Tweaking tastes and creating cravings

Meet the scientists who create flavors that make foods and beverages so tasty that critics say they're addictive. Morley Safer reports.

Пікірлер: 296

  • @rebeccarobb2880
    @rebeccarobb28804 жыл бұрын

    I'm here because of Bobby and Art of FlavCity. Thanks for this eye opener!

  • @laflame5798

    @laflame5798

    3 жыл бұрын

    Same lol

  • @Caritasaveritas

    @Caritasaveritas

    3 жыл бұрын

    🍃Same here!🍃

  • @Aztecatl7

    @Aztecatl7

    2 жыл бұрын

    Same

  • @colettemordente742

    @colettemordente742

    2 жыл бұрын

    Me too! Bobby you are my hero!

  • @lindap6716

    @lindap6716

    2 жыл бұрын

    Ditto!

  • @carolcremer6235
    @carolcremer62354 жыл бұрын

    I have always been wondering if the processed food we eat that something about it was addictive, now we all know why. Thank you, Bobby, for trying to make us healthier and warn us against these greedy companies.

  • @dorisyoung9502
    @dorisyoung95025 жыл бұрын

    Bobbi, thank you for posting the 60 Minutes video link. I found it fascinating and scary!

  • @happyhippy65
    @happyhippy659 жыл бұрын

    This is why people don't like natural foods. Their tastes have been spoiled by this sort of thing.

  • @Azeele

    @Azeele

    5 жыл бұрын

    Too true.

  • @amour4627
    @amour46273 жыл бұрын

    Here because Bobby of flavcity recommended it, why do we have a FDA when they can easily be bought

  • @evancole6863

    @evancole6863

    7 ай бұрын

    Bingo!

  • @Sirkhronox87

    @Sirkhronox87

    4 ай бұрын

    Shadow elite

  • @stephensarmento3529
    @stephensarmento35297 ай бұрын

    i love how the guy brought up how it is addicting people and she instantly just reworded the meaning of addiction basically to just now sound as awful...

  • @jennifergreen6109
    @jennifergreen61099 ай бұрын

    This is freaking evil, and the reason why the neighbor kid won't even try a piece of real fruit and why my mom will not even try the whole food meals I make. It's freewill eugenics, but I feel bad for the kids

  • @trishabnot7125
    @trishabnot71254 жыл бұрын

    How scary is this, especially because I suffer from eczema which is EASILY triggered by these sort of hidden “flavors” aka chemicals ...makes me so 😡, but grateful to have found out!

  • @alicelawson1
    @alicelawson112 жыл бұрын

    How enlightening! They are proving that you are right. Stick to basic foods and you will be healthier. Thanks for bringing this video to our attention!

  • @stevensonjc21
    @stevensonjc212 жыл бұрын

    when he said addiction and she goes OR SOMETHING U GO BACK TO AGAIN AND AGAIN....umm same thing...just that an addiction is the inability to stop even with treacherous consequences

  • @heatherdhume2105
    @heatherdhume21053 жыл бұрын

    Thank you Bobbi!! You are educating us!!! THANK YOU!

  • @AfricanBoy2422l
    @AfricanBoy2422l Жыл бұрын

    This guy trying expose why this is bad and the workers just love their job so much

  • @Darignobullseye
    @Darignobullseye5 жыл бұрын

    Thank you for the 60 min link. Wow! It is really clear! I was sad they blamed the tasters. It boils down to our choice, so thank you for making us aware so we have a choice.

  • @zaizen4359

    @zaizen4359

    7 ай бұрын

    Yeah, rather than blaming the tasters, they should blame the regulatory industries that obscure this information (it’s rather hard to find in detail!) and choose to allow companies to use misleading terms like “natural” on the products they sell to describe something is altered in a lab-its incredibly deceiving to then call it “natural”. We have to take time in our busy lives to seek this information out or we end up predated upon by these companies that don’t care about our health.

  • @hpfav101
    @hpfav1012 жыл бұрын

    2 years later, thank you again Bobby!!!

  • @emilysilver5369
    @emilysilver53694 жыл бұрын

    The references to "Bobbi/Bobby" in the comments are for the channel FlavCity with Bobby Parrish, fyi. He's extremely anti-natural-flavors.

  • @KS-ur8nj

    @KS-ur8nj

    4 жыл бұрын

    What’s good about natural flavors ?

  • @Caritasaveritas

    @Caritasaveritas

    3 жыл бұрын

    Bobby was right about natural flavors NOT being natural.

  • @Wwetitanfan27

    @Wwetitanfan27

    2 жыл бұрын

    @@KS-ur8nj I do wonder if there are some that aren't bad, but I guess if they were using real stuff rather than chemicals, they'd say that in the ingredients instead of natural flavors.

  • @robryan3361
    @robryan33613 жыл бұрын

    Thank You Bobby Parrish of FlavCity! I’m not going to be manipulated any more!

  • @vasini4409
    @vasini44092 жыл бұрын

    Thanks Bobby!! I’m always reading the ingredients anything with NATURAL FLAVORS O don’t buy!! Thanks Bobby again for looking out for us!!!

  • @kaitykaity2574
    @kaitykaity257411 ай бұрын

    Sad there is only that many views over the past 11 years! It needs to be more mainstream!!!

  • @Ruxandracart
    @Ruxandracart7 ай бұрын

    It’s ridiculous to what length they would go to make their money and lie between their teeth while society is eating themselves to death . 😔

  • @desireewhlr9

    @desireewhlr9

    3 ай бұрын

    It’s so cruel.

  • @earthling1984
    @earthling1984 Жыл бұрын

    I'd be ok with these things being used in products like chewing gum, or mints or something. But, why is it is like all 'real' foods? From yogurt to broth. It's in everything almost.

  • @1TeamTaboo

    @1TeamTaboo

    6 ай бұрын

    To create an addiction to hijack our brains like he said. Better chance of control if we have foggy brain and can’t think straight and are sick. It’s deeper than what we think and is apart of their agenda.

  • @nawalallan3905
    @nawalallan39054 жыл бұрын

    It’s a sad world we live in nothing is Natural anymore

  • @jimmuo9286
    @jimmuo92862 жыл бұрын

    Grandmother always said that we control what and how much of anything goes into our mouths and stomach. Just stop buying crap and eating too much. It’s not that difficult. Don’t want to over eat ice cream and yes it is hard, but don’t buy six pints a week. No one else is putting things in your shopping trolly except you! Blame these guys? No. Blame you for buying it and eating it too often.

  • @suannecorona7676
    @suannecorona76762 жыл бұрын

    Natural flavors aren't natural at all. AVOID, AVOID AVOID!!!

  • @habbershum9556
    @habbershum95568 ай бұрын

    Single ingredient foods are the way to go. When I started drinking only water, I lost 20 lbs. Eating only single ingredient foods to my diet I went down to 19% body fat all without working out.

  • @martinlutherkingjr.5582

    @martinlutherkingjr.5582

    6 ай бұрын

    Water has hydrogen and oxygen though

  • @misakamikoto8785

    @misakamikoto8785

    4 ай бұрын

    @@martinlutherkingjr.5582 but hydrogen and oxygen don't give you "calories" though. Even if you drink 20 pound of water a day you will urine them out and still lose weight.

  • @martinlutherkingjr.5582

    @martinlutherkingjr.5582

    4 ай бұрын

    @@misakamikoto8785 ^^^ This guy is a genius

  • @jbragg44
    @jbragg448 жыл бұрын

    Thanks for always seeking out the truth and sharing t with us, we'll miss you, Morley! Peace and love.

  • @chrisgarciahostof-isitjust6697
    @chrisgarciahostof-isitjust66973 жыл бұрын

    Lmao "or something that they want to go back to over and over again" yeah he just said addiction lady lmao

  • @GossamerJedi
    @GossamerJedi11 жыл бұрын

    Also, flavoring "food" makes things taste good that we would never eat otherwise. They take crap "food" and flavor it to taste like the real thing (but without the nutrition). It's like crack for our tastebuds. Once you're used to these over the top flavors, real food can seem bland. Just like life after heroin. Flavors are indeed a drug. 'Course we are possibly too overpopulated for everyone to eat real food and not something made in a lab.

  • @eileenlohrer5876

    @eileenlohrer5876

    2 жыл бұрын

    Enjoy your Chemical.

  • @ketubah6407

    @ketubah6407

    11 ай бұрын

    we are not over populated. Flavors are a drug. I have to get more diligent about what I feed my family. Scares me to think of how much un-natuiral I am by now.

  • @kkrriissy
    @kkrriissy2 жыл бұрын

    Now I understand why you tell us to avoid this. I only somewhat understood in your videos. This 60min special is jaw dropping. Thanks, @flavcity Bobby

  • @DFEUERMAN
    @DFEUERMAN3 жыл бұрын

    FYI "artificial flavor" is legally defined as derived from petroleum

  • @Crossbow123
    @Crossbow1235 жыл бұрын

    "Chicken like grandma used to make" haha

  • @jimbob1800
    @jimbob18002 жыл бұрын

    It's all about the money they don't care about anybody's health they know what they're doing is wrong but like I said it's all about the money

  • @terraria4
    @terraria412 жыл бұрын

    This is scary. How about we enjoy the natural tastes of food without the chemicals.

  • @kellyreinhold7295
    @kellyreinhold7295 Жыл бұрын

    I’m also here because of Bobby from Flav City. This video has a just confirming everything he always says

  • @jojogurl83021
    @jojogurl830212 жыл бұрын

    These people should be held responsible for all the sickness and death!!!!! 😠. I don't eat anything but "Real" Whole Foods! They can feed that crap to their own family 👍

  • @rajeshjsl
    @rajeshjsl9 жыл бұрын

    750 flavors of orange alone ? dafuq.

  • @vybesrum3195

    @vybesrum3195

    2 ай бұрын

    😂 ikr

  • @ElCid_86
    @ElCid_86 Жыл бұрын

    Thanks Flav City for leading me here. I'll be trying to avoid un-"natural" flavors from now on.

  • @thehairspot
    @thehairspot2 жыл бұрын

    Very good info! Thank you Bobby for sending us here!

  • @redforever7853
    @redforever78533 жыл бұрын

    @12:31 He contradicts himself answering the question 🤦🏿‍♂️. He doesn’t think the chemicals causes people to want more, but helps create a memorable flavor to go purchase the same item again and again. Wow just wow.. reasons not to trust this food industry.

  • @Reflectionshd
    @Reflectionshd8 ай бұрын

    It leads to health issues which create more money for the insurance and medical industry.

  • @usa2342
    @usa23424 жыл бұрын

    Eat whole unprocessed foods and you’ll be on a safe side!

  • @masond7573

    @masond7573

    Жыл бұрын

    Agreed, it's just a shame they are more difficult to come by and more expensive in the states.

  • @williamcurington1017
    @williamcurington10173 ай бұрын

    "You want to make an addictive product" -"Exactly" -"Or something worse" -"Exactly"

  • @raziel33581
    @raziel335816 жыл бұрын

    This reminds me of my organic chemistry class, isolating essential oils. There is a reason chemical engineers make so much money in the food industry. However I can afford farm to fork food, but most people can't or don't want to.

  • @gabrielle-d1b

    @gabrielle-d1b

    2 жыл бұрын

    Shut up

  • @jennifergreen6109

    @jennifergreen6109

    9 ай бұрын

    Most don't want to. I'm considered to be living in poverty and I still am able to eat a farm to fork vegan diet. People say they can't afford to eat healthy and then buy $7 coffees and $10 packs of cigarettes

  • @isaiahmonk8148

    @isaiahmonk8148

    18 күн бұрын

    ​@@jennifergreen6109$60 dollar video games $5+ dollar streaming services $etc etc

  • @9elitemarketingservicesllc575
    @9elitemarketingservicesllc5752 жыл бұрын

    Interviewer: “That suggests something else, which is called Addiction. So you’re trying to create an addictive taste.”🤔 Worker 1: “Hmmm...that’s a good word” Worker 2: “Or something they would want to go back for again and again. 🙄Saying the same thing but using a different phrase; after all, no one likes the word Addiction. DoubleSpeak at it’s finest ladies and gents!😂😂

  • @MommaDee58
    @MommaDee584 жыл бұрын

    Wow , and Whoa ! What an Amazing topic and facts on Flavor , Smell, and Tummy . The ol saying, if it LOOKS GOOD, it must be Good. Has me thinking plus hopefully remembering, ( if my mind isn,'t all Flavored out) to take a second thought on what I will take into my stomach or Not. Thank you for doing Research on this Fragrantly Filled Topic.

  • @DuddridgeMark
    @DuddridgeMark11 жыл бұрын

    I got a little angry watching this, thinking how the flavor makers are basically helping the food producer lie, but realized what I'm angry about is that people, (myself included, until recently), don't think & educate themselves about this stuff more.

  • @jennifergreen6109

    @jennifergreen6109

    9 ай бұрын

    You hit the nail on the head, my good sir. When I had that personal revelation I started to see it with all kinds of other issues as well

  • @freakyfreakify
    @freakyfreakify12 жыл бұрын

    10:44 these flavors are so stimulating they hijacked our brain. :O

  • @spencerburrows624
    @spencerburrows6242 жыл бұрын

    These people are legit villans that you would see in a cartoon or movie.

  • @ben315to405thenstop
    @ben315to405thenstop11 жыл бұрын

    thank-you for this

  • @frankieasmr6243
    @frankieasmr6243 Жыл бұрын

    Amazing Video! Funny at 8:42, My Parents and Youngest sister were watching this way back in the day and the way he said FLAVOR was super funny to them for some reason! My mother and sister were dying laughing for like 3 hours straight while they kept on rewinding that part until the rewind button almost broke😂 My dad was feeling super annoyed too when they kept on rewinding it to that part😂😂😂

  • @iwantthetruthandnothingbut6521
    @iwantthetruthandnothingbut65215 жыл бұрын

    This video was made and uploaded 8 years ago, and only 540 likes!??? Me thinks somebody is trying to hide this information from being seen. Because the more likes a video has the more it's recommended... Criminals...

  • @Lady_Jewels

    @Lady_Jewels

    5 жыл бұрын

    Thanks to Bobby @Flavcity for opening our eyes

  • @nicolesonk5132

    @nicolesonk5132

    5 жыл бұрын

    youtube is extremely censored

  • @hippilysoul
    @hippilysoul Жыл бұрын

    And little people is aware of this!

  • @octangula7914
    @octangula79146 жыл бұрын

    It's really amazing we can make so many different tastes. I would never be a chemist but this seems like a pretty fun job.

  • @tutsebhatu6495

    @tutsebhatu6495

    Жыл бұрын

    fr

  • @ok-ch5xr
    @ok-ch5xr2 жыл бұрын

    This is what could be causing the cancer in the world

  • @charlene9638
    @charlene96383 жыл бұрын

    This guy keeping it 💯

  • @katferguson
    @katferguson4 жыл бұрын

    WHAT???!!! DISTURBING! We need to put these scientist out of business!!!

  • @lindajohnson2149
    @lindajohnson21493 жыл бұрын

    (11:19) Do you believe Dr Kessler's answer that companies AREN'T intentionally trying to make their food addictive? Honestly, does their "intention" really matter or mean that they're not part of the problem of societies' health issues? 🤔

  • @janetstorm7316
    @janetstorm73163 жыл бұрын

    This company don't giv au dan about our health!

  • @CP-iw6ou
    @CP-iw6ou4 жыл бұрын

    Bob Pellegrino Executive VP Global Strategy And Business Development sounds like a lawyer...dancing around the questions!

  • @honestnewsnet
    @honestnewsnet2 жыл бұрын

    SICK MAD SCIENCE

  • @russiankgbagent9
    @russiankgbagent912 жыл бұрын

    the host's voice is epicly manly

  • @ambulancebutter
    @ambulancebutter12 жыл бұрын

    "desire for more-ness"...."repeat the purchases" that IS MORE-NESS

  • @stangmann1521
    @stangmann15212 жыл бұрын

    Grass Fed Beef meat W/ "Good Fat" are energy / The best IMO !! Sugar & "natural-flavors" & High Carbs are making all of USA too become diabetic............. !! Eat Whole Food - Not - processed foods in out of a BOX !! Cook Local food @ HOME W/ Family !!!!

  • @tbaldwin352
    @tbaldwin35212 жыл бұрын

    wow, no wonder we can't put down our favorite foods.

  • @peli3783
    @peli37833 жыл бұрын

    Not sure the difference between these guys and the cartel

  • @gabrielle-d1b

    @gabrielle-d1b

    2 жыл бұрын

    Right

  • @LDWigton
    @LDWigton12 жыл бұрын

    Josh, this is a start to common folks learning what food additives and the food industry are doing to them. I as down 20+ lbs. since I started listenning to you in April of this year. I will need to lose only 10 more to be at my optimum weight for my height and age. But I've done it the right way with your help. What we eat is everything in weight loss and control. I've kept off the pounds, feel better and am confident I will reach my goal with ease. Obesity will go away. Tom

  • @crystalnovay2965
    @crystalnovay296510 ай бұрын

    HEK-293 is why theyre able to call it "naturally" flavored. Do more research folks.

  • @rolandbaron5813
    @rolandbaron58136 ай бұрын

    Moral of the story, stay away from natural flavors!! There's nothing natural about it.

  • @nufsed12
    @nufsed12Ай бұрын

    '"Addictive. That's a good word"

  • @zechariahhye926
    @zechariahhye9262 жыл бұрын

    3:20 is the kinda of guy that doesnt season his food and say yum this is delicious 🤣

  • @MJ-mg6jy
    @MJ-mg6jy2 жыл бұрын

    I’m interested in robust flavors, particularly Açaí. I understand plant-based sweeteners, like allulose and erythritol, which don’t spike glucose levels.

  • @suzanaylgotaspositivasyl1639
    @suzanaylgotaspositivasyl1639 Жыл бұрын

    Such a Sad industry and job fake flavors !!!

  • @InsSsnowland
    @InsSsnowland12 жыл бұрын

    Aww the old man's so cute!

  • @dulcetmask627
    @dulcetmask6272 жыл бұрын

    I'm just waiting on a company to make White Claws without natural flavors.

  • @mrs.g.35
    @mrs.g.356 жыл бұрын

    "Oh, Johnny, he's so heavy! Now I got him, Johnny"

  • @devonbrown4894
    @devonbrown48943 күн бұрын

    Eat whole foods. Seed baring fruits, veggies, chicken,sweet potatoes, and fresh fish.

  • @margaritasmith2946
    @margaritasmith29465 ай бұрын

    Wow wow wee wow!!

  • @baburo101
    @baburo10112 жыл бұрын

    I didn't get the whole segment until 7:12 "analogy".

  • @allmusicgirl
    @allmusicgirl12 жыл бұрын

    @ambulancebutter Why? Is it because of the chemicals?

  • @rachellawrence1521
    @rachellawrence15219 ай бұрын

    I wonder if these scientists eat or drink what they create. This is why I read labels.

  • @Marcusmarcus318
    @Marcusmarcus3184 ай бұрын

    Bobby Flav sent me over

  • @allmusicgirl
    @allmusicgirl12 жыл бұрын

    Is artificial flavors good for you?

  • @Fubie
    @Fubie12 жыл бұрын

    I am terrified.

  • @Wh33lManDan
    @Wh33lManDan3 ай бұрын

    Food is not meant to excite your taste buds. Food is meant to give you nutrients.

  • @Angie_cheeks
    @Angie_cheeks4 жыл бұрын

    “Exactlyyy” 😖

  • @rfarebrother
    @rfarebrother2 жыл бұрын

    Interesting but people are going to do what they’re gonna do

  • @lanairjackson7260
    @lanairjackson72603 жыл бұрын

    What is the name of this company again?

  • @swindle3561
    @swindle356110 ай бұрын

    jeez they really make this out to be a hit peice

  • @fitnessclassesbarnet
    @fitnessclassesbarnet12 жыл бұрын

    Very interesting. Nothing too new, but good to see it in the open. Hope more than 4500 people watch it, and become aware that only natural food is what they need to eat to lose weight and stay healthy!

  • @jmr9735
    @jmr97354 жыл бұрын

    O.M.G. 5:15 I'm eating breakfast! Good thing none of the items in my bowl have "natural" flavors!

  • @trendiofficial1816
    @trendiofficial18168 ай бұрын

    Sick world

  • @BornAgainCarnivore
    @BornAgainCarnivore10 жыл бұрын

    *JUST STOP EATING FOOD, PEOPLE*

  • @jerrysundin8425

    @jerrysundin8425

    6 жыл бұрын

    You are close :) But to resolve the issue everyone just needs to sit down and think, create a new definition for themselves. What is FOOD? I got a good first rule: Anything in a can, box or jar is not food. Just buy veggies or meat and spices and combine into a dish yourself! #Sweden

  • @crashbandicoot5470
    @crashbandicoot54702 жыл бұрын

    Bobby

  • @karenleslie5692
    @karenleslie5692 Жыл бұрын

    60 min is the best

  • @awfullyawful
    @awfullyawful12 жыл бұрын

    Chicken, translated, into the flavor of... Chicken.

  • @SuperDashRendar
    @SuperDashRendar10 жыл бұрын

    The "60 minutes" bug is too far in the center of the frame. Move it to a more professional size and location on the screen.

  • @AngelaRoseRyman

    @AngelaRoseRyman

    7 ай бұрын

    Can’t believe in ten years nobody liked this comment. Underrated, because your so right.

  • @karlosekalderon6387
    @karlosekalderon63872 жыл бұрын

    Government regulations define NATURAL FLAVORS as those that derive their aroma or flavor chemicals from plant or animal sources, including fruit, meat, fish, spices, herbs, roots, leaves, buds or bark that are distilled, fermented or otherwise manipulated in a lab. This distinguishes them from ARTIFICIAL FLAVORS, which use man-made chemicals to give a product its particular flavor or aroma.

  • @9elitemarketingservicesllc575

    @9elitemarketingservicesllc575

    2 жыл бұрын

    5:08 Natural Flavors still contain chemical additives to enhance their flavors and lingering effects.

  • @crystalnovay2965

    @crystalnovay2965

    10 ай бұрын

    HEK-293

  • @andreaduncan3845
    @andreaduncan38452 жыл бұрын

    Can't hear it

  • @taijasilva9567
    @taijasilva9567 Жыл бұрын

    Mad scientist food

  • @NotablyRandom
    @NotablyRandom3 жыл бұрын

    These are sick people

  • @andotski_
    @andotski_11 жыл бұрын

    That is a peacock feather.