Off-White Virgil Abloh creates a crazy Maybach 2-seater, battery-electric off-road coupé Watch in 4K UltraHD + SUBSCRIBE #CARJAMTV
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Project MAYBACH with Virgil Abloh: an installation in homage to a visionary, trusted partner and collaborator.
Following the wishes of Virgil’s family, #mercedesbenz is honoured to reveal Project MAYBACH:
a collaborative electric show car designed to inspire the next generation, and forever question the status quo.
Miami / Stuttgart. In lieu of an intimate press event, #mercedesbenz pays tribute to #virgilabloh by opening the doors of the Rubell Museum to showcase Project MAYBACH to the public, with access offered to students from local #design schools. A humble contribution to Virgil’s vast legacy, the Mercedes-Maybach show car exemplifies the possibilities of future #design and is the result of an on-going co-operation with the polymath artist, architect, creative director, fashion designer and philanthropist; driven by a shared passion to enrich the conversation around luxury #design.
“Mercedes-Benz is devastated to hear of the passing of #virgilabloh. Our sincere thoughts are with Virgil’s family and teams. Now opening the world of our collaboration, and Virgil’s unique vision, to the public we want to respectfully celebrate the work of a truly unique #design talent, who created endless possibilities for collaboration through his unbridled imagination and inspired all that knew his work.”
Introducing Project MAYBACH
A #design unlike anything that has been developed by #mercedesbenz, every element of Project MAYBACH has been built from scratch. Virgil Abloh, collaboratively with Gorden Wagener, has interpreted Mercedes-Maybach’s luxury identity with a new #design language and pushed the boundaries of function, style, and collaborative creativity. Inspired by the great outdoors and recontextualizing a traditionally urban brand within a distinctly off-road environment, the 2-seater, battery-electric off-road coupé combines huge Gran Turismo proportions, large off-road wheels and distinctive attachments.
Key for both Abloh and Wagener was a responsible vision of future #design. Complete creative freedom - untethered by production requirements - enabled the #design teams to conceptualize what the future of electric travel could look like. Under the transparent surface of the show cars front hood for instance are solar cells that increase the imagined range of the Project MAYBACH.
Never afraid to spark conversation through provocative #design, Project MAYBACH channels Abloh’s passion to challenge the status quo and re-write the rulebook of aspirational #design. The X-Factor nature of Project MAYBACH results not only from its breathtaking size - almost six meters long - and characteristics, but above all from its unique contrasts; most notably through how naturally authentic Mercedes-Maybach #design elements are harmoniously combined with a new Outdoor Adventure #design motif.
The power of Virgil Abloh’s work is not only from the product #design, but also the exploratory conversations that his work ignited. Whilst the Project MAYBACH show car was inspired by how one could explore nature within a uniquely luxury context with Maybach, the #mercedesbenz teams thank #virgilabloh for the inspiration to explore every day the power of cross-industry dialogue to imagine a better, more inclusive future.
Off-White (stylized as Off-White™ or OFF-WHITE c/o VIRGIL ABLOH) is an Italian luxury fashion label founded by American designer Virgil Abloh. The company was incorporated in Milan in 2012.
The label has collaborated with Nike, Levi's, Jimmy Choo, IKEA and Evian.
Off-White has collaborated with brands and designers such as Nike, Levi, Rimowa, Jimmy Choo, Ikea, Moncler, Browns, Warby Parker, SSENSE, Sunglass Hut, Champion, Evian, Converse, Dr. Martens, Barneys New York, Umbro, Timberland, Takashi Murakami, Heron Preston, ASAP Rocky, Byredo, Boys Noize, Le Bon Marché, Asspizza and Kerwin Frost
n early 2017, the company collaborated with Nike and worked on a project named "The Ten", which is a sneaker collection featuring Air Jordans, Converse, Nike Air Max, Nike Air Force One, and Nike Blazers shoes. The collaborations shoe line was divided into two categories, the "Revealing" and "Ghosting". The Off-White and Nike designers had an updated take on Nineties-style shoes, with various patterns and different types of material such as plastic and tulle.