What the Hell is in LaCroix? | WIRED
Ғылым және технология
LaCroix is the fizzy water of the moment. It's just H2O, CO2, and natural flavor. But what's "natural flavor" and is it safe to consume by the daily 12-pack? Asking for a friend.
Still haven’t subscribed to WIRED on KZread? ►► wrd.cm/15fP7B7
ABOUT WIRED
WIRED is where tomorrow is realized. Through thought-provoking stories and videos, WIRED explores the future of business, innovation, and culture.
What the Hell is in LaCroix? | WIRED
Пікірлер: 682
So basically, we don't know, but we made a three-minute video about it anyway.
@adriennetorres8028
6 жыл бұрын
Mike Frollo Rite?!? 😂
@nicholasferrarafam6045
6 жыл бұрын
Mike Frollo pretty much
@TheAxlin
6 жыл бұрын
I mean, duh? That’s the point of the video. We don’t know what’s really in it. Really?
@barbie379
6 жыл бұрын
Probably sponsored
@idontwanttopickone
6 жыл бұрын
The video is a comment on how bad American food standard laws are. American companies aren't required to put things on the label, so they won't. They have no legal obligation to tell you what it is in it. So, in turn, you/Wired don't know what is in it. Not knowing what you are putting into your body is generally on the "not great" to "pretty dangerous" side of things.
An unnecessarily alarmist segment that gives no helpful information. This was terrible.
@salmonfish1145
7 жыл бұрын
Nebby1989 I know right, almost like clickbait. Claim something that alarms viewers, not much going on in the video. Just some babbling about this and that. Fuckin' horrible, just terrible.
@CElsharif
7 жыл бұрын
How is this almost like clickbait? The video answers the exact question in the title, which doesn't sound alarming to me at all.
@salmonfish1145
7 жыл бұрын
Soliman Please explain what exactly is in 'La Croix'. State everything proven by this video and not claimed. Once said, i'll go back and check. If you are right I will admit it, for now, prove yourself.
@ricardoabh3242
7 жыл бұрын
Nebby1989 yes a bit of disappointment I was expecting more than simple "trumpism" if I may say....
@Duncan_Idaho_Potato
7 жыл бұрын
Agreed. First of all, everything is a chemical. EVERYTHING. So when people say, "OMG, how can you eat/drink that? Haven't you read the ingredients and seen all the chemicals they put in there?", they have no fucking clue what they're saying. I mean, (5R)-[(1S)-1,2-Dihydroxyethyl]-3,4-dihydroxyfuran-2(5H)-one doesn't sound "natural", but it is and without it you WILL die a slow and miserable death. As for the "all natural = good" dipshits, you know what else is "all natural"? Rattlesnake venom. Take a shot of that, why don't you?
Ok thanks, WIRED, I still know nothing.
@idontwanttopickone
6 жыл бұрын
The video is a comment on how bad American food standard laws are. American companies aren't required to put things on the label, so they won't. They have no legal obligation to tell you what it is in it. So, in turn, you/Wired don't know what is in it. Not knowing what you are putting into your body is generally on the "not great" to "pretty dangerous" side of things.
@MikeDaddy
5 жыл бұрын
kzread.info/dash/bejne/jJyGvLqgft3SZ5c.html
@kookiewithsugajung-food-_-6225
5 жыл бұрын
Sameee heree
This video isn't very informative, and also hinges on the misguided idea that natural things are automatically healthy and synthetic things are automatically unhealthy. You guys can definitely do better.
@idontwanttopickone
6 жыл бұрын
The video is a comment on how bad American food standard laws are. American companies aren't required to put things on the label, so they won't. They have no legal obligation to tell you what it is in it. So, in turn, you/Wired don't know what is in it. Not knowing what you are putting into your body is generally on the "not great" to "pretty dangerous" side of things.
@MikeDaddy
5 жыл бұрын
kzread.info/dash/bejne/jJyGvLqgft3SZ5c.html
Quit drinking soda and started drinking flavored soda water instead. Now I've been replacing soda water with normal water more of the time. Also cut out 2/3 of my sugar intake. My health has improved immensely and I lost 40 pounds in a year.
@d.leighannbatemon3192
2 жыл бұрын
Good for you!!
@myfuriousfutureself8620
2 жыл бұрын
good job 👍🏻
@wahoo.
11 ай бұрын
That’s great 👍
@zenovixz9474
11 ай бұрын
Um how about you drink regular water
@UnBarney
5 ай бұрын
Treat yourself to soda once every so often and never drink this toilet water ever again
Yikes definitely alarmist. This whole thing reeks of Wired trying to find an angle for this but coming up with nothing so they just threw some empty bottles around on photo backdrop and called it a day. No wonder Vox has a leg up
@zackhaffner6480
6 жыл бұрын
i agree; although, I think vox and wired maintain a similarly skeptical level of credibility
@giga898
6 жыл бұрын
Title: “what is lacroix” Video: “i dunno, what’s on the can I guess”
@sarbebe
6 жыл бұрын
Paid off by Coca-cola?
@easyebs5841
6 жыл бұрын
Well I think LaCroix defiantly should be fully transparent of Incidental additives or any aspect of making the drinks should be public. Good for wired for putting pressure on them to do so. We know it's not terrible or anything but we should know every process and every aspect of things we put in our body. Do you not agree with that?
@VikingTeddy
5 жыл бұрын
To me it sounded like a paid ad by Lacroix. It definitely functions as an ad.
TL;DW: We don't know, because the FDA doesn't require the disclosure of additives included with natural flavors. I just saved you three pointless and uninformative minutes. You're welcome.
@wolflink9000
4 жыл бұрын
that should be required though. I'm never buying natural flavors again until it is
I saw a research paper online about a company that made these cups that magically flavored water without any additives. The cups were scented with fruity smells of orange and pineapple etc... The explanation for the phenomenon was flavor perception. The human body combines scent and taste to make flavor. If you have ever smelled your La Croix can, it strongly smells of the flavor that the can is supposed to be. For example I’m drinking coconut La Croix. I have TASTED coconut and SMELLED coconut before. I believe that La Croix adds some sort of scented oil that combines the smell of the can and tricks the brain into the belief it’s flavored. They are also not legally obligated to disclose this information because of what’s explained in the video. Hope this might help. This is just my theory.
@Currywurst4444
2 жыл бұрын
Do you mean they flavour the inside wall of the cans? You could verify that by pouring it into a glass to see if the flavour majorly changes. Otherwise thats literally how every flavour works. Only salty, sweet, sour and bitter are perceived by your tongue, everything else though your nose.
@d.leighannbatemon3192
2 жыл бұрын
Except I have terrible allergies so my sense of smell comes and goes depending on how swollen my sinuses are, and I could still taste the flavor, despite having no sense of smell.
@jetsersjets2638
Жыл бұрын
Even if they do its essential oil. And we all know how flavorful essential oils are. Like lemon zest for example. Unless is some chemical crap, im cool with that. It has to be better for your body than a coke. Right?
@joshuayammer1994
Жыл бұрын
I’m kinda down for this bc it says “essenced” and the word can be associated with smells as well. Whatever they’re doing coconut is my favorite and I’ll always will have a case of them haha sodas make me feel sick and light headed but man sparkling water is refreshing so that’s why I drink em
@mr.butterworth4216
Жыл бұрын
Have you ever noticed how candy flavors like grape, watermelon, and cherry taste nothing at all like the actual fruit. We’ve been taught to associate those flavors with the fruit. Except when you eat the actual fruit, you’d say that’s definitely not it!
Because of La croix, I haven't drank a single can of diet soda in over 9 years! It tastes better and completely curbs your taste or craving for soda!
@armorwolf7934
Жыл бұрын
Better alternative I feel sick after one can of soda. Now I I drink Jarritos and Dr Pepper ocassianly but mostly water and sometimes tea and la crox
@daviddowns7552
3 ай бұрын
It's terrible crap
Surely these days you can take it to a lab and take it apart?
@AlexQC9
6 жыл бұрын
My thoughts exactly, I guess they didnt the budget for that lol
@BillStrathearn
6 жыл бұрын
GabrielKnightz wired had a segment in thier print edition that did exactly this for various products. The segment lasted for years but they discontinued it. I wonder if they ran into intellectual property litigation issues.
@livinginfahrenheit
5 жыл бұрын
It's actually really hard to discern things this way. Since everything is made up of chemicals, many additives have similar chemical make-up. It would be incredibly difficult to not only discern what the additive is, but also in what amount as well.
@LJ-ke4pm
5 жыл бұрын
Bill Strathearn I miss that segment! I had no idea they discontinued it.
Just remember, everything is bad for you...
@im_da_blessed_og1664
7 жыл бұрын
in moderation nothing is well some things in moderation aren't harmful
@neburnynhs9394
7 жыл бұрын
IM_DA _BLESSED_OG Meth is good for you in moderation
@manuelhenriques7169
7 жыл бұрын
IM_DA _BLESSED_OG like water
@suburbia8831
6 жыл бұрын
Breathein is bad 4 u? 🙁
@arda9437
6 жыл бұрын
Subbura Skateboards 1988 if u do it too much.
a video about the fact that we don't and can't really know what's in La Croix, topped off with a British accented academic confirming that sparkling water isn't bad for your teeth. Nice job Wired, keep us informed!
On the contrary, I've found flavored Seltzer Waters and La Croix to be good for kicking a soft drink habit. Most soft drinks have high fructose corn syrup or aspartame in them, and these ingredients, while tasty during consumption, can end up causing the urge to consume more, either food or more soda. Personally, I have found flavored seltzer waters and La Croix to not only be refreshing and pleasant in flavor, but they are satisfying, as well. I usually only have one or two in a single sitting. During a party or social gathering, I'll have more. I also have come to prefer the more understated flavoring of these products over the more overt flavors of Coca-Cola, Dr. Pepper, or Sprite. It's just enough flavor, but not so much that I end up craving more.
@Ottophil
2 жыл бұрын
Yeah its gonna be one or the other. I already gave up full sugar soda. And now diet soda. I’m not giving up seltzer water
@meyeame8956
Жыл бұрын
Agree, they allowed me to stop drinking diet sodas which is so weird. I would never assume I could replace coke zero with seltzer water but it was actually really easy.
@mr.butterworth4216
Жыл бұрын
I never used to drink La Croix, because years ago it contained phenylalanines like aspartame. I don’t know when they stopped, but that is no longer listed on the packaging.
@mr.butterworth4216
Жыл бұрын
@@meyeame8956lemon lime seltzer is just like Sprite, only better and much less like cardboard tasting syrup.
@Zarzar22
9 ай бұрын
Yep. Im using these to ease off of soda as well
"No way to know" because heaven forbid we run a chemical analysis. More fun to just freak out.
@genesis3790
6 жыл бұрын
Marion Ecks loll
That dentist's teeth looked great
@mon6745
6 жыл бұрын
Sounded british.... 🤔
@charmedprince
5 жыл бұрын
I bet he has no big clients so he gives interviews for KZread channels like WIRED .. seriously Mister, beer your own advertisement. The dentists in my place even wear braces they don't need just to convince people that should have them
@jxb4571
3 жыл бұрын
That’s like saying that librarian can read well
Damn, thought there'd be more comments about Remy LaCroix.
@zacharysaintcyr1725
7 жыл бұрын
( ͡° ͜ʖ ͡°)
@maxnugteren4837
6 жыл бұрын
Me too
@2bitmarketanarchist337
6 жыл бұрын
I'm kinda sad there aren't
@peterngo6387
6 жыл бұрын
What's inside Remy LaCroix? ( ͡° ͜ʖ ͡°)
@2bitmarketanarchist337
6 жыл бұрын
Peter Ngo I wish it was me
It's very unprofessional to target a specific brand, while "natural flavor" is used in many many factory-made food products, and actually many of foods out there are using "artificial flavors". And, how about preservatives that we eat every day? Lame video!
@jonathandpg6115
6 жыл бұрын
the whole video is clickbait
@livinginfahrenheit
5 жыл бұрын
They attempted to answer a common question about a popular product, but since they found the results of their investigation to be inconclusive, they were honest about it with their viewers and also added in that many food and drink products are just as ambiguous. It's okay if you like LaCroix, they were just suggesting to drink this product in moderation since the FDA has such lax standards on additives.
Organic chemistry student here! Couldn't we just perform a GC-MS (gas chromatography- mass spectrometry) to deduce the components? Potential problems I could see happening are that the carbon dioxide would somehow damage the machine or there are just too many ingredients to separate. If we could do that though, then we could also do an NMR once we separated the compounds. Any organic chemists out there?
@martinbonsu6972
2 жыл бұрын
Teach me the ways bro
@hammerhead19able
Жыл бұрын
@@martinbonsu6972 😄😄. That's right.
it's that carbonated water you see at heb and think 'who's the fuck buys that'
We all know Johnny Sins is inside every LaCroix
It feels good to drink La Croix when watching this ☺️❤️😜
@erindoty9448
2 жыл бұрын
🤣🤣🤣 literally doing this right now.
The appeal of La Croix is the pretty packaging
i've never heard of this drink, i think i'll just stick to water.
@stevenhelock
6 жыл бұрын
wrong
@juggalogamer8541
6 жыл бұрын
Rinoa Super-Genius it's disgusting
@fatbeefjerky
6 жыл бұрын
Rinoa Super-Genius same
@juanshaftpatel7488
6 жыл бұрын
you must be poor
@boohere2
6 жыл бұрын
i've had it.i dont like it. it has a weird after taste. i rather just have crystal guyser or arrow head sparkling water. Maybe even Calistoga sparkling water
Imagine someone telling you to drink water responsibly. Or to breathe responsibly
Danny Gonzalez is quaking
Why not drink regular water and eat fresh fruits instead?
Nice advert, LaCroix.
Why didn't you (Wired) independently test the seltzer to see what the additives were?
this drink used to be found only in 99 cent stores and places like pic-and-save now out of nowhere its the biggest thing going, what changed?
I love sparkling water, so I bought a Sodastream and make my own! I just add fresh lime, and its the best drink I've ever had. And at $15 for 90 liters it is soooo much cheaper (and not using cans) and better than anything I've bought.
I still think it taste like bubbles and like someone whispered the fruit name on the opposite side of the room.
"there is this one brand called La Croix, they want to sponsor me but i wouldn't let them" -Jacksfilms
So basically, this video uncovered literally zero new information. Cool, thanks.
Honestly you should try the unflavored one. I actually prefer it to most of the flavored ones (except lime, I like the lime one)
As far as I'm concerned a great friend and an excellent 1911 Gaveau piano named Getrtrude. Oh by the way it's La Crah not La Croy.
It's sparkling water that someone burped in right after they ate a fruit.
These products, are for people who don't exactly want to drink soda but yet still enjoy a carbonated flavored drink. As much as I love soda, it truly is one of the unhealthiest things you can consume.
when you know a video is an ad but you watch it anyway
@alexmonks2120
6 жыл бұрын
RippyTheRazer 66
I drink up to 2 lacroix a day, this sent me into panic mode when they started asking "but could it be harmful?"
I remember when I can pick the stuff up cheap at places like Big Lots. Now it's gone to the roof. I love the lime one though.
Danny Gonzalez’s favourite drink
ask Danny Gonzalez, he knows.... Quite a lot about La Croix
People love to hate La Croix yet have no problem promoting soda...
Addicting is not an adjective. The word you want is "addictive."
How about drinking plain water instead? Nothing quite as refreshing.
@jonathandpg6115
6 жыл бұрын
I disagree even if I have drunk nothing but water for the last year. Nothing better than a fruity flavor
@brooksiedoodle5087
Ай бұрын
I drink tons of water and it's super refreshing but sometimes you need some flavor.
Never heard of it
@13ON3S
7 жыл бұрын
Asap 2027777 probably under a rock
@Lyeechis
7 жыл бұрын
living in germany and never heard of it too
@redlinerer
7 жыл бұрын
pretty sure its strictly an american product thats only sold in areas where diet soda sales typically are higher than regular soda, but have been dropping recently due to health concerns due to the link between diet soda and obesity. its just a diet soft drink with no artificial sweetener in it.
@swagbro1196
7 жыл бұрын
redlinerer it's sparkling water
@millenniumzeek
6 жыл бұрын
Chad Sarazin do you feel left out?
Honestly im sure people drink it so much because its "guilt free". Thats why I like it, it has all the same aspects as soda but it doesnt have any of the guilt or unhealthy feelings that go along with drinking soda.
LaCrobs the official drink of skateboarding
The informational content of this was as empty as the multiple cans of La Croix littering my office floor.
This stuff tastes like a static tv channel.
I feel like I’m drinking flavored acid reflux
It's a great mixer for vodka and gin
Imagine if in the future we all find out La Croix is a titanic carcinogen. Like every can is the equivalent of spending a microsecond inside Chernobyl's reactor.
I'd never heard of this stuff until a few days ago when Rhett & Link did a whole episode about it on Good Mythical Morning, and now this. Is La Croix in the news for some reason lately and that's why they're talking about it? Or is this just a coincidence?
It's better than drinking soda(health wise)
I tried on either was so bad. It taste like sulfer water
A sneaky commercial for the product.
this feels like an ad for LaCroix....im convinced though i'll try it
“To make the flavors blend well with other ingredients” The only “other ingredient” is WATER. And it’s not a “lack of transparency” it’s called a *Trade Secret.* Why would they want all their competition to be able to copy their flavor recipe verbatim? 🤦♀️
I bought one box of cans, I hated the taste whatever flavor it was
I kinda like them especially the mango kind. Ive only had a few
I drink Polar Seltzer Water and it satisfies all my cravings for soda or pretty much any other carbonated drink. I've never heard of LaCroiz and for good reason.
LaCroix is naturally flavored without juice by a process in which the rind of the fruit is heated, releasing flavor into the water.
Never getting that 3 minutes back
I would say however that the mass consumption outside of moderation like 12 a day is dangerous with anything other than natural, bottled and tap water.
What's addictive in these drinks is the aspartame or the saccharine used to sweeten the drink. I experimented for 1 month with zero calorie beverages and, they just became more addictive and triggered hunger big time. I actually gained weight on all that. Flavorings may be less addictive, but the part that sweetens the product is definitely addictive.
@michellemarie1197
2 жыл бұрын
There isn't any aspartame in this, aspartame is an artificial sweetener, that's in diet sodas
@VegasLady81
Жыл бұрын
There is no sugar substance in these. I've never tasted it. Not once. So, no, there's no aspartame or saccharin.
Thanks for the answer to the title, there are many more things y'all could have done to test what's in the drink. Not so much of investigative journalism but more common knowledge journalism
Also, LaCroix is one of the most influential fashion designers of all time.
I drink like 3 a day because Im a shit person.
@lauren-ep5rj
6 жыл бұрын
DAG me too lmao
@lmw4458
6 жыл бұрын
DAG Same.
@AustinHarsh
5 жыл бұрын
Those are rookie numbers... /s
@dildoshwagins2222
5 жыл бұрын
DAG it’s terrible it sucks
Came here to find out how to pronounce it. Always thought it was the way Edina Monsoon pronounced Christian Lacroix.
Us Gregs are familiar with la croix 😏
@frooties3359
4 жыл бұрын
Thank you.
Still a better option than any soda honestly
my grandma drinks the coconut one
My limit is only one or two cans a day. As for the taste? I think people either hate or love seltzer water. I like the taste but I also like unsweetened ice tea. I prefer refreshing to sweet drinks any day.
Why are there so many dislikes? They just raised their concern with the company not disclosing their chemical composition, both are at the right (LaCroix doesn't want to disclose what makes their product unique, just like Coca-Cola; Wired for asking how its made).
there's nothing in la croix.... it's literally just carbonated WATER with some natural flavoring. It would be like squeezing lime juice into a bottle of water and that carbonating it.
caught a voibe
Does La Croix contain alcohol or is it just flavoured sparkling water?
Me: "So the Natural Flavors in Lacroix are good for me to consume?" Wired: "Well yes, but actually no"
La Croix is also a French Catholic very conservative newspaper. I would have checked if the name was used. (Even if they probably know what cross "La Croix" is already)
My dad calls it lacrotch
There is nothing natural about a clear coloured fluid that claimed to have the taste of a coloured fruit juice. I might as well add soda to my freshly squeezed juices.
The only place I know where i can buy la croix is at the 99¢ store
not what i was looking for when i searched "Lacroix"... but ok...
Lacroix tastes like when my foot falls asleep
Was this whole production just to clarify that seltzer water is safe?
Bruh I tried all flavors of La Croix and it taste like the fountain sodas that ran out of syrups at fast food joints
the lime one tastes like maple
She's pronouncing it correct, since it's not French. In the Midwest the company is named after the St. Croix river (croy). And the city it's in, La Crosse. Actually started as a company to bring sparkling water to everyone, not just people at nice restaurants ordering foreign stuff like Perrier.
LaCroix=Widowmaker's last name
Plus it's purified Detroit tap water so... there's that 😂
What did I just learn?
Americans trying to speak french be like "LaKrÔy"
I’m I the only one that’s never had nor heard of la croix 🤷♀️
LaCroix has very minute natural flavors added anyways.
OK EVERYBODY! Here's how to pronounce the name correctly: Lah-croo-ah Please.
My 5th grade teacher always used to drink this lol, about 5 years ago like 5 a day I don’t get it
thats one of the reasons i like germany ,everything used as ingredients has to be noted on the package readible......
I watch as I drink Grapefruit La Croix
Danny González watching this: 😵💫😳🥺😤😋😁😂😀🤦♀️👋🤣👌