Black Eyed Peas Founder, noted philanthropist and enthusiastic futurist will.i.am talks with PTTOW! Co-founder Roman Tsunder, RVCA founder Pat Tenore and Coca-Cola EVP & CMO Joe Tripodi about high school, predicting the future and seeking out opportunities to change the world.
Inspired by Coca-Cola's commitment to be "zero waste" by 2020, will.i.am recently teamed up with Coke to create EKOCYCLE, a brand that creates clothing and accessories out of recycled materials, and together they have since brought in such brands as RVCA, Levi's, Addidas, Target and the NBA to participate. They discuss all this and more on PTTOW's Culture, Causes and Commerce panel at the PTTOW! 2013 Summit.
PTTOW! is an invite-only, member network and summit that brings together inspiring leaders from the world's most innovative companies, along with cultural icons, to showcase game changing projects and fuel transformational media partnerships shaping today's culture. :: www.pttow.com