How to Find Strategic Insights | Tips for researching & identifying strong insights for advertising
After watching part one, you should have a good idea of what an insight is and how to tell if it's good or not. If not, maybe go watch that again :)
In this video, I take you through a couple different techniques for actually finding insights to use in your advertising. I explain tips and tricks for researching your product or topic, then I show you some examples of how I use research to write out strategic insights.
Don't forget to ask any and all questions you have about insights in the comments! The next and final video in this short insights series will be a Q&A.
In this video:
0:00 Intro to strategic insight
0:29 The "Be Stupid" Technique
1:37 Researching with online reviews
3:11 Examples of using reviews to find insights
7:14 Side note for creatives (copywriters and art directors)
7:34 Researching on social media
8:25 Example of using social media to find insights
9:41 Using focus groups and interviews to find insights
10:33 Turning research into insights
12:12 Reminders for identifying insights
13:13 Practice assignment
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Пікірлер: 23
The insights you showed as an example are already very creative. Shows years of work in the field. I learned a lot from this one video. Thank You.
@StuffAboutAdvertising
10 ай бұрын
Thank you for watching!
Loving the work. Please post more!
thank you so much for all the *insights* :D I'm a junior content creative and am just starting to get a feel for which paths exist starting from there - your content is so helpful in its snackable structure
Thank you for these videos! They are fantastic!
I'm so happy to have come across your channel! Thanks for all the hard work you put into your videos, this is pure gold!
@StuffAboutAdvertising
Жыл бұрын
Thank you for watching! Glad to hear it’s helpful 😊
@Ad-Adderall
7 ай бұрын
I love this channel too. Ash is top notch. And a wonderful on-camera presenter. I’m sure she’s good at presenting to managers and clients too. I recently wrote a book listing every fruitful advertising concept of technique out there, plus I just started a KZread channel where I share lots of them.
Tackling a D&AD brief and this video was so helpful. I'm a type-A creative and your content is perfect for getting the ball rolling. Thanks as always, Ash. 💗
Really great tips for aspiring strategists!
great stuff . well done
Thank you so much, I truly enjoyed your video
Thank you n.n
great stuff! can you do a video on how to turn an insight into an idea.
@StuffAboutAdvertising
Жыл бұрын
Yes! That will be a big focus of my concepting series I’m working on 😊
Hey, is it late for a 29year old civil engineering guy to turn to advertising with no prior experience another than building buildings? If no, please advise!
@Ad-Adderall
7 ай бұрын
Hey I changed careers to creative advertising at age 32 when I went to a portfolio school. So you’re good!
Hey, can you pls post more videos on how to write an insight?
@StuffAboutAdvertising
6 ай бұрын
Definitely more to come! :)
do you ever have this light bulb moment and then the next second you forget about it completely? If yes how do you trace back to it?
@StuffAboutAdvertising
5 ай бұрын
Always haha. That's why I write literally everything down. Even as I'm figuring the thought out, I'm writing it down.
You should make chapter time to highlight your points
@StuffAboutAdvertising
20 күн бұрын
Check the description!