Subscribe to the newsletter​ 👉🏻 tomdupreeiii.com/newsletter. Join our growing network of artists, creators, and entrepreneurs by receiving The One Thing directly to your inbox every week.

@AnneSimoni

Ай бұрын

Subscribed!

What you say does make a lot of sense . My music is Brazilian, most of it written in Portuguese. The conversion rate for my ads in Brazil is way higher than English speaking countries. So, I have been testing advertising in Brazil and Portugal only, and the cost per click ranges between 0,04 and 0,08 cents. Which I think is pretty good. 😊

@tomdupreeiii

Ай бұрын

Love that! There's something to be said for removing the barrier to communication. It's a big factor.

Great video Tom! Looking forward to applying this advice in my next campaign. It got me thinking about ways to find out the best countries to target based on your genre.

@tomdupreeiii

Ай бұрын

Thanks for watching! Happy to hear this one helped.

Great video! I think that is what I needed on this specific moment :)

@tomdupreeiii

Ай бұрын

Perfect timing! Thanks for watching.

THANK YOU SO MUCH YOU ARE AMAZING! I always receive an admirable amount of traffic and link clicks, but no new listeners show up on my Spotify. Not even one. And I haven't been able to find a solution for this heartache (yes, the countries are outside of your list). You have indeed saved me from many upcoming heartaches.

Great video. Thank you for sharing!

@tomdupreeiii

Ай бұрын

Thanks for watching!

Your list of preferred countries is spot on. Something I've noticed with my campaigns- listeners from Western countries tend to have higher engagement rates (playlist adds, saves and Stream/Listen ratio) on Spotify. Really handy for hitting the algorithm.

@tomdupreeiii

Ай бұрын

Agreed. And I've had the same experience. As a US-based artist (and for most of our agency artists, who are also US-based), Western-based listeners engage at a much higher rate.

Funny thing is Morocco has been by far our best performer for plays, but I think they must like the saxophone there, as it is prominent in our best performing song, but for playlist adds the US seems the highest.

hey quick ? around the 13:00 mark . so are you saying if I were to run an engagement campaign optimizing for tru views on a reel and i add tier 2 countries in there. those will be bottled thru views too?

I was literally wondering if I could find any test for this. In my case I'm about to run fb ads for an instrumental ambient music playlist. Most of our audience right now is in tier 1 countries. However we just released a single with a label that own big playlists and surprise surprise all our listeners for that release have skyrocketed the audiences of Brazil, Mexico and Turkey. So in regards to run our own ads shall we just stick to tier 1 countries? The spotify payout from those tier 2 and 3 countries is so low that I'm not sure it's even worth targeting them. But I guess it all depends how much of a difference the fb ads CPM and CPC are right? What do you suggest? Cheers!

7 cent for conversion is good?

Hi Tom, Thanks for this great and informative video! Using conversion campagins, if you were just starting out as an artist, would you target T2 countries like MX,BZ,AR in order to get more listeners for the amount of money spent? I can pay like 20$ over 4 days to get 15-20 conversions in T1 countries, which is pretty expensive! If a higher number of individual listeners increases the chances of triggering the Spotify's algorithm it makes sense to target cheaper countries to get more momentum?

@sumsumab1809

3 күн бұрын

If you meant 20$ overall budget, then it won't be enough either way to exit learning phase on meta ads

I would very much like to hear your opinion about my experience: I create a mixture of Synth Pop / Punk music. The last two ads for the last two songs were very successful (conversion compaigns), especially in Central and South America. The Spotify numbers grew and are still growing, lot of saves and followers. So would you recommend to take your 13 countries and add those successful countries on top for the next campaign? Or would you in my case start up only with that successful countries? Thanks for your insightful video :)

@sumsumab1809

3 күн бұрын

Cheaper countries will eat up your budget

Nope, I am not out of these 4 countries

running ads to a unprofitable company seems like a waste of money

@tomdupreeiii

Ай бұрын

The Nasdaq is littered with unprofitable companies. Spotify ain't the only one.

@santiso1o

Ай бұрын

As a starting musician you are paying for exposure. You cannot expect any profit for a while unless you hit the jackpot somehow.