I don’t understand how anyone would think Dunkey would fail. Dunkey has the world record on Bowser’s Big Bean Burrito so he could never fail.

@CheeseyHR

Жыл бұрын

@Bully Maguire 🅥 I love how bots are using this v emoji thing and think they people are stupid enough to think that’s verified.

@seabass8154

Жыл бұрын

I made the like reach 400, fear my power

@2Links

Жыл бұрын

Lilkirbs giving him a run for his money though.

@boomknight1015

Жыл бұрын

Also publishers don't know shit about games. Just selling them. If he makes videos with his friends and pay them. He got a ton of people looking at every game he publishes. Making it near impossible for them to fail. All he has to do is not publish bad games. I see him doing well in the first two years then falling off as he greenlights what ever and becomes more worried about money then the games like every publisher.

@TheMirksta

Жыл бұрын

@@boomknight1015 I think as long as he is in the green slightly he will be fine with it, seems like more of a passion project and wanting to see good games succeed than a purely money making scheme.

If he fails you know his controller wasn't even plugged in

@barrycontonnais

Жыл бұрын

also he could be blinfolded

@PicassosCat

Жыл бұрын

I can already see people using this when he mess up

@barrycontonnais

Жыл бұрын

@@PicassosCat yeah but he wasn't even trying tho

@galaxypaper969

Жыл бұрын

@@barrycontonnais yeah, but he was blindfolded tho

@barrycontonnais

Жыл бұрын

@@galaxypaper969 sure, although you'v missed it was his little brother that actually launch this company

Wow you explained the role of a game publisher in this video... and still there are people in the comments that don't know that a publisher doesn't actually make the game.

@trevor245

Жыл бұрын

I was thinking the same thing, honestly quite baffling.

@TheMirksta

Жыл бұрын

I think it's hilarious, people get so worked up about things that they don't even understand.

@georgietorrance

Жыл бұрын

It's pretty amusing how people learn about the video game industry with recent news coming out. This, the GTA 6 leaks and the valorant franchising were fun to follow

@e.d.5766

Жыл бұрын

I still think some of the criticisms have some validity, because Dunkey did talk about how he wanted to have creative input in the games, but it's definitely unfair for people to say "he can't make games, so how is he going to publish them?"

@trevor245

Жыл бұрын

@@e.d.5766 I agree but also basically every publishing company will have some influence on the creative direction, active or passive.

Dunkey could never fail. Especially with his little brother running the show

@isaiaht9207

Жыл бұрын

@Bully Maguire 🅥 no we haven't

@drip2245

Жыл бұрын

Also he is blindfolded and using a steering wheel to operate the company

@Lifeislife102

Жыл бұрын

He’s also running the company with a steering wheel

@yhm3607

Жыл бұрын

💀

@OhNoMrKoolaidMan

Жыл бұрын

Using a Wii controller

I just hope the best for Dunkey, always makes good content just like the glarketer himself

@northster1294

Жыл бұрын

Kongtent

@dwan7063

Жыл бұрын

10:04 the playtesting still is incredibly important though, since the quality of the games is directly tied to his ability to provide marketing. The only reason he can provide marketing is because his viewers trust his word and he’s created a great reputation over the years. If he publishes games that end up like shit, it’s gonna tank his reputation and is going to directly affect his ability to sell games to his audience.

As an indie developer, his audience is definitely what Dunkey is bringing to the table. So Dunkey offers ~30m monthly video views, with an average video netting 1-1.5m within the first day. So let's say he puts up a video on launch day for a game he's publishing, and that video gets 1.25m views. If even 0.1% of those views convert to a purchase - and honestly I'd expect this to be higher if he's singing the praises of the game - that'd be 1,125 Day 1 purchases. Instantly pushing the game into the New & Trending category on Steam. Let's not even get into the fact that the game, if good, is likely to make it to the top of the most Wishlisted games on Steam simply from Dunkey making videos about it in the lead-up to the release. Wishlists have a much higher conversion rate than above, so if the game gets 20-30k wishlists, we can realistically expect another 1k-5k sales on Day 1. Developers can also host Steam streams of their game whenever they want. Let's say he's participating in that too for the Day 1 release. Then anyone just browsing Steam is now likely to see the stream due to the game being top of New & Trending (if you view the Steam page when the developer is streaming the game, the stream will instantly play at the top), and he's so well known that it should lead to more conversions. Comparatively not a ton of people follow the accounts of publisher's so they can't do this kind of a push. Devolver, as mentioned, is an exception due to how fantastically they market their games. But most seem like they're just there to provide a little bit of funding and then take large chunks of profit in perpetuity,

@chrundlethegreat2251

Жыл бұрын

But isn't this like the Paul bros and their fake water venture? No one is arguing that the games won't sell or get noticed, this guy just has a pretty divisive history with certain things, so even if there is remarkable success, I still get the feeling this is going to end badly or have a few crazy twists coming up. I personally really don't like the guy, but the move seems interesting, I'm just not sure his intentions are what he says.

@mrcyberpunk

Жыл бұрын

The auidence is the only benefit he brings as a publisher, otherwise there's a heap of risk here for a studio. I question if he'd be capable of getting Porting (what platforms? is he just going to pull an EA and outsource it to a porting house?) and QA support to be on the same level as other publishers. As an Indie developer I wouldn't risk it until his company shows proof that they're not going to screw you around. Plus competing with Devlover is going to be a difficult prospect I think Dunkey has bit off a lot, lets see if he pulls it off.

@letsgetfluffy3138

Жыл бұрын

@@chrundlethegreat2251 Why would thry not be, Dunkey loves playing videogames

@donuthog

Жыл бұрын

But I'd also expect most videos about the new games he's publishing to net much less views, especially after a while of those videos being published. Meaning it probably won't get 1-1.5m views in a day. But also, advertising typically reaches much more people. And that's one of the perks of going with a more traditional publisher like Annapurna or Devolver. Even if his videos could net 1.5m in a day, advertising through more tried and true methods such as video ads, billboards, etc. can also reach as large an audience, if not larger. Then add on how E3, PAX, GDC, etc can attract even more people.

@xol9133

Жыл бұрын

@@mrcyberpunk I don't know why people assume he's going to do everything himself. He'll most likely just be an outlet for pre established small indie dev companies while giving them insight for new games. There's LOTS of amazing indie games that can easily become a trending piece of media if it had some more money and guidance during the development process. Dunkey can easily do this

Dunkey in every meeting with his hands together like Gendo Ikari saying "Add a grapple hook"

As a game developer myself, I fully endorse his initiative as well. I believe he has the eye for this kind of stuff, and his style can bring a breath of fresh air to the game industry.

@ATXnomad698

Жыл бұрын

Ok can you explain to us non-devs why so many of y'all have such a vehement hatred for your audience? I swear the second a non-dev has a take or tries to do something cool, there's 20 devs saying "lmao stupid audience member you don't get how hard I work"

@bodardr

Жыл бұрын

@@ATXnomad698 Okay, so first off, I really hope I didn't come across as hating my audience by writing this comment, but honestly I don't think so. With that said, I really don't hate my audience, but I'll try to pitch in on why we _might_ find some gamers annoying or disconnected from the game dev scene. Game Development is a hyper competitive area where there's lots of passion and creativity, which is why I became one in the first place. So there's a lot of work involved figuring out how game engines work, input, graphics, you get the idea... lots of effort lead to some expected payoff in the form of sales or at least a form of positive reinforcement. A "keep it up, proud of you" kind of thing, if you will. During my associate's degree, there was a series of death threats addressed to a game dev because he got an exclusivity deal on the Epic Games Store. To me, he's just trying to survive in this ruthless industry, he's not entitled to release it everywhere for the sake of gamers having their product on their favorite store or library. He wants to put the game out there, and keep making more. So here's the fracture : gamers seem to think we have a duty to give them a game in this pristine, near-utopian condition... But the truth in my opinion is, we're just like you guys. We're gamers that love making great experiences, but we're not perfect. We might miss out on some details, may seem out of touch on some areas, and lack the experience, knowledge, you get the idea. To me, a video game is the most difficult art medium to produce. You got sound, graphics, and interaction to think about - and that's just the human senses at work. But hey, it may be the most satisfying thing to pull off. I'd be glad to give out some other examples, but I'll keep the already huge wall of text as digestible as possible. If you have more questions, feel free to drop them. Cheers

@randomdeliveryguy

Жыл бұрын

@@ATXnomad698 First mistake: "Devs" thinking everyone who is not a dev knows nothing about games, putting them in a group before even knowing anything about them. Second mistake: You throwing this guy into the "Devs" group because he said he is a game dev, lumping him with totally unrelated people he probably never met or will meet in his life, and asking why those people think a certain way.

@KnightKingu

Жыл бұрын

@@ATXnomad698 I also think it’s just that in general gamers and the consumers are incredibly stupid and have more of a voice. Someone can work years on a game for some guy on Reddit to play 2 hours and call it absolutely dogshit and send the dev death threats

@greenbean4422

Жыл бұрын

Unfortunately being a professional in the industry doesn't also mean you're making a decent business model. Asking for oversight of a game/company without asking for equity is an equation for disaster in any business model. You can't have one without the other, and so however dunkey plans on tackling this contractually will spell out the future success of his company

Dunkey has always felt pretty consistent and transparent with his views on overall gaming practices. I think if you agree with the ideas he presents in his game reviews, I would trust that he would produce high quality games.

@Uryendel

Жыл бұрын

Question is, why high quality games would goes through him for publishing ?

@alien5589

Жыл бұрын

@@Uryendel but why male models?

@ogulin6039

Жыл бұрын

@@Uryendel because he's got the means to get people's names out there that most indie devs don't have access to. for every undertale or night in the woods there's a thousand spark the electric jesters out there. don't know what spark the electric jester is? that's exactly my point

@Uryendel

Жыл бұрын

@@ogulin6039 except no, he doesn't, offering one single sponsored video won't change shit. Do you really believe that if he published Spark the electric jester it would have been an major hit? Reality is they wouldn't have sell way more copy and would have lost some money because the publisher take a part of the profits.

Great example of this is the Yogscast being a content company but also having a game publishing branch putting out things like plate up!

Dunkey is definitely the first place I heard I about Celeste. I didn’t buy it from his video, but in my mind he started the hype train for the game, a game which has become a defining game of the indie platformer genre and absolutely changed some of my friends’ lives. If he really caught that a year before release, I trust him to find the guys making good games, especially now that he announced that they should come to him.

I'm an game developer of 15+ years, worked in the industry and indie games throughout my career. Game publishing is not as complicated as people think. Dunkey is a hard working man and he knows games, if he has contacts and resources, that's about all he needs. Publishing is not development, it's about choosing projects to fund, connecting people to people and companies to companies, and then marketing. Localization sometimes. Dunkey already knows more about games than most of the indie publishers I've talked to.

Yogscast Games has proven to me that the proper creators can make stuff like this work.

@Simple_City

Жыл бұрын

I didn't realize Yogscast had a publishing company! I have seen a few of the games they have published and they seemed really fun, and obviously Plate Up has been a massive success. I don't watch a lot of Yogscast videos anymore but always listen to the Triforce podcast, they've always seemed like a solid group of people working over there

@Sleepy_Cabbage

Жыл бұрын

what about that kickstarter

@thereddevils091

Жыл бұрын

@@Sleepy_Cabbage the kick-starter was them trying to develop a game, not publish

@DuncTV

Жыл бұрын

@@thereddevils091 It wasn't though. They were paying a development team to develop the game, that's publishing.

@hunterra217

Жыл бұрын

@@Sleepy_Cabbage Yogventures was like 10 years ago, still a funny bit though lmao

I definitely don’t agree with all of dunkeys opinions on games. But I do think that a lot of the games he’ll end up publishing will have a lot of love and effort put into them.

@KnightKingu

Жыл бұрын

Ironically I also think he put it perfectly in his vidya about that saying you don’t have to like watching someone to agree with every opinion they give, diff opinions diff takes diff thoughts

@hei7846

Жыл бұрын

Yeah same for example I didn't like his take on Octopath Travellers but not every game is for everyone. His videos and recommended games are great

@sarthak-ti

Жыл бұрын

@@KnightKingu Yeah I definitely agree with that. There are some types of games dunkey recommends that I just don't love. But because he remains consistent, it's pretty easy to spot when that's the case

I just wanted to say Atrioc that your video was very well structured. It explained what a publisher does and the current publishing landscape in a very concise and logical manner, whilst carefully choosing great annecdotal perceptions of Dunkey's new venture that represented the general mood from each side of the discussion. Doing this without being dry is a gift, well done. Keep it up!😃

I don't think there's anything immediately wrong with the concept of BIGMODE, but I do think dunkey kind of shot himself in the foot with the optics of the announcement video, and the website itself leaves an important question for anyone who wants to do more than steam releases. just my two cents as someone who's worked with publishers before: 2:20 - Yes, most games are bought digitally, and the access that consumers have to your content is no longer really tied behind brick and mortar institutions. However, that doesn't mean getting your game on a console is easy, ESPECIALLY if your aren't backed by a company that has connections to whichever platform your aiming for (Sony, Microsoft, or Nintendo). Can't really get into the specifics of it, but there are quite a few requirements that your gold master must meet and hurdles you have to jump through for EVERY platform you plan on releasing to (Nintendo and Sony being the most particular about what you can and cannot do). A lot of the time (and especially for new comers / small developers) you aren't going to know a single one of these, and even getting access to dev portals / files where these requirements are documented without being a fully fledged company with some kind of legitimacy in the eyes of these major companies can be a daunting task in and of itself. Not to mention the SDKs and development kits. So while "the worst days for game development" are gone, that doesn't mean there isn't a good amount of work on the publishers end when it comes to anything outside of a steam release. Credit to Valve, they have made the release process on their platform relatively easy and they are pretty responsive and open with what you need to fix once you try to get your game released. 10:05 - Marketing is the majority of what most game publishers do *publicly* these days. This is the crux of what I think the divide between what you called "old-school" industry types and modern gaming influencers views on this is boils down to. Publicly, a publisher acts as your marketer. Internally, the publisher acts as your advocate, representation, and source of legitimacy when it comes to dealing with large established companies that you might encounter depending on the scope and goals with your game. 5:51 - I agree with this, but it's also a double edged sword, with the way dunkey is presenting this being one of the key things here. He is, whether he intended to or not, tying his personal brand to a publishing company, so much so that if he faces any kind of controversy it could potentially have drastic effects on the success of the games released under it. This isn't necessarily something that other publishers are exempt from, but the potential impact both long term and short term in the event of significant drama will be amplified. I also take issue with the concept of aspects of games that "always work" and "never work". If the indie scene has shown us anything, it's that what does and doesn't work is always relative to the entirety of the product. Also I think this goes without saying but what does and doesn't work is always going to be dependent on your target audience, and "traditional" American gamers are not necessarily always going to be the target audience (see: JRPGs and how much money they print and renown they achieve with their target demo). Maybe he also thinks that, maybe that was a joke that I took to seriously, but it didn't come across in the video IMO. more of a nitpick than anything I think it potentially speaks to how his announcement might come across to developers, especially indie ones which tend to be much more "auteur" then your average game company. This is why I think some of the skepticism is warranted. What I saw from the video is someone with a lot of passion (and judging from his audience and his claims hopefully enough capital) who wants to help indies make great games. That's admirable, but I do hope he has people on his team with insider connections, solid experience developing and iterating upon games, and have overseen enough indie titles to understand the financing behind them. Otherwise, this could blow up in his face. My guess would be that BIGMODE would be best suited for small indie teams (like 1-5 people) making small games with a quick turn around relative to the typical multi-year process that bigger projects entail (at least at first). Ultimately I think he would have been better suited doing a kind of development fund that gives out grants given over the course of multiple milestone that require semi-regular approval/feedback, with the promise of advertising in exchange for royalties. But I'm interested to see what comes of this. sorry for the wall of text lmao.

@calcifersplash

Жыл бұрын

Amazing indepth response, thanks for taking the time. I have nothing to add, just wondering what your role was/is in the gaming industry?

@marquielitman8601

Жыл бұрын

]

My assumption was that a big part of his contribution would be monetary. Basically helping these developers with ideas that he believes in afford to get through development. Potentially he could even hire people like 3D artists or programmers who could provide assistance to multiple smaller development teams that may not otherwise have enough full-time talent to make the game they want in a timely manner. While any publisher could do these things, why developers would choose to work with Bigmode specifically would of course be for access to Dunkey's audience.

This is how good Dunkeys marketing is. I don't even watch his stuff most of the time but I hear about him on almost every other channel I watch

@JuiceyBeverage

Жыл бұрын

Marketing at its finest

As a developer a lot of people, like in most professions, think very highly of themselves, we generally just understand a coding language, not what people want, and definitely not systems will work best. If you're the type of person who really likes the "behind the scenes" and constantly finding ways to understand your game better. Speedrunners are amazing at this, they will take your great game and break it down, understanding it better than any dev can. No human is always correct, and devs are incorrect more than most.

“I have not played Celeste” Plays Celeste music over the entire video

The entire reaction to his announcement didnt tell me much about how to think about the company itself but instead it taught me that there are people out there that dislike Dunkey.

@davidlazerz8564

Жыл бұрын

There are people out there who cant dissociate themselves from the content they enjoy. They take it personally if someone likes something they dislike or dislikes something they like, as if its a personal attack for someone to say "Xenoblade isn't that fun" or "TLOU2 is a great game". Its especially bad when you realize Dunkey usually exaggerates his opinions for comedic effect...and people take it at face value as if his shit talking is him writing a thesis paper on why a game sucks/rocks.

@daniman0114

Жыл бұрын

@@davidlazerz8564 it’s hard not to take it personally when you see the guy spoil people for no reason other than of his own amusement, it makes him come across as a piece of shit.

@K..C

Жыл бұрын

@@daniman0114 On the other hand, it's pretty easy to not take it personally when you realize he doesn't even know you exist, and that you only matter as a metric, if you even matter to him at all

@daniman0114

Жыл бұрын

@@K..C I mean I agree overall but doing that in the first place still makes him an asshole.

@condimentking3395

Жыл бұрын

@@daniman0114 Man did you have to make fun of my favorite creator like that? Damn, what a curmudgeon trying to spoil my enjoyment of dunkey for purely selfish motives. You really come across like a piece of shit

Man Devolver is amazing and if dunkey is even 80 percent as good as them then i'll be happy

@chrundlethegreat2251

Жыл бұрын

"80%" lol...

@anperson7303

Жыл бұрын

@@chrundlethegreat2251 80% of devolver is a huuuuuuge compliment

@chrundlethegreat2251

Жыл бұрын

@@anperson7303 no shit...whoosh

@anperson7303

Жыл бұрын

@@chrundlethegreat2251 How is that a whoosh, you made no joke just a slightly cryptic... What was I supposed to take away from that?

@chrundlethegreat2251

Жыл бұрын

@@anperson7303 i'm not explaining irony to you sorry...study the original comment for the irony in the "80%". If you don't get it, you don't get it I guess

Thank you to the Glizzy GLADIATOR for informing me of Dunkey's Game Company!!

Been pumping out the content lately, let's gooo

*CORNBREAD RECIPE* *Ingredients* · Flour: This sweet cornbread recipe starts with a cup of all-purpose flour. · Cornmeal: Opt for yellow cornmeal for this recipe, as it's sweeter than its white counterpart. · Sugar: Use ⅔ cup white sugar for the perfect amount of sweetness. · Baking powder: Baking powder acts as a leavener, which means it helps the cornbread rise. · Salt: A teaspoon of salt enhances the flavors of the other ingredients. · Milk: Use whole milk, 2% milk, or your favorite alternative milk to add moisture and help create the perfect batter consistency. · Oil: A neutral oil, such as vegetable oil, keeps the cornbread nice and moist. · Egg: One egg lends moisture and acts as a binding agent. *How To Prepare* Step 1: Preheat the oven to 400 degrees F (200 degrees C). Lightly grease a 9-inch round cake pan. Step 2: Whisk flour, cornmeal, sugar, baking powder, and salt together in a large bowl. Add milk, vegetable oil, and egg; whisk until well combined. Pour batter into the prepared pan. Step 3: Bake in the preheated oven until a toothpick inserted into the center of the pan comes out clean, 20 to 25 minutes. *Nutritional Factoids* 189 calories; protein 3.1g; carbohydrates 28.2g; fat 7.4g; cholesterol 17.1mg; sodium 353.9mg.

@jurbishjurb

Жыл бұрын

Thanks

@thefloatingtree

Жыл бұрын

Wait how much cornmeal do I use for this? Thanks

@DavidTheJohnson

Жыл бұрын

@@thefloatingtree In the southern style? About 2 cups worth.

It's too BIGmode to fail

"If the game is not fun, why bother." I really wish Dunkey all the best. Sounds like Bigmode could actually bring us some bangers once every few months (hopefully).

9:38 “to make it 👹PROFITABLE👹”

I think we should be cautiously optimistic. It’s like Alfred says: “with big power comes big responsibility.” That being said, all you have to do is look at the hoops The Doinkler has jumped through for Big A to realize how many Indie devs could benefit from working with even smaller content creators-like dunkey.

@benman92

Жыл бұрын

Alfred did infact say that iconic reference

Watched this live so I can already say with confidence that the takes in this video are certified based.

9:34 the Devil starts coming out of him second he starts talking about micro transactions

I could see it working, I'm not a Dunkey viewer but the sheer amount of games I've bought over the last like decade because of seeing Northernlion play them absolutely dwarfs any amount of influence any traditional publisher has had on my purchasing decisions. There are several entire games that blew up almost entirely because of NL finding them and playing them on stream. Probably like half of my steam library is either directly or indirectly influenced by NL, and for sure plenty of those games probably got sent to him by traditional publishers, but it just makes sense to cut out the middleman. It might even be better because if he was the publisher he doesn't have to worry as much about the video analytics for certain games which might be really good but not very watchable or more niche since he gets his cut from the game sales instead of ad revenue. Like it works because if you follow him for a while, you probably know his taste in games and share it to some extent, so if he likes a game that's the best endorsement you can get, and if Dunkey's audience is the same way this could definitely have potential.

Love the title and thumb

Dunkey can act as a snowball effect, being able to bring out generally good games and letting them meet their market while giving them good deals. Eventually as he gains funds he can further increase the size and development time of these games. I don't doubt he could start off well, he just needs to start off with a good game to set his viewer's expectations. Eventually however, I wonder if he can upscale his publishing company in a managable and effective way.

The thing is it's not even him running the company it's his little brother, also he has a blindfold on

Starting today with a Slam Dunk, Yes Atrioc!

I love how all these new videos are coming out so much faster! Keep up the good work QuacK

literally to prove the point of content creators and influencers being the best form of advertisement and exposure, I would have never found out about Skate Story had you not put a little clip of it while talking about Devolver Digital that shit looks so good!!

@9:37, when "profitable" brings out that grind demon

i hope it works out for him, something like this is what the gaming industry needs and dunkey realizes that

Honestly to just hearing a direct competitor say have such a positive view of bigmode reminds me why I like indie scenes so much better than popular ones

thanks for making a video on this! even when they're the popular opinion, your takes never feel shallow or regurgitated. always nice to hear from someone who actually knows what they're talking about and their experience doesn't just come from talking about it online. your optimistic opinion + support from people who made celeste + people at devolver digital all have me very excited!

As a dev, a lot of those arguments against him are just strawmen, he never claimed to know everything, never claimed he's going to develop them, he just said he wants to do publishing. He's also 100% right about navigating the indie space today and almost everyone in the dev community agrees with it, selling video games today has never been harder. By virtue of his name alone, he's already bigger in marketing than most publishers today, and that puts Big Mode in the top tier publishers already, as you stated.

9:36 what the fuck PROFITABLE

great video! i found it not only informative, but found that you had a unique take that wasn’t the same stuff i was seeing everywhere else, actual great content, keep it up brandish and quark

gREAT TITLE BIG A! Honestly love how informative and comedic your videos/streams are, you're seriously underrated imo and I always look forward to seeing your content :)

I was waiting for a big streamer/creator to do this because it seems like the next best step in a creator career

Yogscast already proved this can work with Plate Up

Just look at how he boosted Cruelty Squad, which is a superniche imm sim, with ps1 aesthetics and a story involving mostly obscure philosophy. The game got like a ton of sales after his video. He for sure has the audience.

I think a big question is how does he ensure this kind of quality without creative control?

@DannyDecksLoR

Жыл бұрын

I would imagine developers approach him with a alpha or beta version he plays it and says yes or no.

@notednuance

Жыл бұрын

It seems like mostly the plan is to only sign devs with a project he thinks is good... not signing a dev with a mediocre idea he thinks he can improve via providing input. It honestly sounded more like a passion project than a money making endeavor.

@Mojkanal1234

Жыл бұрын

He said he doesn't want creative control, but he didn't say no creative collaboration and of care as mentioned by picking promising games.

Putting in the Celeste OST in the background is such a fucking tease and you know it, Quack.

The joke is, Most publishers don't understand games right now. So saying "He doesn't know how to make games" Means nothing because no one apart of publishing knows anything about making games. Why? They are the marketing for those games, not making. If Dunky can only tie his name with good games then it doesn't matter if he doesn't know how to make games. He would be a great publisher so long he gets the games he is supporting, sales. He also low key has a cult following anyways as well as gaming youtube friends he can make content with. Meaning no matter what, his games will get eyes on them and I'm not talking like few 100. At lest a few 10ks. Which is massively more then most small publishers can offer.

@boomknight1015

Жыл бұрын

Also he is an older You Tuber who is still relevant. Which is harder then it sounds. When he is not the largest of all time. He is like Russian Badger where most people know who he is even if he lacks explosive numbers. So by far he would have a much better skill set to market games. Which in all honesty would be him making videos on it and pushing his friends to do the same. Throw in schemes for a few of them. Then all he has to do is to not go back on his word and only back good games. IE he will be turning down a ton of devs.

@northpenguins

Жыл бұрын

He isn't the regular kind of publisher though, he wants to be part of the game design process, and he needs game design knowledge for that not to go bad.

@letsgetfluffy3138

Жыл бұрын

@@northpenguins He never said that

@northpenguins

Жыл бұрын

@@letsgetfluffy3138 "I don't want creative control over your games, but I do want to be involved"

"I inspired Kanye West, I'm never going to fail" - Dunkey, probably

One thing that holds a lot of KZreadr made/associated games back is the tendancy to make what I refer to as "influencer bait joke games" which are basically games that are designed to make a good KZread title and thumbnail but aren't that great and rely on the fact a bunch of KZreadrs will make a video about it and their fans will buy it

@Sopsy_Hallow

Жыл бұрын

can you give examples? i dont really know any of these games that are like that, i mean yeah there are games which are made moreso for streamers/yts rather thana casual audiace but they arent made BY the streamers

Love your content man, feels like I'm learning about an industry and I love and appreciate. Thanks

i only ever find out about anime, games, and movies from youtubers. i watch their reviews and don't care about spoilers for the game because i don't have the kind of money to wonder if a product will be worth the hype after i've already bought it. when a creator explains the emotional impact it had on them and the things they really LOVE about it and get specific about it, THAT convinces me to try it for myself. Also, to the person who wondered in chat if he would review his games honestly. if he only chooses to publish good games, i think he would be reviewing them honestly... because he liked them enough to publish them in the first place. sure there might be *some* bias because it has his stamp of approval, but it was worth it enough for him to *give* a stamp of approval...lol

the only companies i know that do this in a good way are daedalic entertainment and devolver digital to be fair... and that is pretty crazy, i hope bigmode can fix that

as the games industry as a whole gets more shit over time and deserving of haters, i think people just get stuck in hater mode and instinctively talk shit about everything now, even when it doesn't deserve it. they're so comfortable being in that headspace, they've turned their brains off and can't discern good from bad anymore

And this is good marketing for Bigmode

That word “profitable” almost made you throw up in your mouth 😂😂😂😂😂

im gonna miss videos like this

Damn editors really pumping these videos out love to see it

I miss the old glarky, the way marketing used to be.

So many of Dunkey's videos feature him breaking the game, so he's probably a decent QA resource

that guy (internet historian i think) that plugged NMS in 1 YT video did it more good than the marketing hellogames was trying to use after their bad initial release.

If he just said he's going to promote passion projects but can't guarantee they'll all be great this would be a no brainer dub

Dunkey making a game Company is like when an Old Kung-Fu master makes a martial art movie

I trust him so much i will literally buy everything he puts out i have so much faith that it will be good

I don't know how people make such a big deal out of this, that it is hard to be a publisher. You literally have every half successful music dj with their own record label and no one finds that weird. Basically if you have the money and know how to plug something in a way that reaches the people you know will like the game.. Like dunkey his audience on KZread, you will be successful. I know I've been persuaded by content creators to buy games because they genuinely enjoy playing it. if 0.1% of his viewers buy the games, that's 10000 in copies sold. Which is more than most games that get published ever sell. When he gets half a decent game he will easily get the 10k copies sold. If he gets a good game in the first 2 games he will be trusted for a long while. A lot of developers would be happy with a 1000 copies sold. With an audience and reach and maybe a network it will not be too hard to make a lot of developers really happy.

I think his audience is big enough that getting published by his company is going to be a big boost. But the thing I and probably every other game developer reacted to the most, is his statements about only publishing the "good" games. It's just a really naïve thing to say. Most of the polish, the stuff that turns the project from a mess into a gem of a game, comes at the very end. I've worked on games that I thought were going to be absolute dogshit until we finished it. And there are so, so many games which seemed like easy wins, only to end up being trash at launch. He knows what a good finished game looks like. Does he know anything about how those great hits looked before they released? I don't think he does. I'm not saying it's impossible to predict if a game will succeed, but I wouldn't bet on someone with zero experience working in the industry to be able to do it. There's also the "knowing what always works and what never works"-line. It's such a bullshit statement. A game is more than a collection of mechanics. Simple shit like animation timing and sound effects can completely make or break a mechanic; stuff that you wouldn't think is even relevant to the problem your players are experiencing. There's a reason why designers go through a shit ton of prototyping, playtesting and even starting from scratch in order to figure out what works - and it's not because they didn't play enough games. He's oversimplifying game development to an insulting degree and that gets on the nerves of people in the industry. As if he thinks people just wake up one day and decide to make shit games. Maybe they wear the same colored T-shirts so he knows which guys not to publish. Again, I think he will be successful, at least in the beginning. But people are going to go to him for his audience. Absolutely not for his hubris.

As an indie dev, I think it's a smart idea. If I had a game in dev right now, I'd reach out

I'm very confused by a lot of the twitter criticism from the game devs. Like, what else would qualify you to know whether a game is good or not other than playing a lot of games?

@peytonalexander5300

Жыл бұрын

These are people who learned what makes a game “good” by reading it in a textbook. They’re the same reason all these garbage games that dunkey talks about in his video get made in the first place. Dunkey isn’t certain to succeed or anything, but if you ask me, the fact that he’s getting such a big pushback from these types of people in the current ass-backward gaming industry is a big positive.

@Lee-fw5bd

Жыл бұрын

i may be wrong but I think the devs are saying that playing games doesn't mean you're good at game design or looking forward in the game dev process. it's one thing to know a good movie when you see it but it's a completely different thing to know what to do to make a good movie and to see it's potential/pitfalls before the movie is made.

@tb4076

Жыл бұрын

But that’s the thing, big mode isn’t a game dev, it’s a publishing company. All he has to do is spot a great game and help them market and sell it - 2 things which he already has a track record in doing. It’s not going to be easy, and i will always support cynicism, but some of the hate is wholly unwarranted.

@trevor245

Жыл бұрын

@@Lee-fw5bd Yes but that's why he is starting a publishing company not a dev company. Ofcourse they have a lot to learn about development and what kind of assistance would work best but the assumption here is that aside from some small creative input the main relationship will just be bigmode picking a game they like, them providing part of the needed funds for development and then marketing and publishing. I assume they will start with projects that are close to being done and after some experience will take more calculated risks with projects that aren't as far along to test if their influence is a net positive in success and quality.

@Lee-fw5bd

Жыл бұрын

guys. i know it's not a development company but Dunkey is claiming to only publish bangers and markets the company on both the quality assurance and involvement of Dunkey. the difference I mentioned would matter. It'd be one thing if Bigmode was just going to market finished games but Dunkey wants to be involved in the dev process. just to be clear, I wish nothing but good things for Bigmode. I'm a fan of Dunkey, a fan of indie games, and generally agree with Dunkey's opinions on games so I see this company as an ez win. I'm just answering the question. edit: it's unclear how finished the games Bigmode are going to pick up are. I'm guessing halfway-3/4 through development where there's still flexibility in changing/adding/removing core systems but that's just a guess. Nobody really knows so the devs hating on twitter are also probably assuming the same thing I am. It's fine if you don't agree but that's not really relevant to the question I was trying to answer.

no, it wont fail, i believe

Loving the more frequent uploads

Atrioc saw the 50/50 change, realized 70/30 is a pipe dream, and is like, DROP ALL THE KZread CONTENT! I ain't mad.

this is basically all the shit I've been thinking and saying about this and it's gotten me super excited to get my game into a pitch-ready state asap, good job Big A

5:51 Literally the most true thing ever said, I didn't know about card shark before, now I'm very interested in getting it.

Thank you for this very insightful take, your marketing background gave a lot of details I never thought of. The last tweet really puts it into perspective that this really could be amazing for the people who put their heart into making games. Coffee cow glizzyhands.

Idc how well his games do, I'm always watching every video he makes and once every few months binging all 10 years of his channel's content.

im praying that starsector will be able to get more recognition through this

My favourite Atrioc video that I haven't watched!

You literally made this so formal and informational that your explanations made me understand the possible controversies, but we know that influencers are best for the upcoming games

As someone who works in the game dev industry, I'm definitely intrigued by Dunkey's new company. Mostly because this is entirely new territory for the industry. It will be fascinating to see where it goes.

“Go big mode” - Dunkey, Oct. 13 2020

Oh yeah Dunkey is the whole reason I found and played Celeste and Enter the Gungeon, and I couldn't be more happy that I did, as I played both over 100 hours!

Amazing video as always Big A, I loved your insight on the matter. You always bring something new to the table, great work! Also, there was something about you buying a house for my parents? How can we get in touch?

MY GOD. Atroic looking Hot as fuck recently.

Wow, hate the title because it seems so negative, I loved the stream because of how positive it seemed. If Dunkey saw this on his feed he probs wouldn't click even tho he'd like the vid. Nvm he already changed it lol. Not nearly as bad anymore :))

What if the company faces backlash or heavy criticism for something? The connection between Dunkey and his audience / consumers feels a lot closer then a ceo and their consumers

@wulfyz9423

Жыл бұрын

Also how will cancel / stan culture on social media impact them if they do receive major backlash for something

THE thing that publishers do, that you didn't seem to touch on at all - is provide up front capital. The number 1 way a publisher wins or fails is risk management of where they throw their funding - everything else is highly secondary. That means you need to be able to look at an early (unseen but the public) alpha build, look at a company, look at a dev team - and assess if they will get to the finish line with a good product. He has 0 experience on that, and that's what the 'you know nothing about development' critique highlights.

I feel like a lot of this wouldn't be happening if he had a game to put on the website before launching it. It would be the perfect way to show that he's serious about doing this, and all the people dogging on him for not knowing game development wouldn't be able to talk as much shit since it would be evidence he's actively doing it as we speak. Instead, having a blank spot on the website combined with claiming that he's going to have a hand in making these games just makes it seem sort of unprofessional.

@tb4076

Жыл бұрын

That’s a good point, but i think it’s a chicken or the egg scnario. If i was a developer and dunkey - who is known for his videos - reached out to me, and i see that he hadn’t made a video announcing this so called publishing company yet, i would be a little sus too. But i do hope they announce a game soon so he can back his claims and show he’s serious

@TheBalfrog

Жыл бұрын

It’s hard to argue that Dunkey didn’t already do a great job for a handful of indie games publicity wise

So between this take and MoistCritical, it seems like what we have is a large community of people who grew up thinking industrial acceptance* is important, and they're triggered by Dunkey telling them it's not relevant anymore. The classic "I have a degree from Yale listen to me" vibe. *(getting into the fancy dinners and "meeting the right people" in a Hollywood-but-for-gaming-therefore-low-class way)

Looking at “Limited Run”, I have a hard time seeing Dunkey hitting below the bar of indie publishers.

@mrcyberpunk

Жыл бұрын

Limited Run is a bad example. Devolver would be a better comparison. You picked literally the worst.

I just hope it succeeds. This could be a truly great chance at another content creator publishing games, and it be something that only benefits the indie scene. I guess it's just all down to if the first game is good or not. If it is, and momentum builds, it could truly be something incredible.

Game devs aren't annoyed or concerned with Dunkey's ability to market a game. Big content creators are oftentimes the best source of marketing for projects these days. They also aren't just throwing out "boomer takes" when they're worried about the announcement. They're concerned because the way Dunkey worded things in the video heavily suggests he wants to be very involved with the process. Saying you don't want creative control and ACTUALLY not wanting creative control are 2 very different things. I can guarantee Dunkey isn't passionate about marketing, so connect the dots. Beyond that, playing lots of video games is good justification for giving input on design, yes. The flip side to this is that any indie game dev is already going to be very passionate, and also play a lot of games, but instead of making KZread videos for a career they actually went through the process of making projects over and over again and learning. I won't lie and say that a lot of the irritation doesn't come from jealousy. Without a doubt it does. Anyone that's passionate about making games wants to have the power to make games how they see fit. That's why so many people spend years in school / the industry in the hopes that one day they'll actually have enough power on a team to make decisions at some level. Skipping all of that is annoying. End of the day, the annoyance from devs comes from yet another person who has no experience making games thinking they're hot shit and can make amazing games. Thinking up cool ideas on a whim is an entirely different beast from working on the same project day-in day-out for a year or more. Rant over.

@TheMirksta

Жыл бұрын

I understand what you are saying and you word it a lot better than most people, but at the end of the day we just have to wait and see what he truly does with it. No point speculating what he may or may not do.

@rogueobscura

Жыл бұрын

This is still just going in completely bad-faith for someone just trying to help gaming. You don't mock people for that, you remind & educate them on what they're going into. The results will speak for themselves in time after people actually work with him, then a talk can be held. This was basically just...reactionary twitter, so nothing new, I guess.

Pretty much every claim he made in his video I can get behind. I also agree with a lot being said here, I feel the major sticking point is that his “seal of approval” is being hyped up a lot. He’s forever tied his reputation as a KZreadr and a Publisher together as one thing, if he compromises his standard even a little to help out his company it doesn’t just hurt his project but it hurts his career and rep. I do think he could pull it off, I look forward to seeing what comes of big mode, I’ve been his viewer for a very long time and really do like his takes, I just can’t help but feel nervous for how much *could* go wrong 😑 Best of luck to Dawnkey, if his vision comes to fruition I think it’ll be great for the industry even if it isn’t groundbreaking right out the gate. Loved the video!

@monkeywithtrombone

Жыл бұрын

Yeah it would be very easy to mess up his rep but I think he could pull it off

Was in the middle of watching the vod thanks

Great title Glizzy Hand Jr

I literally bought Celeste just because of Dunkey’s video. Loved it and I have him to thank

i bought celeste bc of dunkeys video, that being said i did rage quit, but i do think this will help move the gaming industry more towards quality games again. good on dunkler