What Has Happened With TAG Heuer?

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In this video, we do a deep dive into the brand Tag Heuer. We talk about their history, some potential missteps in recent years, and how the brand seems to be finding secure footing under new leadership with a better defined path. What do you think of Tag Heuer?
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Timestamps
0:00 Intro & Organization
0:44 History
4:30 Competition
6:30 Modern Collection & Direction
9:30 My Thoughts

Пікірлер: 671

  • @altherr1957
    @altherr19579 ай бұрын

    As a German TAG Heuer AD and as watch enthusiasts we love to see the newest developments of the brand. At Watches & Wonders our team was blown away by the Glassbox and the Skipper ist absolut grail material (kinda like there take on the Omega Snoopy)

  • @JimmieJohn

    @JimmieJohn

    9 ай бұрын

    As an American redneck, TAG sucks donkey balls!

  • @user-tx4wj7qk4t

    @user-tx4wj7qk4t

    2 ай бұрын

    Why are TH boutiques so pompous? I can walk into a Rolex store no problem but TH reps act like I'm too poor to be near their store because I wear Seiko

  • @bryce380

    @bryce380

    Ай бұрын

    @@user-tx4wj7qk4t guess it's different for every country/ isolated to where you live- over here and a few other countries I've read via forums, it's the direct opposite...

  • @jrighteous1984
    @jrighteous19849 ай бұрын

    I personally own 3 pieces , I love Tag , everyone should only buy what they like and forget what others say

  • @richmondpp

    @richmondpp

    Ай бұрын

    Totally agree, I have three tags, next one will probably be a Tudor Pelagos, but who knows, I hate the influencers who seem to copy each other’s opinion and slate certain brands. It’s easy to fall into their trap but you take a step back and think about what you like, it doesn’t matter if it’s a £20k or £200 watch, what matters is that you enjoy wearing it.

  • @Chrissepisje
    @Chrissepisje9 ай бұрын

    I agree. They've been knocking it out of the park lately with both the vintage inspired chronograph releases, but importantly also with the Aquaracer, including the solar offering. It is nice to see, and I hope they carry that momentum forward.

  • @ryan9439
    @ryan94399 ай бұрын

    recently tag heuer has been releasing some pretty good stuff

  • @GrumblingForesight

    @GrumblingForesight

    9 ай бұрын

    I second this

  • @Keghau5

    @Keghau5

    9 ай бұрын

    100%. I went in to look at their new Carreras and it ended up being really hard to not walk out with one.

  • @khrty9656

    @khrty9656

    9 ай бұрын

    @@Keghau5they have so many new Monaco models too. I would pick up the new skeletonized Monaco but I already have a blue dial one and I’d rather get a different watch entirely than a second Monaco. Still lots of beautiful new models though

  • @AtillatheFun

    @AtillatheFun

    9 ай бұрын

    It’s run by a nepo baby and has terrible smart watches.

  • @adamjac1251

    @adamjac1251

    9 ай бұрын

    The Carrera glass box is one fine looking watch.

  • @alectang1614
    @alectang16149 ай бұрын

    I've come full circle with TAG Heuer; my first expensive watch was a TAG F1 chronograph from early 2000. I've gone on to collect Sinn, IWC, Rolex, JLC, Moser. For some reason I came back to TAG Heuer now. Recently picked up the Carrera Panda and a Carrera Dato. Stunning watches. Frederic is doing far better than I had expected. I just hope one day, LVMH will have the wisdom and courage to split the brand - TAG for the mass market and smartwatches and Heuer for the collector/enthusiast market. I can only hope.

  • @sanghoonlee5171
    @sanghoonlee51719 ай бұрын

    I got my first Heuer in July. It's the 60th anniversary Carrera panda chronograph reissue. Totally cured me of my Daytona fever. The new Skipper is gorgeous too.

  • @Patrick_B687-3

    @Patrick_B687-3

    9 ай бұрын

    I’ll take it off your hands then.

  • @alectang1614

    @alectang1614

    9 ай бұрын

    I got one too when it was released. My favourite watch in my collection includes Rolex, IWC, JLC, Moser. It's just the dream reissue. Enjoy!

  • @jcosta548

    @jcosta548

    9 ай бұрын

    Such a beautiful peace indeed

  • @amenhotep7704

    @amenhotep7704

    9 ай бұрын

    Cheers🥂

  • @jamesrobert4106

    @jamesrobert4106

    9 ай бұрын

    But the Daytona love you longggg time 😂

  • @Dialandhands
    @Dialandhands9 ай бұрын

    The glass box is the best release from tag in a long time. It’s absolutely insane in person.

  • @jamesrobert4106

    @jamesrobert4106

    9 ай бұрын

    It is competing directly at that price point with the IWC Portofino chrono. Now that is a truly stunning design.

  • @s..a893

    @s..a893

    9 ай бұрын

    ​@@jamesrobert4106The tag edges it imo. Looks more special

  • @Dialandhands

    @Dialandhands

    9 ай бұрын

    @@jamesrobert4106 That’s completely different in design and market. The IWC is a dress chronograph where the tag is a sports/racing chronograph. No one is going to be cross-shopping the IWC and the Tag unless they’re just looking for a chronograph. The Tag’s design is just more special.

  • @ams914

    @ams914

    9 ай бұрын

    It got me to part with my money... So I agree. The quality is there, too. Not just the looks. My only gripe is that the date doesn't change over instantly, and that I've noticed that the date will not fully turn over so that it is perfectly centered in the date window if you don't have a certain amount of power reserve. That's nitpicking though because you can manually center it. If you actually wear it a decent amount of the day and aren't a watch freak switching multiple watches in a day, it will turn over properly and wind up centered. I am, unfortunately, a watch freak though. Hahaha.

  • @Dialandhands

    @Dialandhands

    9 ай бұрын

    @@ams914 see the date change over wouldn’t bother me because I have multiple seikos and NH powered watches that do that. I didn’t even know that was an issue people had but it’s understandable if you’ve bought mostly Swiss and miyota watches😂

  • @osojenjen
    @osojenjenАй бұрын

    I have always not been a fan of the color pink. Years ago I wanted a Tag, but couldn't afford it. I was looking at the mother of pearl face, it was nice, but never bought one. Now I find myself drawn to dark bold pink. I recently went into a high-end jewelry store and fell in love with the bold pink Carrera. I now own and love it.

  • @Pig3on33
    @Pig3on339 ай бұрын

    Thank you for featuring Tag Heuer Teddy! I purchased an amazing Calibre 6 Retro Heuer Carrera remake when I Graduated and still feel to this date we don't talk about them enough. I am sure I could get have gotten something "more respected" like Tudor at the time, however TH was the brand I loved and still love to this date.

  • @mirzasakovic
    @mirzasakovic9 ай бұрын

    I wish their logo was just "Heuer". Especially for their classic collection. As a designer, that "TAG" just doesn't fit the look of their recent releases.

  • @JohnSmith-oe5kx

    @JohnSmith-oe5kx

    5 ай бұрын

    TAG was a greasy Saudi arms dealer. Get rid of the name

  • @ajayramgoolam1062
    @ajayramgoolam10625 ай бұрын

    I’ve had a Tag since 1992 that’s still going strong.

  • @mrbud8524
    @mrbud85249 ай бұрын

    Love what Tag are doing lately l added a Heuer Monaco Calbrie 11 blue Steve McQueen to my watch collection and l love it

  • @seekelnasr
    @seekelnasr8 ай бұрын

    My first watch was a Tag Carrera Calibre 5, and still, after having a big collection, is one of my favourites ever. True to their spirit, simple, elegant. And lately are rebranding, not making "me too" watches. Amazing company

  • @firespec35
    @firespec357 ай бұрын

    I've always loved Tag Heuer. As a kid I was a bouncer in a high end nightclub in Suburban Detroit and all the guys in the expensive suits were wearing stuff like the Link and the Professional 200m. I ended up buying a Fossil at the time that had a similar bracelet. An Aquaracer was my first luxury watch purchase and I still wear it proudly today.

  • @Z-Man1973
    @Z-Man19739 ай бұрын

    Thanks Teddy for putting together this video. My first luxury watch was a TAG Heuer that was given to me at my high school graduation in '91. I didn't know anything about watches, so I didn't much think about Quartz vs Automatic, but this watch was an automatic version. I loved shaking it in my hand and listening to the rotor spin around, even though I had no idea what I was listening too. Fast forward to today, and COVID allowed me to really develop a strong interest in horology. I've learned an immense amount of information from your channel as well as other enthusiasts. I understand the reasons why enthusiasts are polarized by TAG Heuer. Time will tell if TAG Heuer can get back into the good graces of the haters, but like you, I do think they're headed in the right direction. I believe one of the things LVMH could do to further prove they're on the side of the enthusiasts is to remove "TAG" from the moniker and put the brand back into simply the Heuer name. "Heuer" is where the pedigree is for this brand.

  • @LouisMorales-zx3jm

    @LouisMorales-zx3jm

    9 ай бұрын

    IMO, if it is a good watch it should not matter the name. Some people are wrapped around the status of a name brand in their circle of friends.

  • @javieribanez8824
    @javieribanez88249 ай бұрын

    I’m not sure if most understand the depth of the insights on these clips. This has gone from a nerdy watch guy opinion to a top shelf insights on brand, marketing and high horology. Tremendous work Teddy et al. You’re outdoing yourself. 🙌🏽

  • @JimmieJohn

    @JimmieJohn

    9 ай бұрын

    Why you blowing this KZreadr?

  • @anulu-momento

    @anulu-momento

    9 ай бұрын

    ​@@JimmieJohnhe hasn't whored his gf in thumbnails for a bit and someone needs to be in that position

  • @lchamp7946

    @lchamp7946

    9 ай бұрын

    @@anulu-momentoLmao! Savage.

  • @katemiller7874

    @katemiller7874

    21 күн бұрын

    @jim- he’s married you fool.

  • @nickgee7291
    @nickgee72919 ай бұрын

    Its cool that tag Heuer is getting more coverage, they certainly have been putting more effort in designs lately.

  • @johnwheat5199
    @johnwheat51997 ай бұрын

    What should happen with TAG Heuer, they should drop the"TAG". It worked for Harley Davidson when they ditched AMF, give me simple "Heuer" any day!

  • @JohnSmith-oe5kx

    @JohnSmith-oe5kx

    5 ай бұрын

    TAG was a greasy Saudi arms dealer. Keeping the name is a disgrace to Heuer

  • @yolobathsalts

    @yolobathsalts

    Ай бұрын

    ​@JohnSmith-oe5kx lmao who cares if TAG was an arms dealer? That just adds even more character to the brands history. What's wrong with being an arms dealer, anyways? Gonna hate on another man's hustle? That's not very cash money of you.

  • @hpro010
    @hpro0109 ай бұрын

    My first watch was the TAG Heuer Formula 1 Calibre 5. Absolutely special and beautiful watch and has been the most complimented watch from my collection. The compliment’s received has been from non-watch enthusiasts but I believe many watch enthusiasts opinions has been impacted by other people views on the internet due to heavy criticism. Some criticism possibly deserved but many being undeserved in my opinion. Most TAG Heuer watch owners are happy with their watch and I would recommend people trying it on if they are considering to purchase one. The last thing you want to do is not buying a watch that you want because of other peoples opinion. My only regret is by not purchasing it used as it could’ve saved me alot of money but hey there are advantages of buying a watch brand new :)

  • @inspector4133
    @inspector41335 ай бұрын

    Loved this, very informative. Thanks!

  • @drtod
    @drtod9 ай бұрын

    Thank you for putting this together to help clarify the complex history of TagH. I refer to 1995-2020 as TagH dark years because they lost their way from my perspective trying to compete more against Seiko than against their Swiss peers. Now that TagH is consolidating retail sales more to boutique stores and higher-end retail, this will further help with brand perception.

  • @anulu-momento

    @anulu-momento

    9 ай бұрын

    but as they say your dark ages are my discounted used, not really tresures

  • @lonewolfemcquade8133

    @lonewolfemcquade8133

    9 ай бұрын

    There were a couple of gems in those years. Like the Tag Heuer Super Professional diver. Personally I love the 1000 series and their Cult status by saving Heuer as a brand but they got discontinued in the early 90s. even own a Heuer 980 014 orange 🍊 dial Monnin case from 1981 and a Tag Heuer Night diver 989 113 from 1990 and love them and are becoming sort after

  • @navyfan87
    @navyfan879 ай бұрын

    Great video. Very interesting and super informative. Great job!

  • @Horizontalvertigo
    @Horizontalvertigo9 ай бұрын

    I used to think TAG was tacky, and that vintage Heuer was the way to go, but the Glassbox made me completely re-evaluate the brand. If they keep making stuff that furthers the spirit and design language of vintage Heuer I'll continue to take them much more seriously.

  • @bassplayer2011ify

    @bassplayer2011ify

    8 ай бұрын

    100 percent, I used to say the problem with Tag Heuer is Tag bought Heuer.

  • @Jdalio5

    @Jdalio5

    6 ай бұрын

    On behalf of Tag Heuer (with annual sales approaching 1 billion US) we are ALL thrilled you are starting to taking us more serious! On the flip side...start setting aside $100 per month and in 3 years we will reciprocate the feelings. Cheers!

  • @JohnSmith-oe5kx

    @JohnSmith-oe5kx

    5 ай бұрын

    TAG was a greasy Saudi arms dealer, so yeah, tacky

  • @bryanj.nevasr.2018
    @bryanj.nevasr.20189 ай бұрын

    The TAG Heuer Professional Quartz Watch at $1300 was my first entry-level luxury watch and I still wear it today.

  • @thebajancambrian2141
    @thebajancambrian21419 ай бұрын

    I worked for Tag Heuer at their boutique, had my doubts when I started working since I wasnt a fan of their watches based on 90's-00's era but genuinely love what they did with the Carrera line, and their Autavias are beautiful too

  • @EdwardViaTomato

    @EdwardViaTomato

    9 ай бұрын

    I worked at an AD with Tag. Went into that job kinda snobby and left an owner. Been eyeing a Solargraph to join my very old and very beaten Aquaracer (Calibre S).

  • @jamesbell8730
    @jamesbell87309 ай бұрын

    Wow , Teddy ,you speak of watches moving to top levels. You have advanced to a top level, great information, great presentation, a quality level above well done.

  • @CH-yp5by
    @CH-yp5by9 ай бұрын

    Nice comprehensive video !

  • @chadbailey7038
    @chadbailey70389 ай бұрын

    Love you take and analysis. Spot-on 👌🏾 💯. I’m JUST discovering Heuer and I love their vintage stuff. I appreciate seeing them finally revisit their classics in the last 5-7 years! Just need to work on those prices! Ha $$

  • @tellmidd3812
    @tellmidd38129 ай бұрын

    Fascinating insights Teddy ~ nice one 👍

  • @JOHNRGRAY
    @JOHNRGRAY9 ай бұрын

    Another cracking video and commentary. Greetings from England 🇬🇧

  • @hombrealagua
    @hombrealagua9 ай бұрын

    The only polarizing thing is KZreadrs saying Tag Heuer is polarizing. Tag Heuer is a great brand, consistent, innovative, synonym of motor racing, an entry and exit brand. I still own and wear my 80's birthday present plastic F1!

  • @dr.kevinmoore8889

    @dr.kevinmoore8889

    Ай бұрын

    These YT guys are generally unimaginative gossipers

  • @IamTheGit
    @IamTheGit9 ай бұрын

    I've have 2 Tag Heuer. A 2000 Kirium which is still in my rotation as a workhorse & a 2008 Monaco CW2111 which I love but wear less as the plexiglass crystal is just so easy to scratch. The classic square aesthetic of the Monaco just does it for me and after 15 years its value hasn't dropped. The new glass box Carrera in your video is tempting but as you mentioned earlier, that price bracket now has a lot of competition from some very good watches.

  • @vantrosity3493
    @vantrosity34939 ай бұрын

    Tag Heuer was the first swiss watch that I really wanted when I was in High school at the height of Formula 1's popularity. As I grew and learn more about watches, I saw more value for money elsewhere. But with the new design and consistency as Teddy had pointed out, I'm glad to see where Tag is going. I'm so impressed with the Carrera Glassbox that now I'm a proud owner of their chrono reverse panda.

  • @LouisMorales-zx3jm

    @LouisMorales-zx3jm

    9 ай бұрын

    Reverse Panda GlassBox! Congrats

  • @vantrosity3493

    @vantrosity3493

    9 ай бұрын

    @@LouisMorales-zx3jm thank you.

  • @ibanezmnm

    @ibanezmnm

    6 ай бұрын

    Same here. Doxa Sub and TAG Heuer. 2 brands I was dreaming about

  • @user-es2fn1ki4v
    @user-es2fn1ki4v9 ай бұрын

    Tremendously watchable segment. Thank you.

  • @jakedooom
    @jakedooom9 ай бұрын

    They have been hit and miss, with significant winners along the way. I think it’s always fun (exciting even) to keep an eye on them and enjoy the great watches they produce alongside the (ummm…) less-artistic misses. But I think they are great fun both to love, and to feel that empty anticipation that they will surely get it right again (and again) soon. I love it when I find someone wearing a Tag Heuer, as it always leads to great conversations.

  • @davidelliott948
    @davidelliott9489 ай бұрын

    I am encouraged by their recent releases. 😁

  • @robcarrier1969
    @robcarrier19699 ай бұрын

    Hy Teddy, my wife is thrilled to appear in your video. She's standing under the tree in the photo of TAG's factory I took when I visited in 2018. Good to know you are a fan of the TAGHeuerenthusiast.blogspot best regards from the UK, Rob :)

  • @spex7503
    @spex75039 ай бұрын

    Good insights. I think the current area heralded a struggle for some brands like TAG Heuer, Longines and Breitling as the market for "shopping mall luxury" waned. Whatever forced them to look within themselves and their own history to rediscover some of their identity as watchmakers rather than just brands can only be a good thing.

  • @sdemosi
    @sdemosi9 ай бұрын

    I own a few TH chronos. My favourites are the Link 36 and my Aquagraph. Honestly I could not care less what other collectors think. I just love looking at the bracelet on the link. I loved it since I saw Senna with an S/el and I feel the same way decades later. I've bought and sold several hipster WIS classics over the years but I always come back to tool watches that I can wear every day. The Tudor North Flag is a particular favourite as I can comfortably wear it on a multi day trek and not worry that it will break. I've found Tag Heuer customer support to be excellent over the years and I wouldn't hesitate to recommend the brand to someone looking for a well-made everyday watch.

  • @MrFelix002
    @MrFelix0029 ай бұрын

    I like the design and happy to know that have kind of established a new beginning with very beautiful timepieces, but time will tell on the outcome of their changes and sort of their recommitment to their past successes, nice watches and thank you teddy for posting this video

  • @andoletube
    @andoletube9 ай бұрын

    Definitely a major shift for TAG-Heuer. It got to the point where I couldn't look at them anymore without cringing, but the recent designs have me looking at them again with admiration. I'm very tempted by the new Carrera.

  • @hfhifi6878
    @hfhifi68789 ай бұрын

    I became an F1 nerd in high school. Racing and TAG were synonymous. When I had the money to buy a Swiss watch, the only brand I wanted was TAG.

  • @scottlalonde2878
    @scottlalonde28789 ай бұрын

    Great video Teddy, thank you.

  • @9TNyne
    @9TNyne9 ай бұрын

    Go straight to the point. Love your videos btw

  • @chazzcombs
    @chazzcombs9 ай бұрын

    I've always thought of TH as the fashion brand of Swiss luxury watches. However, after a stop in an AD the other day, the Glass Box and Autavia are stunning. I'd happily put either on my wrist and not think twice.

  • @areszitro
    @areszitro9 ай бұрын

    I saw the Monaco Steve McQueen yesterday and it was absolutely gorgeous. Tag doing great work lately!

  • @istvantoth7431
    @istvantoth74319 ай бұрын

    The Autavia Flyback was also a great release recently from TAGHeuer. I am not a huge fan of ARacers (not because of the design, more because of the low power reserve), but this 'classic' yet still slightly playful/modern line hits home here totally. I might end up buying a TAGHeuer, which really wasn't the plan 😂.

  • @seanquinn8339

    @seanquinn8339

    9 ай бұрын

    Glad someone mentioned the Flyback! Great looking watch - face is clean.

  • @clintonshiells3095
    @clintonshiells30959 ай бұрын

    I have to say, I really love the looks of the Skipper, and from what I‘ve read the movement is also impressive.

  • @dm8892
    @dm88928 ай бұрын

    I own just bought my first tag this week. Ive always been hesitant because of all the talk. But man im happy with it. Mid 2000's blue aquaracer in like new condition and im blown away with the watch. I own several tudors, oris's and longines and id say this is easily my favorite current watch. Buy what you like ive wanted this watch for years and listened to all the haters. Its a great watch and a great brand

  • @nuudelz3711

    @nuudelz3711

    4 ай бұрын

    The “talk” is just tik tok and KZreadrs. The brands always been strong and mechanics are well worth their price points. I have carrera panamericana, older formula 1 and aquaracer all timeless and mechanically perfect still.

  • @annikinstarkiller600
    @annikinstarkiller6009 ай бұрын

    Always loved the Monaco and vintage Heuer chronographs

  • @peekay4
    @peekay49 ай бұрын

    I saved up for my first Tag in college, bought my 2nd after getting my first job and then q 3rd Tag (a Carrera that I still own) when I returned to school for graduate work. Now I've entered yet another new phase of my life (but my my next watch is probably a Seiko diver). However with with the recent lineup, you can bet I'm saving up for another Tag or two (or three). The glass box, Autavia, monaco, all winners to me.

  • @bjoernaltmann
    @bjoernaltmann9 ай бұрын

    The Monaco with the classic Heuer logo and the flat blue dial (Steve McQueen edition) is my favourite. It is closest to the vintage version. The new titanium version is also very nice

  • @davidnoels2586
    @davidnoels25869 ай бұрын

    love the story, great job 👏🏻👏🏻👏🏻

  • @martinlanglois2485
    @martinlanglois24859 ай бұрын

    Thanks Teddy, realy good reportage.

  • @drnick40
    @drnick409 ай бұрын

    Thank you Teddy. Tag Heuer’s late models are good looking and hopefully the brand will regain some of its former appeal. I am however huge fan and a collector of Zenith, another part of the LVMH stable which is in my humble opinion one of the most underrated high horology watch brands.

  • @JM-ke1xm
    @JM-ke1xm9 ай бұрын

    This is an excellent review. As a kid and young man Heuer was a favorite and that faded after TAG took over. Now as an adult watch collector I have not paid much attention to their products for years. These 2 models at the end of your presentation do get my attention.

  • @rodsalvador3608
    @rodsalvador36087 ай бұрын

    The way they crowdsourced the Autavia was brilliant. Do more of that, at a smaller size, and they'll have another winner

  • @DMZMOK
    @DMZMOK9 ай бұрын

    When you have a great product, as a company, you stick to it, then marketing and sales do the job, and with time product people are forgotten, and having these strong sales and marketing lead to forget what brought the brand to this place,which is a great product. I think this could be the case.

  • @lyndonlouie4108
    @lyndonlouie41089 ай бұрын

    Maybe because I matured in the 80’s have always been a fan of Tag Heuer. I have a Carrera Twin Time and a Kirium dive that my wife gifted me. I hope they do well

  • @gregmorelli1124
    @gregmorelli11249 ай бұрын

    With the new models, now they have my interest, think they are beautiful and in the price sweet spot. Racing watches are always cool, I like that they offer various color and strap options for same models.

  • @paulbrown2422
    @paulbrown24229 ай бұрын

    My brother got me into Formula 1 in the late 80s; that was my early exposure to the TAG Heuer brand. In the last year or two, I realized that I liked the style of some of the watches in their Formula 1 collection, so my first "nice watch" is from that collection. Now my view is expanding to include other brands, but for me it started with TAG Heuer.

  • @martinkaplan1805
    @martinkaplan18059 ай бұрын

    I learn so much from you, Teddy. Thanks for your analysis. In the KZread echo chamber I live in. I’d have to agree that Tag is getting a lot more love lately.

  • @matthewbarrios1028
    @matthewbarrios10289 ай бұрын

    I was at my jeweler's the other day buying my new Tissot Telemeter 1938 and was staring at their massive Tag section while I waited. I really like the Monaco. I don't have a square case watch or a modern tank style and was just looking to see which brands in the store had designs I like. The Monaco caught my eye. As I evolve in my career and have started to appreciate and collect watches, I might try to get one of these when I am comfortable with another luxury purchase.

  • @rabonour
    @rabonour9 ай бұрын

    I agree that the brand has been looking good recently, and I like this video format!

  • @tristancary
    @tristancary9 ай бұрын

    Recently got my first watch over 1k and it was a tag. I love it and want to see the popularity come back

  • @titanispi1998
    @titanispi19989 ай бұрын

    For all of the past drama with the brand, I still see the Monaco in places I would not expect. That watch is so recognizable. I was watching a car mod show and RDJ even had one on. Guy can afford anything but he wears a Monaco as a daily. And despite the shake up in motorsport over the past ten years, I think there is room for more development and collab with that platform. It is a piece I keep an eye on for sure.

  • @dannydonohue2577
    @dannydonohue25778 ай бұрын

    Tag does seem to be getting better over the last 3 years and now I know why! thanks fo rthe great informative video as always! The green titanium Aquaracer, I have my eye on one as its apeealing, stylish and very comfortable to wear -is the right size -as are theyre newer releases. Makes sense that the top fashion/luxury family in the the world is involved in this revival.

  • @brianwest1501
    @brianwest15014 ай бұрын

    Love this guy. So much knowledge. Just got my first watch. Omega Seamaster 300m Diver as a gift. Now I'm hooked. Planning on buying some entry level watches. Thanks Teddy!!

  • @jt8566
    @jt856610 күн бұрын

    The background info was very useful in that I learned McQueen didn't wear a TAG Heuer Monaco, he wore a Heuer Monaco.

  • @rickwhite7028
    @rickwhite70289 ай бұрын

    I just recently got my first Tag Heuer in the form of the Aquaracer Pro 300 Orange, and it quickly became may favorite watch. I find my self admiring it every day even when I am not wearing it. The Carrera looks great, and I think I would prefer it over any Rolex I have seen.

  • @ssuncin
    @ssuncin9 ай бұрын

    A master class in Tag , I really liked this video …

  • @dempand4515
    @dempand45159 ай бұрын

    Fantastic, thought provoking overview of Tag. My first decent watch was a Formula One 😁

  • @russellekins2799
    @russellekins27999 ай бұрын

    I agree a lot with what you're saying Teddy. 5 years ago I wouldn't really look at Tag as they just didn't really do it for me. However over the last 2-3 years I've been seriously impressed by them and could be close to buying one.

  • @Joel-vm2pk
    @Joel-vm2pk6 ай бұрын

    I own a Tag Heuer and I could not be happier with this watch, the watch I'm referring to here would be my 1984 Tag Heuer 1000 professional quartz divers watch. To me this watch is just dripping with style, and rugged sophistication, with a great running, supper reliable quartz movement that keeps better time than any automatic watch I own, and, or have owned.

  • @LouisMorales-zx3jm
    @LouisMorales-zx3jm9 ай бұрын

    Tag Heuer has done very well especially this year. Yes headed in the right direction. Me personally, have looked closer at Tag to the point I purchased the GlassBox.

  • @Acquit808
    @Acquit8089 ай бұрын

    Love the new releases. Recently purchased the Carrera X collab with Porsche (black and racing yellow) which I love. Also interested in the Monaco skeleton, though the price point is tough to swallow for that piece.

  • @zsb707
    @zsb7079 ай бұрын

    I've been wearing two watches for years: Omega SMPc (41mm, black lacquer dial) and Tag Heuer Carrera Heuer 01 (43mm, non-skeleton dial). I like them both and had to buy a special Carrera as I am a car enthusiast. But I also like watches and know a thing or two about them, so the SMPc scratched that itch too 😊.

  • @cesarmnivar
    @cesarmnivar3 ай бұрын

    I recently joined the luxury watch market with a Aquaracer 300, and loving it so far. Looks amazing in any environment or event. That ceramic bezel is beautiful.

  • @geopapak2632
    @geopapak26329 ай бұрын

    The last Monaco n the skipper is two beautiful new releases I like them both 💪👍❤️

  • @carlosbassat851
    @carlosbassat8516 ай бұрын

    I have the carrera calibre 01 skeleton in blue with alligator leather strap and I absolutely love it. Other watch collectors ask me about it every time i wear it

  • @saeednazemzadeh1664
    @saeednazemzadeh16649 ай бұрын

    As you said teddy one of the most important thing in new era for tag Heuer is refined the point of sales, now you can see tag Heuer in beside of Omega, Rolex or VC boutique’s

  • @nidhishshivashankar4885
    @nidhishshivashankar48859 ай бұрын

    Great vid I never knew about Tag’s heritage cause I only ever knew them as a brand name so was never that interested. Really helped me understand what they are actually about.

  • @JohnSmith-oe5kx

    @JohnSmith-oe5kx

    5 ай бұрын

    You mean Heuer’s heritage. TAG is a greasy Saudi arms dealer that bought the company and put out tacky watches. TAG has no “heritage”

  • @ryangochuico
    @ryangochuico9 ай бұрын

    I bought the reverse panda glassbox carrera in July. The watch looks very handsome and i am a huge fan of the TH20-00 movement. Mine was accurately running at +1 second per day over a 7 day testing period. ❤

  • @LouisMorales-zx3jm

    @LouisMorales-zx3jm

    9 ай бұрын

    Congrats. Great watch!

  • @ryangochuico

    @ryangochuico

    9 ай бұрын

    @@LouisMorales-zx3jm thanks. Enjoy yours as well 😄 We're commenting in every tag heuer youtube feature heehee. It's because im a big fan of the glassbox and i encourage more people to experience it. 😊

  • @jonnyrotten8095
    @jonnyrotten80959 ай бұрын

    As usual a very good contribution ! For me, the best Carrera is their colab' with Hodinkee. Apart of some very nice vintage ones ;)

  • @jmat94
    @jmat949 ай бұрын

    This new aquaracer was my first serious watch. Love it

  • @Nwcta14
    @Nwcta149 ай бұрын

    Hi teddy. Going through your videos there’s one video I’m hoping you could make in the near future. Could you do a review of what watches that have the best lume brightness/dial presence? I think it would be interesting to see what’s out there.

  • @ZZHydroZZ
    @ZZHydroZZ6 ай бұрын

    Tried the black Glassbox Carrera at the Tag Heuer boutique in Cannes. It's absolutely amazing.

  • @rvboyett
    @rvboyett9 ай бұрын

    Another very enjoyable video. I'm truly hoping Tag Heuer is getting back on the right path. Meanwhile I'm still debating buying my first Monaco. 🙂

  • @stevec9704
    @stevec97048 ай бұрын

    Nice video. I have a Tag Heuer that was bought for me when I graduated from college in the early 90’s. It’s a s/el leather, I believe the model sold in Europe? Although it’s quartz, it’s a beautiful watch and built like a tank. Been extremely reliable, 200m water resistant and just about the right size and thickness. It’s the only TAG I have but I do love it and will pass it along someday. Thanks

  • @Aaron-fb1pq
    @Aaron-fb1pq9 ай бұрын

    Companies that went funky for a while are really picking it up. Breitling, Longines, Tag Heuer to name a few

  • @MABinBarcelo
    @MABinBarcelo9 ай бұрын

    that skipper is just pure wow

  • @thetruebatman4632
    @thetruebatman46329 ай бұрын

    I can’t wait to get a Glassbox in person. Hopefully they’ll make a larger case size for us bigger fellas and so we can see that beautiful sapphire bezel better.

  • @shemraiz
    @shemraiz9 ай бұрын

    Hey Teddy, love the content. Had a video idea for you. If you can, could you do a video on the history of the panda dials?

  • @MrZanzibar123
    @MrZanzibar1239 ай бұрын

    Great video. Tag’s link bracelet was the king of cool bling in the 90s too, but that recent plastic spacer showed the danger of having the money-men in charge of the brand, profit-maximizing can backfire big time. They look like they’re almost back though.

  • @javierreyes5036
    @javierreyes50369 ай бұрын

    I have the latest TagH. Aquaracer 300m model, and love it!

  • @BetterIdeas.
    @BetterIdeas.8 ай бұрын

    My collection centers on automatic diving watches. The newest additions to the Aqua Racer line from Tag Heuer are exciting! Elegant designs and attention to detail, both engineering and aesthetic, with some appealing innovations.

  • @bobcantstandzyobitz9778
    @bobcantstandzyobitz97789 ай бұрын

    I really liked the Carrera, and considered one for my first watch. The problem I found was they called the movement "in house" and I don't believe it was, after looking into it (if I'm remembering right), I think it is a modified workhorse movement that is similar to many other entry luxury watches, so I decided to save money and get a Tissot Powermatic 80 as my first watch. I may be wrong about the in house issue, but by the time I was ready for a watch at that price, I was interested in Maurice Lacroix then jumped a notch and went to Omega Seamaster.

  • @udimartofer7643
    @udimartofer76439 ай бұрын

    thank you Teddy for your interesting you tube/ do you have any feedback on Tag Solargraph ?

  • @speedmaster001
    @speedmaster0013 ай бұрын

    I own an Omega, Tissot, Certina but is also very fond of my Tag Heuer Link calibre 16 chronograph which I owned for more than 15 years now.

  • @jeffsmith1661
    @jeffsmith16619 ай бұрын

    Bottom line is that Tag needs a North Star. They have wandered from a centralized vision and other brands have created viable options at the same price point. This was a well done video Teddy! I, for one, would like to see more of this and less of the lists of best dive watches under $500 types of content. I hate to admit it, but you’ve gone from my favorite content provider to one that I generally pass on. This video brought me back and I’d encourage more in this direction.

  • @ryangochuico

    @ryangochuico

    9 ай бұрын

    I think there's room for both types of content in his channel. Not every watch enthusiast is the same. The best X at X price is pretty helpful for those starting out or trying to find the next thing to add to their collection- although it does look pretty repetitive with mostly the same brands mentioned in the videos- but maybe thats because those brands deserve it. ☺️

  • @archiegoodwinjr

    @archiegoodwinjr

    8 ай бұрын

    Me too. I appreciate the background information. Gives me some insight into making a watchmaker distinctive without alienating the vast majority of customers. 20+ years ago a friend selling watches at Macy's asked me which I would like. I disliked all of them because they seemed more like fashion accessories than time pieces. I struggled to find anything suitable Then I spotted a traditonal looking chronograph in a gold case that turned out to be TAG Heuer priced at 10X more than the other watches. It was the only one and was unsold for years. Recently I saw an article on a TAG Heuer LE that I actually want and hope to find one in a dealer--none left in the US.

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