What Killed The Movie Trailer?

Ойын-сауық

Movie Trailers may have started out as a tool to sell films, but over time they have evolved into their own spectacle. Before a film is released there are a multitude of Theatrical Trailers, TV Spots, Web Shorts, and even Trailers before the Trailer starts. How did Hollywood turn from a simple marketing tool, to a an ever expansive industry of movie trailers that mostly give away the entire plot of the film? How did Hollywood crush the Movie Trailer?
#trailers #movietrailer #nerdstalgic
Sources:
www.wired.com/2013/06/art-of-...
en.wikipedia.org/wiki/Trailer...)
whatculture.com/film/5-movie-...
variety.com/2022/film/news/an...

Пікірлер: 679

  • @jackcarlos
    @jackcarlos11 ай бұрын

    1. There used to be a SINGLE trailer 2. They didn't spoil the movie 3. They were short, discrete, and gave you just enough to be interested in seeing the movie

  • @AlexRN

    @AlexRN

    11 ай бұрын

    Don't forget they used to have voice over guy in them. Now no one narrates the trailer.

  • @paperluigi6132

    @paperluigi6132

    11 ай бұрын

    @@AlexRNI thought that guy died?

  • @BLockk87

    @BLockk87

    11 ай бұрын

    What is this? Just a teaser trailer comment?

  • @AkinaSpeedStarsAE86

    @AkinaSpeedStarsAE86

    11 ай бұрын

    there wasn't a trailer for a trailer

  • @kowikowi8718

    @kowikowi8718

    11 ай бұрын

    4. There ist No need for Trailers anymore. Youre interested in a movie? Herr 1000reviwes you COULD Look Up before the movie ist even Out in the Cinema.

  • @SaurianStudios1207
    @SaurianStudios120711 ай бұрын

    There was a time when trailers got me excited to see a new film, but nowadays I can’t show a single trailer without being spoiled or just feeling like it’s essentially the same trailer that I’ve seen a thousand times. I prefer movie trailers of the past that used to keep a lot of mystery, intrigue, and leave the audience wondering what movie they will see.

  • @markeyiszra

    @markeyiszra

    11 ай бұрын

    Like that Untitled J.J Abrams Sci-Fi movie trailer before the titled revealed to be "Cloverfield" ? Or that bank roberry scene where they escape using a helicopter and got stuck in big Giant web in the middle of twin tower (before 9/11) later revealed it's Spider-Man? I love that trailer especially the Teaser of course.

  • @Sci-Fi_Freak_YT

    @Sci-Fi_Freak_YT

    11 ай бұрын

    Reminds me of the trailers for Annihilation when it was releasing years ago. The trailers definitely gave off horror vibes but when I saw the film in streaming I was thrown for a loop as to how good it was.

  • @Actar_Raikit

    @Actar_Raikit

    11 ай бұрын

    Really? I think movie trailers today don't spoil enough. Especially when it comes to original properties, I have no idea what to expect and no idea if it'll be something I'm interested in or not. If you watch older movie trailers, they're literally supercuts of the entire film.

  • @thevikingbear2343

    @thevikingbear2343

    11 ай бұрын

    Avengers Endgame had an amazing trailer campaign. Maybe the last great one.

  • @Sci-Fi_Freak_YT

    @Sci-Fi_Freak_YT

    11 ай бұрын

    @@Actar_Raikit for original works yes but anything that is a franchise is predictable, at least 60% of the film is anyway.

  • @brendolbreadwar2671
    @brendolbreadwar267111 ай бұрын

    the biggest problem for me is how every single modern trailer spoils the end. They have the mindset that people will forget, not everyone does. If i am spoiled in the trailer, i will not watch.

  • @ldarm

    @ldarm

    11 ай бұрын

    100%

  • @docmcstuffins5859

    @docmcstuffins5859

    11 ай бұрын

    That’s what I appreciated soo much about the trailer to Asteroid City after seeing it. Not only were most of the scenes from the first act, the plot device that drives the kovie is completely left out of the trailers, so it was a cool surprise from the jump when watching the movie

  • @preachcaleb

    @preachcaleb

    11 ай бұрын

    I gotta disagree there. Neither Infinity War nor Endgame spoiled their ending. There are still modern trailers that don't spoil the end. Not to mention, plenty of older trailers did spoil the ending. Soylent Green is infamous for doing so.

  • @ericjanssen394

    @ericjanssen394

    11 ай бұрын

    It came to a head in the 00's, when audiences were upset that Robert Zemeckis basically gave away all the plot secrets of "Castaway" and "What Lies Beneath" in his trailers... And when the industry press finally called him on it, Crazy Bob basically responded, "C'mon, that's the game, you're SUPPOSED to--I mean, it's just a movie, no big deal!"

  • @shafkatahmed5420

    @shafkatahmed5420

    11 ай бұрын

    @@ericjanssen394 Whoever said that should never work in the film industry.He doesn't have respect for cinema. "It's just a movie" is not something a person working with films would say

  • @FlashStudios1934
    @FlashStudios193411 ай бұрын

    My biggest problem with trailers nowadays, is how many there are per movie. Nowdays it’s teaser, trailer, full trailer, trailer 2, trailer 3, final trailer, tv spot 1, tv spot 2, etc

  • @AbanRoby

    @AbanRoby

    11 ай бұрын

    exactly

  • @neoluthuli3254

    @neoluthuli3254

    11 ай бұрын

    Haha just wrote the same thing hut mentioned trailer and teaser trailer

  • @fromthehaven94

    @fromthehaven94

    11 ай бұрын

    The Knives Out trailer where Chris Evans tells everyone to eat shit - that was fun. The second one, not so much.

  • @chrisjfox8715

    @chrisjfox8715

    11 ай бұрын

    Then there's some people that have the nerve to watch all of it then complain about the whole movie being in the trailer smh...

  • @caronstout354

    @caronstout354

    11 ай бұрын

    And by the time the movie premieres the teasers and trailers have shown everything in the full movie...

  • @danielkeith2071
    @danielkeith207111 ай бұрын

    That first Endgame trailer, with Tony floating in space, was perfect. I don’t think a trailer has ever made me so emotional and excited for a movie, while also not giving away a single plot point. It should have been impossible to accomplish both of those when Endgame was a story ~20 movies in the making, but they did it!

  • @jaybell7838

    @jaybell7838

    11 ай бұрын

    They've definitely warped the system. I was kind of curious how Endgame would go because the marketing felt so restrained compared to other tentpoles. They knew their audience was in the bag though and gave away almost nothing after the first 20 minutes. The main downside with movie trailers is this dynamic. Just stop spoiling the endings.

  • @thegnarledpirate9198
    @thegnarledpirate919811 ай бұрын

    I have complete respect for Hayao Miyazaki deciding to not showcase a single trailer or promo to his next movie until its release day. Man is doing it solely for those who truly care about his art.

  • @vollied4865

    @vollied4865

    11 ай бұрын

    I don't cuz he's a total asshole failure of a father who's too far up his own ass

  • @jothishprabu8

    @jothishprabu8

    11 ай бұрын

    What's the point in doing that?

  • @Menoman235

    @Menoman235

    11 ай бұрын

    @@jothishprabu8I mean he is at the point of his career where he can just slap his name on a project and people will go see it regardless if there’s a trailer or not

  • @TayoEXE

    @TayoEXE

    11 ай бұрын

    @@Menoman235 Right. I thought about this. If he was a nobody, then of course, nobody would have any incentive to go see it unless they started hearing from friends who went to see it. I live in Japan actually, so I'm planning to go see "How do you Live" in theaters next month because yes, I 100% trust Miyazaki to make a great film, especially inspired by what is essentially his favorite book. It's supposed to be some kind of fantasy film where the novel is an actual in-world novel that has special meaning to the protagonist. Gets you really curious when you know what he's created, does it not? His fantasy films are especially enchanting, and I feel like he's one of the few people who could pull off this no-marketing experiment by his name alone. The film's been in production for at least 6 years, and it's pretty long too.

  • @Menoman235

    @Menoman235

    11 ай бұрын

    @@TayoEXE yea his track record is phenomenal and it’s in his home country of Japan. I don’t know how many countries that treasure their home grown talents as much as Japan.

  • @nicholascharles2415
    @nicholascharles241511 ай бұрын

    As a Trailer editor that grew up in the 90s I strive to bring us back to the days of trailers that are 1:30 long and do not spoil the story but aim to grab the viewers attention and get them to say "damn I wanna watch that!"

  • @Beltzer0072

    @Beltzer0072

    11 ай бұрын

    I'm actually building a movie theater in my home because of just that. I remember as a kid seeing trailers to movies and being so excited cause they were films I had never seen before and it was almost like getting a sneak preview and sample of what was to come. Trailers for horror movies especially. You don't see trailers anymore like the one for The Shining and that's a shame.

  • @ericjanssen394

    @ericjanssen394

    11 ай бұрын

    Again, it's the importance of the Trailer Voice: Watching 70's trailers, giggle at stentorian Don LaFontaine voices all you want, it's helpful to have someone knowingly talk you through what you SHOULD know about the movie going in, and tease you with what you DON'T...Meanwhile promising that whatever it's about, it's going to deliver all the goods that its genre should for the buck.

  • @Donvey

    @Donvey

    11 ай бұрын

    Do you work at a trailer house? Or solo?

  • @Goodbrew84

    @Goodbrew84

    11 ай бұрын

    Trailers were often spoiler rich up until around the time of the matrix. It wasn’t uncommon to get the major plot points beat for beat. This wasn’t a bad thing.

  • @nicholascharles2415

    @nicholascharles2415

    10 ай бұрын

    @@Donvey I did work at a trailer house before covid. Now I cut trailers for Tubi Originals lol But I strive to keep the same goals. I think a lot of people don't understand that it's mostly from the Studio giving notes that turn trailers into what they are now.

  • @jeremy1860
    @jeremy186011 ай бұрын

    For me personally, what killed them was just a progressively bigger number of them before the actual film as years went on. After a while you just sit back and wish the cinema would skip them 😟

  • @aiwash2766

    @aiwash2766

    11 ай бұрын

    I once got to a movie 40 mins late the movies logos where just starting as I took my seat it’s insane the number of trailers they put in front of some of these movies

  • @PaganMinDNW

    @PaganMinDNW

    11 ай бұрын

    ngl I like it better cause it removes the worry from getting there late

  • @knaditya8228

    @knaditya8228

    11 ай бұрын

    @@PaganMinDNW same recently i was late to a movie and it didn't start because of trailers so i really like them for being there for people like me who are late to movies

  • @Condog
    @Condog11 ай бұрын

    This is why I watch the first teaser trailer and avoid everything else. The Batman’s first teaser was perfect. Gave you a feeling of the atmosphere and a few glimpses at the characters and action. Then I saw the official trailer at the theater and they showed the scene where Gotham gets flooded. Seems like something you wouldn’t want to show since it literally kicks off the final act. That moment was so much weaker when I actually saw the movie because I already knew it was gonna happen.

  • @PolarisCastillo

    @PolarisCastillo

    11 ай бұрын

    Same with the Batman Begins teaser, just mood and atmosphere, and just a quick flash of Batman and then cut to titles

  • @aliadrift

    @aliadrift

    8 ай бұрын

    When I went to see The Batman, they had a behind-the-scenes thing for the movie before it started! I was so annoyed as I had made a point to see no trailers beyond the first teaser trailer. I literally shut my eyes and put my hands over my ears so I wouldn't know what they said. Why the hell would they put that before the movie we were literally there to see?

  • @VFXShawn
    @VFXShawn11 ай бұрын

    I miss teasers. Trailers ruin movies by showing you the best parts before you see them in the right context.

  • @Frizzleman
    @Frizzleman11 ай бұрын

    Watching Paul learn to ride the sand worm in the trailer felt criminal. Wish I’d never watched the part two trailer.

  • @metalgrinch
    @metalgrinch11 ай бұрын

    What I miss is back in the 80s and 90s prior to the internet, the only place to see new movie trailers was AT the movies themselves. Meaning sitting there meant anticipation and surprise. It was awesome seeing a trailer for the first time on a big screen. These days it's all over the web so seeing it in the theaters is just time consuming.

  • @EForrest88
    @EForrest8811 ай бұрын

    the best trailer-based marketing campaign is hands down The Muppets (2011), where the first trailer started as a pastiche of a rom-com and then about once a week after that they released a new trailer that was a parody of another recently released trailer. They turned round a Girl With The Dragon Tattoo parody trailer in like 2 days from it first dropping. And then they ended it all by the final trailer being a parody of their own first trailer!

  • @Kritacul
    @Kritacul11 ай бұрын

    The sad thing is, is that most movie trailers nowadays give away the entire movie in said trailer.

  • @thevikingbear2343
    @thevikingbear234311 ай бұрын

    I really like how Avengers Endgame based the entire trailers campaign over the mystery of "Is Tony going to starve to death in the Milano?"which is resolved in the first 5 minutes of the film. While now it seems silly, the entire World stopped to grieve when the teaser trailer premiered online, and it was a full minute of Tony's "there is no food and we have no fuel" speech at the beginning of the film. The Superbow trailer climaxes on the Milano landing in the Avengers compound, famously removing Pepper Potts from the scene and showing Steve giving a speech and crying which made many people question if he was hurting because of Tony not having made it to Earth. The theatrical trailer in March showed Tony back in the Avengers compound giving a handshake to Steve after 3 months of not knowing if he was gonna make it. You had to be there to see how much the movie theaters erupted in excitement for those trailers when that happened in the trailer. "TONY IS ALIVE" People screamed. The entire theater erupted. Grown men cried. It was beautiful. The best trailer campaign ever without any of the plot. The movie made 1 billion dollars in its opening weekend.

  • @Ieremos

    @Ieremos

    11 ай бұрын

    Of course, that "TONY IS ALIVE" feeling didn't last long, did it? They gave us hope and took it away, in the words of Dr. 11

  • @Guineapigsreadingbooks
    @Guineapigsreadingbooks11 ай бұрын

    I remember the trailers before a movie played on a DVD. I honestly really miss it. I would always insist on watching all of them. And we would watch all the extras on the DVD, which I always really liked.

  • @LeonardoKlotz
    @LeonardoKlotz11 ай бұрын

    I never watch anything else besides the first trailer No sneak peaks, no clips I like watching a movie knowing as little as possible

  • @retromemories8522

    @retromemories8522

    11 ай бұрын

    I've noticed in the last few years the less I know about a movie after the first trailer, the more enjoyment I will get out of it.

  • @chrisjfox8715

    @chrisjfox8715

    11 ай бұрын

    ​@@retromemories8522you can pretty much tell whether you want to see a movie or not from a well done teaser trailer. Personally, I don't need to see a trailer at all. A poster alone can say a lot tbh

  • @cricketxing

    @cricketxing

    11 ай бұрын

    Me too! I like to immerse myself when I do take the time to watch a movie. Trailers nowadays will almost always spoil the whole movie. Especially if they stick to basic movie tropes, you can predict the how the movie is gonna go. I went to see Everything Everywhere All at Once cause the poster looked cool, and I'm so glad I did.

  • @ProfDragonite
    @ProfDragonite11 ай бұрын

    Movie trailers: an excellent example of quality being killed by quantity.

  • @LockedPuppy
    @LockedPuppy11 ай бұрын

    My personal best Trailer x Movie experience was the very first John Wick movie. The trailer actually made me want to see this movie of a completely new IP. And once out of the movie I felt like my expectations had been perfectly met. That was the weirdest feeling. I just felt whole after having seen the movie. It just exactly fit my expectations. Felt great!

  • @roujin518
    @roujin51811 ай бұрын

    Personally I always love the music video movie trailers. Logan, GotG, The batman do an amazing job of setting the vibe of the film without over sharing.

  • @cbandit7715

    @cbandit7715

    8 ай бұрын

    Nothing will ever top the Force Awakens trailer for me but yeah I love the Batman trailer too and Infinity War legends never die trailer was pretty good

  • @joshuawilliams7734
    @joshuawilliams773411 ай бұрын

    What i think is sorely missed is the fact that most trailers now have lost there creativity, like say for the psycho trailer you never would have thought a man the director going around a sinister-looking house would be interesting but with almost a laid back and mysterious tone peppered with the occasional joke adds to overall tone or Alien where you just see the egg and then it says: 'in space no one can hear you scream!' Bring back creativity not the nostalgic piano or quick-flashes of stuff with a sudden cut to black, along with a loud boom. Or, indeed giving aspects of the plot away

  • @daniilkronk20
    @daniilkronk2011 ай бұрын

    Stopped whatching trailers like 5 years ago

  • @OneHourShower

    @OneHourShower

    11 ай бұрын

    I miss that guys voice “ in a world … “

  • @blackguyofthesouth2161

    @blackguyofthesouth2161

    11 ай бұрын

    Congratulations?!

  • @SilasSeiler

    @SilasSeiler

    11 ай бұрын

    Video games pretty much have the opposite issue. Most of the time, their trailers tell and show you nothing about the product.

  • @daniilkronk20

    @daniilkronk20

    11 ай бұрын

    @@SilasSeiler that's true

  • @DangeistYT

    @DangeistYT

    11 ай бұрын

    What a huge lie lmao who u tryna impress 😂😂😂

  • @trinaq
    @trinaq11 ай бұрын

    Probably trailers showing you practically the ENTIRE film, so that there's no real point in actually watching it.

  • @kamsismith

    @kamsismith

    11 ай бұрын

    I feel like franchise movies are the worst offenders of this since most franchises have huge fanbases. I miss when trailers were released only on TV and in theaters but social media with its benefits love spoiling everything.

  • @ugoeze7360
    @ugoeze736011 ай бұрын

    I think that the trailer of the 80s and 90s died when Don Fontaine died. When the studios tried to find someone to imitate his iconic voice and failed, notice that trailers no longer have a narrator speak in the trailer.

  • @AnnoyingMoose

    @AnnoyingMoose

    11 ай бұрын

    "In a world..."

  • @adityatripathi103
    @adityatripathi10311 ай бұрын

    I have been actively avoiding trailers to the movies I get excited to watch for a few years now

  • @pekar43

    @pekar43

    11 ай бұрын

    Exactly, I do that too

  • @adityatripathi103

    @adityatripathi103

    11 ай бұрын

    Ikr because now if by mistake you watch a trailer you basically know what's gonna happen 🤦

  • @pekar43

    @pekar43

    11 ай бұрын

    @@adityatripathi103 Sometimes I see the trailer randomly after I watched a movie, and get angry because it totally would have spoiled the movie 😂

  • @jdmarsh91
    @jdmarsh9111 ай бұрын

    Honestly, they're actually worse to an extent, because something being very common is showing the entire movie in the trailer. The new Gran Turismo movie pretty much shows the entire plot of the movie

  • @Whaddayamean13
    @Whaddayamean1311 ай бұрын

    I think the problem is that the studios put more effort into making the TRAILERS than the actual movie. Notice how I said studios and not directors. Very few directors actually make these mainstream movies anymore. It's a group of executives in a boardroom deciding what everybody else thinks is popular. This is what all these Marvel/Disney/whatever films are based on.

  • @RadicalTrailers
    @RadicalTrailers11 ай бұрын

    As someone who runs a trailer channel and sees thousands, there are some trailers I really think twice about putting up due to It spoiling the entire movie! I might have to put a spoiler warning on them 😆

  • @Jm-ki4su
    @Jm-ki4su11 ай бұрын

    gotta love the over-use of the loud, escalating drums and quick cuts as the trailer is about to finish

  • @BobbyLeeMMA
    @BobbyLeeMMA11 ай бұрын

    The Oppenheimer trailer is by far the best trailer I've seen in a long time.

  • @rafaelc.c.

    @rafaelc.c.

    11 ай бұрын

    Well... First one was just fine and the second one was quite good but overly long for so little story that was told. Needlessly dramatic and pretentious. Ohh, we have a bomb, it may explode, ohhhhh, never saw that coming, the world will change, zmmm dramatic synthetizor. 😂😅

  • @PaoloGiovanni
    @PaoloGiovanni10 ай бұрын

    Really love modern trailers. Love that they’ve dispensed with having a narrator tell the audience what the film is about, instead modern trailers actually show you with sights, sounds, and epic musical arrangements that really get the audience excited for an upcoming release. I credit the trend setting hyper emotional trailer for Star Trek (2009) for really getting the ball rolling on the superior modern trailer.

  • @Zekhar
    @Zekhar11 ай бұрын

    The fact that they now have this kind of need of showing a teaser trailer, a trailer and a final trailer and every single one of them shows the whole plot makes me doesn't want to watch any of them or sometimes even the movie. And with all of them being present in every social media available it is really hard to not come across or watch by mistake a couple of seconds, but that's all it takes to kill it for me.

  • @Nick-4K
    @Nick-4K11 ай бұрын

    Trailers before: Here's a little taste. Trailers Now: Here's the entire movie. Come pay to watch the longer version although you already know what's gonna happen!

  • @katmore9
    @katmore911 ай бұрын

    Great job, Nerdstalgic! GoodBadFlicks did a thorough breakdown of this topic (and movie posters) years ago in his "WTF happened to" series. Highly recommended. 🙂

  • @Letaa_Enoch
    @Letaa_Enoch11 ай бұрын

    I'm so depressed... I wish someone would start talking about what's going right in the movie industry🙌

  • @candaceh16

    @candaceh16

    10 ай бұрын

    Not much

  • @liraco_mx
    @liraco_mx11 ай бұрын

    Remember The Incredibles original trailer? THAT was a trailer. No spoilers and great setup, got me hooked and didn't need more to know I had to see it.

  • @andresacosta4832

    @andresacosta4832

    11 ай бұрын

    Mr. Incredible, we need your help! *puts on the costume, can't because the belt doesn't fit anymore*

  • @arturocastroverde3349

    @arturocastroverde3349

    10 ай бұрын

    All the pixar 2000s movie trailers where awesome. I remember the cars trailer being so funny and a bait for a bugs life 2 The ratatouille trailer with a cute joke The walle trailer treated the film like it was pixar greatest film yet ( and it is ) Up trailer with carl just saying afternoon.

  • @brycejohansen7114
    @brycejohansen711411 ай бұрын

    It usually does show a shorten version of that movie and can end up ruining any sort of surprise and experience from it. The problem is they don't pose their trailers as unanswered questions. I should be curious to get that answer from within the film itself.

  • @Y2Jerms
    @Y2Jerms11 ай бұрын

    Easy answer: They spoil the movie. Studios dont know how to make trailers or teaser trailers anymore. They either spoil key points in the movie like big jokes, action scenes, and surprise cameos or give away the plot twist in general(ex:shutter island). And whats even worse than a bad trailer is showing major highlights of the trailer BEFORE YOU WATCH THE TRAILER. It's idiotic. And when i thought it couldnt get any worse, there are teaser trailers FOR TRAILERS. its the dumbsest thing ive ever seen. Its the same with youtube videos nowadays. Smosh does it as well as the react channel. Hopefully, people smarten up on how they stsrt doing trailers again, but like you said, they most likely wont since idiots are in charge.

  • @superdave3093
    @superdave309311 ай бұрын

    The last really good trailer is saw was Dune part 2 coming out this November(2023). It introduces snippets of characters, lays on tons of atmosphere, shows vague plot points, has great music and above all else… is short in length! 😊 Made me absolutely want to see the movie. And yes trailers generally are worse than they’ve ever been. And even though Don LaFontaine was a product of the times, I went to more movies in the 90s and 2000s because of him hyping up what I may watch. 😊

  • @FCV0511
    @FCV051110 ай бұрын

    The death of Don LaFontaine really changed movie trailers. There hasn't been an "in a world" trailer or one with deep narration that hit quite as well as his did since he passed IMO.

  • @jaimeerindy4573
    @jaimeerindy457311 ай бұрын

    As a person who worked in entertainment marketing making trailers (not for blockbusters but for films nonetheless), I will say that even if you tried to go for something a little different at the start, many ideas have to be whittled down due to factors outside of your control. I still consider it an art though!

  • @DeanTheLaughingMann
    @DeanTheLaughingMann11 ай бұрын

    Piano medley (or cover of classic song), fade in, quick shot, fade out, random voice saying something, lens flare, deep booming sound, cut to action, reveal of villain, movie title, release date, social media plugging. That is the stereotypical trailer I've seen many times in the last few years of trailers.

  • @patwalsh1045
    @patwalsh10457 ай бұрын

    the worst part of new trailers is the 5 second preview of the upcoming trailer that plays at the start of the 2 minute video to let you know all the things to come

  • @hbt5427
    @hbt542711 ай бұрын

    Another great video!

  • @seanboston869
    @seanboston86911 ай бұрын

    Great video as always!

  • @MIRLZY
    @MIRLZY11 ай бұрын

    I'll never forget seeing the trailer for spiderman with the twin towers in the theater. As a 9 yr old at the time, that trailer changed my life 😅

  • @niccolomanahan7775

    @niccolomanahan7775

    11 ай бұрын

    Yes! You never see it coming. Now sadly every trailer has to be preempted by a thumbnail or a blog headline that reveals the movie for you anyway.

  • @monsterbride4615
    @monsterbride461511 ай бұрын

    While I do agree that trailers have gone downhill in the last few years, I recently went to the movies and was surprised at how many trailers made me want to watch the movie, actually made me excited. Also feels like movies are finding their footing post pandemic so not sure if the movies are better or the trailers.

  • @Priya_kulkarni
    @Priya_kulkarni11 ай бұрын

    Please make More video essays like these please!! Talk about theatres, tickets!!!

  • @ArabKatib
    @ArabKatib9 ай бұрын

    Thank you very much for sharing. Very intetesting topic. :^)

  • @georgemedina7209
    @georgemedina720911 ай бұрын

    I like when trailers don't spoil much and more so just give you the tone of the film i.e. something along the lines of ALIEN where they gave nothing away and merely gripped you at thought of a horror movie in space. It created intrigue and people wanted to see it solely because of that. Do I think that'd work now? Depends on who's directing and how much you intrigued your audience. For example, if Jordan Peele did something like Alfred Hitchcock did and set the scene, I'd immediately be interested solely based on it being a Jordan Peele film. Another thing I personally miss is the voice over. Again, it is dependent on the content of what you are selling but a prime example that makes me feel so nostalgic is the first Harry Potter. The narrator makes you feel like your being welcomed in to the school to be a student and what you might expect from this magical year with Harry. Those work for me still.

  • @kevinfrushour
    @kevinfrushour10 ай бұрын

    I don't like how these days a trailer starts with a mini-trailer for the trailer you're about to see.

  • @jbmiller3280
    @jbmiller328011 ай бұрын

    If they were to make a trailer today of “The Empire Strikes Back”, it would contain the reveal that Vader was Luke’s Father.

  • @greenleopard49
    @greenleopard4911 ай бұрын

    I think trailers should ask a question that will be fully explored in the movie. Such as does the needs of the many outweigh the needs of the few? Each trailer focuses on one side of the argument with the cast discussing the concept with clips of the movie sprinkled on sparingly.

  • @robertobuatti7226
    @robertobuatti722611 ай бұрын

    While there were many trailer voices from past eras Don LaFontaine and Hal Douglas were the most iconic trailer voices, their narration really got you into the movie, I really miss voiceover trailers today. Today in modern times they spoil movie trailers way too much, I just watch one trailer of each movie and if I'm interested in it I'll watch it, no need to have multiple trailers.

  • @philipjohnson3942
    @philipjohnson394211 ай бұрын

    Teaser trailers are usually really good imo, comparing the FNAF teaser and the full trailer made me realize it

  • @AgentChachi
    @AgentChachi11 ай бұрын

    I’ve got to say, the trailer for the upcoming film “The Creator” is absolutely 🔥! They nailed it!

  • @akavario
    @akavario11 ай бұрын

    I like that there’s a little trailer before the trailer telling you the trailer STARTS NOW

  • @RichTeer
    @RichTeer11 ай бұрын

    I don't mind how many trailers there are, or how long they are. What really pisses me off is trailers that contains spoilers, or every good scene from the movie. And Hollywood wonders why box office numbers are diminishing!

  • @heathb4319
    @heathb431911 ай бұрын

    Cam you imagine the energy in the theater if we never knew Hulk was going ot bust out of the arena door in Thor Ragnarok. The amount of texts to each others friends saying just go see it would have been all the free publicity it needed.

  • @BigPurp9
    @BigPurp911 ай бұрын

    I haven’t watched a movie trailer (for a film I actually care about that is) since about 2018 and I’ve enjoyed watching films more for it.

  • @Lazarus1095
    @Lazarus109511 ай бұрын

    What killed the movie trailer? Well, offhand I would say it was the habit of the people who make them of revealing every major plot beat, joke, and jump scare of the movie. Seriously, no one wants that, everyone complains about it, and yet they just keep right on doing it.

  • @apeculiarmingvase3800

    @apeculiarmingvase3800

    11 ай бұрын

    Of course they will still keep on doing it. Their target audience are likely not the complainers, and even then, said complainers would probably still watch the movie for some reason. It's about the numbers, not the general thoughts.

  • @glyle2504
    @glyle250411 ай бұрын

    I think the first time I personally noticed trailers being spoiler-heavy was Jurassic World: Fallen Kingdom. It’s one where I distinctly remember being like “Jesus Christ, save it for the movie.”

  • @retromemories8522
    @retromemories852211 ай бұрын

    Part of the reason I go to the movies is because of the trailers. Now the majority of them feel the same. But my biggest pet peeve is the "trailer" before the actual trailer that is so prevalent on KZread.

  • @HarvestStore
    @HarvestStore11 ай бұрын

    Great video.

  • @copperidiots1346
    @copperidiots134611 ай бұрын

    I love watching the entire movie in 2 minutes

  • @GotWerth
    @GotWerth10 ай бұрын

    Now there are also these brief and intense flashes of scenes in the first 2 seconds before the official trailer even starts. Kind of like a mini-trailer at the beginning of the trailer to keep you watching the full thing.

  • @DarthTrader707
    @DarthTrader70711 ай бұрын

    There are 6 commercials before the trailers start in the theaters I go to. Now, people are like, "forget the trailers if we have to watch a bunch of commercials before they start." Also, the same thing that killed MTV music videos killed the movie trailer...the fact that you can watch any trailer at any time, on demand, thanks to KZread.

  • @mfmageiwatch
    @mfmageiwatch11 ай бұрын

    Why tf would you say thankfully the Leto Joker trailer suit went nowhere? Bait and switch is an illegal practice. It should have been punished.

  • @joncaughey
    @joncaughey9 ай бұрын

    I made a video on my channel 3 years ago talking about these main points in a more positive light! People come back to trailers now just to remember the excitement

  • @zahawolfe
    @zahawolfe11 ай бұрын

    A trailer is fine, but I'm a big fan of tangential marketing, like Ryan Reynolds did for deadpool. We could absolutely have mini scenes that are made to be trailer replacements, but there isn't enough creativity or trust by executives for this to be done usually

  • @sydneylynskey7587
    @sydneylynskey758711 ай бұрын

    I do remember being rather annoyed when I saw a youtube video that said it was the teaser for Dune part two, and so I clicked on it only to see it was a teaser telling me the trailer is coming out tomorrow.

  • @davidhowell5585
    @davidhowell55859 ай бұрын

    There have always been bad trailers and there have always been good ones. This carries over into today.

  • @Jewstro
    @Jewstro2 ай бұрын

    I would also like to point out that Netflix does something way more effective than a trailer. They play a snippet, about 1 minute long or longer, of the movie. I get enthralled with some of those snippets

  • @justinsantos8514
    @justinsantos851411 ай бұрын

    I will never understand how people can still be excited for movies in this day and age, almost everything is garbage because Hollywood would rather preach, lecture, belittle and divide the audience instead of bringing them together with great storytelling.

  • @josephaaron4985
    @josephaaron498511 ай бұрын

    I remember when trailers were no longer than maybe 2 minutes max and always left you wondering what the hell is going on. Now you get 4 minute long trailers and practically know who is who and what's going on and you might as well have watched the entire movie on KZread

  • @letsgets77
    @letsgets7711 ай бұрын

    Bad times at El Royal. I saw that movie without first seeing the trailer. Fantastic. I've never wanted to watch another trailer since.

  • @chrism2887
    @chrism288711 ай бұрын

    Geezus, I completely forgot all about the clip from the first few seconds of this vid. That took me waaaaaaay back.

  • @ocarinagirlandthestories648
    @ocarinagirlandthestories64811 ай бұрын

    Something animated movies have started doing in recent years is uploading a lot of clips from the movie independent from the trailers as a way to promote the movie. One or two is fine but when you watch too many of these clips, eventually you don’t really get that much from actually watching the movie, because in a sense you have already seen like 80% of the movie through clips

  • @RedAlastorD
    @RedAlastorD11 ай бұрын

    The current status on the amount of trailers matched to “In the mouth of madness” was priceless😂

  • @donutstudios6353
    @donutstudios635311 ай бұрын

    0:01 that caption haha the entire transcript

  • @HonestWatchReviewsHWR
    @HonestWatchReviewsHWR11 ай бұрын

    When it comes to trailers now, I only watch about 30 seconds of them. Enough to get a jist of what the film is about and hopefully not spoil all the main plot points.

  • @PranavanathanYoganathan
    @PranavanathanYoganathan11 ай бұрын

    We purposely show up late to movies so we miss trailers.

  • @CamelMotorsports
    @CamelMotorsports10 ай бұрын

    I love how the recent Tom Cruise movies, like Maverick and Mission Impossible: Dead Reckoning, have given away very little about the plot, but still show what theme will be present. Its just so awesome!

  • @carlossixtos
    @carlossixtos11 ай бұрын

    I’ll never forget how amazing the paranormal activity 3 trailer was and then going to see it in theaters and most of it not happening in the actual movie. Still enjoy it a lot but the trailer had way better stuff in it. How come no one sued then⁉️ it’s never even mentioned either for how big there were at the time

  • @mattbosley3531
    @mattbosley353111 ай бұрын

    They became formulaic and ridiculous. They either give you a false impression of the movie, by carefully choosing bits to show - sometimes showing scenes that are cut and don't even end up in the movie, or they tell you nothing about the film by being a jumbled mess. Movie trailers are an art form just as much as movies are and very few of them are well made. Movie posters can be almost as bad.

  • @joeharris3878
    @joeharris387811 ай бұрын

    TV is the reason. Trailers were to get the audience to return to that particular theater. There was no competition for drama or comedy elsewhere in most towns. Then came televion.

  • @Jewstro
    @Jewstro2 ай бұрын

    I don’t even watch trailers anymore. A lot of them just sum up the whole movie in 3 minutes or less. Literally the entire movie. Characters, problem, solution, end trailer. Thanks for saving me 3 hours and $40

  • @mayozay5810
    @mayozay581011 ай бұрын

    I really loved the trailer for KILLERS OF THE FLOWER MOON. Gave me goosebumps

  • @DarMar106
    @DarMar10611 ай бұрын

    A trailer that midvertised a film for me was Tangled. The only one I recall was it shows the scene where Flynn Rider is caught up in Repunzel hair and gets all tied up. And over the background was the Pink song “Trouble” I remember thinking that looks dumb, reminded me alot of cartoons that were trying to be a bit edgy and go after the Shrek audience. Not only was the movie very enjoyable I was shocked to learn it was a musical which I don’t recall any of ads saying it was one. And at his point cartoon musical had kinda gone out style

  • @user-nc1wu2nm3i
    @user-nc1wu2nm3i11 ай бұрын

    In the months leading up to The Dark Knight's release I attended several movies where that trailer was the highlight of the experience.

  • @SeanWickett
    @SeanWickett11 ай бұрын

    One trailer for me, especially if it's something I'm interested in. A teaser and a release date is all I need. However, in this day and age, a trailer that encapsulates the whole movie saves me money. They're typically better than the final movie anyway.

  • @SirIsaacClarke
    @SirIsaacClarke11 ай бұрын

    I hate that trailers now even spoiler their trailers with a fucking slideshow of all the best moments in said trailer right before the trailer plays. Unbelievable.

  • @CartoonTriper
    @CartoonTriper11 ай бұрын

    Sometime i miss the Trailers voiceovers like before, now they use the dialogue of the characters to describe the movie, that for one hand is kinda clever, but most of the time it feel forced and even think they never say that on the actual movie

  • @andrewbrandenburg3842
    @andrewbrandenburg384210 ай бұрын

    I think the reason trailers are so bad right now is a direct reflection of why movies are so bad today. They’re just mass produced and not well made.

  • @Vodhin
    @Vodhin11 ай бұрын

    NoNoNoNo... The term "Trailer" didn't come about because these Previews for upcoming movies played after the "A" Feature: When the "A" Feature ended it was "The End", maybe a list of the players, and then Curtain Close (and shoo the audience out!). They would commonly play after "B" Features, after News Reels, Serials, Shorts & Cartoons. "Trailer" is a projectionist's term - they usually arrived after a movie's print did, usually on a separate spool and sometimes by separate courier. It was also common for these Previews to be shipped out along with a print when it left to go to another theatre - they trailed after the print.

  • @AceFotinos
    @AceFotinos11 ай бұрын

    I couldnt wait to see trailers for upcoming films when they released, especially for superhero films. Perfect example of what killed it for me was Batman V Superman when the trailer spoiled Doomsday being included. After that spoiler was shown, ive almost gone outbof my way to avoid trailers at all cost because I wantbtonbe pleasantly surprised and not reveal major acts/plot points before ibever get to see it on the big screen. Teaser trailers are as much as im willing to accept for that reason.

  • @E_D___
    @E_D___11 ай бұрын

    For years I am trying my best dodge movie trailers, because they just spoil the entire plot from start to finish

  • @acmiguens
    @acmiguens11 ай бұрын

    For over 10 years now, I only watch trailers for movies I'm not sure if I'm gonna watch or not. And even then, I rarely finish them to avoid being spoiled.

  • @maniacmatt7340
    @maniacmatt734011 ай бұрын

    Last time i went to the movies i watched 23 minutes of ads before the movie started. Idk if i really want to go back. None of them really struck me.

  • @therealspikeflee
    @therealspikeflee11 ай бұрын

    There was a time I came to KZread just to watch upcoming movie trailers, boy have times changed