In this video, you are going to learn "What is Pricing in marketing? & Pricing strategies."
Pricing is a process of setting the value that a manufacturer will receive in the exchange of services and goods. If manufacturers set prices too high, they miss out on valuable sales. Set them too low, and they miss out on valuable revenue.
The chapters you are going to learn are -
1. What is Pricing in marketing?
2. Pricing objectives.
3. Factors affecting pricing.
4. Types of pricing strategy, types of pricing in marketing- Competitive Pricing, Cost-plus Pricing, Value-based pricing, Dynamic Pricing, Pricing skimming, Penetration Pricing, Differential Pricing, High-Low Pricing Strategy.
5. How to Create a Pricing Strategy.
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