Brand Strategist Portfolio Example Ikea
How to write a strategy plan is something we don't often get to see.
In this video, Tyler Koke who's a member of the Strategy Finishing School who'll present a deck that he has retrofitted the campaign from Ikea!
Timestamps:
0:00:00 - Intro
0:00:20 - How to strategy retrofit a campaign?
0:01:47 - How to research for strategy
0:01:57 - Pros and Cons of strategy
0:03:45 - How to write a creative brief? GET/WHO/TO/BY
0:06:45 - Strategy Feedback by Julian Cole
0:07:23 - What is the consumer problem
0:07:39 - Creating A Brief Strategy
0:09:35 - How to reduce the words
⚡️ CREATIVE BRIEFING MINI COURSE - Learn how to write creative briefs with this mini course. Here - bit.ly/354vLU6
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⚡️STRATEGY MATE - strategyfinishingschool.com/l...
📙100 CREATIVE IDEAS ON TINY BUDGETS - strategyfinishingschool.com/l...
💡10 BEST STRATEGY PAGES - strategyfinishingschool.com/s... ---------
🔴 WATCH NEXT
➜ How to write a creative brief: Seamless Example bit.ly/3h1JyNe
➜ How to write a strategy plan: Ikea Example : bit.ly/3zRER1j
➜ What is an insight vs observation : bit.ly/3cwW8mI
➜ How to write a creative brief? The Problem Statement bit.ly/3jcHTY6
➜ Creative Strategy In Advertising: HP Example : bit.ly/3db4Dnt
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🔴 SUBSCRIBE & LEARN STRATEGY: / juliancole
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🔥 Follow me on
INSTAGRAM: / byjuliancole
TWITTER: / juliancole
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ABOUT ME: I’m Julian Cole, a strategy trainer at the Strategy Finishing School. I’m also a strategy consultant to leading brands like Uber, Disney, Facebook, Apple and Snap. Previously I was head of comms planning at BBH and BBDO New York where my team and I won over 100+ creative and strategy awards.
WEBSITE: strategyfinishingschool.com/
Пікірлер: 22
Have a lot of strategy questions but not a lot of resources to answer them? This all-inclusive guide is the only one you'll ever need, and it's entirely free. Download it here: strategyfinishingschool.com/lm-strategy-mate
Wow im loving this type of content, its really practical and show how much you care for the planning community. Thanks Julian, and amazing presentation Tyler!
@JulianCole
2 жыл бұрын
Thanks so much for the kind words Oscar, I really appreciate it.
This is super-interesting! I hadn't seen the video before (had seen and LOVED the print ads) and had I seen that before I may have been confused by the link to the print ads (which I understood as being about how IKEA'S range complements the suite of products millennials already use to try and look/feel more rested) but with the strategic set-up you've put together it makes total sense that the whole campaign is about the importance of IKEA to optimise one's life, not just their sleep routine. And the video also aligns tonally with the ads they did last Christmas (Silence the Critics), which is no mean feat!
@JulianCole
3 жыл бұрын
Thanks for the extra context Jo with the Silence the Critics spot I hadn't thought of that!
The old-age angle is an interesting take, but I think Julian's insight (and the initial idea) of trying to use new things to solve a simple, understood problem is more accurate. That's where the idea of using a fable (Tortise and hare) makes sense - it's common sense, but we're trying to use tech (the antithesis of a fable) to solve simple problems.
Thanks for sharing. This is so informative and motivating.
@JulianCole
3 жыл бұрын
Glad you found it helpful!
This is super helpful! Thanks a lot!
@JulianCole
2 жыл бұрын
Sure thing! 👍
Damn, that initial creative is excellent! Loved this playback.
@SeanMarsh
3 жыл бұрын
Also, shout out to Roots Manuva!
@JulianCole
3 жыл бұрын
The work was so good! Definitely one I wished I had worked on.
Hey, can you please re upload your webinar on writing strategy on planning dirty? I was already half way through when the recording went down, it would mean the world. Thank you.
Amazing vidéo ! Thank you from France ! I am going to use your tips in my internship interview tommorow !
@JulianCole
3 жыл бұрын
Good luck with the internship!
@nicolasblondet8054
3 жыл бұрын
@@JulianCole by the way my interview went well and I got the internship for september in an Agency !
@JulianCole
3 жыл бұрын
@@nicolasblondet8054 Congrats! That is great news, glad the content could help out.
@siphokazisibahledlamini7937
2 жыл бұрын
@@nicolasblondet8054 Well done!
Does Ikea use global standardization strategy or transnational strategy?
@JulianCole
2 жыл бұрын
Not to sure, I think local markets have a lot of flexibility in terms of marketing.