If you’re a marketer who wants to make the best use of LinkedIn Conversions API, li_fat_id (Linkedin_first_party_ads_tracking_uuid) is the way to go.
It is a key parameter when sent through LinkedIn CAPI will help improve signal quality and therefore boost ad campaign performance.
Unlike other click IDs li_fat_id is unchanged after multiple clicks so it identifies users accurately and increases match rates.
By both setting up the LinkedIn Insight Tag and enabling enhanced conversion tracking, advertisers can ensure that the li_fat_id is appended to landing page URLs and stored in first-party cookies.
This setup supports both click-through and view-through conversions, enhancing the overall effectiveness of ad campaigns.
To maximize signal quality and ad performance you have to send various other user identifiers along with li_fat_id through conversions API.
Customerlabs can help you with this by storing all the parameters and seamlessly sending them to LinkedIn ads.
Overall, leveraging the li_fat_id through conversions API is the best way to improve your ad campaign performance.
Jump to the section you need:
00:00 - Introduction
00:48 - What is li_fat_id?
02:04 - How does li_fat_id help LinkedIn Ads?
04:12 - How does the Linkedin_first_party_ads_tracking_uuid work?
07:21 - LinkedIn Ads Enhanced Conversion Tracking and li_fat_id
08:35 - How to leverage Linkedin_first_party_ads_tracking_uuid
15:31 - Conclusion
16:29 - FAQs
#LinkedInAds #LinkedInCAPI #LinkedInConversionsAPI
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