Wallace & Gromit's Thrill-O-Matic is an indoor family dark ride at the Pleasure Beach Resort, an Amusement park in Blackpool, Lancashire, England. It opened in 2013, replacing The Gold Mine ride which opened in 1971 at a cost of £150,000, which closed in 2011. It is based on the Wallace and Gromit films and was opened in April 2013 by Nick Park, Amanda Thompson, Nick Thompson, Nick Farmer and Merlin Crossingham.
The ride, which cost £5.25 million, was created by Pleasure Beach Resort design in association with the creators of Wallace and Gromit, Aardman Animations. The ride's cars are designed to resemble one of Wallace's slippers. The ride lasts almost four minutes, and features scenes and audio from the Wallace and Gromit films A Grand Day Out, The Wrong Trousers, A Close Shave, The Curse of the Were-Rabbit and A Matter of Loaf and Death. The ride shares exactly the same track layout as the previous Gold Mine Ride, where riders experience small drops and sound effects throughout the ride.
The ride exits into a gift shop with Wallace and Gromit merchandise, including T-shirts, toys, mugs, hoodies and keyrings.
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