Why is FUJIFILM So Successful?

Ғылым және технология

Even though Fujifilm doesnt use the Full Frame System and seems to be lacking behind in some technological aspects with their cameras, they are wildly successful in comparison to other manufacturers. What is the reason for that? Thats the question I try to answer in this video.
MY GEAR:
Cameras //
Successor: Fujifilm X-T5 - amzn.to/4eJM9Zi
IPhone 15 pro Max for B-Roll - amzn.to/3zqurd4
Lenses //
Fujifilm XF 16-80 f/4 - amzn.to/3RRieV5
Fujifilm XF 70-300 f/4-5.6 - amzn.to/4eJMpYg
Samyang 12mm f/2 - amzn.to/3RO82gd
Accessories //
L-Bracket for X-T4 - amzn.to/4cJP4zq
Tripod - amzn.to/45PhhSU
SD card - amzn.to/4cKedtC
Battery for X-T4 - amzn.to/45Penhc
Microphones //
Comica Vimo C1 - amzn.to/4bzbjXW
Camera Bags //
Shimoda Action X50 - amzn.to/3XKYCWE
Peak Design Everyday Sling 3L - amzn.to/3XHrSO1
PC - Editing //
GeForce RTX 3080 10 GB - amzn.to/4cJ4LXr
Intel® Core™ i5-13600K - amzn.to/4cI8TXJ
Check out my Instagram for more content: lukasbenjamin_
B-Roll:
(some) Stock footage provided by Videvo, downloaded from videvo.net
(some) B-roll is from the "FUJIFILM X Series" KZread channel, to properly display their cameras/lenses
Screenshots:
Some of the Screenshots I took from the fujifilm-x.com website
Icons:
Icon made by Freepik from www.flaticon.com
Thumbnail Creative Commons:
Photographer: Aps1729
CC0 1.0 DEED CC0 1.0 Deed | CC0 1.0 Universal | Creative Commons
#photography
#fujifilm
#2024
#2025
#camera
#Fuji
#x100VI
#xh3
#xt6
#xe5
#xpro4
#GFX50R
#Xt40
#FujiX

Пікірлер: 30

  • @NDakota79
    @NDakota79Ай бұрын

    Fujifilm just have taste. Steve Jobs would have loved them.

  • @lukasbenjamin_

    @lukasbenjamin_

    Ай бұрын

    Definitely!!

  • @nomadictimbo9185
    @nomadictimbo9185Ай бұрын

    Agree with your points. Perfectly happy with shooting with Fujifilm and it's also a great community to be a part of because Fuji users help each other out a lot. Also, I indeed have the same experience with the X-T4 where I look at it and just want to shoot with it almost every day literally because of the aesthetics. There are a lot of things to like about using a Fujifilm camera and I think the colours alone will keep me using the system for a very long time.

  • @lukasbenjamin_

    @lukasbenjamin_

    Ай бұрын

    Something I didn’t even go in depth about, but as youbsaid one thing that will keep you shootings are the colors. For me I think the compactness of the system is something that just makes me want to stay with it. As far as I remember you also shoot with the 70-300mm? Awesome lens in such a small form factor!

  • @nomadictimbo9185

    @nomadictimbo9185

    Ай бұрын

    @@lukasbenjamin_ agreed! Yes I do use the 70-300 and I'll never sell it. Have you updated the firmware because it's made it even better? Also, I recommend the 1.4 teleconverter if you don't already have it. I've used it for my last two surf films and the image quality and autofocus work pretty much as good as using the lens natively. For video it gives you an 850mm (more or less) FF equivalent if you use the 1.29 crop mode on the X-T4 which is insane given how compact the 70-300 is.

  • @lukasbenjamin_

    @lukasbenjamin_

    Ай бұрын

    @@nomadictimbo9185hadn’t updated it I think, when did it come out? Either way the lens is superb for what it costs and weighs !

  • @nomadictimbo9185

    @nomadictimbo9185

    Ай бұрын

    @@lukasbenjamin_ earlier this year. The firmware has made the lens much better at maintaining focus while zooming

  • @JakeChambersOy

    @JakeChambersOy

    Ай бұрын

    My experience with the community is mostly the opposite. Once you bring up valid criticism, it's mainly fanboys arguing about you using your camera wrong, downplaying any issue you can name and prove.

  • @waveland
    @wavelandАй бұрын

    They had a nostalgia edge until recently but in talking with my retailer Fuji doesn’t get product out and they are sick of apologizing to consumers about it. So instead, Nikon sells another Zf which is on the shelves. And people are living the Zf. At one point I owned a GFX100 and then a 100S and loved the 16-bit images but it’s a lot of glass to lug around for some relatively narrow use cases. It’s not a bad camera company but the mystique wore off for me a while ago.

  • @DrCharly2008
    @DrCharly2008Ай бұрын

    You bring it to the point. I owned over years great Canon, then great Sony cameras, but fun while taking photos, I only have since I have my Fuji.

  • @lukasbenjamin_

    @lukasbenjamin_

    Ай бұрын

    Awesome!

  • @stephanweiskorn6760
    @stephanweiskorn6760Ай бұрын

    Excellent video 😊!

  • @lukasbenjamin_

    @lukasbenjamin_

    Ай бұрын

    Thank you very much!

  • @stevechan5569
    @stevechan5569Ай бұрын

    Congrats, very well done.

  • @lukasbenjamin_

    @lukasbenjamin_

    Ай бұрын

    Thank you! Cheers!

  • @UP209D
    @UP209D13 күн бұрын

    Only thing I disagree with you is Kaizen, Fujifilm tend to hold back older camera, as result, older series has less menu setting for picture quality, especially film simulation settings

  • @lukasbenjamin_

    @lukasbenjamin_

    13 күн бұрын

    They had a peak with the kaizen philosophy I think when they released the xt4 and updated the xt3 to basically the sane standard, after that it’s mostly been smaller tweaks.

  • @alestomsic
    @alestomsicАй бұрын

    Yes! Years ago my daughter bought a Canon D40. I had it for a few days and gave that plastic uninspiring box back to her. Later i saw Fujifilm cameras. Love for photography was back! Nikon's attempt with Zf and Z fc is nice, the closest to Fujifilm, but still lacking some points. Nice video!

  • @lukasbenjamin_

    @lukasbenjamin_

    Ай бұрын

    That is awesome! I think Nikon is a nice attempt, they just don’t have the lens range for it.

  • @alestomsic

    @alestomsic

    Ай бұрын

    I have several older Fujifilm cameras, even X20. Lately I added used, Z fc. Main issue: no aperture ring! But not bad. I said give it a try.

  • @lukasbenjamin_

    @lukasbenjamin_

    Ай бұрын

    @@alestomsic yes exactly, they’re more focused on the standard camera range

  • @greenbrightly
    @greenbrightlyАй бұрын

    They should focus on their supply chain, you can’t buy the X100VI in the UK it’s out of stock everywhere. This is quite ridiculous.

  • @lukasbenjamin_

    @lukasbenjamin_

    29 күн бұрын

    Unfortunately that’s an issue yea :/

  • @thomasbuhrkall969
    @thomasbuhrkall969Ай бұрын

    Becourse it is great product, great AF, outstanding image quality.

  • @benhall8069
    @benhall8069Ай бұрын

    u need to try Sigma fp

  • @lukasbenjamin_

    @lukasbenjamin_

    Ай бұрын

    It’s not rly my kind of style, is it good?

  • @jtes1442
    @jtes1442Ай бұрын

    Why are they successful ? Because of the X100 series and Tik Tok.

  • @mladen5016

    @mladen5016

    Ай бұрын

    no

  • @heliogenesi

    @heliogenesi

    Ай бұрын

    They have been successful way before the x100v hype, I sold fullframe gear to move to an apsc x-pro2 in 2016 because the performance was getting closer and their cameras were amazing to use. You literally don't know anything just joined in to the conversation with the hype train.

  • @rishirajgupta3524
    @rishirajgupta3524Ай бұрын

    its high time, @Fujifilm should focus more on their AF system rather than launching new cameras. they are in complete dellusion of making the best cameras in the market based on their film sim and color science, we should call this out so that they realise what the problem is rather than just higlighting the positives of camera. other wise there are plenty promising camera brands out there which are much more reliable.