Writing a Creative Brief That Inspires | D&AD Masterclass
Writing a briefing form and briefing in a creative project can be an opportunity to get the most out of creatives. Here, Kit Altin, Planning Director at Leo Burnett London, shares her secrets on how to make a briefing work to deliver award winning campaigns. Book your place on Kit's D&AD Training course, 'Briefing Your Creative Team', now - www.dandad.org/en/briefing-you...
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Пікірлер: 15
Are you aware that you have actually said nothing lol I came here to know how to write a more creative brief instead I've listened to three minutes of you dancing around the topic
@zeeshan2561
5 жыл бұрын
I can relate
@Jabsta08
5 жыл бұрын
This comment is brilliant, and it did make me chuckle! I had drafted a brief and it made me realise how boring mine was and how it lacked inspiration. I def got value out, but I gotta ask, did she say something about recording a nude video at 1:49 and going to prison 1:39? or am i slowly going deaf?
Her accent helps
You literally said nothing and wasted 3 minutes of my life...
Ok, now let's write a creative brief! Wait.
I just starred for 3 minutes but heard nothing
I like this
What did you get ,
hahahahahahah.. u spoke like a clueless client, client feels they are giving all information by speaking constantly, but they make no sense....hahahahahahahahahha
What?
Spoke too quickily. You could have slowed down a little. Feels like a bullet train.
WHAT DO YOU MEAN - Just speaking, not saying anything. Absolutely useless