Behind the Brand [RVCA]

In this episode, we take a look into the core of one the most free-flow, artist driven brands in the world today. We hear from founder, Pat Tenore about how things came to be as well as the talented designers, skateboarders, surfers, musicians and artist's alike that make up RVCA to be one of our favorite brands. Take a look!
www.rvca.com
www.karmaloop.com
www.karmalooptv.com
Follow us on EMUZE: www.emuze.com/karmalooptv
@rvca
@karmaloop
@karmalooptv

Пікірлер: 54

  • @mar78andres28
    @mar78andres283 жыл бұрын

    Been a proud RVCA fan and supporter for 10 years now.. their unique and selflessness view towards life and wear is what’s kept me loyal to the brand.

  • @GZBulletZA
    @GZBulletZA8 жыл бұрын

    The word *"like"* was used 487 times in this video

  • @rx3004
    @rx30044 жыл бұрын

    I’m here bc my dad used to be a pro back in Brazil at skating and now all he wears is rvca and I kinda grew into it and I’m a fan my self 14 years young✊🏻🛹

  • @RubbelisPro
    @RubbelisPro10 жыл бұрын

    WAIT IT'S PRONOUNCED RUCA? WHY DIDN'T I KNOW THIS.?

  • @TheAlmightyClipse

    @TheAlmightyClipse

    9 жыл бұрын

    Cuz you're a stupid fuck.

  • @RubbelisPro

    @RubbelisPro

    9 жыл бұрын

    right because the company isn't spelled rvca okay man. No you're a genius. Pure.

  • @sessionsinparadise7357

    @sessionsinparadise7357

    8 жыл бұрын

    +TheAlmightyClipse another dumb fuckn hipster. Fuckn idiots. R v c a. What is spelled on brand but R u c a is what it says. Idk. Sounds dumb as shit

  • @walterwhite872

    @walterwhite872

    7 жыл бұрын

    Adam cuz your not true to yourself

  • @tatankahaska

    @tatankahaska

    5 жыл бұрын

    Cause your one Nīele Haolē !!

  • @DWINC
    @DWINC2 жыл бұрын

    Been an O’Neill fan since the 80s RVCA is slowly becoming my favorite brand. Only downside is that they don’t cater us here in Europe. In the Netherlands fit guys wear xxl because we’re the tallest people in the world, but nothing is sold beyond xl……..

  • @TheAlmightyClipse
    @TheAlmightyClipse9 жыл бұрын

    It awesome how they can go from being involved with skate/surf culture to being involved in MMA with BJ Penn and Vitor Belfort...

  • @jennybower4738
    @jennybower47386 жыл бұрын

    Can’t wait to support RUCA even more!! You guys are really rad 👌🏻

  • @AstenTechnical
    @AstenTechnical11 жыл бұрын

    Love this brand.

  • @drawndownunder8316
    @drawndownunder83165 жыл бұрын

    Great story. About the artist.✌🌴

  • @daylenkruze9101
    @daylenkruze91016 жыл бұрын

    Best brand period

  • @user-sd7qt3hy8l
    @user-sd7qt3hy8l9 жыл бұрын

    It's "Rooka". Shit. No wonder everyone looks at me like im a noob when I pronounce it "R" "V" "C" "A" lol. Wow I'm a dumbass. Well...Now I know. lol

  • @jordanallen1864
    @jordanallen18642 жыл бұрын

    Love your work! Respect.

  • @jake147258
    @jake1472588 жыл бұрын

    I remember years ago when i first heard about this brand and i walked into the shop and asked for the "RVCA shirt" The girl just looked at me weird and went "err rooka?"

  • @waltjisneychannel74

    @waltjisneychannel74

    3 жыл бұрын

    jake147258 kook

  • @130world1
    @130world110 жыл бұрын

    Great brand, you should do updates on some profiles and continue to cover them

  • @YeahBellaMia
    @YeahBellaMia10 жыл бұрын

    I love this

  • @tatankahaska
    @tatankahaska5 жыл бұрын

    RUKa started with the art of Aloha from Hawai’i that’s why I love ruka !!

  • @ryandeguzman4257
    @ryandeguzman42574 жыл бұрын

    Like this brand😊

  • @ponokealii
    @ponokealii11 жыл бұрын

    this is how i want my brands to be! :P

  • @girlandchocolate
    @girlandchocolate11 жыл бұрын

    whats the ending song?

  • @Eletricmonkey2
    @Eletricmonkey26 жыл бұрын

    5:06 yeah i know like you know man you know

  • @brandonblanco9785
    @brandonblanco97853 жыл бұрын

    RVCA please make an MTB/BMX division please 🙏🏽

  • @mysterycloak9750
    @mysterycloak975010 жыл бұрын

    I buy this brand at tillys

  • @SammyxSweetheart.02
    @SammyxSweetheart.0210 жыл бұрын

    I know right

  • @snezray2324
    @snezray23243 жыл бұрын

    THE RVCA NAME (PRONOUNCED: REW-KA) WAS DEVELOPED FIRST AND FOREMOST OUT OF THE "V" AND "A" = WHICH SYMBOLIZES THE BALANCE OF OPPOSITES AND HOW THEY COEXIST: NATURE X INDUSTRIALIZATION, WOMAN X MAN, PAST X PRESENT...FUTURE. TODAY. TOMORROW. LIFE.

  • @blackl1steddrums
    @blackl1steddrums8 жыл бұрын

    4:12 Muscian.

  • @robbylafont
    @robbylafont11 жыл бұрын

    A lot, instead of a hammer, they use a gear (to represent industry). Instead of a sickle, they use wheat to represent nature/agriculture....

  • @yomattt
    @yomattt11 жыл бұрын

    Behind the Brand Diamond Supply Co.

  • @ROSE-bh9gu
    @ROSE-bh9gu6 жыл бұрын

    😁

  • @jesuschrist3460
    @jesuschrist346010 жыл бұрын

    Im pretty sure RVCA stands for Rich vs Cheap Administration

  • @seancamp8358

    @seancamp8358

    10 жыл бұрын

    It means clothes in greek

  • @darthdeze

    @darthdeze

    5 ай бұрын

    @@seancamp8358it’s also Spanish slang for Girlfriend or Wife

  • @RickytheTicky
    @RickytheTicky11 жыл бұрын

    What does that have to do with this.

  • @kasandrapurplekitten
    @kasandrapurplekitten8 жыл бұрын

    song?

  • @KingAlobar21

    @KingAlobar21

    7 жыл бұрын

    True Love Will Find You in the End by Daniel Johnston. This is a cover by Josh Harmony.

  • @macgregdful
    @macgregdful11 жыл бұрын

    I call bullshit as Billabong owns this company...enough said.

  • @williamanderson4134
    @williamanderson41343 жыл бұрын

    I lost my job due to covid and a friend of mine recommended sir Luiz and ever since trading with his platform I have been benefiting a lot

  • @williamanderson4134

    @williamanderson4134

    3 жыл бұрын

    Thanks Luiz +18035660697

  • @gnarlytothemax
    @gnarlytothemax11 жыл бұрын

    over priced T shirts? just hype and good marketing.

  • @jleg1104
    @jleg1104 Жыл бұрын

    Omg stop saying “ya know”