This is SO helpful. I’ve always heard that “human truths” are the way to go. But I’ve never had a tactical process to put this into practice. Thanks so much for these videos! ♥️

@StuffAboutAdvertising

Жыл бұрын

So happy to hear it was helpful!!

recruiting for my first strategy role and this was super helpful!! thanks a lot

@StuffAboutAdvertising

Жыл бұрын

Best of luck! :)

Thanks for your videos, awesome and interesting details!

@StuffAboutAdvertising

3 ай бұрын

Thank you for watching!

Love your work!

@StuffAboutAdvertising

Жыл бұрын

Thank you!

Hi! Absolutely love your channel! Would you mind telling us the titles of the four different books on advertising that can be seen in the background of this video?

@StuffAboutAdvertising

6 ай бұрын

Thank you! 😊 All of my recommended books are in a link at the bottom of the video description, and I'm super picky about what I put on that list haha. The ones in this video are The Advertising Concept Book, The Copy Book, and two different editions of Hey Whipple.

Really helpful. I am planning spec work for raw honey and coffee. Any tips

@StuffAboutAdvertising

Жыл бұрын

Glad to hear it was helpful! For your spec work, give yourself an audience or specific problem to work with. That'll narrow your focus and help you find different data points to connect together. Who would use raw honey? Who doesn't use raw honey and why? What's stopping someone from buying raw honey? What kind of honey are people currently using in their coffee and why? Keep going like that and you'll find something!

🤔Thanks

@StuffAboutAdvertising

Жыл бұрын

Thanks for watching!

Where’s the next video? 😊

@StuffAboutAdvertising

Жыл бұрын

Posting it now! :)