How To Start A Clothing Line From Scratch | Design and Branding Tutorial

Тәжірибелік нұсқаулар және стиль

Starting a clothing line from scratch requires you to consider the design and branding elements associated with your apparel line. In this tutorial we show how to make your design and branding stand out from the competition. Special thanks to Bella+Canvas: bit.ly/2OCKRHE
In this video we cover how to start a clothing line from designing and branding and in the next videos we dive deeper into the production and marketing of the brand. Subscribe to be alerted of the latest releases on KZread: kzread.info...
👉🏽 Huge shout outs to Marck Mendoza with Mendo Creative for collaborating with us on this video. Personally connect with him on Instagram or through his website: www.mendocreative.com. | / mendocreative
📲 Download your free PDF Resources and Online Training to help you launch your brand ASAP: bit.ly/Free-Apparel-Training
🔑Have a personal follow up question? Connect with me on Instagram: / johnxsantos
Anyone can start a clothing line, but when it comes to creating cohesive designs and branding elements, there are few people who truly understand what it takes. The creative process starts with really understanding what you’d like your brand to represent.
From there it takes some time to fully develop the concept and actually start designing art that your market will be familiar with. They say good art is something that is familiar to the senses, yet different enough to intrigue your audience. Throughout this video you will find how that correlates to a clothing brand, and what you need to consider if you’re starting a clothing line from scratch.
Here are the steps we took to develop this clothing brand from the ground up:
0:00 Intro Into Designing a Clothing Line From Scratch
1:20 Choose your line’s direction- where will it live in the market?
3:40 The creative process to designing a clothing line
4:10 The Foundation To Your Brand- what makes it different?
5:02 Your Target Audience: Demographics and Psychographics
6:00 What Describes Your Clothing Brand?
6:27 Sourcing Your Garments: what should you look for in products?
7:15 Researching The Competition
8:00 Creating The Mood Board
8:26 Colors and Graphics- Access the creative cloud to make vectors and graphics: bit.ly/Creative-Cloud1
9:45 Sketching and Designing Graphics
11:00 Finalizing the designs for the clothing line
12:50 Surveying The Finished Designs
13:10 Sampling the top designs
#fromthegroundup #startingaclothingline #clothingdesign #designtutorial
**Tools and Resources we recommend**
Create Line Sheets, Techpacks, graphics and more on Adobe Creative Cloud:
bit.ly/Creative-Cloud1
Get access to the content you need to start and grow your brand:
bit.ly/GroundUp-Academy
Survey out your clothing designs using Google Forms:
docs.google.com/forms
***Shopify- Website Platform, 14 Day Risk Free Trial
bit.ly/Get-Shopify
***Bluehost- Web hosting package, 30 Day Money Back Guarantee
www.bluehost.com/track/bluejay90
*** Amazon- Recommended Startup Items
www.amazon.com/shop/jaycashof...
*AFFILIATE DISCLAIMER: The description may contain affiliate links, which means that if you click on one of the links, I may receive a small commission (at no added cost to you). This helps me create new videos to support your journey. If you could reference back to this description when you are ready to use a service, I’d greatly appreciate it.

Пікірлер: 228

  • @MendoCreative
    @MendoCreative4 жыл бұрын

    Thanks for letting me be a part of this project! Had a great time working on this.

  • @johnxsantos

    @johnxsantos

    4 жыл бұрын

    Came out amazing bro. Great work and looking forward to the next one!

  • @ak-africanfuturist1576

    @ak-africanfuturist1576

    3 жыл бұрын

    Wooow I can't believe an year ago you guys made this content ... I have really researched to get to you gut .. @medocreative your a a great brand developer .. I like your content to on your Channel

  • @KINGKONG-li8sx

    @KINGKONG-li8sx

    3 жыл бұрын

    wasnt that good of a design

  • @RomanFamilyEmpire

    @RomanFamilyEmpire

    3 жыл бұрын

    Hey bro mendo creative how long have you been doing your clothing line

  • @MochiSenseiii

    @MochiSenseiii

    3 жыл бұрын

    Hey man, where did you get that vector mock-up template for illustrator?

  • @PZCherokee
    @PZCherokee2 жыл бұрын

    Why is the top comment not about how he walked through these tips without video cuts, while holding a box with one hand, going up and down stairs, driving a car, and didn't stutter or get off topic about anything, and made it all look easy? I see you bro.

  • @user-sy2mh6dx1r
    @user-sy2mh6dx1r4 жыл бұрын

    So happy, the video comes with Chinese subtitles. Although there are several places that look like machine translation, the Chinese must be very happy to see this video. thanks again

  • @9DMBEATS
    @9DMBEATS4 жыл бұрын

    This video was amazing. The prep work was enlightening

  • @ark194
    @ark194 Жыл бұрын

    This is great! I am about to start my t shirt business catered to triathletes, and I feel far more prepared to do it because of your videos. So generous of you to share with us all of this info.

  • @naimad4395
    @naimad43954 жыл бұрын

    Sweet vid and heaps of tips.. from this I see I definitely try to cut corners on the beginning stages of the design process and reduce the amount of time I provide to laying the foundations. At the time when you're eager to get something down and the ball rolling it is easy to get into the trap of thinking these initial steps are unnecessary or even a waste of time.

  • @jordanm5149
    @jordanm51493 жыл бұрын

    Your communication and delivery has changed so much since this video dropped. Great job!

  • @dengmozo
    @dengmozo3 жыл бұрын

    i'm just starting my own brand and you're very helpful!! more blessings!!

  • @YourDailyDoseOfSxL
    @YourDailyDoseOfSxL4 жыл бұрын

    Yes! Another amazing video! Thank you for always blessing us with information to bettering ourselves and our brand! ❤❤🙏🏾🙏🏾🙌🏾🙌🏾🙌🏾

  • @johnxsantos

    @johnxsantos

    4 жыл бұрын

    😊 You're the best! Excited for our next call!

  • @Triple8z
    @Triple8z3 жыл бұрын

    This was the best startup video and product creation videos ive seen thus far ... thanks

  • @LunaGuinevereStudio
    @LunaGuinevereStudio3 жыл бұрын

    This is so informative! Thank you so much for this great content✨✨✨

  • @annaint.1414
    @annaint.14144 жыл бұрын

    When I look for how to create a clothing line, I get how to do t-shirt designs. Major difference.

  • @mikasihite5346

    @mikasihite5346

    3 жыл бұрын

    Its usually because its the first step to a clothing line. You usually start with prints and then move forward with cut and sew, etc. I get your point, too many brands focus on t shirt designs and stuck with it. I prefer to read books when trying to start a clothing line but youtube videos helps for trying to get you started from the ground up (no pun intended).

  • @Words_reallife.

    @Words_reallife.

    3 жыл бұрын

    True ey

  • @MrSirford1

    @MrSirford1

    3 жыл бұрын

    Yeah the longer and more I tried to put together my brand, the more I realized that I should start with a shirt. I had no plans to do a shirt, but it serves as a capital builder as well as getting your name out. Even if it's cut and sew.

  • @wwGrizzly

    @wwGrizzly

    3 жыл бұрын

    @@mikasihite5346 Mate, what kind of books are you reading ?

  • @zoesosa7524

    @zoesosa7524

    2 жыл бұрын

    @@mikasihite5346 would like to kno what books you’ve read

  • @lyngdohmarshilong9226
    @lyngdohmarshilong92264 жыл бұрын

    My man may God bless you for sharing this very helpful video

  • @josiahgil
    @josiahgil4 жыл бұрын

    I love this channel dude, very clear and straight to the point. God bless you.

  • @johnxsantos

    @johnxsantos

    4 жыл бұрын

    Thank you! Appreciate you for watching and being a subscriber. Please keep me updated on what you’re working on! And if there’s anything you’d like me to cover in a future video just lmk.

  • @princemonday2707

    @princemonday2707

    2 жыл бұрын

    @@johnxsantos good evening sir

  • @acostajhovana
    @acostajhovana4 жыл бұрын

    such a good video i needed this to give me that guidance i was looking for THANK YOU

  • @tjbamisile3695
    @tjbamisile36954 жыл бұрын

    I've been blown away just by the design process, I've been so stupid, now I know more, thank you!

  • @johnxsantos

    @johnxsantos

    4 жыл бұрын

    It’s eye opening 🙌🏽

  • @dinomahic9588
    @dinomahic95884 жыл бұрын

    Thanks to you both, amazing content on this video!

  • @jakemup3
    @jakemup34 жыл бұрын

    Great stuff! Looking forward for next video! Lots of insight!

  • @johnxsantos

    @johnxsantos

    4 жыл бұрын

    Appreciate you! Yes we are excited to launch it too!

  • @YarnieBo
    @YarnieBo3 жыл бұрын

    I hand crochet my own clothing this has gave me so much information thank you 😊

  • @user-rt2ub1sy4l
    @user-rt2ub1sy4l6 ай бұрын

    Great info. I am working on my online store. This info really helps. Thank you Santos and the entire team

  • @adamjohnzon
    @adamjohnzon3 жыл бұрын

    This is GOLD!

  • @valeriocapano6222
    @valeriocapano62223 жыл бұрын

    very nice job mate, really appreciated !

  • @paulacampbellsahm
    @paulacampbellsahm3 жыл бұрын

    Your videos are so helpful!! I love this channel!! Good job 👏🏼

  • @johnxsantos

    @johnxsantos

    3 жыл бұрын

    Thanks for watching more of this type content hitting the channel !

  • @Kokoa_Chanelle
    @Kokoa_Chanelle3 жыл бұрын

    This is pure gold info!!!!!😍😍😍

  • @NanaNdirpaya
    @NanaNdirpaya Жыл бұрын

    This was very helpful, informative and to the point

  • @paulosndlovu5614
    @paulosndlovu56144 жыл бұрын

    Thanks for so much info,exactly what I am up to.I believe it will take off.

  • @muzaffar4184
    @muzaffar41843 жыл бұрын

    Wow. This was the best video for me❤I love like these videos❤ Thank you 💯

  • @CarsWithCory
    @CarsWithCory3 жыл бұрын

    The info in this video is hands down the best.... wow

  • @NikolausHirsch
    @NikolausHirsch4 жыл бұрын

    This is an awesome video thanks so much. It really helped me a lot

  • @sanchezmiraps6225
    @sanchezmiraps6225 Жыл бұрын

    Thank You! Big Help!!!

  • @sniperking6321
    @sniperking63214 жыл бұрын

    Waiting for the second part :)

  • @SadGirlStudent
    @SadGirlStudent4 жыл бұрын

    I want this type of growth 💪

  • @protegemusicproductions8366
    @protegemusicproductions83664 жыл бұрын

    I just subscribed. Thank you for the lessons

  • @fortisetfidelis2516
    @fortisetfidelis25164 жыл бұрын

    Great insight. Appreciate the share.

  • @gbelfit
    @gbelfit4 жыл бұрын

    SO HELPFUL THANKYOU SO MUCH

  • @StellarCloudProd
    @StellarCloudProd4 жыл бұрын

    John dope set up

  • @johnxsantos

    @johnxsantos

    4 жыл бұрын

    TherealStellar thanks bro 🙏🏽 we try to keep things versatile.

  • @donnasami
    @donnasami Жыл бұрын

    Thanks for your great content 🔥

  • @Raquel-jg6wt
    @Raquel-jg6wt3 жыл бұрын

    Very detailed WOW 👏

  • @davidc5885
    @davidc58853 жыл бұрын

    Amazing info. Crucial information.

  • @tunafishkid6865
    @tunafishkid68652 жыл бұрын

    That intro tho! 🔥

  • @samuelelvis735
    @samuelelvis7353 жыл бұрын

    Very educative thanks for this

  • @kingderrickdanquah3627
    @kingderrickdanquah3627 Жыл бұрын

    My Clothin Brand Is Fire 🔥 Started From The Ground Up Now People Rockin My Stuff

  • @official_wankie575
    @official_wankie5752 жыл бұрын

    Wow 🤩 Thanks for the great content I’m a beginner business owner !!!

  • @Three7sss
    @Three7sss2 жыл бұрын

    Dope video

  • @hertensecoote2570
    @hertensecoote25704 жыл бұрын

    Thank you John

  • @johnxsantos

    @johnxsantos

    4 жыл бұрын

    hertense coote thank you!! 🙌🏽

  • @rickcampos8028
    @rickcampos80283 жыл бұрын

    Great information.

  • @Gugulam-Healthy
    @Gugulam-Healthy9 ай бұрын

    Thank You 💌🍀

  • @ayesharashid03
    @ayesharashid033 жыл бұрын

    This was genius!

  • @Modelfokel1121
    @Modelfokel11214 жыл бұрын

    Thnaks for the Video!!

  • @johnxsantos

    @johnxsantos

    4 жыл бұрын

    Thank you for watching 🙏🏽

  • @Brissieskater1
    @Brissieskater12 жыл бұрын

    The T-shirt that John Santos is wearing in this video is actually very nice - the colour and shape suits his complexion and is very figure flattering. It's quite rare to see a man wearing a garment that his casual yet so stylish.

  • @shawntarush343
    @shawntarush3434 жыл бұрын

    Thank youuuuuuuuuu♥️💪💯💯

  • @rayshadmiller1058
    @rayshadmiller10582 жыл бұрын

    What website did you use to do all of your graphic designs for the clothing? Video was a big blessing 👌🏽

  • @stylesoreal
    @stylesoreal3 жыл бұрын

    Thank you👋

  • @KaysFantasy
    @KaysFantasy3 жыл бұрын

    Haha! I always ring the doorbell like that too 😅🖐🏽

  • @gabriellopera907
    @gabriellopera9074 жыл бұрын

    Wonderful video! Can't wait for part 2! I think I want to reach out to Menda to see if he could add value to our line

  • @johnxsantos

    @johnxsantos

    4 жыл бұрын

    He's a real dude man.

  • @johnxsantos

    @johnxsantos

    4 жыл бұрын

    He'll be our guest during next weeks training call. 🙌🏽

  • @gabriellopera907

    @gabriellopera907

    4 жыл бұрын

    @@johnxsantos yes I saw that in the email I received. That's awesome! I also reached out 2 him on IG n we started following each other n I mentioned I want 2 think of a few specific things I would like him 2 help with n then reach out n he said of course! Thanks again John! All this type of stuff is happening because of u!!

  • @slysport3448
    @slysport34484 жыл бұрын

    cool informative video, man.

  • @johnxsantos

    @johnxsantos

    4 жыл бұрын

    Thank you 🙌🏽

  • @waveyrain4998
    @waveyrain49984 жыл бұрын

    Not new John 😄 nice vid always educational and the best 🔥🔥

  • @johnxsantos

    @johnxsantos

    4 жыл бұрын

    🙌🏽 thank you

  • @mokshaspirituality5999
    @mokshaspirituality59993 жыл бұрын

    FYI: Seat belt bro..... always stay safe! Great info videos! Keep it up! 👍🏻👊🏻

  • @TheGameng2.0
    @TheGameng2.04 жыл бұрын

    Thanks 😍

  • @PopCultureGian
    @PopCultureGian4 жыл бұрын

    Great stuff

  • @johnxsantos

    @johnxsantos

    4 жыл бұрын

    Thank you 🙏🏽

  • @MrMburciaga
    @MrMburciaga4 жыл бұрын

    Appreciate what you're doing. Have you tried Printful, if so, thoughts? Maybe a compare and contrast? Thanks.

  • @thelmapickett9544
    @thelmapickett95444 жыл бұрын

    Thank you John for this series. Wanted to see Menda's website. Not able to. Can you also cover ShareCloth. Designing from an app that makes a pattern to fit a particular client's body.

  • @shokunin5483
    @shokunin54834 жыл бұрын

    Awsome video! Where would you be able to download some of the apparel mock-up templates (shirt mock ups to through potental design on)in / for Adobe Illustarator?

  • @n0shameinmygame
    @n0shameinmygame4 жыл бұрын

    FROM THE GROUND UP FAM!

  • @johnxsantos

    @johnxsantos

    4 жыл бұрын

    The Man!!

  • @rufinacovell
    @rufinacovell4 жыл бұрын

    Thank you 🙏

  • @johnxsantos

    @johnxsantos

    4 жыл бұрын

    Thank you for watching! Let me know if there’s a topic you’d like me to cover. :)

  • @abdulfaraj6852
    @abdulfaraj68524 жыл бұрын

    Keep it up...💪

  • @johnxsantos

    @johnxsantos

    4 жыл бұрын

    Abdul Faraj appreciate you! Likewise. Keep me updated on your progress!

  • @jackwilliams4181
    @jackwilliams41814 жыл бұрын

    Thx for the vid

  • @poamclothingcompany2421
    @poamclothingcompany24213 жыл бұрын

    Thank you for this video. Where is part II?

  • @ShuvaiAprilzw
    @ShuvaiAprilzw4 жыл бұрын

    Thank you

  • @richardgarcia3940
    @richardgarcia39404 жыл бұрын

    Great job man thz gob bless you can you talk one day about clothis materials

  • @johnxsantos

    @johnxsantos

    4 жыл бұрын

    🙏🏽 thank you

  • @melissad8824
    @melissad88244 жыл бұрын

    Drinking game for the word "actually"! LOL

  • @kaansisman6948
    @kaansisman69483 жыл бұрын

    I slept and woke up to this

  • @inez4040
    @inez40403 жыл бұрын

    Cool

  • @digitalmediamastermind
    @digitalmediamastermind4 жыл бұрын

    What size canvas (pixels) is the Ai project where you're showing all of the tshirt/longsleave/sweatshirt designs at about 12:22 out of curiosity?

  • @louotz8193
    @louotz81934 жыл бұрын

    Here's a tip Santos... wear ur seatbelt. Great video and great example on how to get goin.

  • @4PF
    @4PF4 жыл бұрын

    perfect

  • @mastur9081
    @mastur90813 жыл бұрын

    wow

  • @yaboybronndsellsword5727
    @yaboybronndsellsword57274 жыл бұрын

    Hey man. Are u filipino? Great content tho. Learning alot . Keep it up!

  • @undefeatedwildcat546
    @undefeatedwildcat5464 жыл бұрын

    Where could I get the blank mockup template you guys were using?

  • @angiebaxter8218
    @angiebaxter82183 жыл бұрын

    I think i just felt in love

  • @RAZASHARP
    @RAZASHARP4 жыл бұрын

    great video bro!!! do you use bella for tshirts and hoodies?? also. do you like them over independant?? thanks

  • @candybox3200
    @candybox32003 жыл бұрын

    I love how you put the video together but it still didn't help me what I'm looking for and I don't know how to research it. So when I'm trying to do is start my own company but I want to use different fabrics they're not already made so I don't know how to do the research to find what I'm looking for to get the patterns and the fabric that I need and how to get it made when I'm Not A sewer at all

  • @kageraps4990
    @kageraps4990 Жыл бұрын

    Amazing video! Where can I find the templates used in this video so I can also use them in Illustrator. Thank You!!

  • @tomwyles9377
    @tomwyles93772 жыл бұрын

    Where do you get the templates for the shirts from? So that I could get my design down on a shirt to see how it looks would be very helpful. This has been very insightful and helped with a few ideas

  • @elleinadcollection2510
    @elleinadcollection25104 жыл бұрын

    Does anyone know where can I get blank clothing? looking for shirts, hoodies and sweatpants/shirts etc

  • @chavl597
    @chavl5974 жыл бұрын

    Do you wash the t-shirts before heat pressing and sending them out to costumers?

  • @rileyabercrombie6991
    @rileyabercrombie69914 жыл бұрын

    For someone starting solo and wanting to start making designs where would design

  • @jaysonmorgan4320
    @jaysonmorgan43203 жыл бұрын

    Does he have a yt channel. And how does he create the mock ups in Adobe, I really need a full video of the mock up and logo designs. Please.

  • @jamesalarid
    @jamesalarid4 жыл бұрын

    Where can I find the second video?

  • @zombieclothingaus
    @zombieclothingaus4 жыл бұрын

    nice

  • @RenayWilliams
    @RenayWilliams3 жыл бұрын

    What software are you using and on what kind of laptop specifically

  • @ThatGuyAlon
    @ThatGuyAlon2 жыл бұрын

    Is there a good free alternative to the adobe software you were using?

  • @DonSaraste
    @DonSaraste4 жыл бұрын

    HI! how can i het those clothing models so i cpuld dtart designing

  • @icebluevisionentertainment6795
    @icebluevisionentertainment67954 жыл бұрын

    Where do you find free templates to do mock ups of my design?

  • @adventureofstyle5902
    @adventureofstyle59023 жыл бұрын

    what's the name of the 2nd video? I can't find it on your channel

  • @redg5522
    @redg55224 жыл бұрын

    John I saw your last video and I just wanted to know, I understand you may be flooded with stuff, when you would post the walkthrough for shopify because I'd like to get that. Thanks man keep up the awesome work I love the support you give to small time busniesses.

  • @nate5051
    @nate50514 жыл бұрын

    anyone know where I could get the templates at around 11:30

  • @elieharika934
    @elieharika934 Жыл бұрын

    Please can you link the second video tutorial

  • @mmM-nt1tu
    @mmM-nt1tu3 жыл бұрын

    Please, what is the name of the program on which the logos are designed in the video?

  • @wavrecordproduction6336
    @wavrecordproduction63363 жыл бұрын

    Where can I get one of those clothing line mock up temples?

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