Why Smell is More Important Than You Think | Holladay Saltz | TEDxRVA

Are scent memories important? Do you think manufacturers of scented products are concerned with memory and emotion when it comes to marketing? You would be surprised. Perfumer, Holladay Saltz, asks poignant questions about whether such companies should have the influence they do over your memories.
This talk was given at a local TEDx event, produced independently of the TED Conferences. It was filmed and edited by Tijo Media at the Carpenter Theatre at Dominion Arts Center in Richmond, VA.
#fragrance #perfume #scent #seawater #memory #senses
While working as a creative director and chief creative officer of web-based technology and media companies, Holladay Saltz became increasingly disillusioned by digital media’s frayed connections to the tangible world. A chance reading of Diane Ackerman’s, “A Natural History of the Senses,” led her to reexamine her lifelong fascination with the sense of smell and the ancient, storied history of fragrance and fragrant raw materials. After years of study in the process of formulation and production, she was able to train with Le Labo Fragrances in New York City and went on to found the independent fragrance line Apoteker Tepe in 2014. Now as a Perfumer, she now splits her time between New York City and Providence, Rhode Island.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at ted.com/tedx

Пікірлер: 99

  • @Martin_Photography
    @Martin_Photography6 жыл бұрын

    I've held onto a bottle of my mom's perfume since I was 14.. the same bottle she used 14 years ago.. half my life I've lived with the last drops of her perfume, and every time I smell it I Instantly get overtaken by intense emotions

  • @nappyheadlilgirl

    @nappyheadlilgirl

    4 жыл бұрын

    Martin Low how beautiful xoxo

  • @Poetry4Peace

    @Poetry4Peace

    3 жыл бұрын

    Bless

  • @nehag4021

    @nehag4021

    2 жыл бұрын

    Oh honey..

  • @shubhamhelloworld321

    @shubhamhelloworld321

    Жыл бұрын

    Wow,i got tears in my eyes

  • @cozyscentshaven

    @cozyscentshaven

    Жыл бұрын

    I am the same way about my Mom's fragrance: Oscar de la Renta. This is Mom and no matter if one million women have worn it through the years, it is her.

  • @radixreuel7631
    @radixreuel7631 Жыл бұрын

    Scent. So powerful, for better or for worse. I have a friend who’ll buy a new fragrance whenever they go on a vacation or prior to some special occasion so as whenever they are feeling bluesy they’ll wear that scent and it’ll subliminally embrace that that positive experience. It sounds curious, but it actually works

  • @ToxicVaccines_HivHoax
    @ToxicVaccines_HivHoax5 жыл бұрын

    This is why it is important to "Reset" our sense of smell daily by spending time outdoors in fresh air, free from artificial smells.

  • @travisheyoka6333

    @travisheyoka6333

    4 жыл бұрын

    @@OphiuchiChannel this is a myth.

  • @OphiuchiChannel

    @OphiuchiChannel

    4 жыл бұрын

    @@travisheyoka6333 thanks for correcting me I just checked out and youre right.

  • @travisheyoka6333

    @travisheyoka6333

    4 жыл бұрын

    @@OphiuchiChannel no worries

  • @MR__JUSTIN

    @MR__JUSTIN

    3 жыл бұрын

    @@OphiuchiChannel now I wanna know what the myth was haha

  • @OphiuchiChannel

    @OphiuchiChannel

    3 жыл бұрын

    @@MR__JUSTIN I dont remember lol

  • @creosagovaers4051
    @creosagovaers40512 жыл бұрын

    Thank you for this fantastic ted talk. I myself have been an advocate for the use of natural fragrances for years. the smells we know before we are born. Through lectures for dementia I give advice for more general well-being through smell. A wonderful thing that nature has given us.

  • @AudreysKitchen
    @AudreysKitchen5 жыл бұрын

    I guess Google knew to recommend this to me due to my experience of suffering anosmia. I find a fulfilling life despite having a nearly non-existent sense of smell, but there are some things that are simply not the same. I truly miss walking through a deep, damp forest and smelling the richness of the wet earth.

  • @afour9618

    @afour9618

    5 жыл бұрын

    Try some zinc supplements. Helped bring my sense of smell back

  • @ramonawhite3788

    @ramonawhite3788

    3 жыл бұрын

    When she said she was a collector of "scent memories", I thought she did what I do when my allergies are at bay and I can truly smell things. I run around sniffing or inhaling as many things as I can so I can store the memory away. My boyfriend, the cat, a fresh jar of ginger. Whatever I can get in front of my face. Sometimes my allergies are very bad and I cook by sight and by memory. My daughter was in a generous mood one day and she compared me to Beethoven. Not by a long shot, but everyone enjoys my cooking so maybe a memory of scent rather than a scent memory is really a thing.

  • @AudreysKitchen

    @AudreysKitchen

    3 жыл бұрын

    @@afour9618 is this something you take as a pill? I appreciate the suggestion

  • @strawberry3450
    @strawberry34502 жыл бұрын

    I had covid and lost my sense of smell. Was so happy. Because I could smell my little siblings, even if they didn't smell that bad, I'd get disgusted but when I couldn't, I hugged them as much as I could. I could live with the dogs without crying about their smell as well. I dreaded the day I was gonna get better. :') Smell is really important and gives me so much emotion but if it's not a good smell, well, no oof

  • @DaveE99

    @DaveE99

    3 ай бұрын

    Sensory integration? Cuz can’t an over responsive sense be due to that at times? Not sure just going off of what I know.

  • @poweredbybubbles
    @poweredbybubbles Жыл бұрын

    I have been 26 days now without smoking cigarettes and have bought many fragrances in order to treat myself and indulge in all the smells especially gourmand sweet and tasty smells. This has comforted and delighted me through the process of quitting smoking.

  • @oscardog6719

    @oscardog6719

    Жыл бұрын

    Deep Dish, well done. Keep up the good work. Not an ex smoker, but recently gone down the rabbit hole of perfume buying after being someone who only owned 1 or 2 fragrances at a time. Now have over 20 bottles, plus numerous samples and mini sets😬 What are you buying for yourself and what is your current favourite? 😊🇦🇺

  • @aprilezell3784
    @aprilezell37848 жыл бұрын

    Great Tedtalk ~ In my first aid class we talk about the region of the brain where the olfactory system is housed and how smell is never analytical but emotional. I'll have students write about a childhood memory of smell and it is always fascinating to read the essays. Rarely have they ever thought about the emotional attachment to that smell or the bad memory affiliated with the smell. The olfactory system is one of the most primitive systems humans have and is fascinating. Thanks Holladay for sharing your thoughts and research!

  • @michaelscott8908

    @michaelscott8908

    7 жыл бұрын

    April Ezell yes its amazing what memories are triggered by smell

  • @EstherHulst-Artist
    @EstherHulst-Artist4 жыл бұрын

    I still remember the smell of my favorite cat and yes every individual smells different. whenever I remember her I think of the touch of her fur and her smell.

  • @user-mj4or8sh3g
    @user-mj4or8sh3g5 жыл бұрын

    Smell of the soil in the rain! child memories now its all concrete.

  • @cookiepie8

    @cookiepie8

    3 жыл бұрын

    Petrichor

  • @abhilashkrishnan1693

    @abhilashkrishnan1693

    3 жыл бұрын

    So true... As concrete jungles expand, the smell of rain moistened soil is missing.

  • @Shelby-oo7uz
    @Shelby-oo7uz3 жыл бұрын

    The smell of a hardware store 💗💗

  • @cozyscentshaven

    @cozyscentshaven

    Жыл бұрын

    I love this smell! I also adore the fragrant smell of a saddle shop. So wonderful!

  • @victorandresreyespujada2449
    @victorandresreyespujada24493 жыл бұрын

    I made smell a reality (even tough I already was very interested on perfumes, speacially the classic Le Male), when I went on my second trip to the United States, and I smelled my Gillete gel deodorant...

  • @tabortunde8949
    @tabortunde89495 жыл бұрын

    Gosh. What have I left out? I have anosmia, wich basically means I have absolutely no sense of smell. I have born this way

  • @Patch-lz9yi

    @Patch-lz9yi

    4 жыл бұрын

    Same here! I came here to see how smell impacts other people. Nice to see another anosmic!

  • @delirium11

    @delirium11

    3 жыл бұрын

    Pretty much similar to the memory effects that music brings. I wonder if smell is affected what about taste then?

  • @LocoMan123
    @LocoMan1234 жыл бұрын

    One really sad thing is when your clothes or something else still smell like the place you left

  • @tidaclockers6214

    @tidaclockers6214

    3 жыл бұрын

    Like the toilet💩

  • @LocoMan123

    @LocoMan123

    3 жыл бұрын

    @@tidaclockers6214 Yah

  • @AnkitDasture
    @AnkitDasture3 жыл бұрын

    I am a big fan of scent and love aromatheraphy

  • @nxle2735
    @nxle27356 жыл бұрын

    Flowers and time travel.

  • @omari484
    @omari4845 жыл бұрын

    This actually true she's taking about

  • @travisheyoka6333

    @travisheyoka6333

    4 жыл бұрын

    Yes these are all true facts!

  • @OphiuchiChannel
    @OphiuchiChannel4 жыл бұрын

    I dont smell fruits nor flowers in Tide... its more artificial.

  • @ace-dd9yu
    @ace-dd9yu3 жыл бұрын

    Truly fascinating.. Is it not? For me, it is not really about memories, certain smells trigger particular emotions - Serene ones.

  • @cookiepie8
    @cookiepie83 жыл бұрын

    Why do my sweat smell like wild fragrance flowers, I don't use any perfume.

  • @cozyscentshaven
    @cozyscentshaven Жыл бұрын

    Personally, I think we should be more responsible and respectful of people's sense of smell since it is so heavily attached to memory. As we know science, we should respect them and educate them. It is interesting to me that there are so many disclaimers at the end of new drug advertisements yet not with scent. Scent affects our emotions deeply. It affects purchase decisions. I did a speaking engagement at P&G almost 10 years ago about this subject: How Scent Affects Purchase Decisions. It does. Making the customer aware will not greatly negatively affect anything. That is my personal belief. I believe if you are more inclusive with them and share what you know, it only builds trust and community. Let them decide if they want to purchase or not.

  • @hannahradtke5105
    @hannahradtke51055 жыл бұрын

    This makes me sad because I can’t smell... 😥

  • @OphiuchiChannel

    @OphiuchiChannel

    4 жыл бұрын

    May I ask you why?

  • @Ulmasbeks_page

    @Ulmasbeks_page

    4 жыл бұрын

    @@OphiuchiChannel Actually yes. You can ask

  • @OphiuchiChannel

    @OphiuchiChannel

    4 жыл бұрын

    @@Ulmasbeks_page ta-dum tschhhhh

  • @3rdeyeshine94
    @3rdeyeshine946 жыл бұрын

    The smell of sunblock! 🤙🤙🤙

  • @cathrung9220
    @cathrung92209 ай бұрын

    Thanks

  • @itsdevgarg
    @itsdevgarg Жыл бұрын

    Interesting!

  • @biaotoch
    @biaotoch2 жыл бұрын

    like, I'm very good with memory and with all these things you know, I don't know how it took me so long to research the sense of smell, I've always related various smells to several things, there are some that remind me of someone or somewhere or food, but speaking of environments and people, I've always had it, and like, I can detect it very well and people even think it's weird LOL Once, for example, I was driving out going to school with my father and I said because I say out of nowhere, I said "what a smell of the Middle Ages" like I've never been there lol then she said "gods worth it, crazy, what touches are these bia that you have my good lol" then you know, it was probably somewhere I Smelling like that guys who help kids to go to the jump , you know those for birthday, and I really talk to the person I'm next to, like I feel out of nowhere so I tell my friend. When I go to the movies there's always someone with a stronger perfume, so whenever I smell that, I relate to the character in the movie, or something. I always say that smells disperse something in us and they also disperse memories or even strange feelings. I smell a perfume and I already remember such a thing or person, and there are some that bring me strange feelings, and the odor is important yes, incredible as it may seem, but at least for me I often can't stay in the place where I'm smelling that reminds me of something bad. I smell it and remember a person and it brings me something kind of bad I smell a person I don’t even like him anymore and when I smell it brings me something weird and bad, my heart starts to burn idk Anyway, i love this!! I finally researched

  • @DaveE99
    @DaveE993 ай бұрын

    I wonder how the smell of clean affects authoritarian personalities. As understanding how disgust sensitivity was connected to morality and how it’s responsible for most of our insane social ills. Plus people in disgust can’t think straight at all, they are actually hijacked, the more I saw how this affected people it was nuts. We could also experiement how smell of clean affects those high in orderliness vs openess to experience.

  • @DaveE99
    @DaveE993 ай бұрын

    Then there are also chemo signals which are for a lot of negative emotions but also like testosterone, aggression, dominance etc and fertility. Positive emotions oddly not so much. And the way they show up is they qualitatively provide information in the form of sensations emotions etc, they essentially prime the brain 🧠 in a state that then gets confirmed by visual or auditory stimuli, but none the less you where primed.

  • @yashmore741
    @yashmore7413 жыл бұрын

    I have the captured fragrance... of wet soil of first rain...

  • @yashjethva3134
    @yashjethva31345 жыл бұрын

    👏👏

  • @FreeStockPromotions
    @FreeStockPromotions Жыл бұрын

    Nice

  • @medusaspupil
    @medusaspupil5 жыл бұрын

    taco bell farts bring me fond memories of a warm childhood

  • @idkyoutellme5379
    @idkyoutellme537910 ай бұрын

    I have congenital anosmie, I don’t even know what smell is

  • @RuiPina
    @RuiPina2 жыл бұрын

    Royal Oud by Creed

  • @xevious2501
    @xevious25015 жыл бұрын

    I love new car smell, Brand new product first unboxing smell, brand new paper smell, I die for red cedar oak wood smell, love the first time smell of new perfume. And you know we all love that summertime right before right after rainfall sweet ozone smell. love the smell of puppy and kitten. And i love the smell of high octane gasoline, and the unique smell of racing fuel and nitros. (sure an aquired taste, but it all smells like fun)

  • @cozyscentshaven

    @cozyscentshaven

    Жыл бұрын

    I have enjoyed reading your descriptions here! Personally, I love to take a brand new book and thumb the page super fast and smell that lovely brand new book smell. So delightful!

  • @soniczforever5470
    @soniczforever54702 жыл бұрын

    I've an extremely acute sense of smell I hate it.

  • @elvenabycroft1355
    @elvenabycroft13555 жыл бұрын

    I have an amazing sense of smel, to the point of it being embarrassing

  • @kkhalifah1019
    @kkhalifah10194 жыл бұрын

    The Proustian effect.

  • @MM-op6ys
    @MM-op6ys6 жыл бұрын

    I cannot stand the smell of Tide. Its so chemical to me. I make my own laundry detergent and scent it with essential oils.

  • @Dunskaroo
    @Dunskaroo3 жыл бұрын

    Mmm industrial processed smells.

  • @IamMarjoree
    @IamMarjoree2 жыл бұрын

    Interperspective This is work take note

  • @IamMarjoree

    @IamMarjoree

    2 жыл бұрын

    The Father and The Mother

  • @seanstone8371
    @seanstone83714 жыл бұрын

    DO YOU KNOW ANYTHING ABOUT STINKY GHOSTS WELL THEY ARE REAL

  • @travisheyoka6333

    @travisheyoka6333

    4 жыл бұрын

    AMEN!

  • @dakotapeters5654
    @dakotapeters56546 ай бұрын

    Lol, we have a pore sense of smell. So we smell what pores put out, lol 😆

  • @nazmin635
    @nazmin6354 жыл бұрын

    Petrichor

  • @ethelchaitstein6394
    @ethelchaitstein6394 Жыл бұрын

    Cruel but truth!! Ethel, Jerusalem Israel

  • @user-pe3er2rp4i
    @user-pe3er2rp4i3 жыл бұрын

    哦耶

  • @ghostie8341
    @ghostie83414 жыл бұрын

    Top 10 smells GRASS GASOLINE NAIL POLISH GLUE BALLS SCRATCH TANGERINE PEEL CHOCOLATE SOAP NEW CAR BACON

  • @randomeststranger

    @randomeststranger

    2 жыл бұрын

    Paint

  • @DeenScene
    @DeenScene5 жыл бұрын

    First world problems and issues.

  • @travisheyoka6333

    @travisheyoka6333

    4 жыл бұрын

    Why are you so negative? Do you smell bad?

  • @batman7401

    @batman7401

    2 жыл бұрын

    May have been 3 years ago that you’ve said this but you’re a dunce.

  • @MOUWFFAK
    @MOUWFFAK4 жыл бұрын

    why does she sound depressed?

  • @MOUWFFAK

    @MOUWFFAK

    3 жыл бұрын

    @@elpanderohabanero2915 the way she talks

  • @kirk1007

    @kirk1007

    3 жыл бұрын

    I don't think she SOUNDS depressed but yet this content shows she is super nostalgic and these stories make me sad. Done listening really

  • @dakine4238

    @dakine4238

    2 жыл бұрын

    The posture I think

  • @sittiehijarasinsay5962
    @sittiehijarasinsay59623 жыл бұрын

    The scent after the rain is something, sad and beautiful. While winter smells like my home country tho we lived in a tropical country. 🤍

  • @vibratehigher2441
    @vibratehigher24414 жыл бұрын

    Thanks

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