as education so you were being educated on Dupont and its products. You were being educated on the new advances in kitchenware and appliances. You're being educated on the functionality of Ford's new engine At that time people did not realize that they weren't just being told about the ins and outs. They were being sold products and for some reason the same thing applies. Now when it comes to influencers people do not realize that influencers are just salespeople. They are either selling themselves to create that 15 minutes of fame or they are selling products for companies and getting money for it. Advertisement provides valuable information regarding products but people need to understand that a salesperson is still a salesperson whether they are exalting the next safety feature in that vehicle or whether they are pretending like that foundation has solved all their skin problems whether it be 1954 or 2024. Hocking a product is always Hocking a product regardless of if it is a sales floor of a dealership or symposium or it is a social media platform or the internet.

I have supported creators for years by always going through affiliated links if available. If I am going to order anything in my regular life, even a Target food delivery, I look for any affiliated link from the creators I watch which match the retailer and go to the site that way. If I am going to shop anyway, someone else might at well benefit from it. It only takes a few minutes to find an affiliated link so not a big deal to do. If creators have affiliated links to common retailers listed in every video, it makes it easier.

I work at a very large social media SaaS tool and I work in the social media marketing consulting side of things. This video needs to be reshared by brands and creators. This is a great explanation of how “influencer marketing” is a business. And if we want to keep our favorite creators as honest as possible, we need to support them by our simple engagement, impressions, reach, following so they do not have to rely on ads hidden as reviews.

all these ads are why my preferred type of makeup content are regular peoples grwms and tutorials. stuff more focused on how you use your makeup and not what makeup or how much you have. i still watch reviews when considering buying a product, but not for fun.

I've been trying to train social media algorithms to my taste for a couple years now. I've also been around Silicon Valley folks with very different morals than mine. Yes, there does seem to be targeted efforts at making people feel scarce in all ways. A good question to ask ourselves would be, who benefits from me going broke?

@annamendoza3479

25 күн бұрын

Great question. It's a poignant question to keep in mind whenever a 'want' pops up and I'm trying to justify why it's a 'need'.

NEVER ever ever sign up for retail credit card.

Jen! Im so excited! I was FINALLY able to join your community! ❤I have a little extra income coming in and I've been wanting to join to support one of my absolute favorite creators. This community is one of the best and I truly appreciate all the work you do to bring us all the content you provide. Have the best weekend!!❤

I've been watching beauty videos since the beginning of KZread. Long before sponsorships, affiliate codes and the term influencer. I have never let you or anyone else influence me to buy anything that I wasn't already in the market for. I do like feedback on something before I make a purchase. I don't join channel networks or contribute to Patreon accounts. I just watch. lol I do think this video is important. Because a lot of people don't even realize they do this.

@sunnyday_lemonbars

24 күн бұрын

you're doing it right!

@brightindigoblue

24 күн бұрын

@@sunnyday_lemonbars Ahh thanks. But I think it's different for people that started watching beauty channels. While all of that is considered normal. And it's what all of their friends do. So I do think Jen's video pointing this out is so important.

One thing is that Sephora has great service. Merit’s customer service, for example, is terrible.

This is why I've cut down who I watch anymore, I don't trust their content when I feel that product is being shoved down my throat all the time. I now watch the creators that say things like you don't have to have thos exact thing, if you have something similar use it. I've thrown thousands of dollars of expired makeup in the trash, can't do that anymore.

I admittedly used to buy because some influencers masked their commercials as honest reviews. Have so much makeup that can last me a lifetime. Since then, I only repurchase what I finished and keep it at one item until it is done. I do get tempted from time to time but I go back to my stash and just say, no, it will still be there with more discounts later on. I’m also sick of influencers. I rather listen to videos like yours and get some useful info vs. “buy buy buy”. Thanks for the video!

I’m so glad that I become conscious of my tendency towards overconsumption before we entered this new era of everything being an ad. I’ve had bouts of buying wayyy wayyy too much and having too much skincare and not enough money to spend on other things I cared anout like my hobbies and it really bummed me out, so now I’m so hesitant to impulse buy products. I’ll add something to my cart and let it sit for a good 2-3 days and see how I feel about it then, and if it sells out, then all the better for my wallet.

This is exactly why I made my “Why I hate the Sephora sale” video 😂. By the way, still slugging it out and not even monetized yet so everything I talk about is definitely my REAL opinion. And this is the reason why I doubt I’d do sponsored videos in the future (if I ever get the offer). Thanks Jen!

Nowadays, I just buy recommendations from non sensationalist.. love Johnny and Kevin, the Welsh brothers,...

@umassigkap

25 күн бұрын

Omg 🫶Johnny and Kevin and the twins !!!!

Understanding how marketing works and being aware of how we’re being manipulated into purchasing is such an important discussion, and I appreciate this video so much! ❤

THIS! Jen, your video is a great explanation of how the CONSUMER IS THE ACTUAL PRODUCT the brands are competing for. Brands have tapped into a goldmine with short-form content; the human need for connection, condensed into a micro-commercial for consumers short-attention spans who thrive on instant gratification. We need more of this type of education and awareness, THANK YOU!

I was also surprised to see these Sephora “challenges” to get points. Basically you have to buy things in certain categories like “clean skincare” “clean beauty” “pick up order” “recycle your packaging” and then you get more points. I guess I can see the benefit in tha bc you can spend less money and get more point, but you’re still spending money. Yesterday they had a reward that was so popular that I saw ppl saying there were going to shop just to get point for he rewards gift. I had extra points so I got the popular gift, but there’s no way I would shop just for points. And they removed it bc I guess so many ppl were getting it. I literally purchased something for $3 for it so I guess a lot of ppl were doing that, but it was a 250pt reward, meaning I spent $250 for those points. That was the only prize I’ve ever seen worth the points to be honest.

@dogwalker97

24 күн бұрын

I’m curious, was the popular 250 pt reward the candle? Totally agree on the Sephora challenges. I don’t participate in the Sephora challenges anymore because I realized there were always 1-2 categories that I would probably never purchase a product that meets the criteria so it wasn’t worth making the purchase just to get extra points.

@purrfectnails2473

24 күн бұрын

@@dogwalker97they’re the sol jinero body sprays.

Okay SO…longtime ulta employe here. I love you Jen and have been watching for a while. I completely get what you’re saying about the statuses being “traps” ESPECIALLY if you’re working to reach that status for a reason (to feel superior, to “pass a level”, etc). However, I will say, the one thing about Ulta’s rewards is that you actually get money back for shopping there in their points system. It’s not some BS mini free gift-it’s actual money to spend there. WHICH i totally get is another trap to get you to spend more money there and keep going with the vicious cycle lol. However, if you genuinely enjoy shopping at Ulta, purchasing makeup, and have a rewards account, it truly does “pay off”. Plus as Diamond and Platinum, those points never expire, meaning you can save and save them and don’t have to “rush to spend them”. Those statuses also get exclusive sales and coupons which at times are better than brand website sales. Long story short, I absolutely agree with you-just wanted to put in my two cents 🥰

I don't watch shorts. Peter Monn videos are more likely to sell me a candle than a short form ad with some girl saying "I'm obsessed." Honestly i started managing my money better last year and I don't put as much in makeup or skincare or anything and buy only what i need. I hate clutter so it helps avoid that.

I don’t think marketing or advertising strategies have changed. The landscaped has evolved where there are new tactics or avenues to reach people, as happened before over the decades. I will say the bad behavior by influencers, brands and influencer marketing agencies have gotten worse with the nondisclosure. Being deceptive is nothing new, and has never been okay, but it’s sad how much it seems to be the norm these days.

I absolutely refuse to watch anything on TT because of the big influencers on that platform. Anything they endorse, I am immediately suspect. I have zero trust of beauty content or the stems hers pushing product over there.

Such an important message. It’s so easy to get swept up in someone telling you how amazing it is without stopping to think ‘wait will I actually use this? Don’t I have something similar?’

I’ve tried to get on board with short form content but I just can’t do it. There’s just really no way to know if a product is that good in 3 minutes. I’d rather spend the time it takes watching an in depth video from creators I trust. In reality a lot of people spend just as much time watching one long video but watching multiple short videos and wasting money on top of it. I enjoy watching Allie Dawson and Heather Austin because we have the same skin type. I know, that they’re going to review a lot on products for oily skin. And on the other hand, I love your and Angelica Nyqvist reviews because they’re going to be honest. May not have the same exact preferences but there isn’t any BS involved. I just hope these creators and ones like them don’t get discouraged by the Mikayla’s, Alex’s and Meredith’s. Sorry for the long comment, I’m just very opinionated on this topic!

I always tell people, "Stand out in the middle of the street, in traffic, and scream out your rewards status - see who stops." Answer: no one. So the entitlement that comes with rewards status is absolutely ridiculous.

I know it seems boring, but I have been only buying products released a few years ago. That way, when I check out video reviews, there's less hype. There are smaller creators with a couple of thousand subs giving their opinion. Also, instead of reading 5 star written reviews, I focus on 3 and 4 star reviews and what made the product lose stars. Very boring, but it seems to have worked for me!

"In the collective brain of makeup awesomeness," it is now time for some laughs and giggles: Two beauty content creators are having a conversation about another beauty content creator. The first creator says, "Did you hear about the content creator who signed a contract with a big cosmetic company?" The second creator says, "Yeah, wasn't that contract signed on Wednesday?" The first creator says, "No, it was signed in ink."

Before I discovered you and commentary channels talking about the way influencers work, I fell foul and I’ve purchased a few things from Tati, James Charles (no, I didn’t know bc I am very new to beauty channels) and Manny MUA and ended up buying some things from awful sites and they were just awful, didn’t work or the sellers were very shady. I’m much wiser now and seeing some influencers doing their best to not not put down a truly awful product simply for the money really gets my goat. These days, if it’s not recommended by you, Mia Maples or Robert Welsh then I’m extremely wary. That said, I’ve also discovered Catrice, Essence and Wet N Wild via a few channels and been very impressed by the products I’ve bought, especially as I’m on more of a budget, but Lord do I wish I could still afford my favourite Chanel lipstick and foundation!

@umassigkap

25 күн бұрын

Johnny and Kevin are also very trust worthy and so is Theresa is Dead

As an elder millennial who works with a couple of Gen Z girlies, it is eerie to listen to them talk about anything outside of work. They all just sound like a tik tok algorithm on a typical day. From the slang they use, to the type of products they buy, I don't know if they know that they are completely influenced to act, buy and behave a certain way. I usually just listen to what they say, but drew the line when they started talking about a product being amazing and also it was being certified "clean". They listened to what I said, however, I don't think it stuck.

I watch KZread creator State of Kait. I really trust her reviews even though my skin tone is different from hers. She’s pretty detailed and gives pros/cons of a product and if it may or may not work for you depending on skin tone and/or if you’re oily, dry or combo, etc. Fabulous!

Sadly, I don’t trust anyone. I don’t have TikTok and I rarely go on Instagram my lawyer mind makes me question everything.

Thanks for the video. Some I knew but a lot I didn't. As annoying as the ads are in video, they do help support a channel (there's one channel I watch who has said this). As for buying things just because someone told you should, another channel I watch when talking about fashion has said if you see an item and can't think of at least five items you already have that it might go with, you might want to save your money.

I don’t fall for it. If I see something I like I put it on my wishlist. When I run out of what I am using I go to my wishlist and pick something out.

I have a suspicion that Bath and Body Works gives vouchers too. There’s no way these creators can go shopping literally everyday and buying whatever. I’m talking micro creators with 1k-3k subscribers. Like how tf are you shopping literally everyday and liking everything or barely saying there’s a con.

@jasmineloves2144

24 күн бұрын

It's that plus you gotta factor in Bath and body has a rewards program

@purrfectnails2473

24 күн бұрын

@@jasmineloves2144even with the rewards it’s a ton of money. Idc if I’m getting 20% here or 35% there because money is money. There’s no way ppl are getting so many rewards that they can go shopping literally every day of semi anual.

I am getting tired of the beauty content resembling TSC. I am also a bit outraged by all the fragrance content that is slipping into the cosmetic reviews and creators’ content. Fragrance pays content creators better. Thank you Jen ❤

Thank you for making this video! I especially found the Influencer Trap section insightful. It does seem like you would have to buy a lot of product, more than you could actually use, just to stay current. And there's no guarantee that the video will make any money, even if you can monetize it. I still like watching longform reviews, especially your reviews when you do them. If I'm going to buy new makeup or skincare, I want to know abut the downsides of the product, not just the good stuff. I have toyed with the idea of making beauty content for a while now, but I feel that I may be way too late to this party to make any headway. I'm an older woman whose finger is NOT on the beauty pulse, so I would be constantly behind the trends. I'm also on a budget, so that rules out buying a bunch of makeup that I either don't want or need for just one video. I'm also working a couple of jobs which limits how much time I could devote to making videos. I do know that I wouldn't go into it with the sole goal of making money, but I worry that I would run out of energy and enthusiasm to keep making videos if I wasn't getting any views or positive feedback of any kind. I think if I started now, I would probably make a lot of Shop My Stash videos because I have a lot of makeup already, truly honest reviews videos, and tutorials for glam looks for older people, even though I know tutorials aren't really popular any more.

@jasmineloves2144

24 күн бұрын

Go ahead and started a channel that's what I hear all the time. You would never know if you don't try. The amount comments I hear about bringing tutorials back is high❤. If it's passion of yours try it out

@WrinklesNWarPaint

22 күн бұрын

@@jasmineloves2144 Thank you for your words of encouragement! 💖

@tifinity

5 күн бұрын

If you do go for it then good luck - you've got a great channel name for it! If you're worried about trends then there's always a place for the more timeless looks that can work regardless of trends, would tie in with the deinfluencing theme of this video :D maybe find a community of older people who want glam looks to share your tutorials with when you start posting them?

My roommate is a manager at Ulta, so I just have her buy the stuff I want with her employee discount xD it also ends up combining our purchase volume together and moves the rewards needle faster.

Yes, overwhelmed and burned out

This is why I don’t follow any makeup reviewers on TikTok, and only watch makeup reviews on KZread. My four trusted reviewers that I follow religiously are Jen Luvs, Theresa is Dead, Robert Welsh, and Wayne Goss. I also watch some others who do a variety of makeup and skincare. But if I really want a good honest makeup review those are the four I go to.

Great video! The pre covid make up influencers era was one of the worst. Make up drops every week and us consumers falling for it over and over again. And now its the celebrity drops. You do really need to guard your hard earned dollars! 😊

This is a “mic drop” upload, Jen. Outstanding. Such a needed video. Thank you for drawing back the curtain that obscures what’s really going on in the cosmetics/skin care - social media arena.

I roll my eyes so hard when watching short form beauty content. I try not to watch it very much. It's just like, "Whan, Bam, Run, You Need This, Obsessed!" Just doesn't do it for me.

Great vid! I grew up poor so had to budget *hard* even w/ok jobs. I'm good now but still hate spending money. Some friends worry me, wanting to save up for goals, but blowing every check on influencer junk. I mean it's their choice & I love them, but it hurts watching that actively prevent them from getting a car, bigger apt, financial cushion, etc. Feels like the "our generation" version of Skibidi Brainrot. Some b/c consumerist hell platforms, but also *yes* the dishonesty of commercial vs review SUCKS. At least we knew "Flo" just wanted us to buy [brand] insurance.

I'm glad you touched on this whole "conscious consumerism" aspect to the makeup industry side of things. A few other creators who make great points on these as well is Shawna Ripari or Laralikesmascara (off the top of my head) who truly focus on the negative side of just general over consumption and the problem alot of these bigger creators make. Over the past couple of years, I've tried to slow down my main overflowing category of eyeshadow palettes, and this past year, I've tried even harder to truly buckle down on spending in general. I don't find that I'm being influenced to buy anything or overspend in every category of makeup, but with the constant push of new releases there's not much "new" or "innovation" that can be done in makeup. I believe all of our current makeup stashes are enough, we just need to find new ways to use these products to realize that we can create a vast product line with say 3 or 4 of our own. I say the makeup community isn't a community it's just become an industry full of money hungry people. (Not all of us)

I LOVE how stinking thorough you are. Both my husband and i were watching two different videos at once on our phones, so i turned my volume down and he said "oh why did you turn it down, I like listening in on her videos because they're always so relevant in all aspects of life". We love you and your videos, Jen. Keep up the excellent content ❤

Appreciate your insight, very informative, Jen. 20% off at Sephora does nothing to move the needle for me. At least ULTA has 50% off during their sales *if* there is something I genuinely want or need.

Glad you are speaking up. It is so pitiful to see all these people spending $100s on makeup bc of social media while living paycheck to paycheck. Yes you can spend your money however you wish but don’t complain or cry on tictok that you have no money. Symones video was perfect.

I am a literal salesperson for a brand. I tell people all the time that when they are being recommended a product, you should ALWAYS know the specific "Why". Why does this influencer love this thing? Why are they talking about this blush and not another blush? "Because it's beautiful" isn't enough. Same goes with a salesperson. If they cannot answer why they are suggesting this to you specifically, walk away. It's my job to earn that product sale from you and if I can't give you a number of specific reasons for why I am suggesting that product, I haven't learned enough about your needs and therefore, I'm not doing my job.

I like to focus on how to use a product correctly to get the best results. Everyone is selling something.

Yr so right. It’s sneak attack. I’m ashamed to say I’ve gone into debt 4 makeup & skincare that I Don’t use!

no fr. i actually stopped using social media because i was so tired of being marketed to.

I still consume long form content. I hate short form. "Tik tok made me buy it" automatically makes me not want to purchase it

The more I see in social media, the more grateful I am to be absolutely broke after paying my mortgage, car payment, groceries, and basics. I have to live vicariously through everyone over consuming. Trust me, if I could over consume, I would. No judgment here. 😂

for me, the biggest thing I did to become more conscientious as a consumer was to basically cut off all the social media that simply made me keep scrolling (i.e. tiktok, instagram). I still sometimes use instagram but it's only to follow artists and other non-consumer based pages. and on youtube, I try to follow people who promote the values that I'm aiming to achieving like Robert Welsh and this channel

As an ex makeupholic i used to buy anything and everything that was popular several of every thing in different brands and ended up having lots of unused makeup 🤦🏾‍♀️🤦🏾‍♀️ but 2020 came to wake me up and since then i only buy what i really need, products that i go through, like brow pencil mascara concealer setting spray primer lashes foundation only when i finish last one and so on . Uuff i saved alot of money 🙏🏽🙏🏽🙏🏽

I will NEVER buy anything that is sponsored by a youtuber. I was side eyeing the clearly very unhealthy looking ones pretending they eat vegetables with Hello Fresh, and I know no one is out here playing Junes Journey either.

@umassigkap

25 күн бұрын

I loved June’s Journey . They changed a lot about the game so I stopped playing , but I loved decorating my island

@toddmcsweeny

24 күн бұрын

@@umassigkap i hope you haven't made any in app purchases

To me, you covered it all. This is one area where I’m so thankful that I tend to be a cynic. If there’s a trend that I’m curious about, I look into my stash…if it’s going to require a particular product, I’m out. I have many more opinions, thoughts, feelings and beliefs on this subject, but there are only so many hours in the day, and I have things I gotta do. 🤪👍😊

I feel like this is why raw beauty Kristy has been hit so hard by these changes. She’s for the most part extremely trustful and though she gets a lot of PR she doesn’t seem to get the beauty related sponsers and stuff anymore but rather more lifestyle. I hope she never gives up though bc she’s one of the few I trust. I’ve even recently given up on Taylor Wynn and watched her since 2016

“It’s not a ‘trend,’ it’s a TRAP!” -JenLuv ❤

I needed to hear this. Thank you so much Jen. I am a impulse buyer. If i am sad or had a bad day i buy stuff.😢

love your content Jen!