Brand Extensions have been an important part of marketing.
However, a lot of people still get confused with different types of brand extensions and their understanding.
In this video, we take you through the following questions and answers that will make your understanding of this topic, crystal clear!
1. What is a Brand Extension?
2. How do Brand Extensions work?
3. Types of Brand Extensions
- Line Extension
- Product Extension
- Company Expertise Extension
- Customer Franchise Extension
4. Advantages and Disadvantages of Brand Extensions
5. Examples of Brand Extensions
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