Have you been wondering if you need a Lookbook for your brand? In this video, Mike Leisure from Proper Worldwide shares with us his thoughts on both traditional and digital Lookbooks and lays down all the positives and negatives when creating one for your brand. Learn more here: bit.ly/fromthe...
Lookbooks are similar to showcasing a collection on a runway to present your latest and greatest collection. They can be very effective if you are a large or eclectic apparel or product company. But if you are a smaller company you may want to consider the planning and costs involved and whether it is worthwhile for your brand to create a professional Lookbook or style guide.
This video with John and Mike Leisure will assist your decision on whether your brand would truly benefit from a Lookbook.
If you're looking to check out more from Proper Worldwide be sure to find them on KZread here: ‪@ProperWorldwide‬
Huge thanks to ‪@MikeLeisure‬ for coming by the studio to show us how lookbooks are done!
📚Chapters:
0:00 Everything You Need To Know About Lookbooks
1:01 What is a Lookbook
2:39 Making A Plan For Your Brand
9:28 How Much Does It Cost to Create a Lookbook
4:19 Properly Styling A Lookbook
5:07 Choosing The Right Models For A Lookbook
7:45 Choosing the Right Location For A Lookbook
9:06 The Cost To Create A Lookbook
10:50 Designing Your Look Book
12:42 What A Well Planned Lookbook Looks Like
14:15 What's A Summer Lookbook Campaign Looks Like
16:10 Should You Make A Look For Your Brand
17:02 What Is The True Essence Of A Lookbook
18:32 Where to Find Mike Leisure
#lookbook #branding #fromthegroundup #properworldwide #mikeleisure #branding #lookbook
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