All the surgeons and anesthesiologists I work with all wear Tags so that right there says enough. Then my wife bought me my first tag few years back after I finished PA school as a gift, a Formula 1 Red Bull. Later on i got a Carrera Calibre 16. Love them both.

Tag Heuers are not bought to be resold my friend tag heuers are bought and stay with you working till your time ends and when that time comes they still stay working within the family ! thats Tag Heuer

@94SexyStang

Жыл бұрын

But they are SELLING them at premium prices, that is the problem.

@IOANNIS7552

Жыл бұрын

Bcs it is premium ... carrera blue ceramic 44 mm heuer 02 , chrono , deserve every euro I spend ... And you take .. Fantastic blue dial Great detail finish In house movement heur 02 Certified chrono 100 m water proof 80 hours power reserve Ceramic bezel Accurate 100% Omega ? Close to 11000 Breitling ? Close to 8000 Oris ? Close 5500 Longines ? Close 6000 Tudor ? 6500 - 7000 Longines? 5000- 6000 So I am asking ? Why those companies can shell those prices and Tag can't?? Serius now ??? And dont Start about handcrafted etc All companies use machines and human mixed All

@Alorsabon

Жыл бұрын

Longine hydroconquest is just a submariner copy..... I would take The Tag heuer formula 1 Calibre 5, its a good watch to start with a unique design with Ceramic bezel, saphir crystal, and ETA 2824-2 wich is not a bad mouvement. More stylish and not a copy or imitation of another watch.

I don’t understand why all the hate. They would not sell Tag’s in the same stores as Rolex if they were no good. Why wear a Rolex if you can lose your life wearing one. Tag’s are good enough for daily life and have some class!

@Nick-cs9dt

Жыл бұрын

Lose your life wearing it??? I’m guessing you’re an American. In most normal functioning countries there is no fear.

I love TAG Heuer. Have several of their watches. The selection is great and so is the quality and that a fair price. The TAG Heuer price range lets me use the watches that I have without having to worry to much about scratches. I don’t buy watches to hide them away in a safe. Sure, I also like to get my hands on a ROLEX but I’m not going to pay a flipper the prices that they are asking.

@massedoesstuff7128

2 жыл бұрын

Which Tags do you have? I personally find the best thing about Tags at their price point is their dials. Espeically in the aquaracer line. So much detail crammed into a good package.

@christiandollerup8088

2 жыл бұрын

@@massedoesstuff7128 My first TAG was a 980.026L that I got in 1992 I think it was. That watch was however stolen from me. I now have an older 2000 professional that needs repairs, Formula 1 Red bull racing (CAZ101AK.BA0842), Aquaracer Pepsi (WAY201F.BA0927)and a Monaco (CBL2111.FC6453). Next on my list is a Carrera (CBN2A1D.BA0643).

@massedoesstuff7128

2 жыл бұрын

@@christiandollerup8088 Those are some pretty cool pieces, one of these days I'll get a one of the new carerras with the 02 movement in them. They really pack one heck of a punch in terms of their specs. Currently the only Tag's I have are a 04 Limited edition Ayrton Senna Link Chrono and a WAY2112 Aquaracer.

Why buy something based on resale value? I buy things to own them, not sell them.

@massedoesstuff7128

2 жыл бұрын

You tell me man, just some people are hardwired that way. Same deal with cars.

I have the TH wt1150. It's beautiful and still going strong after 30 years.

As pointed out on the urban gentry channel. To supposedly dislike a watch, because it is no longer deemed exclusive, because they are so popular and sell so well, is a very unusual reason not to like something. Tag Heuer Sell very well for a reason. And as also pointed out their quality and history is envied by their rivals. They have more quality check procedures than the likes of omega and they would, they're a much bigger company.

Good video, fair and balanced review of the Tag brand of watches and the value vs price consideration. My Carrera day date 41 is my daily wear. I love it… styled to my liking, reliable, and well made. I also like that it uses a eta movement because it will be reasonable and convenient to service when the time comes. The watch ticks a lot of boxes for me to wear daily, and I don’t need to treat it quite as preciously as some of my more expensive pieces. That being said I was able to get it for a 35% discount from my AD… which helped me pull the trigger to buy it.

Had 3 tag heuer and i love them. F*+k the haters! Had 1999 formula 1, 2010 formula 1 chronograph and 2021 aquaracer 300. And looking to get another aquaracer in few months. I wear my tag every day. Haters gonna hate

@massedoesstuff7128

2 жыл бұрын

It is a true statement. Are you going to pick up the newest iteration of the Aquaracer? The bracelet is so much better than the outgoing model.

@veronicaisl

2 жыл бұрын

@@massedoesstuff7128 not yet mate, but ended up getting another formula chrono

As long as the watch still work after you meet your Maker, it is considered a quality timepiece. A true watch enthusiast do not treat a watch as a commodity.

@LouisMorales-zx3jm

Жыл бұрын

Great reply. My first watch was a Tag Kirium Quartz. Still looks amazing and works great. Bought several other brand through the years and just bought the new Tag “GlassBox”. Love all my watches.

The last several years they have added an amazing team that has elevated Tag Heuer movements and styles. Don’t sleep on them. I own two. Solid watches and love them. Also love my Rolex’s and omegas just as much.

Its down to personal taste. I have a carrera three hand date. The reason i bought it was because of its simplicity....a beautiful stunning watch. Exactly what i wanted in a watch. I looked at omegas and breitlings plus others before buying it but they just seemed a bit 'busy'. Too much going on .. if you get what i mean. Although my next watch is going to be an omega. Im really really happy with my tag tbh. Enjoyed watching your review...keep them coming.

I’ve always loved Tags and always will love Tags despite wat all these watch snobs say

@LouisMorales-zx3jm

Жыл бұрын

Me too. Most people only follow what they hear and have never owned one.

I don't know. Over the last 10 years I've bought three Tags. A Formula One WAZ 2110 stainless bezel, an Aquaracer WAY 2111 cal. 5, and a Monaco. Love wearing them still. No complaints from me.

@massedoesstuff7128

3 жыл бұрын

Hey man, that's awesome. I have a WAY2112 Aquaracer and tbh the dial finishing is top notch. Does yours have the lume pip slightly misaligned because I've noticed that to be a recurring thing for that gen of aquaracer

@markcicciarelli42

2 жыл бұрын

I just ordered a Special Edition Red Bull Formula 1 with blue rubber band. Really super excited

@LouisMorales-zx3jm

Жыл бұрын

Again too many people are sheep. Now with their new movements we will see what the sheep will have to say.

This video is an example of my issue with watch snobs. In the "inflated MSRP values" chapter, the creator states that he does not believe TAG Heuer watches are a good value for the price paid - but then provides no basis for believing that. Third-party movement? Almost every high-end Swiss watch brand uses at least some 3rd-party movements. Build quality? I own a TAG Heuer Aquaracer 300 and I think the build quality is on par with other similarly-priced brands. If you're going to accuse a brand of producing a poor-value product, you should also offer some evidence to support your accusation.

I have a 2000 professional that’s getting close to 40 years old. Wear it all the time and it still looks great, fantastic watch.

My daily watch is an automatic Tag Heuer Aquaracer. It tells accurate time if properly wound. I have never had to have it serviced, and I have had no problems with it for over a decade now. I will continue to use it as my everyday watch, and will just use other high end watches on special occassions.

@massedoesstuff7128

2 жыл бұрын

And there's nothing wrong with that. I also own an Aquaracer as well. Great watches overall.

@Yesmaxno

Жыл бұрын

@@massedoesstuff7128 Hi! Thanks for the video. I want to change the steel strap to a rubber strap on my Aquaracer. Do you know the width between the lugs of it? I measured it and it seems to be something between 21 and 22 mm)) Weird!)) Thanks!

@massedoesstuff7128

Жыл бұрын

@@Yesmaxno I would need to know the reference # of the aquaracer so then I can look up the specs

..... I remember having one of the Blue dialled Original Formula 1 Series back in the early 90's for me at the time it was a classic following the Swatch plastic fashion boom. I also remember the original Tag Heuer Link bracelet was probably THE most copied / counterfeinted watch in its day as it was so original and elegant it was just like wearing jewellry. I've just flipped a 2021 Orange Faced dial Formula 1 not because of any faults or anything specific but because I've just bought myself a GMW B5000TVA-1JR "Mech-Shock" Titanium Virtual Armor!

My wife gave me a Tag Heuer Formula 1 Calibre 16 on my 50th bday. Regardless the hate, I love it!

I totally agree. I had several Tags they were great watches. Now an Omega dude but still love Tag Heuers too ;)

I'm an enthusiast and I love Tag Heuer for its history, design and quality. I know what movement is in my Formula 1 and I love it (yes, it'a a quartz, but it's cheap and accurate, which is a plus in a chrono). Yes, they are overpriced and their value plummets, but who cares? I like watches because I like watches, not because I want to earn money buying and selling them.

I agree. There is a paradox present in luxury goods. We like mystery but we also like authenticity. People give Rolex a pass on their shady operation and they also pay premium for zenith powered chronometers. It’s weird. Tag Heuer needs to focus on being more authentic and they will get their fans back. I agree they have some really nice watches but they also have garbage that affects their brand.

@massedoesstuff7128

3 жыл бұрын

Couldn't have said it better.

@melodiechartier5173

2 жыл бұрын

What piece of theirs you call garbage?

@Miginath

2 жыл бұрын

@@melodiechartier5173 some of their older quartz models from the 90's aren't really worth what they were sold for. Modern TAG Heuer has really stepped up their game.

I have a Tag Heuer Link calaber 5, owned it 3yrs now I love it!

@larryjenkinson4789

Жыл бұрын

Calibre 5 Tags have a bad reputation.

Still love my 2007 Chronograph Aquaracer, bought new, been serviced a few times, holds perfect time. It’s a big block of steel on my wrist, the newer models are lot lighter. Black dial , 300 meter, automatic calibre 5 movement.

And some points I agree, and some I disagree. Is Tag Heuer overpriced? At the Quarz models for sure, but.... Carrera Calibre 16 (7750) and Heuer 02, Monaco and Autavia are very good watches. The tourbillion is amazing for the money. If you buy the entry levels, you get ripped off. On the top end of Tag Heuer, you get value for money. Resale value: You get just a big hit, if you buy it at the beginning for the wrong price. Even at an AD you can get easily >20% off. I bought for example 9 month ago a 10300$ retail Tag at an AD. Heuer 02 Skeleton Black/Rose Gold 45 mm. Chrono24 the cheapest you can find ist 8800$ I got it at the AD for 7.8 (but maybe because of Corona). Tag changed in the last years a lot thanks to Jean Claude Biver. There not back yet (like you said because of the poor entry levels), but they are on the right way.

@massedoesstuff7128

3 жыл бұрын

I would totally agree with you most of their offerings in their higher end department with the 02 movement are really fantastic watches and good value for money. It's just do people want to spend 7-8K on a carerra vs a Speedmaster Professional. Neither are a bad option, it's just one is seemingly the more respected brand with better resale so people usually jump on that band wagon. Pricing at the AD is definitely something I've come to realize that your average joe doesn't know they can negotiate the price so perhaps better education is needed on how the industry sells pieces. Also Biver is a God send for the brand. He's definitely pointing it in the right direction.

@christianhermann1372

3 жыл бұрын

@@massedoesstuff7128 In my opinion the people should buy what they like. Not following the hype. For sure a Speedmaster is an Icon. Has also the better specs. I chose the Carrera because I liked the design more and it’s automatic (the speedy reduced is to small for me), and the specs are also good. Like I said. I buy what I like. I check the specs before and try to negotiate like he’ll. For example I would always chose a Seamaster professional 300m over a Aquaracer and even over a sub.

@christianhermann1372

3 жыл бұрын

@@massedoesstuff7128 Regarding the pricing. I have learned that each AD has a margin of 37-50% That’s why I never buy a watch if I not getting at least 15% off. That’s why I have no Rolex😅

@massedoesstuff7128

3 жыл бұрын

@@christianhermann1372 I'd definitely agree with you on that. Pick the watch you like. Don't just buy on hype alone.

@LouisMorales-zx3jm

Жыл бұрын

Why would ever buy ANY watch at full retail. I have asked and received a discount on all my watches Omega, Tag and even my two Rolex’s. I know Rolex you can’t get a discount, as of the last few years. Glad you finally stopped following the noise/sheep mentality that talk down on Tag Heuer. They make SOME good watches. New GlassBox is awesome.

Is tag Heuer brand level higher than longines?? Same as Tudor?

I mostly wear a tag heuer proffesional 200mm quartz diver with steel bezel, I like their steel cause I use it in the gym too and it takes a good beating daily and the steel has barely any scratches, a 20 year old watch thats small, comfortable and useful for my lifestile, I actually like this brand over the other entry level brands. Its tough, youthfull and sporty.

I think if you buy a tag used or grey market you’re getting appropriate value propositions. If you’re buying new you’re basically the guy buying the new car and eating the depreciation. Tags an okay brand, the mechanicals are a reasonable value and a decent build with fine finishing. It’s unfortunate that they’re being haunted by a reputation that was damaged 30 years ago by poor marketing and some unfortunate business practices. I’d buy one.

I have a Tag F1 quartz that I use as my beater - have had it for years. Tag just doesn't have an identity and has become an after thought for buyers. There are so many really good brands in this price range that are excellent watches. When enthusiasts are discussing brands, I will never hear Tag Heuer, but I will always hear Longines, Tissot, Hamilton etc... They just don't seem to be relevant in todays market place.

All 'luxury' items are overpriced, but I tend to agree on tag... now that didn't' stop me from paying retail for a new Aquaracer 300M (thte newest version), but I do think "maybe I should not have gotten this, maybe I should have saved my money, maybe I should have bought lottery tickets" Then I think I should have spent more on a Tudor, however when I picked them up they were simply underwhelming. They look good, people know them, they continue to get ambassadors , so the 'mainstream' people know it but the microcosm of watch people think different. I actually preferred the tried and true ETA /Selitta they use, because it's serviceable and tried and true for years.

@andrewharding4806

Жыл бұрын

Agreed, luxury items are ridiculously overpriced in terms of materials. Especially nowadays. Don’t know if it’s fair for people to repeatedly say that point about Tag. The mark up on most luxury items is insane, even on those brands favoured by watch enthusiasts. It’s the trendy thing in the watch community to hate on quartz and Tag. Quartz has a lot of benefits.

@paulbonaventura4969

Жыл бұрын

@@andrewharding4806 True. It's the modern technology before the smartwatch and more accurate, durable, efficient... but it doesn't have cool youtube videos of restoring some old rolex or stories.

@mbaker0824

11 ай бұрын

Well said. Interesting that you were underwhelmed by Tudor; I had the same experience comparing a Black Bay dive watch with the Aquaracer 300m GMT side-by-side. I chose the Aquaracer.

Well, I've a Carrera Calibre S, which is an in-house (well I believe it is), quartz movement, apparently quite complicated... But I could be wrong! It's not my fav watch, but I don't believe Tag should get all this negativity

@massedoesstuff7128

2 жыл бұрын

I would say a lot of the hate is unwarranted as they make some cool watches. The Calibre S was definitely a tech marvel when it came out but because it was so complex for a quartz movement.

i love the slr edition

I feel tag watches are of very good quality I own several of them. I also own a Rolex and an oris oiece and I will tell you the tag probably is the most durable ones that I own…… are they overpriced? Please give me a break there’s not a watch out that that’s not overpriced except for a Timex ….you can buy a counterfeit Rolex that can fool jewelers for about 900 bucks so if somebody can manufacture that watch that cheap that can fool a jeweler give me a break the markup on all these things is nuts

I like the Autavias and Carerras

1992 SEL has class! haters gonna hate I get lots of compliments on watch so yea

Tag heuer fake watches is surprisingly popular in my country, howcome!!!???

You really don't know what you are talking about. Sorry, but your subjective and dubious comments about their aesthetics and movements don't count as valid points for criticizing an established watch company, like Tag Heuer. Their automatic and quartz movements are among the most accurate in the industry. And, their average price point is not inflated like most of their competitors. In my opinion, Tag Heuer is one of the best value historical Swiss Brands with real engineering, design and image pedigree.

@94SexyStang

Жыл бұрын

Bro you're WRONG.......everything in this video is 100% accurate.....period.

WOW I’m assuming we’re all tag collectors I got 7 of them this is only for serious tag fanatics don’t complain if you encounter snobbish customer service remember your wearing a TAG your a certified watch snob comprende?

A very fair assessment of this brand, I was watching T3's video on Panerai and he managed to bash Tag Heuer again on a video about Panerai. Somehow your video got recommended after I watched his video and your take on the brand is very fair (this is how I know if a watch enthusiast is just a band-wagoner or if he really knows what he is taking about). I mostly agree with your assessment. At the end of the day they do make good watches. Just don't get their quartz pieces. You can normally get them with a discount and at that price they are good value. I have two Aquaracer Automatics and they are well made. Comparing them to my Oris Aquis and Longines Hydroconquest, they are better. Comparing them to my Omega SMP and Breitling Colt, they are slightly lower. So given that, their quality does match their pricing. If ever I will buy another Tag Heuer it might be an Autavia or a Monaco. At the end of the day, their bad reputation among watch enthusiasts makes it easier for us to get quality used watches at lower prices.

@massedoesstuff7128

2 жыл бұрын

Yeah there's definitely a ton of bandwagon haters, and I'll second you saying it's great that we can pick them up at a bargain. I actually ended up having sellers remorse when I sold the Link and managed to snag a 2004 Ayrton Senna Link. I have since picked up a Aquaracer and I'd say that it is better than a Longines Hydroconquest, when comparing it to my Oris Aquis, i'd say this, Tag does a way better job at actually giving the dial life and depth. They're just way nicer to look at and are more ornate. Oris just edges it out in the fit and finish, like bezel and crown action. I do find myself wearing my Aquaracer more than my Aquis though so that does say something.

@cedricduyongco

2 жыл бұрын

@@massedoesstuff7128 Was that the Limited edition TAG Heuer Link CJF2113.BA0576? I get your point regarding the Aquis Bezel action, it feels solid with little to no back play. The bezel action between the Oris Aquis and the Tag Heuer Aquaracer is a toss-up for me depending on your preference. The Aquaracer's Bezel is easier to rotate but not loose enough that it will rotate on it's own unknowingly when bumped. The Aquis Bezel is more solid and would never rotate on it's own, but is a little harder to rotate. I agree with you, the crown action on the Aquis feels better. All in all the Oris is more toolish and feels built like a tank, while the Aquaracer feels more finesse even though it's a sporty watch. I think tha's why the dial pops out more. All in all both good watches.

@massedoesstuff7128

2 жыл бұрын

@@cedricduyongco Exactly, each have their pros and cons. Have you taken a look at the newest iteration of the aquaracer? They're pretty sharp! Big upgrade in the bracelet department with the diver's extension

@cedricduyongco

2 жыл бұрын

@@massedoesstuff7128 Yup, I have seen the latest version of the Aquaracer and it is indeed beautiful. Am just waiting for them to release the 41mm version as the 43mm version is too big. The AD told me that it should be coming out soon.

@massedoesstuff7128

2 жыл бұрын

@@cedricduyongco yeah the 43mm is a bit of a tank on the wrist but it does look cool. For me the bracelet is the winner on the watch, actually having a diver's extension that isn't just a cheap piece of stamped steel is a big upgrade over the previous iterations. They've definitely come a long way since the professional series of the 90's in terms of quality.

I love my Aqua racer

@massedoesstuff7128

2 жыл бұрын

That's awesome! I actually own a WAY2112 and it's fantastic watch. Tag does dials really well.

I own carrera 44mm blue ceramic heuer 02 ... Speak about today . What heuer do to correct past mistakes. Carrera line ... fantastic watches Monaco .... same Tourbillon heuer 02T carrera .... this is THE VALUE FOR MONEY AND NOONE SPEAKS ABOUT THAT .. !!!! WHY??? Bcs big boys in watch industry order to not ??? Be fair ... play fair... Tag huer has huge history with mistakes off course , like all we do . For me counts what you do for change it ... And tag heur last few years made a good steps ... Speak about nanograph Speak about Monaco V2 Speak about heuer 02T in-house mov Speak about Tag heuer carrera Plasma ... last crazy watch tag made ... That's all have fun ....

@massedoesstuff7128

Жыл бұрын

I'd agree they've made a lot of strides in the recent years in terms of getting a cohesive catalogue going. They have some nice watches, also the 02 movement is stellar bang for buck

@LouisMorales-zx3jm

Жыл бұрын

@Masse have you seen/held the new Carrera GlassBox?

Once You are catch liying and triying to pass a Seiko movement for an inhouse movement You are done.

Series 1 Formula 1 is not ugly neither is the SEL they’re timeless you’re trippin but hey to each their own

The GMT is awesome on a G shock video they getting butt hurt because I said my TAG was 4,000 more then that cheap watch that was 1,350 LMFAO Lee Michaels is the shit don't think I saw G shock in there lol y'all should see these haters comments they just don't get it its like come on where do y'all not see the price difference there and like I said even a TAG that's not automatic is more then that trust me I know bought like 4 of them already

@massedoesstuff7128

2 жыл бұрын

Which G-shock were you talking about? Hey it's not nearly as bad value as the modified "g-shock" that Tom Sachs is trying to offload almost $6250 CAD

@Martinezm0500

2 жыл бұрын

@@massedoesstuff7128 yeah not even close to $6250 barely a 1,000 something

So basically you are saying the watches are good , they just need to drop the prices .

@LouisMorales-zx3jm

Жыл бұрын

Lol. Right. Meanwhile a Rolex cost around 1K to make but the sheep believe because of great marketing they should pay tens of thousands. lol. I do own a couple but bought them several years ago at a discount

I've always been told tag heuer watches where the watch to compliment a cheap suit -the kind you get 2 free suits with the purchase of one

@massedoesstuff7128

3 жыл бұрын

That's a pretty funny comparison.

@minatormyth

3 жыл бұрын

However if you keep being told that's then you are listening to the same idiot over and over again🤔

In my opinion tag warriors like Invicta in this way. Invicta make some good watches and Invicta make some crap watches. Some Invicta watches are priced good in some Invicta watches are not priced good. the same with tag where I think they make some good watches and I make they make some not so good watch and I think some of their watches are overpriced. Overall I like both brands. But I'm not a huge fan of most Invictus that are too big guardian ugly that that Shaq has become a part of. Thank you for the video I like your opinion.

Monaco. The real Heuer

It’s not teg it’s tag .

Yea I agree I stay away from Tags

Let's be fair. Your assessment of Heuer going downhill once TAG acquired them may hold water, but I do not believe you have any knowledge of who TAG was at the time. Do you even know who Ron Dennis is? It wasn't like some shit group came along and bought them out. Ron Dennis was part of the ownership group that bought up Heuer. Do the names Mercedes or McLaren ring a bell. He led both of these auto manufacturers to dynastic Formula One teams. Perhaps it wasn't entirely his fault. Sure he may know nothing about watches, but I have learned something about men who are successful in multiple fields. They surround themselves with people who know their trade. I do not believe TAG ruined Heuer.

@frankdaelemans4488

9 ай бұрын

I agree with you 100%. Without TAG, Heuer would most probably have gone down the tubes; it's as simple as that. So the watch snobs can cry in their beer all they want, TAG is part of Heuer's history. Besides, most of the TAG haters are just being sheep, rehashing what others are saying without thinking for themselves. Almost every time TAG Heuer releases a watch with only Heuer on it, they think it's fantastic. Same company, same watch, just another label; that's all it takes to turn their hate into praise. Go figure.

Tag Heur is Shitty watch. Regret buying it Tag Heur Formula 1 Calibre 5. Bad Service too. Cost me $400 to fix it. Ridiculous. No offence, just my opinion and facts.

@massedoesstuff7128

2 жыл бұрын

I'm sorry you had a bad experience with the brand. I do agree their formula one line to be sub-par to their other offerings. Having a calibre 5 aka ETA/Sellita go bad is super rare though. Absolute workhorse of a movement, so don't know what to tell you there. Half of the swiss watches have one of those movements in them.

Tag is for impulse mall shoppers!

@LouisMorales-zx3jm

Жыл бұрын

Funny I bought my 2 Rolexes, omega and two tags at a mall. Go figure.

The problem of Tag Heuer: The watch was made of softer grade of steel. Easy to be scratched. The watch is not time accurate enough for its price. There are many better watches in its price range.

@LouisMorales-zx3jm

Жыл бұрын

Which one exactly? Their new automatics are COSC certified. And well Quartz watches keep the best time. LOL. SO TELL me which one?

Tag Heuer is the Movado of watches lol horrible resale value.the history is in the balance trying to hard to be luxury when you damn well know they aren't let's not kid or self's.

@Davidzc0

2 жыл бұрын

Actually Movado is the Movado of watches, ya know since Movado makes watches... Also you've apparently never had a tag because they are certainly no ap or Patek but they are definitely luxury watches. Some models compete with Longines and some with Omega and Breitling.