The mysterious job of a Planner or Strategist in creative agencies is demystified. Kit Altin, Planning Director at Leo Burnett lists the skills and attributes you need to be a planner, describes the day in the life, and highlights some pitfalls to avoid. If you're thinking of making your way into the advertising industry, this is a must-watch.
Book your place on Kit's D&AD Training course, 'Briefing Your Creative Team', now - www.dandad.org/en/briefing-you...
Our masterclasses are designed to help you acquire the skills and mindset you need to attain creative excellence at any stage of your career. The courses are developed in line with the latest industry practice and led by experts.
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