What is a creative idea in advertising? Example It's Miller Time
Let me show you what is a big idea in advertising with the rebirth of It’s Miller Time.
We’ll look at the big idea from Miller Lite and how it has evolved and grown over multiple campaigns.
Caveat: I didn't work on the campaign, this is just my observation from afar!
⚡️ CREATIVE BRIEFING MINI COURSE - Learn how to write creative briefs with this mini course.
Here - bit.ly/354vLU6
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⚡️STRATEGY MATE - strategyfinishingschool.com/l...
📙100 CREATIVE IDEAS ON TINY BUDGETS - strategyfinishingschool.com/l...
💡10 BEST STRATEGY PAGES - strategyfinishingschool.com/s...
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➜ What is an insight vs observation : bit.ly/3cwW8mI
➜ How to write a creative brief? The Problem Statement bit.ly/3jcHTY6
➜ Creative Strategy In Advertising: HP Example : bit.ly/3db4Dnt
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ABOUT ME: I’m Julian Cole, a strategy trainer at the Strategy Finishing School. I’m also a strategy consultant to leading brands like Uber, Disney, Facebook, Apple, and Snap. Previously I was head of comms planning at BBH and BBDO New York where my team and I won over 100+ creative and strategy awards.
WEBSITE: strategyfinishingschool.com/