I've not seen such a huge amount of backlash towards Apple in a long time... and is it justified? --Personally, I really don't think to this extent, no, even if it is insensitive on Apple's part. But that's just my opinion. What do you think? This is an interesting discussion and I'd love to hear everyone's thoughts!

@megatronskneecap

11 күн бұрын

It's not tonedeaf but it's insensitive. People are asking well why didn't LG's 2008 ad get as much backlash and it's mainly because there wasn't a looming preposition of Artificial Intelligence taking over industries 16 years ago. It's also quite funny to see Apple's marketing department come up with stuff like this as there jobs will probably be the first to go as well. None actually knows if it was GCI or not but knowing Apple it was probably real and all of the stuff that was just randomly crushed for no reason and thrown away after is also getting on a lot of peoples nerves. My personal opinion it's a cool ad but made at an extremely poor point in history.

@91Tech

11 күн бұрын

@@megatronskneecap I agree with all of this- insensitive is also a better word, I'll edit my comment. But, fully agree, just atrocious timing on Apple's part and someone higher up really should've seen this coming lol

@megatronskneecap

11 күн бұрын

@@91Tech 💯

@anub3207

10 күн бұрын

As someone who plays an insturment, I got mad at this add because it is destroying things that represent art and culture. In the case of musical instruments, there is a beauty to musicians and non-electronic music that is becoming less popular as digitally made music is more common. Instruments are being crushed that have been developed over centuries, being replaced with a "soulless" slab. I would have been equally as mad with the LG ad if I had seen it at the time, and it isn't exclusive to apple. There is also just the element of wasting perfectly good supplies that could have been used for a better purpose gone to marketing a product that is already a waste of money. That's just my opinion though.

@TumpalManurung

10 күн бұрын

​@91Tech this is an ad/commercial. An ad is a persuasion. Persuasion employs pathos, ethos, logos. People have a problem with pathos here. You, from ethos/logos stand point said: meh. And I don't think this is a mistake or oversight. They know exactly the message that they want to convey.

the "😳" being crushed was funny ngl

@aurra7756

10 күн бұрын

Reminded me of the floooosh meme

@Bynax

10 күн бұрын

I cried when I saw that

@lameroad1569

7 күн бұрын

So so good

@WhatsItsName

2 күн бұрын

That was the most controversial part of the ad

People really need hobbies.

@badboibubby1878

11 күн бұрын

We can’t- Apple crushed all the hobby tools, unfortunately.

@TBpepe

10 күн бұрын

Otherwise these stupid brands will be doing whatever they want.. this backlash is satisfying

@richardcampbell7255

10 күн бұрын

Exactly. Sad folks have been conned into wasting their time defending huge greedy corporations for free.

@Tonabillity

10 күн бұрын

Don’t you get it? Whining IS their hobby 🤷🏾

@zy2239

10 күн бұрын

@@TBpepehahahahahaha whatever they want ??? Wtf is wrong with this ad ???? They didn’t use nor destroy any items of collector level category and people are just overreacting to a “creative”…. Maybe bit unsettling ad 😂😂😂

I just assumed the hydraulic press was to emphasize how thin the iPad is, especially given that this is the thinnest product they’ve ever released

@91Tech

11 күн бұрын

Oh for sure, and I probably should have talked about that point as well. It's a great ad if you take away the context of people being really really angry

@caliorbustarika3310

11 күн бұрын

I mean yeah, but they didn’t need to destroy tens of thousands of dollars of equipment.

@tjadejoh

10 күн бұрын

@@caliorbustarika3310it’s probably just props and cgi bro..

@P.L.808

10 күн бұрын

@@caliorbustarika3310it’s cgi

@vladimircorsair

10 күн бұрын

they pressed all that tools to form the ipad which is replacing all of those. Idk why people are so pointy at stuff like this, i think its creative as the ipad itself

I just assumed they were showing how you can play an instrument, draw using any creative tools, play any games... and combine all of the things they showed and do it as well as on the iPad Pro.

@neogpt

11 күн бұрын

Pretty sure this was the intention. I also saw this as “all this crushed into this tiny device”

@Tonabillity

10 күн бұрын

Worked perfectly for me 🤷🏾 Especially with the introduction of ZBrush! ❤️‍🔥

@TheStephaneAdam

10 күн бұрын

@@neogpt Oh yeah and to be fair the ad is very well made. But look pal, instuments are expensive and have immense emotional value to a musician. It's as if Apple started the add by torturing a kitten, with a loving closeup to twist the knife. They lost the audience for this ad in the first second.

@w32211

9 күн бұрын

@@neogptor crushing it to show all those stuff are not needed and are crushed because it’s all on the iPad

@TechnoMinded-qp5in

7 күн бұрын

What killed me is what the kid said by saying what's a computer are you fucking serious the world has gone mad if Apple thinks this is how it's gonna work time to revert back to 2000s concept technology people wouldn't last a SECOND I dare you to prove me wrong.

its not that deep. “all of these artistic passions, in one super-thin device” but no, people are so chronically online that they HAVE to find a reason to be offended nowadays. its incredibly pathetic behavior and apple shouldn’t have to apologize to them.

@TheStephaneAdam

10 күн бұрын

That's the thing: people who hate this ad are NOT terminally online. They're people who value painting with actual paint and using actual musical instruments.

@sirwalkboy

10 күн бұрын

@@TheStephaneAdam nah the only way anyone would be THIS heated over an ad is if their idea of what/what not to be offended by is shaped by the internet, because they spend so much time there and have nothing else better to do. i have friends in artistic fields and i doubt they're punching the air over this coz they arent terminally online enough lol.

@TheStephaneAdam

10 күн бұрын

@@sirwalkboy I don't think you actually have musician friends. And yeah, for a guy who's not terminally online you sure feel a strong desire to tell people how much you don't care. ... In KZread comments.

@sirwalkboy

10 күн бұрын

@@TheStephaneAdam if you dont wanna believe that there are in fact musicians/artists who dont care enough to be angry at an ad then thats fine lol but quit thinking I'M chronically online for replying to you once when you already have 5 comments elsewhere lmao. dont even bother, please.

@TheStephaneAdam

10 күн бұрын

@@sirwalkboy So you checked? LOL.

One ad hated, thousands of youtube/tiktok videos with millions of views and likes have alot of material/food wasting without any hate/problems.

People are offended by pankake syrup .

@spencerbair1137

8 күн бұрын

like literally, Aunt Jemima was the most stupid thing I've seen in a hot minute

I don't get the hate tbh. It's a creative expression and I think many manufacturers did the same kind of ad

@Marngel

11 күн бұрын

I think it’s more related to the context of our current time. People have become more cynical about technology, particularly when it comes to how it’s being used to replace traditional methods of making art. So for Apple, one of the biggest tech companies in the world, to release an ad where they destroy instruments and tools that are cherished pieces of human culture and claiming they can all be replaced by a soulless, mass produced slab of glass and metal, of course people will be insulted by an ad like this

@emdotrod

11 күн бұрын

@@Marngel Convergence is bringing controversy sure but in this era, more people are easily offended because of things

@NoOne-im3cs

10 күн бұрын

@@Marngel its a tech company it wont promote "cherished pieces of human culture"

@jay_dmp

10 күн бұрын

⁠​⁠​⁠@@NoOne-im3csofc it wont… but ofc it’ll promote how their product is possibly the best way to engage in your hobbies *efficiently* or smth💀

@JasonBrock

10 күн бұрын

I wish I had some of the instruments the crushed. :/

When they played it on the livestream, my immediate first thought was "oh, that's clever". I thought it was an apt way to show the thinness of the device. Even though I get why some people could be angered by it, I feel like they wouldn't if they were employed.

@theoneandonii

9 күн бұрын

they have nothing else to do except hate on a cgi ad and its so dumb

@Tonabillity

3 күн бұрын

@@theoneandonii it’s ridiculous

I honestly can't tell if it is, but they could've just done it with CGI You say you're eco friendly and then proceed to destroy $50,000 worth of functioning equipment that isn't recyclable XD It is a really cute and cool ad though, definitely not forgettable. Just not executed the greatest

@Queenalfa995

8 күн бұрын

Womp womp

@notfamous649

7 күн бұрын

@@Queenalfa995 shut ur a up 5 year old.

@IljaMuromec114

9 сағат бұрын

Bro wdym you cant tell if its CGI ??? Of course it is, its physically impossible to have a hydraulic press like that. So what i got from this video is that people are stupid and dont know the rules of physics

the backlash should be on the apple pencil compatibility (and the mess of fragmentation) or the new magic keyboard not compatible with previous ipads.

I watched the ad during the live event and thought it was a clever way to show how many stuff you can do with it. Istg people need to go outside more

@crazywarp36

10 күн бұрын

NPC

@PenguinShitling

18 сағат бұрын

@@crazywarp36says you

If anything it reminded me of that one pokemon blue advert with the bus driver who crushes a bunch of pokemon in a bus into a gameboy

@purtnellus

10 күн бұрын

I’m surprised no one else is saying this, they were far before the LG ad

I personally think that’s the best apple commercial in recent years. I’m sick of those dumb TikTok like iPhone ads that seem to be made by 16 year olds. That iPad one is a nice throwback when apples’ ads were an art work and really inspiring to watch. It’s just a great ad and people shout shut up about it

@Tonysopranoyafinook

9 күн бұрын

Todays generation would rather virtue signal than contextualize artistic meaning. Palestine is no longer effective outlet for the snowflake generation. New target: DERP APPLE DERP

The space monster arcade machine being crushed really rubs me the wrong way. Not many of those exist anymore. And they destroyed it for an ad. But all the crushing of the other stuff looks really cool.

@freetimesketchbook9485

12 сағат бұрын

EXACTLY

Man some people really just need to get a life.

@danbh84

10 күн бұрын

I think that was the Nazis attitude

@neuromancer692

10 күн бұрын

@@danbh84 Bro what? 😭

@danbh84

10 күн бұрын

@@neuromancer692 they used to burn books, and they never understood why it was a problem.. Apple crushing the human experience is not good, hence they had to apologise

@JJW-fg1zp

8 күн бұрын

Yea the apple devs.

I will not, in a million years, understand why the ad is hated. I dont see any problem with it.

@Curlywhrly

10 күн бұрын

If you played an instrument seeing one of them be destroyed will hurt you so maybe you should start playing one

@ctrl4969

10 күн бұрын

@@Curlywhrly wouldnt care even if i did play an instrument

@TBpepe

10 күн бұрын

@@ctrl4969that’s why you don’t

@rolf7135

10 күн бұрын

I can see why some people are upset by this ad, especially thinking on the long and boring Mother Earth segment in one of Apple's last events. I think it is dumb. I think people should be more angry about Apple making so unupgradeable desktop computers.

@richardcampbell7255

10 күн бұрын

Start listen to others then. Lots of people have explained why they don’t like. Try reading them.

Saw the "Crush" ad. Thought it was clever, but was only showing what computers have been capable of for years. No big deal, as far as I'm concerned. 😎

Correct me if I'm wrong but, I believe the only reason that people hates the ad is because. Some people could've used the things they destroyed ykwim? The Piano, the guitar, all of the stuff people could've used those items. But that's just me :D

I completely agree. I never got the feeling that the ad was trying to portray anything negative towards physical media. It felt like it was embracing it or thanking it for its purpose. This ad made me feel that Apple was honored that they could fit such brilliant pieces of tech into such a thin and compact form. It proves that tech, whether old or new, can still hold such an important value within the upcoming future. I’m glad Apple took the risk, and it resulted into them creating such a fantastic art piece. But hey, that’s just my opinion…

@squiddu

10 күн бұрын

i wouldn't say "honored"-they're a big soulless company just trying to show off the power. i get where people are coming from, but to be so mad at this is a bit ridiculous.

@AndreVictorGoncalves

10 күн бұрын

it is just sad that people act like big companies have any soul or something. They just want your money, and you are falling for it.

Bro really forgot about the iPhone 14 ad scandal. People were calling it racist because apparently, the song "Biggest" by Idris Elba sounded like the n-word 😂💀

Simply the entire ad in reverse is honestly quite cool: Starts off as just the iPad, and as it expands you realize how much it can do, it'd probably have another shot of the iPad in the hand at the very end, just like the original.

it's funny how americans find anything controversial and makes it hot topic and most important news all over the country while europe had eurovision where one of the contestants was thrown away for unlawful judgments

@JimothiesMemeShack

10 күн бұрын

Well yea we’re not european. So uh we dont really know/watch/care about Eurovision.

People were not complaining when rock and metal bandls would go concert after concert, smashing guitar after guitar. This is the same thing. It looks cool--it's a waste but it looks cool. I'm a musician and I would totally crush a studio for fun. Why? Just because. People are annoying

I like the Idea, but they could've rendered it. I mean it's APPLE they have the money and people to do a render instead of destroying the nice things.

@jmanakajosh9354

10 күн бұрын

They didn’t render it?

@Nickrixo

10 күн бұрын

It’s their paid-for equipment, they can do whatever they want with it

@crazywarp36

10 күн бұрын

@@Nickrixo its still wasteful as heck

@Nickrixo

10 күн бұрын

@@crazywarp36 womp womp

@crazywarp36

10 күн бұрын

@@Nickrixo exactly

I don't understand why people make big fuss about it. People need to stop take everything so serious... 🤦‍♂

@danbh84

10 күн бұрын

Your ignorance is astounding

@AndreVictorGoncalves

10 күн бұрын

This is crazy. Everything destroyed had a purpose and a reason to exist. Meanwhile the ipad is just a screen with a shine body. Apple never want to declutter anything. Otherwise they would a long time ago put touchscreen at their laptops.

@bartekkakol1316

10 күн бұрын

@@AndreVictorGoncalves I cannot believe that nobody thought about this ad being a rendered 3D animation (or maybe I'm missing something). It's full of really hard shots that would need multiple cameras in all sorts of places at the same time (none of which you can see in the video) and timing the falling round emoji thing at the end to fall into an exact place in an exact time at an exact orientation relative to the camera set in place would be really tough if not impossible at first try. Also, there are no paint marks on the surface at the end.

@AndreVictorGoncalves

10 күн бұрын

@@bartekkakol1316 That's not the point. The point is that Apple *supports* the destruction of creation tools. Apple *supports* the destruction of huge amount of work of people that came before us. It's really a sad ad.

Wait, Apple announced the next line of iPad?

@chrideefer

10 күн бұрын

LOL… the event was not hyped enough. I agree.  did this who iPad launch really poorly.

@crazywarp36

10 күн бұрын

@@chrideefer Meh only kids use ipads, and broke artists

@theoneandonii

9 күн бұрын

@@crazywarp36and students, and teachers, and police, and so many other ADULTS and people from all walks of life 🤦

@crazywarp36

9 күн бұрын

@@theoneandonii police dont use ipads, students only use them because they are forced to by schools, same with teachers.

@crazywarp36

9 күн бұрын

@@theoneandonii Police officers just use laptops

I get the overall message of everything shown as capable of being done all in a thin device. I think the ad just didn’t land well with some cultures that have deep appreciation of music and the arts. Many Japanese users were openly criticizing Apple and that’s rare considering Japan is their best performing market in terms of marketshare. I still don’t think the iPad is the “all-in-one” device Apple claims it is.

Reminded me of the Pokemon red blue trailer bus driver crush

@radekr6267

11 күн бұрын

Careful, you’ll start the next controversy 🙄

As an artist, my reaction was pretty much, "WTF was that?" I wasn't outraged to the extent that the media is trying to push, but I wasn't exactly thrilled ether. The whole iPad event itself was pretty lackluster, to say the least. Ironically, there wasn't much in the way of them promoting their creative software or, I dunno, some mention of their journal app coming to the iPad. Which does no favor for that ad. Correction: There was a segment about Final Cut and Logic Pro, about 20 minutes in, after the questionable ad. This was a very poorly edited event.

@techie_reviews

11 күн бұрын

How are you offended over an ad, you seriously need to revaluate yourself 😭

@tonytins

11 күн бұрын

@@techie_reviews You're a reviewer telling me not to be critical?

@GabrielIwasaki

11 күн бұрын

Musician here. I felt the same way. This iPad is supposed to be aim at PRO users, people who work with it. To just show artistic objects (in my case musical instruments) being destroyed directly alienates it’s audience.

@coffin_man

10 күн бұрын

furry detected, opinion rejected

@techie_reviews

10 күн бұрын

@@tonytins My channel hasn’t been active in 3 years btw gtfo furry

I don’t get it man. I’m in advertising and I’d be CRAZY hyped if I came up with and produced this commercial.

I hated it. It solidified the message of "own nothing, rent everything."

As a musician: don’t put your mug on the piano! Knock on instruments: ouch ouch ouch!!!! Seeing Apple crush all that: soul leaves body

Well, When I saw it for the first time, I was wondering why they were crushing cool stuff until the iPad appeared

I loved it. Everything squashed into an iPad. I just thought it was embracing all tools we have or not because too expensive and for us to use. I think many focus on the “destroying” part which I don’t think it’s the main message here

@crazywarp36

10 күн бұрын

bot

@Littlefish1239

8 күн бұрын

@@crazywarp36no he isn’t

@Planetaxofc

7 күн бұрын

​@@crazywarp36you're the bot

People are really THAT sensitive now that they're pressed (pun not intended) about an iPad advert 😭

@danbh84

10 күн бұрын

Fool

@crazywarp36

10 күн бұрын

Use your brain

People really said the ad was “scary” 💀

@Littlefish1239

8 күн бұрын

☠️

I don’t understand how people could be upset about this

@mr.stargazer9835

2 күн бұрын

The clear push to destroy the experiential for the efficient reflected in one commercial

@TinyBearTim

2 күн бұрын

@@mr.stargazer9835 that doesn’t make any sense

huh I thought the point of the ad is to show how thin the ipad is and that it's the only thing that survived the press instead of them combining

What I’m personally more mad about is the fact that the iPad Pro still only has one port. For a “pro” device it really should have an sd card slot. A second usb c port would be nice as well.

@visionpersistance

10 күн бұрын

Er… Final Cut and Logic Pro are coming to this device.

@crazywarp36

10 күн бұрын

its apple

@crazywarp36

10 күн бұрын

@@visionpersistance I bet the kids and broke artists will love that

People are so stupid and get offended by anything

@logan85394

11 күн бұрын

I know people always have to be mad at every thing on the internet especially on twitter.

@moongate31

10 күн бұрын

That's "People ARE stupid..."

@EclipseWolf07

10 күн бұрын

This is what I hate about society, you can’t say one thing without being corrected or offending people. Like when did we get so soft in the past decade?

@r_olawg

10 күн бұрын

@@EclipseWolf07 idk why you all think people are offended, it's just sad to see al that expensive studio equipment destroyed by a crusher.

@mr.shplorb662

10 күн бұрын

You all sound like redditors

But it does not replace all these things, you can’t blow into an iPad and make the sound of a trumpet

@Markandpreston

10 күн бұрын

GarageBand i guess?

@crazywarp36

10 күн бұрын

@@Markandpreston yeah but professional arts dont use that

@Hayden-jh8eh

10 күн бұрын

@@Markandpreston So you physically blow into GarageBand and the sound of a trumpet comes out? You are missing the point “GarageBand” does not replace what a professional artist can create through actual physical skill

they could do a people version of this ad where they put notable characters from past ads into this hydraulic press… like the itunes silhouette dancers with the wired headphones, the “i’m a mac” ad, and the “what’s a computer?”. once flattened, it turns into sandwich… i mean the new ipad pro with a.i. smartness of the humans it synthesized its intelligence from. 👍 then the a.i. ipad pro is questioning what it is since it does not know what a computer is, or whether it is a mac or pc but has an urge to dance without any sense of rhtyhm.

I personally really hate this ad even before I heard it was controversial not due to the crushing of art or anything like that but purely because of the waste. Destroying all these things for no reason just rubbed me the wrong way, especially coming from Apple which is a company that's actively fighting any attempt to reduce waste from planned obsolescence.

If samsung did the same thing no one would care. Those who hate it just want to make apple look bad, We respect Samsung and they should do the same.

I like how they act like it's their stuff that there squishing 😂

@Littlefish1239

8 күн бұрын

Fr

it’s all a bit overblown

I guess the journalists just wanna get read 😂

This reminds me of the Pokemon commercial in which the Pokemon were in a bus and crushed. And all that was left was a gb cartridge

I think everybody in today's world just wants something to be mad or offended at. I hate it here

The most egregious thing about the ad is the fact that there’s no calculator being pressed 😂

I did not like the ad because it felt tone deaf. Sure an iPad is great, but it is even more expensive than before, adds nothing we really wanted, presents itself as the answer for all our problems, and then was advertised by destroying vintage tech and items that hold more personal [soul if you will] value than that blank slab. Let's not forget the economic circumstances we're in as well. People see what was destroyed and they see authenticity and value, that is destroyed, and the replacement is a blank slab. Idk i think the dislike is warranted

@christopherhidalgo6696

11 күн бұрын

Bro the iPads are the same price☠️ some are even cheaper than before

@radekr6267

11 күн бұрын

Price is the same, if you didn’t want anything of what is new on it, don’t buy it, it’s what I’m doing! Don’t see how it’s trying to answer all your problems but if it isn’t, none of the things being squished here will either. You can still pick up any of the items destroyed at a store near you! I promise you an ad won’t prevent that.

@davidpoloskey3225

11 күн бұрын

It’s very likely that most of the destruction was CGI, and the iPad 10 received a $100 price cut. Plus the Air remain the same price but with double the storage. The Pro technically did become more expensive in the US, but again it also doubled the storage from the previous.

@davidpoloskey3225

11 күн бұрын

It’s very likely that most of the destruction was CGI, and the iPad 10 received a $100 price cut. Plus the Air remain the same price but with double the storage. The Pro technically did become more expensive in the US, but again it also doubled the storage from the previous.

@tupanar4o

11 күн бұрын

Brother get a grip! Is just an iPad add. Just a stupid add. Stuff like that are destroyed constantly and have been for a lot of time. Not to mention the effects there a lot of the stuff there probably didn’t get destroyed in the first place.

Hate the needless destruction. Hate the technology-can-solve-everything attitude that makes all of these arts seem like an iPad can replace them all. Attack on the beauty of the arts.

@crazywarp36

10 күн бұрын

agreed

I recently watched the Michael Knowles video about this and he and some of the comments called it dystopian with human culture being destroyed and replaced with this object. It was even compared to Big Brother (1984) crushing the human spirit for uniformity and control(not exact words, I added the last half, but Big Brother was mentioned).

It reminds me of that old Pokémon ad where they all get on the bus, and a hydraulic press squished them all, leaving with just a gameboy.

Weird, I watched this ad and just don't like it - maybe because I'm already slightly prejudiced against the new iPad because no matter how fast the hardware is the software is it's biggest bottleneck.

The mementos depths music made me do a double take lmao. Also kinda fits the theme in a weird way.

I LOVE this ad. I’ve probably watched it a dozen times already. Very satisfying, very memorable, and sends the message that the iPad can do all the things they crushed. I literally see not downside to this. Also from a film student’s perspective, the camera angles and editing was really impressive. Even the sound design was tasteful and creative. I’m still wondering how they got the last shot of the emoji ball so perfectly timed! Surely that couldn’t have been a happy accident right?

At first I literally had no idea why people were mad at this. Thanks for explaining.

There wasn’t nothing wrong with it all they were saying is the iPad can do all these things in the smallest form factor they have ever made

It was so obvious that they were just trying to say that they managed to compress countless different things into one tiny slab that could do so many things. It was a fantastic commercial.

There is something macabre and it goes for way too long for it to not be noticed. It can also be read as the doom of art in general. They missed the mark really.

you just summed up my thoughts on this ad. thank you!

Personally i dont think its a bad ad by a lot of means, its just that its...untasteful? Like you could slide with something like this back in 2010-2016 because it would be cool and revolutionary, but right now with all the AI bs going around, and ACTUALLY taking peoples jobs already, this just feels like a poke in the gut by Apple.

It was to emphasize all that stuff that was on the hydraulic press was all squished down into that thin iPad.

people need to chill TF out. It’s just an ad. 🙄

I was watching the event as it streamed and I didn’t really like the ad. I didn’t get pissed off, but I saw it and thought “yeah people aren’t gonna like that”. Like you said in the video, it just rubbed me the wrong way. Sure it was cinematically well done, but also like you said, destroying those symbols of human creativity (especially the instruments; I’m a musician) and replacing it with a slab of metal just made me grimace. I don’t think it’s a legendarily bad ad, but I’m glad they’re not gonna be pushing that on TV or anything.

I think it was a great ad. Got its point across and was interesting to watch. And it reminded me of other hydraulic videos but with a higher budget. I hope Apple does not apologize. They should think about their roots. Think different.

I think people always come up with a thing to hate on. When i saw the add for the first time, I see it as art being put in this thin device that has power.

Here's my opinion about the ad: "To be honest I can see their intention to show their product can do anything from painting to making music. If only there's another way to show that without crushing all those tools of creativity like piano or art supplies. Intentionally or not, that ad surely leave a very negative impression towards the iPad Pro and people wouldn't want to buy that product because of it."

Seems to me like people are becoming more conservative. Apple is very liberal. Years ago that ad would’ve been considered normal. Today people want to go back to the old ways. Preserve beauty. Crazy to think about how the culture is changing.

I'm an artist and that ad is really creative to represents all the new (or what features that an ipad user would use like how a digital artist illustrate with ipad) in a new thin form factor of 2024 ipad pro

@crazywarp36

10 күн бұрын

The only people who use ipads are kids and artists who cant afford proper drawing tablets

I think it's the most ridiculous thing ever! 😂 People need to find better hobbies

As soon as I seen it I knew people would be pissed. I am a photographer and seeing the lenses explode did hurt in some odd way. So I’m sure every other artist felt the same way. The shock value was there for sure I was looking for ways to tell if it was ai but you can tell it was real. I was wondering how many takes it took especially with the paint buckets there’s no way that went smooth the first shot. Overall it was tone deaf as you mentioned. They could have done a video of it all shrinking into a iPad or someone playing the instruments in real life and someone doing it on the iPad and it sounding the same or better would have been better portraying what you can do. All this showed is smash all your gear and use a iPad which no one does.

@iCrazeDev

10 күн бұрын

pathetic

@mcmadness110

10 күн бұрын

This exact same thing he’s been done before by other companies on similar objects for commercials and they never got any backlash.

Bro it’s js a ad what’s the point of saying “they’re ruing the human experience” it’s js a ad 🙄

First video watching on this channel. Is there always so much Persona 5 Music?

What if this ad was made my Apple's own AI that will be introduced during WWDC

I'm convinced people actively tried to misinterpret this ad, there's no wrapping my head around the idea that people genuinely believed Apple's intent was to destroy human inventions and replace them with a slab of metal and glass unless they've literally never seen an ad in their life, people are being stupid. Ironically, the people who are saying this is an F U to artists... are the ones trying to discredit and destroy someone else's artistic expression (this ad). What a world we live in!

@91Tech

11 күн бұрын

yes but counterpoint: apple bad

@squiddu

10 күн бұрын

​@@91Techi mean, they are. but so are most other major tech companies, so noone is unique for that

@sakn415

10 күн бұрын

isn't apple the one tech company that embraced creativity and personal expression back in the day? People just be trying to make things deeper than it it really is

Symbolism is an integral part of marketing it is shocking apple was this stupid and didn’t understand that this ad could be taken in a negative light.

@Tonabillity

5 күн бұрын

Which is precisely what I love about ART!!🙌🏾

There has been such an interesting reaction to this commercial. While I can see and feel how much this doesn't really fit with the Apple ethos of creation and expansion, it is still a fantastic commercial. It easily and quickly gets across exactly what they want you to know, this thing that is so thin that it needs a hydraulic press to explain just how compacted this piece of glass and metal is. What i really love to think about is Apple has one of the best videography and PR departments in the entire world and i just know that this was contentious among their videography staff. I'm sure there was a hot debate about whether or not to reverse the press or have it coming down. I think they both serve and provide the same perspective that they want you to view to product from, but honestly it does feel like the reverse of the ad would fit Apple, specifically, better. Still love the ad though i don't feel like it gives off the same vibe of destruction that others have expressed about it.

No one talks about good commercials. The bad ones are almost smart marketing. I’m sure they won’t sell any less iPads because of it.

Apple should have made the ad in a factory with the stuff on a conveyor belt going towards a machine and the ipad coming out the back fr

Me watching the event when they got to the ad: I hope they didn’t do that for real *Continues to watch and forgets about it for days, instead focusing on what the event was about* KZread: everyone is mad about this ad First I’m hearing of that

Have spoonful of honey, and drink more warm water. Reducing cough. While the ads itself, it was "soul crushing" but memorable definitely. The "thinner" iPad itself, it was always thin enough. I wish the new Apple Pencil Pro is backward compatible...

This ad is actually super creative. Combining all the objects under a hydraulic press into one squished thin iPad Pro, says that the iPad can do so much things, while being super thin. The ad is just hated because people can’t see and understand the deeper meaning that the ad conveys.

@Tonabillity

5 күн бұрын

Also historically, people fear creative genius that they cannot control 🧐

Whole point of the ad is Apple saying everything on the press is something the iPad can do. Paint / watch shows / emojis / make music aka garage band pretty much they saying the iPad can do all that but in 1 device. Not sure why some people didn’t get the intention. I liked the ad it actually makes me want a iPad now.

The ad was up for interpretation

Love that apple lies the thinnest product they made is the $20 microfiber cloth lol

I am speaking from the side saying that it's a decent commercial. The problem isn't the commercial itself. It's the timing. The fact that AI is the "hot" thing right now and is and will continue to displace people rubs a lot the wrong way. If this commercial came out 10 years ago, there would be much less public outcry than what we are seeing now.

Yet they showed the distraction in slow motion for maximum effect.

The ad is pretty cool, it's just about how thin the iPad is and how much is packed into it. One needs to try really hard to read more into it. If anything, the "What's a computer" ad is still dumber as they were really trying to push a narrative almost no one was buying.

I loved this ad. What the hell is there to have backlash about.

Did they tell or show these were real world items? Props on sets are very common and they probably built those items or sourced items which barely work 🤷‍♂️

@HorizonMakes

9 күн бұрын

They probably just sourced new items, the amount of work to source second hand or create fake props was probably just not worth it for a company as massive as Apple.

I assumed it was just showing how much this iPad could do in a lot less space.

i wont lie, when seeing all that money wasted, things that I wont honestly buy if I had money and wasn't poor, I felt a little triggered it was very wasteful. The whole time I was like, please tell me this is just CGI.

I think that this ad was so creative and simple at the same time! Not the most original piece of adversiting but, tells what Apple wants to say: "Everything could be crushed into a very tiny device"!

That Daschund rules player.

I’m not even convinced that was not AI generated or at the very least mostly digitally rendered graphics.

If Apple were to put like tiny toy (like eraser size) props and put in a blender. Liquid comes out then placed in a cookie sheet and comes out as this think hard cake. Of course being the iPad. Would have been better. This commercial just makes me feel rage cause Apple is the same company that talks about “Being green”. Real expensive props isn’t one of them.