Which SEO tools and tests should every developer know?
Ғылым және технология
What SEO tools are available to SEOs & developers to maximize their collaboration efforts? What should SEOs focus on to really move the needle efficiently?
In this interview Martin Splitt, Developer Advocate at Google, and Crystal Carter, Head of SEO Communications at Wix.com, discuss how developers and SEO teams can work together to build great websites that can easily be found and meet their customer’s expectations using tools such as Screaming Frog, Google Search Console, and SEO Pro Extension.
Please note: This video was recorded at the end of 2021 when Crystal Carter held the position of Senior Digital Strategist at Optix Solutions. When referring to her team in the video she is referring to the Optix Solutions team.
Chapters:
00:00 - 01:12 Introduction
01:12 - 04:16 Positioning SEO as an opportunity, not a challenge
04:16 - 9:38 The importance of testing and user data for both web dev and SEO
09:38 - 16:26 Tools to help SEOs & Devs work together
16:26 - 20:26 Tools for testing sites during development
20:26 - 26:14 Moving the needle efficiently
26:14 - 30:20 Improving communication between SEOs & Devs
30:20 - 31:53 Recap
Resources mentioned in this talk:
Solving technical SEO issues with Kristina Azarenko (Search Central LIVE 2021) → goo.gle/3JGOBj6
Search Console → goo.gle/3ItOZ39
Chrome Dev Tools → goo.gle/3udplL3
Screaming Frog → goo.gle/3CXLHE8
Ahrefs → goo.gle/36hd7ZV
SEO Pro Extension → goo.gle/3Jy6e4W
Wayback Machine → goo.gle/3iqip7K
Watch more SEOs & Devs → goo.gle/SEOsDevs
Subscribe to Google Search Central Channel to see future episodes → goo.gle/SearchCentral
#SEO #SEODevs
Пікірлер: 16
Lovely, smart, and insightful. What a great guest Crystal is.
Most of the articles about “SEO tool guides” only mention several common names but not provided enough information to make a full decision. This article will include a review of tools that are powerful and relatively new, which is helpful to those who don’t want to spend too much time on their decision or don’t have enough time in the day. The list includes five tools: SEMrush, Moz Local, SERPO, Google Search Console and Keyword Planner. Thanks for sharing this video
@asa100
2 жыл бұрын
Very helpful, thank you!👍
Crystal and Martin are quite the pair--LOVED IT!
Thanks both. Great tips
I like to use screaming frog for checking the site structure, among other things, using the force directed crawl diagram. Its a great feature the tool has and gives good insight.
@asa100
2 жыл бұрын
Great tip with "screaming frog"! Thanks! What means "using the force directed crawl diagram"?
Nice!
Very interesting discussion.
🥰✍️
Thanks for sharing this video, it's really helpfull for me. You both are very awesome and great.. once again Thanks
lovely
😎
Crystal is awesome Great topic!
awesome
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