Prof. Aradhna Krishna is a behavioral scientist, an author, and a professor at the University of Michigan’s Ross School of Business. She studies subconscious mental imagery in food consumption -- how we unveil the power of a Hershey’s Kiss, imagine the smell of brownies, and experience Campbell soup ads. In this delicious talk, she shows us the ways in which we interact with food, without even knowing that we do so. The talk will help you enjoy food and the world around you more -- by using all your senses. Prof. Krishna has written more than a hundred research articles on various consumer behaviors, and two books which have been translated into multiple languages. In her spare time, she indulges her senses in hiking, gardening, cooking, and drinking tea in porcelain cups. Prof. Aradhna Krishna is a behavioral scientist, an author, and a professor at the University of Michigan’s Ross School of Business. She studies subconscious mental imagery in food consumption - how we unveil the power of a Hershey’s Kiss, imagine the smell of brownies, and experience Campbell soup ads. In this delicious talk, she shows us the ways in which we interact with food, without even knowing that we do so. The talk will help you enjoy food and the world around you more - by using all your senses. Prof. Krishna has written more than a hundred research articles on various consumer behaviors, and two books which have been translated into multiple languages. She holds a B.A. from University of Delhi, an M.B.A. from the Indian Institute of Management, and a Ph.D. from New York University. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx