Why Kraft Heinz Is Warren Buffett's Worst Bet

Nine years after its megamerger, food behemoth Kraft Heinz is facing challenging times amid slumping sales, high inflation, a shift away from processed foods and stiff competition. Despite $27 billion in annual sales, the company must keep innovating if it wants to compete with private-label brands such as Costco's Kirkland or Wegmans' various brands which are quickly stealing market share as recent generations value lower prices over loyalty. With a new CEO, a renewed focus on core brands, and Brazilian private equity company 3G out of the picture, majority stakeholder Warren Buffett's Berkshire Hathaway is betting it can make a comeback. But experts say it could be difficult.
Chapters:
0:00 Introduction
2:01 Chapter 1. A bad deal
7:40 Chapter 2. Turn around?
11:37 Chapter 3. Industry Risks
Clarification: At 4:12 a speaker in this video misstated the relationship between 3G and Kraft. 3G owned Heinz prior to the Kraft Heinz merger.
Produced and shot by: Natalie Rice
Edited by: Evan Lee Miller
Animation by: Christina Locopo, Jason Reginato
Senior Managing Producer: Tala Hadavi
Additional Sources: FactSet, Reuters
Additional Footage: Getty, AP Photos, The Kraft Heinz Company
» Subscribe to CNBC: cnb.cx/SubscribeCNBC
» Subscribe to CNBC TV: cnb.cx/SubscribeCNBCtelevision
About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.
Want to make extra money outside of your day job? Take CNBC’s new online course How to Earn Passive Income Online to learn about common passive income streams. Register today and save 50% with discount code EARLYBIRD: cnb.cx/3Iwblnk
Connect with CNBC News Online
Get the latest news: www.cnbc.com/
Follow CNBC on LinkedIn: cnb.cx/LinkedInCNBC
Follow CNBC News on Instagram: cnb.cx/InstagramCNBC
Follow CNBC News on Facebook: cnb.cx/LikeCNBC
Follow CNBC on Threads: cnb.cx/threads
Follow CNBC News on X: cnb.cx/FollowCNBC
#CNBC
Why Kraft Heinz Is Warren Buffett's Worst Bet

Пікірлер: 598

  • @ramsinbarkhoy302
    @ramsinbarkhoy302Ай бұрын

    Highly processed and addictive foods… their failure is a win for humanity!

  • @punishanpika

    @punishanpika

    Ай бұрын

    Like the failure of any highly processed and addictive morality mill. Like all the crazy cults.

  • @chiquita683

    @chiquita683

    Ай бұрын

    Buffet pushing trash like soda

  • @pablovint

    @pablovint

    Ай бұрын

    100% True, but sometimes they are so tasty.

  • @felixpope6073

    @felixpope6073

    17 күн бұрын

    Do you think other food companies are better?

  • @-KillaWatt-
    @-KillaWatt-Ай бұрын

    The brand is known for affordable food. Hotdogs, Kraft Mac and Cheese, etc, etc. Their prices don't reflect that and they lost touch with their consumers. Mac and cheese used to be a cheap meal a mom could put on for their kid when they came home for lunch from school. Now it's fine dining with the cost of their products.

  • @JohnEastmanExAttyAtLaw

    @JohnEastmanExAttyAtLaw

    Ай бұрын

    Mac and cheese costs a buck, LOL.

  • @santostv.

    @santostv.

    Ай бұрын

    Why you guys eat that sh*t? It looks bad

  • @-KillaWatt-

    @-KillaWatt-

    Ай бұрын

    @@JohnEastmanExAttyAtLaw depends where you are. Ive travel to many paces around the world and the cost is wildly different from place to place. Up in Canada it is nearly $4 a box.

  • @kennethwers

    @kennethwers

    Ай бұрын

    @@JohnEastmanExAttyAtLaw Please, inform us where you get it for a buck.

  • @curtisaallen

    @curtisaallen

    Ай бұрын

    @@kennethwersat Walmart and Target the price of Kraft Mac and Cheese cost a dollar.

  • @tommcfadden5232
    @tommcfadden5232Ай бұрын

    The quality of their products is awful compared to what it once was.

  • @antimatter7629

    @antimatter7629

    Ай бұрын

    High level of lead in lunchables

  • @ExcessumGaming

    @ExcessumGaming

    Ай бұрын

    Bad, expensive and boring.

  • @boohere2

    @boohere2

    Ай бұрын

    I actually still buy & like the ketchup, mustard, relish & the cheddar/white shredded cheese (not American cheese FYI). I used to eat the Mac & Cheese as a kid. I loved that too. I don't eat it anymore. If I want pasta, I am just making it myself & will add on my own cheese if needed.

  • @googleevil

    @googleevil

    Ай бұрын

    and they keep business in russia. So many europeans just boycott them and nasty Nestle choosing local brands instead.

  • @user-yv4gg7jb2f

    @user-yv4gg7jb2f

    Ай бұрын

    i suppose there are just more alternatives and expectations changed

  • @MoneyPrinter123
    @MoneyPrinter123Ай бұрын

    I love how many euphemisms CNBC uses for layoffs: "private equity meritocracy", "zero-based budgeting", "cost-cutting", "streamlined operation".

  • @MarufulIslam-dp3jg
    @MarufulIslam-dp3jgАй бұрын

    10:48 This lady is master of corporate jargon. She never said anything substantial throughout the video but talked a lot. Lol

  • @xtinabay

    @xtinabay

    Ай бұрын

    Classic corporate drone- dead eyes and completely useless

  • @darrenchin_

    @darrenchin_

    Ай бұрын

    not to mention the creepy smiling performance!

  • @JokerLurver
    @JokerLurverАй бұрын

    Had to increase prices by 15% in 2023 ... to pay off ridiculous corporate bonuses? And shrinkflation? No mention of these things. Suspicious.

  • @bryanreed3559

    @bryanreed3559

    Ай бұрын

    Definitely don't go look up salaries of the executives.

  • @deecee2174

    @deecee2174

    25 күн бұрын

    Ridiculous comparison. Regardless if prices go up or down, if jobs are laid off or expanded, if revenues are growing or shrinking; people still get a decent salary and a bonus. Cry harder lol you're not the ones who put in the work to lead a corporation

  • @kv4648

    @kv4648

    20 күн бұрын

    ​@@deecee2174is this satirical?

  • @fastestdino2

    @fastestdino2

    10 күн бұрын

    You're watching a neo-liberal corporate company news channel. Of course they wouldn't.

  • @luiscamacho1996
    @luiscamacho1996Ай бұрын

    The problem with big corporations is their need for constant never-ending growth to make wall street speculators happy.

  • @PHlophe

    @PHlophe

    Ай бұрын

    Luiz, capitalism at its finest. but this cluster of brands is diabetes in different forms. Que Triste !

  • @willreasoner4472

    @willreasoner4472

    Ай бұрын

    Until there's one giant mega-corporation that owns everything. A few thousand people have every penny of wealth, and then what? What are you gonna do then?

  • @fabiors10

    @fabiors10

    Ай бұрын

    @@willreasoner4472 I sense that we will know pretty soon.

  • @ThePieMaster219

    @ThePieMaster219

    Ай бұрын

    This isn't another spam comment chain is it

  • @sciencehistoryandentertain734

    @sciencehistoryandentertain734

    Ай бұрын

    Or in this case huge cost gutting....Short term value long term loss...

  • @speucey
    @speuceyАй бұрын

    When the merger happened, in Canada, there was a huge fiasco about heinz no longer buying tomatoes from Canadian farmers. Whether or not this has changed, it was irreparable brand damage at least in Canada. Many families I know still avoid heinz because of this.

  • @BobSmith-mp8ld
    @BobSmith-mp8ldАй бұрын

    This brand has lived off of boomer nostalgia for the last 20 years. The biggest problem for this brand, is it pretends to be a premium food brand, but most of what they make is done better by private labels for a lower price.

  • @TheBooban

    @TheBooban

    Ай бұрын

    Hmm. Where do you think private label brands are getting their products from?

  • @RoadRageRod

    @RoadRageRod

    Ай бұрын

    @@TheBooban Depends on the chain behind the private label and the kind of product. Some chains even own their own production facilities. Some work with well etablished mega corps, some with smaller producers. But plenty of products have different recipes than the name brand product their derived from. While some of those recipes are better, some are worse and for some products like dairy the distinction isn't measureable.

  • @catmelvin997
    @catmelvin997Ай бұрын

    KraftHeinz lost because they forgot they were in the business of feeding people. People who want premium branded food products aren't buying frozen pizza, and the people who are tend to look for value/bargains

  • @ExcessumGaming

    @ExcessumGaming

    Ай бұрын

    Pretty much.

  • @Casa-zq3fm
    @Casa-zq3fmАй бұрын

    Kraft-Heinz’s story is similar to what happened to Boeing. Bring in MBA types, extract value with a zero budgeting strategy’, go goofy with 3G thinking, and destroy the product.

  • @leinster22
    @leinster22Ай бұрын

    Kraft destroyed Cadbury chocolate after acquiring it. They shut down operations in the UK where Cadbury originated and moved to Poland. Quality of the product rapidly declined after the acquisition.

  • @rickyayy

    @rickyayy

    Ай бұрын

    It's disgusting now

  • @mhjunky4278

    @mhjunky4278

    Ай бұрын

    Thats sad wtf

  • @hieronymusvonlipschitz

    @hieronymusvonlipschitz

    Ай бұрын

    That's sad because European candies and chocolates are usually better

  • @andrewdocherty3998

    @andrewdocherty3998

    28 күн бұрын

    yeah they started to add palm oil and shea butter, which made the chocolate taste "waxy". Should've stayed in Bourneville, UK where it was created, great shame. The previous owners in the 19th/20th centuries were Quakers and even built homes etc for their staff, all that has gone now. Rowntree is another example who did this, ruined by a Nestle takeover

  • @pranaym3859

    @pranaym3859

    25 күн бұрын

    Cadbury's chocolate tastes like Hershey's now which is one of the worst chocolate

  • @andreww5574
    @andreww5574Ай бұрын

    "elevating food experiences" elevating rates of diabetes

  • @jpringle1290
    @jpringle1290Ай бұрын

    All trash food like products, Your health is better off not touching that crap.

  • @hybridstryker233

    @hybridstryker233

    Ай бұрын

    💯💯💯💯 and is waste of money

  • @timt6860

    @timt6860

    Ай бұрын

    I like the ketchup though

  • @DG-hw8it

    @DG-hw8it

    Ай бұрын

    Yes, eat imported olive oil from Bertolli....😂

  • @Haveyoueverbeenswallowed

    @Haveyoueverbeenswallowed

    Ай бұрын

    @@DG-hw8itfr. With today’s inflation, ppl are eating what they can afford. I’d rather eat that before starving or begging for food

  • @MrMountain707

    @MrMountain707

    Ай бұрын

    Try a better one. Ketchup is easy to make too.@@timt6860

  • @larissa4615
    @larissa4615Ай бұрын

    I just don’t see them innovating their way out of this one. Private label brands are just cheap with the same quality

  • @danyala.1659

    @danyala.1659

    Ай бұрын

    They can sell off-brand versions at a lower price.

  • @erkinalp

    @erkinalp

    Ай бұрын

    @@danyala.1659 and at worse specs, even branded versions wildly differ across different stores

  • @damnitschris_

    @damnitschris_

    Ай бұрын

    off brand are usually made at the same factories

  • @erkinalp

    @erkinalp

    Ай бұрын

    @@damnitschris_ true, but not with same specs; in my experience off brand ones are considerably worse but one cannot tell apart from branded by look and feel alone

  • @trumpet12345

    @trumpet12345

    Ай бұрын

    I disagree with cheese products. Cream Cheese being the worst offender with knockoffs. Target i think had a semi recent redo that seems pretty decent, but some products are russian roulette IF you can find one you like as much or better.

  • @jbarkley4938653
    @jbarkley4938653Ай бұрын

    High fructose corn syrup in ketchup. Unbelievable. 😢

  • @ms.b9093

    @ms.b9093

    Ай бұрын

    Not even an option in Europe! The US is disgusting with their food safety standards

  • @Look_What_You_Did

    @Look_What_You_Did

    Ай бұрын

    You clowns still going on about corn syrup.

  • @Look_What_You_Did

    @Look_What_You_Did

    Ай бұрын

    @@ms.b9093 Safety standards? Ketchup is not a European condiment. Corn syrup is not a safety concern.

  • @jbarkley4938653

    @jbarkley4938653

    Ай бұрын

    @@Look_What_You_Did shut up

  • @Joshy.Want.Wingyy

    @Joshy.Want.Wingyy

    Ай бұрын

    ​@@Look_What_You_Didall of your comments are so karen-ish 😂 lmao shut up

  • @X139T
    @X139TАй бұрын

    Oh wow it’s almost like people don’t like poison anymore

  • @zunedog31
    @zunedog31Ай бұрын

    Think how many years of life this processed junk food has taken from people.

  • @user-qv6ud2hx6f

    @user-qv6ud2hx6f

    Ай бұрын

    But it saves cooking time...

  • @aviuspersona
    @aviuspersonaАй бұрын

    High fructose corn syrup doesn’t belong in ketchup. I hope brands that unapologetically use ingredients like this continue to fail

  • @noelgenoway9360

    @noelgenoway9360

    Ай бұрын

    Agree 1000 percent!

  • @rickyayy

    @rickyayy

    Ай бұрын

    Bingo!!!!

  • @prometheus5311

    @prometheus5311

    Ай бұрын

    Ketchup in Europe is still just tomatoes, vinegar and a bit of sugar, in the usa it's horrible.

  • @MakerInMotion

    @MakerInMotion

    Ай бұрын

    Partially the fault of the government that subsidizes corn and keeps corn syrup cheap.

  • @BillyLapTop

    @BillyLapTop

    7 күн бұрын

    Hunts make a cane sugar variant. It is the one I buy now.

  • @donovantobs
    @donovantobs18 күн бұрын

    As an lnvesting enthusiast, I often wonder how top level investors are able to become millionaires off investing. . I’ve been sitting on over $545K equity from a home sale and I’m not sure where to go from here, is it a good time to buy into stocks or do I wait for another opportunity?.

  • @Donald-George

    @Donald-George

    18 күн бұрын

    well as you know bigger risk, bigger results, but such impeccable high-value trades are often carried out by pros.

  • @kurtKking

    @kurtKking

    18 күн бұрын

    People dismiss the importance of advisors until they are burned by their own emotions. I remember a couple of summers ago, following my lengthy divorce, I needed a good boost to assist my business stay alive, so I looked for qualified consultants and came across someone with the highest qualifications. She has helped me raise my reserve from $275k to $850k, despite inflation.

  • @Adambarking

    @Adambarking

    18 күн бұрын

    How can I participate in this? I sincerely aspire to establish a secure financial future and am eager to participate. Who is the driving force behind your success?

  • @kurtKking

    @kurtKking

    18 күн бұрын

    Actually its a Lady. Yes my go to person is a ‘MICHELE KATHERINE SINGH '. So easy and compassionate Lady. You should take a look at her work.

  • @Adambarking

    @Adambarking

    18 күн бұрын

    Thank you for this amazing tip. I just looked the name up and wrote her up, to schedule a call. many thanks

  • @mralexpub
    @mralexpubАй бұрын

    It would seem Unilever dodged a bullet by strongly rejecting the merger.

  • @user-pb8xf9if3c
    @user-pb8xf9if3cАй бұрын

    Certainly. Exchange-Traded Funds (ETFs) are popular for long-term investments due to their diversified nature. ETFs offer exposure to a wide range of assets, such as stocks, bonds, or commodities, which can help reduce risk. Some top choices for long-term investing include broad market index ETFs, sector-specific ETFs, and bond ETFs, as they provide potential for growth and income over an extended period while minimizing the risk associated with individual stocks.

  • @VanessaFloyd-tt7yg

    @VanessaFloyd-tt7yg

    Ай бұрын

    I agree, that's the more reason I prefer my day to day investment decisions being guided by an advisor seeing that their entire skillset is built around going long and short at the same time both employing risk for its asymmetrical upside and laying off risk as a hedge against the inevitable downward turns, coupled with the exclusive information/analysis they have, it's near impossible to not out-perform, been using my advisor for over 4years+ and I've netted over 2.8million.

  • @DianaR.Ballard

    @DianaR.Ballard

    Ай бұрын

    Kindly share the details for reaching your advisor. With inflation negatively affecting my funds, I'm in search of a more lucrative investment strategy to optimize their performance.

  • @VanessaFloyd-tt7yg

    @VanessaFloyd-tt7yg

    Ай бұрын

    Deborah Lynn Dilling covers things like investing, insurance, making sure retirement is well funded, going over tax benefits, ways to have a volatility buffer for investment risk. many things like that. Just take a look at her full name on the internet. She is well known so it shouldn't be hard to find her.

  • @DianaR.Ballard

    @DianaR.Ballard

    Ай бұрын

    I greatly appreciate it. I'm fortunate to have come upon your message because investing greatly fascinates me. I'll look Deborah up and send her a message. You've truly motivated me. Thank you.

  • @LayKxD
    @LayKxDАй бұрын

    These products are not cheaper than local alternatives. I noticed the cost in sandwich meat because I eat it everyday for lunch. I went to my local deli (I live in Louisiana) and noticed that a pound of fresh meat sliced is cheaper than than Kraft processed. Same with cheese singles. I am not saying everything local is cheaper, but I noticed that this processed stuff and other Kraft products costs more than better quality ingredients. The only downside is that they don't last on shelf as long, but like I eat it all before it goes bad.

  • @ms.b9093

    @ms.b9093

    Ай бұрын

    Eating processed dell meat everyday can lead to colon cancer! Today's cured meats are not the same as they were 40 years ago.

  • @moderatelyapathetic3280

    @moderatelyapathetic3280

    Ай бұрын

    And who wants all those chemicals they use as “preservatives” in their body? If bacteria don’t want to eat, neither should you!

  • @ctgottapee9020

    @ctgottapee9020

    Ай бұрын

    odds are most of the 'local' brands are just kraft heinz produced bulk buys with a private label

  • @USAWILL

    @USAWILL

    19 күн бұрын

    Noticed the same thing. We used to buy the cotton salami because it was $1 or 2 for $3. It was a cheap meal that went a long way and I got used to the taste. Then it started to sell for $2.69+ each. and deli salami was cheaper.

  • @rogersmith7194
    @rogersmith7194Ай бұрын

    You also have to not sell foods geared towards kids and convenience without lead and other heavy metals, e.g. lunchables.

  • @njpf34
    @njpf34Ай бұрын

    I think the worst part of 3G’s work was all the human talent they lost. I work at another consumer packaged foods company, and sit next to 4 people who left Kraft due to cuts made by 3G. These are Engineering / R&D technical folks who work on innovation. That was the real loss - the experienced talent needed to innovate at that scale. That sad / upsetting part of 3G was their ruthless pushing of their human capital.

  • @roshinobi

    @roshinobi

    Ай бұрын

    I left another of their companies. I’ll never work for a 3G company again. All they know how to do is fire people.

  • @mikeb497

    @mikeb497

    Ай бұрын

    To all these companies, all they see is a number that cost money. They dont understand or care how much one person is actually worth

  • @ctgottapee9020

    @ctgottapee9020

    Ай бұрын

    It's surprising how all management involved in this deal didn't understand that the innovation (the next lunchables) was where the value was, not the name brands. They could have cost cut in production and left R+D alone.

  • @7Millionaire7

    @7Millionaire7

    Ай бұрын

    @@ctgottapee9020 I bet they did, but private equity and investors do not care about that. Once they are your main shareholders, they fire people and cut everything. After they get their profits, they sell and leave. They do not care about long term viability, the workers, or anything beyond their span of ownership.

  • @Xeonerable
    @XeonerableАй бұрын

    Its because corporate consolidation leads to the enshittification of products and services in the name of higher profits each quarter.

  • @Bernard-fo2qo
    @Bernard-fo2qoАй бұрын

    Anything Kraft touches turns to Krap.

  • @JJ2023.
    @JJ2023.Ай бұрын

    Maybe if they stopped tinkering around with the ingredients the quality has changed , why do US customers have different ingredients to European ones if you compare Heinz Ketchup ? European version doesn't have corn syrup , tomato concentrate , or added flavourings 😬

  • @SuperMetalMage
    @SuperMetalMageАй бұрын

    In the USA medical bills will be more expensive eating Kraft products than the money you save from buying Kraft foods.

  • @noelgenoway9360

    @noelgenoway9360

    Ай бұрын

    So so so so true!!!

  • @P3t3rad

    @P3t3rad

    Ай бұрын

    i had an aneurism reading this

  • @nicoctane1669

    @nicoctane1669

    Ай бұрын

    When people are so poor they have no choice.

  • @JDWBS

    @JDWBS

    Ай бұрын

    ​@@nicoctane1669VERY WELL SAID.

  • @480brad
    @480bradАй бұрын

    I grew up on all this but never buy it for my kids. I’m not even that healthy of a guy. But my kids like Annies

  • @zoner__
    @zoner__Ай бұрын

    As a Berkshire shareholder I wish he had cut his losses and sold it. Terrible company. Better choice would have P&G

  • @dannmarceau9743
    @dannmarceau9743Ай бұрын

    We need to stop combining companies and break up corporations, not make them bigger. They're the reason people are paying through the nose for food.

  • @tonyburzio4107

    @tonyburzio4107

    Ай бұрын

    FALSE, government overspending and money printing are the only way to create inflation.

  • @stripedrajang3571

    @stripedrajang3571

    Ай бұрын

    Food. You mean, "food". They aren't really "food". They are more like lab experiments called "manufactured edibles". 😂

  • @santostv.

    @santostv.

    Ай бұрын

    That’s isn’t “food” , you don’t need it

  • @PhatChin
    @PhatChinАй бұрын

    Private label like Kirkland Signature is often the superior choice. KHC is finished.

  • @adaml.5355

    @adaml.5355

    Ай бұрын

    Or Aldi. Everything they offer is either made by the store brands or way better than the store brands for CHEAPER.

  • @prometheus5311
    @prometheus5311Ай бұрын

    Ketchup is still a good product in Europe, in the usa it's horrible.

  • @Eunegin23

    @Eunegin23

    4 күн бұрын

    Same with many products. Just try US Coke / Pepsi vs. the European or Mexican version. It's the high fructose corn syrup. The corn lobby.

  • @Tracertme
    @TracertmeАй бұрын

    Best news in 100 years… ❤😂 I don’t think I saw anything that wasn’t processed food to make you sick and ill. The growth officer just talked none sense with endless transformation bling words. As for their plant based foods.. 🤮 I don’t think I have touched or eaten any of that junk in 15 years.✅

  • @hanseltavion6570

    @hanseltavion6570

    Ай бұрын

    “Growth Officer”, almost like she asked an AI to generate some examples of soulless, meaningless corporate talk. Also, Kraft, don’t call your customers “consumers”; it does make them feel very generous with their shopping habits…

  • @fullcircle.organics
    @fullcircle.organicsАй бұрын

    Both are these companies are synonymous with low quality to me. If anything I skip these brands over because I know the ingredient list is full of garbage.

  • @holycrapchris

    @holycrapchris

    Ай бұрын

    What ketchup do you buy? Hunt's?

  • @adaml.5355

    @adaml.5355

    Ай бұрын

    @@holycrapchris Store brand. Organic.

  • @kramerrichardson6008
    @kramerrichardson6008Ай бұрын

    It's the new corporate trend to slowly increase prices while finding a way to make the product cheaper for maximum profit, they realize that food is needed so they are in control of that.

  • @roydominic4080
    @roydominic4080Ай бұрын

    I can’t afford name brands

  • @dontelindsey5846

    @dontelindsey5846

    Ай бұрын

    Prices for everything are ridiculous. Even generic brands are expensive.

  • @christiang6960

    @christiang6960

    Ай бұрын

    Go to Aldi or Lidl

  • @mrdeebo313

    @mrdeebo313

    Ай бұрын

    ​@@dontelindsey5846yep, I do most of my shopping at Meijer. The store brand used to actually be a deal, now they are the same price or more expensive than the name brands. The frozen fries I used to get were $1.50, now they're $5, in less than 4 years. Meanwhile the Checkers and Arby's fries are still $5, didn't go up at all so I get those now

  • @marygem
    @marygemАй бұрын

    Junk fructose and corn syrup in ketsup. 😮 and what's even in hot dogs? Total junk food brands.

  • @DG-hw8it

    @DG-hw8it

    Ай бұрын

    That's tomato sauce, not ketchup...🤔

  • @IamSnowbird

    @IamSnowbird

    Ай бұрын

    Heinz Simply Ketchup uses regular sugar. It's all I use.

  • @MrRapmaster19

    @MrRapmaster19

    Ай бұрын

    They do make Simply Heinz, which has no corn syrup, and it’s so much better. I refuse to have any other kind of ketchup

  • @leehyunsong7001
    @leehyunsong7001Ай бұрын

    Kraft cheese is bad cheese. Period.

  • @ms.b9093

    @ms.b9093

    Ай бұрын

    American cheese product today is just oil with chemical flavoring, binders and preservatives! It closer to a synthetic polymer chemically than a natural food sources!

  • @Seanpfree
    @SeanpfreeАй бұрын

    "Our people & our culture" If Kraft Heinz cared about either they'd pay their people more... their WORKERS, not execs and stock holders.

  • @bobbymoss6160
    @bobbymoss6160Ай бұрын

    Profit over quality, people are buying store brands to save money.

  • @alexroberto6353
    @alexroberto6353Ай бұрын

    Because they stopped making ketchup in Pittsburgh.

  • @NicholasLi10
    @NicholasLi10Ай бұрын

    THEN SERVE HEALTHY FOOD

  • @mateusdossantos5298
    @mateusdossantos5298Ай бұрын

    The 3G capital did the same thing here in Brazil with the americanas store. Fraud was visible. But they found a way to drop all the acusacion against them

  • @stripedrajang3571

    @stripedrajang3571

    Ай бұрын

    What accusations did 3G have against them?

  • @creepinwhileyousleepin
    @creepinwhileyousleepinАй бұрын

    Arguably other than Heinz ketchup, there's better alternatives to all their offerings at the same price or better.

  • @Tokamak3.1415
    @Tokamak3.1415Ай бұрын

    The diabetes champion.

  • @ninjanerdstudent6937
    @ninjanerdstudent6937Ай бұрын

    Ultra-processed foods, ewwww.

  • @emptyfish8992
    @emptyfish8992Ай бұрын

    It's time for all these brands to get healthy or be outlawed.

  • @kindlee3468
    @kindlee3468Ай бұрын

    All JUNK RED 40

  • @PHlophe

    @PHlophe

    Ай бұрын

    and its the worst of the worst

  • @idonisthelover

    @idonisthelover

    Ай бұрын

    & lead 🎉

  • @Saethered
    @SaetheredАй бұрын

    This is how you pump to dump a bad decision in a professional way.

  • @Jacks_the_Lab
    @Jacks_the_LabАй бұрын

    Well I do see a common point for multiple fail... 3G capital...

  • @Brownyman
    @BrownymanАй бұрын

    In heinzsight it wasn’t a good investment.

  • @adiposerex5150
    @adiposerex5150Ай бұрын

    Junk food. No wonder I have none of these brands.

  • @Gigilovehugs
    @GigilovehugsАй бұрын

    I despise the word consumer

  • @privacyvalued4134
    @privacyvalued4134Ай бұрын

    Except there's one problem: Kraft changed all of their recipes...for the worse. Kraft Mac & Cheese tastes like cardboard. Kraft Cheese Singles used to actually be cheese-like but now turns into a puddle of goo when doing a basic grilled cheese sandwich. And the flavor is off. I'm not alone in this assessment - it's universally recognized that Kraft and Heinz food is different in a bad way. Is it any wonder that no one wants to buy their food products when they've actively ruined them? Go back to the old formulations, stop using HFCS and corn syrup, stop charging through the nose for basic food supplies, and you'll get people interested again in the product line.

  • @noelgenoway9360

    @noelgenoway9360

    Ай бұрын

    So agree!!!

  • @kevinbarry71

    @kevinbarry71

    Ай бұрын

    Absolutely correct. Somehow they don't mention the pernicious effect of a private equity owning the company. They flush it down the toilet in order to make themselves a quick buck.

  • @ms.b9093

    @ms.b9093

    Ай бұрын

    Kraft singles taste like plastic silly putty!

  • @kevinbarry71

    @kevinbarry71

    Ай бұрын

    @@ms.b9093 yes, and those of us old enough remember when they didn't. And as a result we don't care anymore

  • @kevinparker48
    @kevinparker48Ай бұрын

    Jesus christ this stuff should not be put into your body...

  • @PHlophe

    @PHlophe

    Ай бұрын

    Kev, literally NONE of it . every single item in the picture is toxicity in a bottle.

  • @gorillashop337
    @gorillashop337Ай бұрын

    I grew in NYC when I younger I would that garage now the type of cheese I use is Sargento,I use Boars Head for the meats I still get craving for a NYC pizza pie

  • @EthanJefferson-nf9cm
    @EthanJefferson-nf9cmАй бұрын

    If you are not in the financial market space right now, you are making a huge mistake. I understand that it could be due to ignorance, but if you want to make your money work for you... prevent inflation

  • @EthanJefferson-nf9cm

    @EthanJefferson-nf9cm

    Ай бұрын

    A lot of people still make massive profit from the crypto market, all you really need is a relevant information and some ‹professional advice. ‹it's totally inappropriate for investors to hang on while suffering from dip during significant

  • @EthanJefferson-nf9cm

    @EthanJefferson-nf9cm

    Ай бұрын

    No I don't trade on my own anymore, I always required help and assistance

  • @EthanJefferson-nf9cm

    @EthanJefferson-nf9cm

    Ай бұрын

    This sounds so good and I would like to be a party to this, I there any way I can speak with her?

  • @EthanJefferson-nf9cm

    @EthanJefferson-nf9cm

    Ай бұрын

    She interacts on whats~Apk

  • @EthanJefferson-nf9cm

    @EthanJefferson-nf9cm

    Ай бұрын

    ┼𝟷𝟼𝟼𝟽𝟸𝟷𝟻𝟸𝟺𝟿𝟶👍🏻👍🏻👍🏻👍🏻👍🏻👍🏻👍🏻👍🏻👆🏻👆🏻👆🏻👆🏻👆🏻👆🏻👆🏻☎️☎️☎️☎️☎️☎️人人人人人人人人人 人人人人人人人人人෴copy it this way, KZread is Frustrating 🤧

  • @joshuadeserres4897
    @joshuadeserres4897Ай бұрын

    Kraft finally came out with a plant-based Kraft Dinner (Mac and Cheese) in Canada. Its delicious and tastes like traditional KD. Its obviously not healthy but after not having KD in over 10 years, I am happy to be a customer again.

  • @PHlophe

    @PHlophe

    Ай бұрын

    Josh, don't eat that sheit. planrt based means there are 20 ingredients that constitute whatever looks like plant. think about how long your body needs to locate actual nutrients and digest it. If its mac con cheese but has 20 ingredients listed then that AIN'T IT !

  • @catmelvin997
    @catmelvin997Ай бұрын

    Buffet overvalued the few marquee brands these companies own and failed to realize that the majority of the business stems from selling lesser known branded products at a higher price point. Like if Im buying yellow plastic cheese for a bbq, i'm not gonna care whether or not theyre 'Kraft Singles' - i will literally buy whatevers cheapest. Like yes, coca cola tastes better than no name brand cola, but it gets to a point where you opt for the basics when these products become luxuries

  • @TheBooban

    @TheBooban

    Ай бұрын

    Buffet thought selling food was a simple business. He didn’t know the managers are fiddling with the ingredients and quality to push profits. Like all big US companies, eventually the penny pinchers come in and profit off the reputation of what the company was before they came.

  • @canadianguy1955
    @canadianguy1955Ай бұрын

    You just listed off some of the worst food a person could buy. If you want to be unhealthy, eat kraft products. I go out of my way to buy alternatives if available. And avoid 90% of their products.

  • @PainandSorrow
    @PainandSorrowАй бұрын

    Elevating my lead levels baby!

  • @timgutschke2250
    @timgutschke2250Ай бұрын

    High CNBC, please make a video about Aldi and their aggressive expansion in the US

  • @stripedrajang3571

    @stripedrajang3571

    Ай бұрын

    What makes you think Aldi's is being aggressive with their expansion?

  • @Yui789esss

    @Yui789esss

    29 күн бұрын

    @@stripedrajang3571kinda like Starbucks in the early 2000s … you see them pop up out of nowhere 😂

  • @Distortic
    @DistorticАй бұрын

    3g ran a company I worked for into the ground. Raised prices WAY outside our competition and made a pay plan that decimated take home for installers and sales. So all the talent left.

  • @PVFriends_VCAM50
    @PVFriends_VCAM5016 күн бұрын

    Thanks!

  • @mackpines
    @mackpines18 күн бұрын

    Same thing can be said when Warren Buffett acquired BNSF and now shippers are complaining they can’t get freight cars and frequent service.

  • @munandfun
    @munandfunАй бұрын

    so shareholder with no knowldge of fiedl are sad for their investment not growing at unlimited rate

  • @wesdoobner7521
    @wesdoobner7521Ай бұрын

    Sooooooo, is now a good time to buy, sell or hold?

  • @jtstacey83
    @jtstacey83Ай бұрын

    The opening says it all. With these companies you one have you have to advertise to keep the brand in the zeitgeist of the public and the consumer of all ages, two you have to offer value, three you have to offer new products. These are basic concepts that the leadership at both companies seem to have forgotten.

  • @GeorginaRodriguez-sj3tm
    @GeorginaRodriguez-sj3tmАй бұрын

    Despite all the financial struggles i and my family faced, everything is finally falling into place! $47,000 weekly profit and riches I'll always praise the Lord.

  • @GreenfutureConstruction

    @GreenfutureConstruction

    Ай бұрын

    Same here, with my current portfolio made from my investments with my personal financial advisor I totally agree with you

  • @jamesliamedward5915

    @jamesliamedward5915

    Ай бұрын

    Elizabeth Ann has really set the standard for others to follow, we love her here in the UK as she has been really helpful and changed lots of life's

  • @MarisGloria

    @MarisGloria

    Ай бұрын

    Life is easier when the cash keeps popping in,thanks to Elizabeth Ann graney services.glad she's getting the recognition she deserves

  • @EmilyRodriguez-kl5ob

    @EmilyRodriguez-kl5ob

    Ай бұрын

    I use to work 3 jobs,full time at Walmart,a server at night and Lyft on the weekend,until Elizabeth Ann graney change my story...

  • @AntonioRebeiro-vm6fq

    @AntonioRebeiro-vm6fq

    Ай бұрын

    Such a genuine personality!!, Sincerely speaking. I will continue to trade and stick to Elizabeth Ann daily signals and guides as long as it works well for me.

  • @ABC-rb5uf
    @ABC-rb5ufАй бұрын

    Heinz were amazing and pleasing shareholders over quality is what has hurt this brand.

  • @siphotheguy1870
    @siphotheguy1870Ай бұрын

    This video is not about food industry. This video is about the obesity Industry.

  • @evanmurphey
    @evanmurpheyАй бұрын

    All they have to do is make things not as processed and maybe taste decent and people will buy it but they’re not gonna do that ever 😂😂😂😂

  • @evanmurphey

    @evanmurphey

    Ай бұрын

    The cost cutting in the long run is going to cost both these companies dearly because we all notice the difference in taste and quality. No substitute for that

  • @patrickpainter1724
    @patrickpainter17244 күн бұрын

    I find it offensive that anyone would say that a delicious Kraft Mac N Cheese dinner is not fresh.

  • @swedesam
    @swedesamАй бұрын

    Considering how far and important humans will go to feed themselves, food stocks will forever be valuable going forward.

  • @DG-hw8it
    @DG-hw8itАй бұрын

    You missed the Mondelez spin off....US/Europe! 😢

  • @LowDownFox
    @LowDownFoxАй бұрын

    That dynasty is over.

  • @mattbosley3531
    @mattbosley353129 күн бұрын

    Elevating food experiences? What a bunch of marketing BS! No wonder they aren't doing well. I don't think I buy many of their products. I'm on Social Security so I don't have much money. It's all the cheapest for me, generally generics. And I did not grow up with boxed Mac n Cheese. My mother made it from scratch, thank you. I can't stand fake pasteurized processed cheese food.

  • @yoloman3607
    @yoloman3607Ай бұрын

    When someone says "successful" and "Burger King" in the same sentence I can't help but laugh. Burger King has been getting dunked on by other fast food chains for decades.

  • @Bolldere
    @BolldereАй бұрын

    The damage is already done. They fired thousands and thousands and thousands of tenured people, destroyed customer relationships, raised prices to cover unwarranted executive pay, and sold off the only natural things in the portfolio. Plant based is the biggest meme of all time at the grocery store, it doesn't sell, isn't BYND in bankruptcy? Private label will continue to grow, and retailers will just use branded to fund low margins on their PL lines with slotting fees or just margin up on branded to the point that no one will buy it.

  • @EVILBUNNY28
    @EVILBUNNY28Ай бұрын

    I don’t know about in the US, but here in the UK Heinz tinned food is probably their greatest downfall. As a kid I used to practically live off the cans of ravioli, spaghetti with sausages, hoops, and spaghetti bolognese. They all used to be 3 tins for £1… now you’re lucky if you can find 1 can of ravioli for less than £3. For what would’ve bought me 9 cans just a few years ago, you can only buy 1. No wonder their stock is losing value. They’re killing themselves. No one is forking out upto a 1/4 of their hourly wage for a can of freaking pasta in tomato sauce. Not in this economical climate.

  • @zj7396

    @zj7396

    Ай бұрын

    canned spagetti?????????????????? what's wrong with western countries??????

  • @rickyayy

    @rickyayy

    Ай бұрын

    Especially for highly processed food

  • @santostv.

    @santostv.

    Ай бұрын

    You Brits are also weird and you have cheap groceries. Do you buy their baked beans? In my country besides ketchup that is seen as quality, not a lot of people buy from them in my uneducated evidence, a few buy Philadelphia,capri-sun

  • @lilmissgearhead
    @lilmissgearhead12 күн бұрын

    The point was convenience. Now it’s presented as the default option. It doesn’t have to be. Our time is the most valuable currency, we can shift our attention back to nourishing ourselves!

  • @nicoctane1669
    @nicoctane1669Ай бұрын

    Top brand name products have gotten to overrated. The increase price is not worth the quality you can get cheaper for.

  • @ToastGreeting

    @ToastGreeting

    3 күн бұрын

    Store brand mac and cheese is 99 cents and the non-original KD is over $2 at a local store

  • @introvertsrock9843
    @introvertsrock9843Ай бұрын

    While these products are still good, we need to do better in buying stuff Shop in bulk = weekly store visits can be for milk & produce?

  • @amandaboutourline4070
    @amandaboutourline4070Ай бұрын

    Not to mention that every time Kraft acquires an existing brand, that product's quality decreases. Kraft Heinz would be wise to remember the most basic rule of producing food products: if it doesn't taste good, people won't buy it. I really miss the old taste of Lea & Perrins, Grey Poupon, etc. They are just over salted and under seasoned now that they're owned by Kraft.

  • @jermunitz3020
    @jermunitz3020Ай бұрын

    American ’food’. It’s great to see KraftHeinz fail as they’ve always profited from selling the unhealthiest junk you can imagine.

  • @markm0000
    @markm0000Ай бұрын

    “If it’s broke, don’t fix it.”

  • @chathamcrescent
    @chathamcrescent14 күн бұрын

    The last thing Kraft needs to do is acquire more companies--that's the problem with their obsessive need to merge or acquire other companies. This began with Dart Industries, then Philip Morris, then General Foods, then Nabisco, and then Heinz. Maybe they should just focus on their current brands instead of coveting other companies' brands, and thinking that's going to be the solution to their woes?

  • @Kni0002
    @Kni0002Ай бұрын

    I’m disappointed that they didn’t name it Heinzkraft, inspired by Minecraft

  • @jamesc5751
    @jamesc5751Ай бұрын

    How much lead in all this stuff?

  • @duran9664
    @duran9664Ай бұрын

    ❌Ketchup vending machine is the stupidest idea in the history of ideas 😒UNLESS, it starts offering more sauces options to self-build & expands to fast foods & movies theaters 🤔

  • @AdamStansbery
    @AdamStansberyАй бұрын

    Like too many companies. They didn't invest in themselves. They just kept going with cost cutting until it was too much. If you don't slow down and reinvest you will cause business problems for yourself. Too many growing small business do the same thing.

  • @mikethemechanic7395
    @mikethemechanic7395Ай бұрын

    Funny how most of the people here talk about how unhealthy these foods are. I was a child in the 80s. This is all we ate. None of us have peanut allergies or gluten free issues…

  • @Yankee_Doodle_Dandy
    @Yankee_Doodle_Dandy20 күн бұрын

    The problem is they want growth year over year. These companies are profitable

  • @claudebujold4959
    @claudebujold4959Ай бұрын

    It's all CRAP foods...

  • @bobby4500
    @bobby450013 күн бұрын

    Sara Eisen is such a pro. Wow

  • @TheBicPen
    @TheBicPenАй бұрын

    "sales only increased 0.6% despite 14% price increases" and this is considered an absolute failure. Peak capitalism tbh

  • @EcomCarl
    @EcomCarlАй бұрын

    It's clear Kraft Heinz is facing some tough challenges, but their CEO's focus on pricing discipline and providing better value shows a commitment to adapting to changing consumer preferences. It'll be interesting to see how they innovate and evolve their iconic brands in response to these trends. 💡

  • @user-vl6qq1ee2o
    @user-vl6qq1ee2oАй бұрын

    Приколдесный занос конечно) давно уже такого не видел) спасибо за видосик