Why Mahindra Two Wheelers Failed and How They Acquired JAWA, YEZDI, and BSA | Biturbo Media
Автокөліктер мен көлік құралдары
In This Video, we will try to understand Why Mahindra two-wheelers failed in First Place even after having Two wheelers from all categories,
And in the second half, I've explained how Mahindra Acquired Jawa, Yezdi, and BSA and How they sell 50000 Premium motorcycles from once selling 4000 comuter two-wheelers.
Instagram Handle _ Chetanturbo
Video Edited By _ Ronit Batra
Пікірлер: 367
There is a correction, The Engine proposed for mojo was a Chinese unit but it was not finalized, Mahindra developed their own Engine in-house afterward. Mafi for this Bhari Mistake subtitles will be available by tomorrow evening.
@lawyer.pk.dagar1
Жыл бұрын
जाओ माफ किया 😃😃😃😃
@Aryan.pandey.69
Жыл бұрын
Bhai Mahindra Major per video banaa do please
@Aryan.pandey.69
Жыл бұрын
Bhai Mahindra Major per video banaa do please
@ArtiSharma-qc4tp
Жыл бұрын
Mahindra mojo has peugeot engine from france not china
@pravindahiya719
Жыл бұрын
add a sticker ( or whatever they call it ) on the video screen - ' Chinese ' created a hate within me instantly !
I own the Yezdi Adventure which was launched a few months ago. One hell of a bike, no major issues until now. This bike has room only for perfection and not improvement. I hope Mahindra will go a long way with Yezdi.
@kailasjadhav2899
Жыл бұрын
Spare parts मार्केट में मिले बस इतनी उम्मीद है
@dreambox5519
Жыл бұрын
@@kailasjadhav2899 ahet, 3rf paty accessories pan launch hot aahet
@sumeetghai8867
Жыл бұрын
Unfortunately mine case is an exact opposite. Had a terrible.service expwrience. Bike has unbearble vibs and uneven panel gaps. Rusting is a major issues with almost evry bolt catching rust in couple of months. Never recomend buying such unfinished and haphazard bike
@ketansharma9320
Жыл бұрын
@@sumeetghai8867 I agree I own JAWA Forty Two
@snapop200
Жыл бұрын
Rust nhi hai rust toh for sure hoga
Mahindra's two wheeler engines were very defective. My father bought Mahindra Rodeo in 2010 and we use the scooty until 2021, during the period of uses we change the block 5times...
@t.s.p1864
Жыл бұрын
That was all kinetic , but yes it had many faults.
@explorernishant303
Жыл бұрын
Mere papa ne bhi 2010 m mahindra flyte li thi itna ganda experience tha bhai aur petrol to itna jyda peeta tha
@Turbo_Charged.
Жыл бұрын
How mahidra rodeo becames scooty? Scooty is a model of TVS as like rodeo was a model of Mahindra. All these are SCOOTER.
@joydeepboruah1083
Жыл бұрын
@@Turbo_Charged. a gaya gyan pelne🤣🤣... Hum toothpaste ko bhi Colgate bolte he ye scooter scooty sikha raha he
@t.s.p1864
Жыл бұрын
@@joydeepboruah1083 Haan toh tum chewts ho fir.
Rodeo was launched in 2009. I still owns 2010 model Rodeo. It has some unique features like front fuelling, digital meter with rpm and light in the storage space. Although mine is in good condition, low mileage and low ground clearance and after sales service are the major concerns.
My friend bought a Yezdi Scrambler so i gave a test ride. Just when i sat on the bike i became a fan of Yezdi. I own a Royal Enfield and planning to buy a Scrambler soon.
@sahilmonga8771
Жыл бұрын
Same story bro
@Unfollowthem
Жыл бұрын
Yes Most beautiful bike...
@sumeetghai8867
Жыл бұрын
But why it isnt selling in good numbers then? And the build wuality isnt good at all. Lots of uneven gaps and rusting.
Yezdi's advantage - front & rear wheels were same & therefore it had a stepney ! that's a HUGE advantage if someone enjoys looong bike journeys , especially in remote areas.
Thank You for this informative video, You can also make a video on "Why did Bajaj Mopeds fail?"
I bought Centuro Disc Brake Edition in 2015. Till date this bike runs very smoothly and have good mileage. The only problem is of part unavailability & service.
@wat_kavitanchi
Жыл бұрын
I have centuro drum brake, performance is very awesome, and good mileage
@manjut.m833
Жыл бұрын
I love mahindra bikes, i had mahindra centuro really its a very good bike and iam waiting for new one bike purchase from mahindra company
The new approach youve brought to the video is amazing great job
Great research work brother...... I appreciate your hard work ❤️❤️
I see your video quality are consistently improving.😍🔥🔥👌 Power to you man💪 Keep gaining keep growing😊👍.
I owned a Yezdi in mid 80's 😊 It was a great bike back then. One added 2T oil in the petrol tank, those 2 stroke bikes used to belch out quite a bit of smoke. Thankfully the newer bikes don't.
Mojo was a good product but overpriced. And then they killed it by removing the iconic exhaust.
@subhadipdutta9272
Жыл бұрын
The most important reason behind doing this was keeping the price of the bike in check while trying to implement BS6 emission norms. The second reason what I understand is, with a dual exhaust setup, the ground clearance of the bike would have gone for a toss while trying to implement BS6. It is not 2 exhausts from 2 cylinders, rather it is a single pipe split up into 2 underneath the bike. But of course, the front inverted suspension and the dual exhaust setup turns heads. I feel good when heads turn on the roads to see my bike.
@manthenvashishth3769
Жыл бұрын
First they made separate model I guess ut300 with single exhaust and xt 300 had dual but later it was done to solve the ground clearance issue cuz due to the rev happy motor people would go crazy and scrape the other exhaust. Also bs6 was another reason
Really appreciate your content, pace and delivery. Keep up the good work.
I own a mahindra rodeo. I think there was a flaw in the design for this scooter as it had a fuel fill position below the handle. The storage capacity is just 4 litre. In spite having a very powerful 125 cc engine, having such a small tank was not a good idea. Secondly they have a very small amount of service centres in Mumbai. Hence I believe they did not do well. But the product has excellent built quality and it has lived upto Mahindra reputation. I wish if they wouldn't have closed two wheeler operations. They had huge potential. Had they entered premium bike segment of 450 cc and 650 cc, they could have survived.
@amit.D_K
Жыл бұрын
Mahindra will launch e-scooter,
Great video👌 and intrestingly explained as well. These 3(Jaba, yezdi and BSA) will give tough competition to royal Enfield for sure and will be strong contenders in their respective segments.
@terabaap-gr4oc
Жыл бұрын
Royal Enfield is emotion just like maruti they can't take our hearts
@PS-ug7nm
Жыл бұрын
@@terabaap-gr4oc I love RE, But Jawa is already taking over many hearts and emotions that you have mentioned Otherwise their sales wouldn't have skyrocketed
@yourfriendlyneighborhoodguy
Жыл бұрын
@@terabaap-gr4oc RE Jawa Yezdi Teeno emotions hai
@yash_kambli
Жыл бұрын
@@terabaap-gr4oc yes that's why we're seeing lot more RE on the road than jawa n yezdi combined.
@HATCH5T
Жыл бұрын
@@PS-ug7nm uhhh wrong source opposite is happening check it
now, this is the actual knowledge. few people make videos without proper research and knowledge. Good to know someone knows how to spread knowledge.
Definitely appreciate your efforts bro 🙂 hope you get more and more subscribers.
Bhai itna achha laga ki next vedio ka wait kar raha hu
My Father's senior sir (I don't know his post) had Mahindra Rodeo125, which survived too bad, pebble filled roads till few years and it had good pikup even after 7 years!
Remarkable comeback loving my Yezdi Scrambler...
Mahindra cars name [scorpiO , bolerO, xuv700 ] Mahindra bikes name [centurO , gustO ] Cars keh saath saath bikes keh naam bhi 0 seh ending hai 👀
@sash5427
Жыл бұрын
Mojo
@channayya.shiremath3913
Жыл бұрын
THAR?
@overseasgarage891
Жыл бұрын
@@channayya.shiremath3913 thar and Alturas g4 are exceptions
Great content, I can only imagine what research you have made & it's really good.❤️❤️
Another fantastic video. Keep em coming.
I have recently became your fan, very nice contribution and very knowledgeable . Keep up the good work.
i have jawa perak and its very powerful to according royal enfield 350 ,fire h fire 🔥🔥🔥
I own Jawa Classic grey, 1st Ike delivered in Hyderabad, it looks beautiful and turns head in traffic signal, people often ask me is it a restorer bike? They often don't believe it is made by Mahindra Jawa!!! It was Jawa that forced RE to built new modern engjne bikes, but RE is still 30 years behind JAWA in terms of engine refinement
@peteman2861
9 ай бұрын
Same engine of Mojo tweaked in Jawa .
@adityasagar3946
5 ай бұрын
Hi brother is it really true that jawa is better than re because i am also planning to buy 350 jawa and on paper i am impresses
@MOTOFLIXGARAGE
5 ай бұрын
@adityasagar3946 the new Jawa 350 is slightly less in power but higher in torque, seats are much comfortable and wheelbase has been extended for better ride, yes you can go for Jawa 350, however if you like touring than go for Yezdi Adventure
@adityasagar3946
5 ай бұрын
@@MOTOFLIXGARAGE brother personally it would be my first bike so i don't have any problem with less power because no experience of comparison and i would use it in city and highway mixed i don't think i will tour with max to max 150 in single go that too in emergency condition so no planning for touring but i want a reliable bike that's must and its my main concern of maintainence and quality control
@MOTOFLIXGARAGE
5 ай бұрын
@@adityasagar3946 in that case fo for Jawa classic, in fact Jawa classic was my first motorcycle I bought and it has never let me down. HAPPY RIDING
Love your interesting topics for videos 🔥
सच कहूँ तो मुझे भी इंतजार था इस टाइप की वीडियो का धन्यवाद °®
Thank you so much for these videos. They are so informative and very well narrated. Kudos. Big fan from Bangalore. ❤
Nice editing and best explanation
Really nicely explain the history of Mahindra 2 wheelers and also classic legend journey. I know the history of both MTWL & CLPL and it's perfectly Presented.
Very informative appreciate your work 🙏
I own a Yezdi Roadster and am loving it so far
Prakash bhai mast kaam krta hai yaar tu... Badiya videos hoti hai teri.. stories ki form me ...
Thank you for sharing 🙏
Excellent analytical informative video.
0:09 Mumbiker Nikhil ❤️
Proud owner of Yezdi Scrambler..it's amazing!!
Bhai saab , naman h aapko 🙏, kya jabardast jaankari aapke paas h yaar... 🙏, muje nhi pata aap kon ho... jo b ho ... highclass knowledege vale insan ho 🙏
Niche Mentality...sounds very raw. "Niche Mindset"
Wow wow wow, your videos are gem for auto lovers.
superb awesome work bro
Thanks for the subtitles!
Please upload fast literally weeks goes just for you You are best youtuber who used to do his homework
aapke video ka intzar rahta hai 🙏🏻❤️
Unique auto discussion❤️❤️❤️❤️
Tumhara content ka quality ka content kaafi badh gya hai. Very good yar.
Proud shareholder of m&m
Great Work done
Very nice information.
Mahindra management deside to exit from mass market sagement. i used to work there.. Mahindra stills sell two wheelers outside India.
Great Anupam Thareja & Anand Mahindra sir ❤️
Best information video ❤️
I didn;t know Mahindra is behind JAWA, YEZDI, and BSA. Nice to know.
Good work bro
On 26th January, 2023, I bought Yezdi Roadster Gallant Grey.. and my goodness such a head turner it is alongwith the comfort, sound and performance..
Great video
My first bike was BSA in my young age which I bought from army disposal market Till today that was my best bike of my life I'm waiting for relaunch of BSA in india I wish in my old age I can ride once again on BSA
@user-pp6mn6oh1x
10 ай бұрын
What BSA model you use to own n how much cc.
Mahindra's strategies are always impressive 🔥
@dhananjay6028
Жыл бұрын
Can be said opposite for their deliveries
@t.s.p1864
Жыл бұрын
Not always they have many failed products. In car segments also.
@aayushmaanjaiswal0806
Жыл бұрын
These strategies came from poor failures in past
this is a nice channel on India automotive culture
True youtuber ❤️
Average Hindi enjoyer are confused whenever biturbo says Mahindra *niche* mentality. 😱😱😱😱
@targaryenXoolf
Жыл бұрын
😅
@Sudeep.Manerkar
Жыл бұрын
😂😂😂
👌🏻👌🏻👌🏻👌🏻 informative
Video editing badiya hain Prakash vai❤️🎯
@RonitBatra
Жыл бұрын
Thank you 🙏
@Parthainvincibledey_95
Жыл бұрын
@@RonitBatra why thank you bro 🤔?
@RonitBatra
Жыл бұрын
@@Parthainvincibledey_95 actually I worked on this video with Prakash bhai.
@Parthainvincibledey_95
Жыл бұрын
@@RonitBatra oh... Gr8 work bro If you done this with him 👍👍
Nice informatie video
Please make a video on TVS Bajaj Hero formed jvs with Japanese and why they broke jvs and are successful in Africa.
Kindly make a detailed case study upon TVS
Good info bro
Bhai Mahindra Major per video banaa do please
I still remember seeing a picture of the first Mahindra Mojo 300 back in 2010 in some magazine & thought damn thats one mean looking naked bike. It had the most interesting exoskeleton type styling i haven't seen since & years later they actually build the Mojo that look nowhere near as good as the original prototype.
Mahindra Flite: I think no one has ever heard of this scooty. My friend's father bought this scooty when it was launched. I only saw 3-4 Mahindra Flite in Dehradun.
@abhinavkukreti7923
Жыл бұрын
That was a rebranded Kinetic Flite. Was quite common in Dehradun during the 2005-2010 era. Then Mahindra launched a rebranded version with the name Mahindra Flite which couldn't sell like all other Mahindra 2 wheelers
Mahindra Two Wheelers failed not because of their reliability but because of their designs and their Service Networks.. I say this as a Mechanic and that's a fact!!!
For your kind information Mahindra gusto 2014 mein launch hui thi.
Interesting
Mere uncle ke paas Mahindra flyte abhi tak hai. Running smoothly.
Their naming strategy was also weird, every 2 wheeler had 'O' at the end, It was understandable in their 4 wheelers but not in 2 wheelers. Duro, Rodeo, Centuro, Mojo, Stalio, Pantero these names are not even pleasing to listen, very hard to remember & doesn't come in the short vocabulary of we Indians. Short-sighted vision, worst naming strategy & poor R&D were the major reasons behind mahindra & suzukis failed bike portfolio in Indian budget commuter market.
@Sudeep.Manerkar
Жыл бұрын
Nice observation
@handa6656
Жыл бұрын
Uzo and Gusto as well😂
@LuckyRoyal-zq9rg
5 ай бұрын
Not only scooters, but also cars like xuv700,scorpio,verito, bolero,marazzo and so on.
@adityadange954
5 ай бұрын
@@LuckyRoyal-zq9rg Yes as I said in my comment, it was also there in their 4 wheeler lineup..
Very nice detailed information. Go ahead Mahindra and like industry giant and buy all the brtishers brands and rule them. As they had looted us for years.
Asha karte hain ki yt algorithm apke channel pe bhi prakash daale jara😁
still using rodio here still works good and didnt loss much performance but yha dont ask milage
I like the bsa goldstar 650
Nice vedio
Bro you make such good content.... why don't you put a good picture for your KZread page! ..... Put a good picture which will be visible in small form also...it's a suggestion from a well wisher. All the best
sir make a video on mahindra early 2000 to 2015 tak acquisition mai bohot aggressive tha jaise Punjab tractor gujrat tractor reva electric kinetic jawa yezdi BSA satyam computer
I have Gusto, that is still awesome in performance and looks. Aaj bhi scooty jo dusri companies sell krti hai wo Sirf larkiyu pr Acha lgta hai but Mahendra Gusto is bold looking and perfectly match with boys also. They use there 4 wheeler experience in making gusto which is very powerful.
@fazilshaikh9492
Жыл бұрын
Mere paas bhi gusto hai Bas parts ka or mileage ka hi problem hai thoda warna gadi edkum best hai 🔥🔥🔥
@arjunarun3033
Жыл бұрын
Gusto is pretty ugly
I own a yezdi scrambler and trust it’s performing well
I am proud and happy owner of Yezdi Adventure ❤️
@RaviKumar-cz5ci
Жыл бұрын
Bro i am not.. Worst bike full vibration and guys suggesting u all pls don't buy.
@wolfrider131
Жыл бұрын
@@RaviKumar-cz5ci Go to service Center and issues resolved buddy. Vibrations are very nominal on my bike.
@akshayrawat8847
Жыл бұрын
Same here for Perak❤️
@nomadUCL
Жыл бұрын
@@RaviKumar-cz5ci still 1000 times better than underpowered and heavy bullet
Good 👍 👍
Obviously spare parts they should have thought after sale also about the poor customer who brought a mahindra two Wheeler
Mahindra Gusto owner 😎✌️
brother make this video for benelli
3:45 So if Jawa's and Mahindra's other subsequent bike's engines are derived from Mojo, does this mean.....?
We bought the Mahindra kine in 2009 or 10 I guess and after purchasing vo scooty bas 1-2 month sahi se chali fir band hojati thi to chalu nhi hoti thi or hmari city ka Mahindra 2 wheelers ka showroom band hogya tha to service nhi hoti thi uska accelerator wire nhi mila kbhi 3-4 saal me poori kharab hogyi thi..
I have mojo, I still feel it's one of the best single cylinder out there
@manthenvashishth3769
Жыл бұрын
Man i love that bike. The dual exhausts, the red lit rev counter and that bassy rumble from exhausts. I really want mojo to revive in a more powerful manner hope they do cuz they are enthusiasts too.
I have one doubt is java classic is good or not......?
BSA k koi model nahi dekhe abhi...koi launch hue he kya?
I am from Bangladesh and can still find a few Gusto scooters on the road, even brand new ones.
When Bsa motorcycle will launch in India?
I own a jawa classic and its way ahead of royal enfield in power and looks. Great job mahindra
@adityasagar3946
5 ай бұрын
Hi brother i am also planning to buy jawa 350 and on paper i am much more impressed than re. Please explain that jawa is worth the money or not is it reliable or not 😊
@killingking1739
4 ай бұрын
@@adityasagar3946 its more value for money than RE. I have older 300 classic the only issue i faced is quick gear shifts in low speeds. People still to date ask about the bike cos its a beauty compared to Other classics.
I own Centuro and Gusto, both have completed nearly 7 yrs, happy with performances, just now facing issue of spare parts unavailability, otherwise both the bikes are good to ride