I don't like how much emphasis is put on "you can't make this" and "you don't have this"

@augustjonsson5948

11 ай бұрын

Yeah it bugged me also. A very deragatory tone!

@RiceBiscuit

11 ай бұрын

i think hes just trolling us

@stedwards311

11 ай бұрын

@@RiceBiscuit I think he was encouraged to speak that way by the producers

@CaesarBest

11 ай бұрын

But I can't, and I don't 😭

@waireads2712

11 ай бұрын

Why?

the irony is that I've never seen this many comments actually get motivated to cook just out of spite 🤣🤣🤣

@gavin2391

10 ай бұрын

He's an inspiration!!😂

@ItzBwo

10 ай бұрын

Blackstone prob saw a 15% sales increase after this video 😂

@davidnelson7719

8 ай бұрын

Never underestimate the stubbornness of insecure people =)

@adonramlal-brooks4134

5 ай бұрын

😂😂😂 he really thinks his the one and only

@thebigchief6870

4 ай бұрын

No spite here. Hate? Yes.

TLDW Things you "cant do": 75/25 beef - The butcher at any supermarket will do this for you for. or do it yourself If you have the tools. Flat top - Amazon Custom salt blend - Most likely salt pepper and msg. though yeah, he's not telling. Sesame seed milk bread. - you can make this if you have the time or care to do so. Kimchee mayo - You can make this. Roasted scallion oil - Super easy to make, look it up.

@christopherjaquez1575

11 ай бұрын

Thank you. Its insulting to tell us we cant do this and that when you clearly can!

@seshmarls

11 ай бұрын

i already have a vulcan 6 burner 2 range with salamander and griddle in my kitchen

@fz0716

11 ай бұрын

Ok snowflake

@lilchinesekidchen

11 ай бұрын

@@seshmarlswow how much did that cost to install?

@omgitsjulian

11 ай бұрын

​@@christopherjaquez1575 I'm sorry you took this personally. It wasn't my intent.

I am just so glad he let me know I can't do anything to make this burger. Its just how I love to be treated by watching recipes online

@vitaaviandhono2506

8 ай бұрын

😂😂

@fameless0

7 ай бұрын

nah given how many comments this video got this is the exact engagement they were looking for, props to BA! Someone over there knows exactly what they're doing.

@raymaraj1

6 ай бұрын

lol same

@nurlagrande

5 ай бұрын

@fameless. Masses, they’re not the smartest, you’re part of them though.

@GAMSAT

5 ай бұрын

dont be a weak

Wow he came up with toasting buns all by himself?!?! He should be cooking for the 👑

@thiagodacosta8660

7 ай бұрын

My thoughts exactly LOL

@camiloelgueta2213

4 ай бұрын

Lmao yes

@huntstyle

3 ай бұрын

I was thinking, the fact he WASN'T toasting the buns in the first place makes him lose all credibility!

75/25 is available at my local Aldi.

Wow, what an extremely humble guy, must be amazing working in his kitchen!

@kunalmishra9463

8 ай бұрын

NYC vibes lol

@halpwr

7 ай бұрын

😂😂😂😂

@789blablajaja

7 ай бұрын

Are you autistic, or how did you miss the vibe if this video?

@JessicaMessicaTV

7 ай бұрын

Dude lost all my respect when he said his favorite burger was a big mac, and he loves american cheese. Gross ew.

@beanpasteposts

6 ай бұрын

@@JessicaMessicaTVHe’s arrogant, but american cheese is the best cheese for burgers. Nothing else melts quite like it.

I am now confident that I can’t do anything. I needed to know this about myself. Thank you, Bon Appétit. I’m going to eat glue now.

@0410

6 ай бұрын

way to show off that you are the only person that can eat glue

@Bob-te3le

5 ай бұрын

Hilarious ❤

@maylin7308

5 ай бұрын

🤣🤣🤣

@iqbalariatama6135

Ай бұрын

most OP funny coment on this section ! the rest is just bunch of triggered persons

I love how the second patti wasn’t working out and swapped for a new Pattie’s off screen 🤣🤣

@louisazraels7072

5 ай бұрын

They 100% did that

@otisdickerson2991

4 ай бұрын

Nah is was the same patty. You can see it was still split, but he probably formed it off camera then added cheese. I know im a chef, lol...

@blakasmurf

3 ай бұрын

@@otisdickerson2991That's 100% a cope, that was a different patty!

This is super lame. I can make my OWN proprietary beef blend that THEY can't get lol.

Wow where did this guy manage to source cucumbers? This recipe is insane and out of reach. MAYO TOO?

@edmundoco9237

8 ай бұрын

😂

@jas_bataille

3 ай бұрын

My question is, how does he manage to pickle cucumbers properly within 24-48 hours??? Because I can guarantee you those are cucumbers with vinegar, not pickles. Do they look like pickles? No they don't. You can't pickle something with vinegar overnight. What a tool

I'd rather celebrate food, culture and sharing ideas than being talked down to for thirteen minutes about how "you don't have this, you can't do that." Who needs that kind of negativity? It's not "cool" or "admirable."

@InitialXG

11 ай бұрын

I was watching on tv so I couldn’t comment but I was getting annoyed by this guy. Came to see if I wasn’t the only one

@nowthatsurban

10 ай бұрын

That's... the whole point of the video. He was being funny, and some of us find it funny. You really that hurt about it?

@shaunald

10 ай бұрын

It's the concept of the show that BA created. Relax.

@dusk938

10 ай бұрын

@@nowthatsurban He's not being funny, he's being an obnoxious arsehole, if you find that funny, that says a lot more about you then it does the rest of us.

@matthewchristensen8113

5 ай бұрын

how is it funny? explain @@nowthatsurban

How condescending Bon Appetit... You're really telling your audience you don't have pretty basic tools / ingredients.

@gaiamorgosi7181

10 ай бұрын

Yes, especially when a lot of their formats and the whole concept is to make cooking accessible.

@TheShelbinator3000

10 ай бұрын

it's condescending to say you can't make a burger as well as..... someone owns a burger restaurant and makes 1k/week? Are you serious? Get real! It's tongue-and-cheek.

Oh wow this is the only guy on earth capable of cooking, that's crazy I didn't think he would ever come forward

@jonathanlerer

5 ай бұрын

Woke projection never fails.

This dude invented the burger, toasting bread, meat ratio, toppings, cooking, flat tops.... etc

Omg 1:10 seconds in i was already tired of hearing him “cant get this anywhere else made just for us “ like okay we get it 😂

5:17 how many thousands of burgers did you make before you stumbled upon the epiphany of toasting the buns?

@TK-6383

10 ай бұрын

HAHA, I was thinking the same thing.

a cooking channel telling their audience they 'can´t make' something feels like admitting they can´t teach it

@scallywaggy

11 ай бұрын

exactly

@PassiveAgressive319

10 ай бұрын

Agree 100%.

@someguy892

10 ай бұрын

I don't think anything he says about the burger makes it impossible for the average to make. I think he was just making a joke.

@jeredlepp6230

10 ай бұрын

Pretty ignorant video honestly in how it was presented imo

@MoleculeXmolecule

10 ай бұрын

Lmao they changed the title. Cowards

this was a very interesting way to make me never wanna eat there

@melc5499

10 ай бұрын

Loool

@greatscott414

4 ай бұрын

No big loss...

i bet you i can make that 😂

@AurioqueG

11 ай бұрын

🤣

@wdpk837

11 ай бұрын

😝

@ItsAnDeex3

11 ай бұрын

Same thing I said.

@zerosuitfrancis

11 ай бұрын

my thoughts EXACTLTY I was like aight bet

@DavidDavis-.oddly.

11 ай бұрын

Exactly! This guy is a joke! Only thing he has is a inflated ego.

"Why the best Cheeseburger in NYC is so special" or "what makes the best cheeseburger in NYC so unique?" would have been much better, far less passive-aggressive titles

@ItsAnDeex3

11 ай бұрын

Idk if it's the best burger in NYC.

@TheOriginalArchie

11 ай бұрын

You obviously don't understand KZread trends. These are common types of titles to get people to engage, which pushes through the algorithm. Also, the chef also said the same phrase in the video, it's a play on his words. Relax.

@Baconator1368

11 ай бұрын

they're trying to farm engagement and you're falling for it, bozo. its supposed to be controversial, and its still true.

@FlavourFool

11 ай бұрын

​@@TheOriginalArchieYes, but after watching and complaining about this, who is going to watch the next 'You Can't Make This' video? It's a shortsighted engagement practice.

@Raphmatic5000

10 ай бұрын

Aggressive click-bait titles are all the rage.

Arrogant SOB? With a meat grinder or a chef's knife you can blend your own mix. A flat top grill is easy to replicate with a thick piece of steel and gas/charcoal grill. Thanks for letting me know which restaurant I should avoid!

@FlavourFool

11 ай бұрын

It's probably the format of the series rather than the actual guy, don't hate him too much!

@fameless0

7 ай бұрын

nah given how many comments this video got this is the exact engagement they were looking for, props to BA! Someone over there knows exactly what they're doing.

processed American cheese = natural glue?

@dirtyfiendswithneedles3111

11 ай бұрын

I think he’s been huffing too much natural glue.

@johnathantaylor5913

11 ай бұрын

I stopped watching at this part and had to scroll to the comments. I wouldn't trust a cook that describes American Cheese as "natural" in any sense of the word.

@fordhouse8b

11 ай бұрын

@@johnathantaylor5913 What exactly is not natural "in any sense of the word” about anything in this ingredient list? Kraft Deli Deluxe American Cheese Slices: ingredients. American Cheese (Milk, Cheese Culture, Salt, Enzymes), Water, Milkfat, Sodium Citrate, Calcium Phosphate, Salt, Sodium Phosphate, Sorbic Acid As A Preservative, Oleoresin Paprika (Color), Annatto (Color), With Sunflower Lecithin Added For Slice Separation.

@dddddyyn

11 ай бұрын

​@@fordhouse8bThe FDA calls it “pasteurized processed American cheese food.” In order for a food product to be a true “cheese,” it has to be more than half cheese, which is technically pressed curds of milk. Each Kraft American single contains less than 51% curds, which means it doesn't meet the FDA's standard.

@anothertarnishedone5960

9 ай бұрын

Was looking for this comment. You can´t do this, you can´t do that, but puts that thing on the burguer an calls it "natural". What a clown 🤣

I love the way Chef Lee explained the reasons behind why each layer is when putting the burger up, but I skipped so much content because a big bunch of that video felt pretentious AF.

@NanashiCAST

11 ай бұрын

I mean, with how much effort he put in the burger I feel it's a bit of well deserved pride. wasn't even all that high on the pretentious scale for us asians lmao. Alot of store owners here in Japan also flex over eachother with their food like this but the upside is that you can find some really really amazing food in small-medium communities in the countryside like a sort of kodoku without all them dirt cheap chainstores running everyone else out of business.

@nuggyfresh6430

7 ай бұрын

Strong opinions and a high standard of cooking: pretentious apparently.

This has to be BA’s worst piece posted to date. This dude just flexing on everything we can’t have

@christopherjaquez1575

11 ай бұрын

Agree 1000%!

@kirdot2011

11 ай бұрын

One of which is affording the burger

@JigglyJuggler

11 ай бұрын

Hard to call it a flex when anyone with a brain and a modicum of cooking could replicate it, lol. 😂

@wafu6058

10 ай бұрын

Which is bs because you CAN get all of this super super easy

what a humble guy

This whole thing is so unlikeable

Know your audience - this isn't TikTok. BA is more of a resource, for most of us, than it is entertainment.

Why is this guy so adamant about getting his point across about what he ‘thinks’ others can’t do? It was interesting at first and then started to feel a bit insulting. Lol I hope someone makes this to shut this guy up! 😂

@FlavourFool

11 ай бұрын

That's probably how they asked him to frame it... which unfortunately makes him look bad, when he seems like a nice guy.

"You can't order that meat to your house" Yeh bro but I can do it myself. And honestly pre ground pre portioned patties for a top notch restaurant is lazy af 😂

@nuggyfresh6430

7 ай бұрын

you won't do it yourself though chief.

Outside of the buns this would be actually really easy to replicate. Guys ego is unreal for someone that makes average looking food

@ross-carlson

9 ай бұрын

My thoughts exactly - seeing his burger I'd rather eat mine EVERY TIME.

@WillKew

9 ай бұрын

milk bread is pretty straightforward to make, to be honest.

With the amount of backlash this video is receiving, I doubt they will continue this style/series of video I hope this doesn't hurt Chef Jae Lee and Nowon too bad, since I could feel that he was at least very passionate about his craft.

@seanylewl

10 ай бұрын

They've retitled the video to something a little less aggressive 😂

@Love-od8cs

8 ай бұрын

Oh we want his big head and tiny k-dick hurt tho lmao

@aubreygraham1704

8 ай бұрын

The restaurant menu lists this as a $21 burger. It does not look like a $21 burger. He's hurting his own business by trying to appear avant garde.

@fameless0

7 ай бұрын

nah given how many comments this video got this is the exact engagement they were looking for, props to BA! Someone over there knows exactly what they're doing.

@naturallygreen4685

6 ай бұрын

They made a few bucks off comments because they shot themselves in the privates for gains@@fameless0

Man’s acting like he’s got the Krabby Patty secret formula or something lol it’s just a burger

@JamesChurchill3

11 ай бұрын

Are ya feeling it now Mr Krabs?

@kirdot2011

11 ай бұрын

Exactly what I thought. But then again I bet there really aren't that many people who can tell the exact recipe of this burger.

Wow so I can't have his exact meat and his exact bun? No way amazing!

@duncandickenbals

11 ай бұрын

You honestly probably could do the exact thing if you chatted it up with a local baker and butcher lol

@anejchy

11 ай бұрын

@@duncandickenbals Absolutely :)

I literally saw a 75/25 blend at Whole Foods this week.

Did he called american chesse "natural"???

Omg HOW HAVE I NEVER THOUGHT ABOUT TOASTING THE BUNS?? GENIUS!! 👏

FYFY : Chef Jae Lee makes a hamburger that anyone with modest cooking skills can recreate. Bon Appetit insults audience by saying they can't cook, and that only "professionals" can make hamburgers. On next week episodes, we will learn how only true chefs can make Lemonaid.

maybe this guy did it first but kimchi in a burg is pretty common in Australia

@knlei1

11 ай бұрын

Korea did it first

@anasevi9456

11 ай бұрын

Not yet in my part of straya; but they already had them in fusion restaurants when I visited California on holiday over a decade ago. I swear some new yorkers take their location as licence to be arrogant blowhards. lol

@reginabillotti

11 ай бұрын

​@@anasevi9456Had one in Chicago about 8-10 years ago as well.

@Daniel-xu6kd

4 ай бұрын

@@anasevi9456 australian food scene is way bwyond the US

Joshua Weissman probably: Challenge accepted. 😂

@huntstyle

3 ай бұрын

But better

Alright, this video is dumb. After 60 seconds, I've seen enough to call it.

You dont know what i can and cannot do my dude. That was just a cheese burger. I have a flat top. I have a mandolin. I make my pickles, i make my kimchi and i make my own meat blends.....this is a weekday burger.

@ross-carlson

9 ай бұрын

THIS

@Foulexandro

6 ай бұрын

GET EM

Resting the burgers makes them better...Ironically, that's something places like McDonald's and Burger King actually do - but not intentionally.

Word of honor for his garlic peeler.

@ellissilverman3818

8 ай бұрын

Word. They looked beautiful prepped.

I just finished watching the video and I want my 13 minutes back. I watch bon appetit for its light and wholesome vibe but this guy was just pretentious and off putting

@kirdot2011

11 ай бұрын

Never met anyone overly confident and loving what they do?!

I feel like he's trying to offend me or something

@nopiezforyou

11 ай бұрын

'You can't order beef like this' Then proceeds to display the most common mix of beef distributed.

@MoleculeXmolecule

11 ай бұрын

@@nopiezforyou seriously, what a punchable smug face when he says that

@RiceBiscuit

11 ай бұрын

i think hes just trolling

@Facetiously.Esoteric

11 ай бұрын

He is a tool. And a great example of why I hate the food network and the mentality it produces. This guy is the type of example I use when educating my apprentices about who not to be in this industry.

@godisamazing7074

10 ай бұрын

Lol

Wow amazing how things can be misinterpreted. The whole time I’m watching I’m like I like this guy, you can see the passion and love he puts into his food, then I come to the comments and he’s being bashed. I think he stuck with the theme of the series. I enjoyed him

He’s the type to take a girl on a date and only talk about himself the entire time.

@ross-carlson

9 ай бұрын

SO well said!!

@jamrollz

8 ай бұрын

Girl, you can't crush beef like me. Watch

@ragingvirus31

8 ай бұрын

Its his favorite topic lol

@balkanhooper

8 ай бұрын

You can't make me come like I make myself come. You just can't do it. It's impossible.

@escf

4 ай бұрын

😂😂😂😂

even after being told repeatedly that it's a burger i can't make, i can't deny that i do want to give it a try

The question becomes not “Can i make it?” But, “How does one feel at the end of the day, with this guys mindset.. Is he happy or as annoyed with himself as i am watching his video?”

When you have to write a 7,500 word essay. LMAO

I bet the turnover in his kitchen is insane

"I don´t peel that, I gotta guy that peels that" such a weird flex hahahahaha

I can't decide if the smugness of the guy or the concept of "you can't make this" is the more offputting thing

@melc5499

11 ай бұрын

Both

@chrisdt2297

11 ай бұрын

The smugness is somewhat annoying (but seen in many food show to make the food more......important?) , but the tone, title and description just make it 10x worse

nobody can have that kinda reaction after making and tasting his own burgers for 4 years, such a facade

Hates Brioche because it over powers the beef. Proceeds to add overpowering kimchi and sauce

"You can't find this kitchen in your own kitchen" Bon App are overplaying the 'concept' here. We get it.

I am getting the feeling that this guy might be Korean

He has succeeded in one thing only- making a burger something that it is not: complicated. It’s a novelty. It’s a bougie-wannabe on a bun with more acne than a teenager. A burger, like pizza, is a food of the people. That’s something he … can’t make.

The passion he puts into his food is just fantastic to see. You can’t duplicate that passion and effort. Great job. Wish I was in NY because I would be eating there today!!

Chef is amazed that he brilliantly managed to create this cheeseburger which he sells for $21 currently (and is available for much less at ANY truck stop.)

This video comes across as very pretentious and classist. “My food is better than yours because my ingredients are custom and expensive.” The irony here is that Kimchi was a method of fermentation that could keep the cabbage fresh through winter so that poor Korean people didn’t starve to death. It wouldn’t seem nearly as bad if he had shown any gratitude for having all his nice equipment and access to ingredients either.

@Facetiously.Esoteric

11 ай бұрын

This guy is everything a real chef can't stand. He is a perfect example of the damage the food channel has done to my industry.

@kiliang96

11 ай бұрын

​@@Facetiously.EsotericThere's a few like that in the industry to be honest

@christopherjaquez1575

11 ай бұрын

I got that same vibe 💩

@lustforlimerence

11 ай бұрын

@@Facetiously.Esoteric it very well could be the case that this guy is this insufferable irl bc those kinds of people obviously exist, but to me, it just seems like BA came up with a video/series title first and then asked him prompting/leading questions to get responses that fit the title. just my opinion tho

You swapped the patties, do you think we are blind?

Average chef : *takes steak with fingers, flip it* This guy holding buns after toasting them : "OmG mY fInGerS aRe bUrnInG" I'm a homecook and fingers aren't burning... this is a joke. This guy ain't cooking his his own kitchen lmfao

I actually like this guy, the way he’s lapping it up for the camera. He’s pretty funny

Japanese milk bread and brioche are pretty much the same bread. Milk bread just adds milk power or sometimes condensed milk or actual milk.

@Krossfyre

10 ай бұрын

No, a lot of milk bread uses a tangzhong.

@Joe-nb3fs

10 ай бұрын

Seems fairly pale. I'm guessing there's less egg yolk

Nice. I've been putting kimchi on burgers for a while, but I've never roasted it like that before. I'll definitely try it.

@camillehaidar3558

8 ай бұрын

this looks gross ! but I still want to try it lol, do you have a recpie ?

George Moetz has logged in ANGRILY

gatekeeping food/recipes? is this like a new trend for 2023 or sum?

Dude's clearly passionate about his job. The tone just didn't land well.

So I guess this is BA now huh. No more test kitchen personalities?

@FlavourFool

11 ай бұрын

The same week that I unfollowed Bon Appetite mag!

Looks amazing!

Blud is out here describing his burger like Apple introduces their every iphone.

I guarantee that I could get any of these ingredients and blends at one store lmao, buddy is a bit cocky about his burger

I just had this exact same burger and sauce. It was 6/10. Mid at best. The tater tots were fantastic though. Very crispy and nice seasoning.

"A person's intelligence is in the measure of his self-respect, and his worth is in the measure of his humility. Self-praise diminishes one's worth."

I love this guy. I don’t understand why people don’t get a simple joke. It’s the title of the video fcs.

Making a mental note: if I ever visit New York, go eat a burger at Nowon... 😁😉

are you high?

Why everyone hating on this chef. He’s dope and this burger looks incredible. Bunch of snow flakes in this world now. Go eat your over priced McDonalds. This is a master chef American and Korean twist and I love it.

This video made my mouth water. Yummo!

Hold my coat...

Asian bread is amazing - it's the best thing for tuna salad, too

I will travel for this! 🤤

I mean, I think he is making of us saying we can't make, he can't be serious 😂

Lmao, lemme guess, the seasoning is salt, pepper, msg and sugar? Maybe garlic powder and chicken powder

You can say anything about this guy but he makes one of the top 5 burgers in NY.

GARLICCC “I don’t peel that another guy does that” 😂😂😂

this video....along with the comments have me wheezing over here 😂😂😂😂😂

weird flex but ok.

@redeye1016

11 ай бұрын

It’s not a flex. It’s just a fact. Why are you so threatened lmao

@Ramonatho

11 ай бұрын

​@@redeye1016imagine someone feeling threatened when they say weird flex. Couldn't be OP.

@NikonForHire

11 ай бұрын

So many weird flexes in this video

CHALLENGE ACCEPTED!!!! But I'm sure that was the point of these videos Also I love that he loves his own food lol

joshua weissman laughing watching this and says easy i can make it but better

Who are you to tell anyone what they can and cannot do; and what people don't have.

A big plancha/flat top is one of the first things im buying when i have the space. Just seems like such a versatile and fun way to cook.

I actually gotta say despite people taking this video too seriously he clearly shows he's a master at preparing these burgers and making them delicious every time. I can't lie I'd like to taste one of those and learn a thing or two.

Cant wait to visit Nowon on my next trip to NYC!

That burger looks AMAZING!

MSG is the secret haha

This guy was obnoxious. Not impressed.

I can, it will take me a minute.