V-Lite: Disposable Lightweight VHS tape

Ғылым және технология

The V-Lite VHS tape answered that oft-asked question*. "How much can you strip out of a videocassette while still keeping it playable".
You can see the video promo in full here: • V-Lite Promo for A&E t...
The Great Gatsby referred to in the promo is this one www.imdb.com/title/tt0210719/
...and yes that's Paul Rudd and yes that's also the 'Dude you're getting a Dell' dude.
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Пікірлер: 1 400

  • @Rp707
    @Rp707 Жыл бұрын

    That's the "dude you're getting a Dell" guy on a Dell monitor. Nice.

  • @ShawnBoyko

    @ShawnBoyko

    Жыл бұрын

    Glad I'm not the only one who noticed, it was making me feel old.

  • @forkenstein3806

    @forkenstein3806

    Жыл бұрын

    I had to come looking for this comment. I probably haven't seen that guy in 20 years, but they played those ads so much I guess he's permanently etched into my brain since I recognized him instantly.

  • @jonathankleinow2073

    @jonathankleinow2073

    Жыл бұрын

    Ben Curtis! Everyone thought he acted like a stoner, and then he lost the Dell gig for getting caught with a bag of marijuana in 2003. He was 20 when he filmed the Dell ads. He turns 43 this year. We are getting so old.

  • @gleaming999

    @gleaming999

    Жыл бұрын

    I was just about to post the same thing

  • @demodemo5146

    @demodemo5146

    Жыл бұрын

    THANK YOU! I thought it was James Franco's brother for a minute.

  • @ethansloan
    @ethansloan Жыл бұрын

    As an American, and a fan of failed media formats, I can confidently say this is the first time I've ever heard of this bizarre thing. Thanks for sharing.

  • @MissMTurner

    @MissMTurner

    Жыл бұрын

    Same!

  • @gabedom_

    @gabedom_

    Жыл бұрын

    Me too

  • @kane2742

    @kane2742

    Жыл бұрын

    Yeah, I remember some promotional CD-ROMs (before DVDs were widespread) with video clips on them, but not V-Lite.

  • @karlmatthias2698

    @karlmatthias2698

    Жыл бұрын

    Same

  • @twistedviewlabs

    @twistedviewlabs

    Жыл бұрын

    same here! of course, by the time this came out here, i was busy being in my early-mid 20's and had moved onto to DVD

  • @dadoubledeuce
    @dadoubledeuce Жыл бұрын

    Oh my god…. My sister actually competed in that thing. Her theater teacher took it very seriously and it was a big deal for her.

  • @JamesLawner

    @JamesLawner

    Жыл бұрын

    Did she get a chance?

  • @Epinardscaramel

    @Epinardscaramel

    Жыл бұрын

    Sounds like a fun exercice if anything

  • @kennethlee494
    @kennethlee494 Жыл бұрын

    The most interesting VHS tape I ever encountered was in the late 1980's when I worked at a video rental store. It was a screener tape that was sent out by video distributors with a complete version of an upcoming movie release. It had a limited number of plays on it, usually 5 before it would self erase. There was a mechanical counter installed between the reels that displayed the number of plays so far, when it reached zero it would trip an arm that had a magnet on the end of it. That magnet would contact the edge of the tape that contained the tracking info, when you rewound the tape after the last play it would erase the tracking info, making the tape unplayable. Since the tapes were supposedly self erasing we were not required to send the tape back to the distributor. It was easy enough to open up up the tape and remove the magnet and counter device so the tape could be watched an unlimited number of times. I held on to one of those tapes for a number of years with the counter and magnet still in place, resetting the simple mechanical counter after the movie was played a couple of times, I wish I still had it.

  • @brentfisher902

    @brentfisher902

    Жыл бұрын

    It reminds me of that spy TV show where the tape had a message at the end that would say, "This tape will self-destruct in 30 seconds "

  • @blackcentury

    @blackcentury

    Жыл бұрын

    Whoa! I've never come across one of these -- hilarious! Question -- Do you remember what movie it was? Dorkier Question -- Do you remember if it had on-sceen warnings that screeners typically had? You know: "FOR INTERNAL USE ONLY. THIS CASSETTE IS PROPERTY OF ...." Because that AND the time bomb magnet together would be outright adversarial!

  • @kennethlee494

    @kennethlee494

    Жыл бұрын

    @@blackcentury I do not remember the title of the movie but it did have the "Property of (studio) Not For Sale Or Rental" on screen at the bottom of the screen through the movie. There was a warning on the box that the tape would self erase after a certain number of plays.

  • @presidentkiller

    @presidentkiller

    9 ай бұрын

    @@brentfisher902 Mission Impossible?

  • @Oceanblue_Art_

    @Oceanblue_Art_

    8 ай бұрын

    I wonder if someone who did this now has a copy of a lost unreleased film

  • @CarletonTorpin
    @CarletonTorpin Жыл бұрын

    4:33 - it’s the “Dude, you’re getting a Dell” guy! In 2000 - 2003 he was huge in US television ads for Dell Computer.

  • @tylerbrunton7696

    @tylerbrunton7696

    Жыл бұрын

    Thank you! I was scrolling for a while looking for this answer.

  • @dzltron

    @dzltron

    Жыл бұрын

    Glad I'm not the only one who noticed that.

  • @palrich

    @palrich

    Жыл бұрын

    He got arrested buying a small amount of weed and was fired and blacklisted. The world probably owes him an apology.

  • @MitchQuadrupleTree

    @MitchQuadrupleTree

    Жыл бұрын

    I KNEW HE LOOKED FAMILIAR!!! THANK YOU!!!

  • @tylerbrunton7696

    @tylerbrunton7696

    Жыл бұрын

    @@palrich I didn't know that, what a bummer.

  • @OldProVidios
    @OldProVidios Жыл бұрын

    We had a producer talk about a bid for V-lite. The cost to make copies was more than just using 20 minute standard tapes. Mailing costs was no different since it was mailed at the media rate. So, the V-lite was more expensive than standard.

  • @turnkit

    @turnkit

    Жыл бұрын

    This is pretty critical info when trying to understand why this format might not have succeeded.

  • @pepe6666

    @pepe6666

    9 ай бұрын

    thats facinating

  • @whatr0

    @whatr0

    Ай бұрын

    I have to imagine it would only make sense at super high quantities, and even then VHS were so dirt cheap by the 2000s the cost difference would have had to be negligible.

  • @jonwagner8889
    @jonwagner8889 Жыл бұрын

    it's fun to see Ben Curtis again! He's the young actor promoting "The Great Gatsby" in the promo. Ben played Steven in a series of commercials for Dell computers in the early 2000s. The tagline "Dude, you're getting a Dell!' is a classic tagline.

  • @grandinosour

    @grandinosour

    Жыл бұрын

    He got dumped and blacklisted over buying a bag of weed during the "Dell" campaign.

  • @thescott7539

    @thescott7539

    Жыл бұрын

    @@astralgilt My first thought when I saw that guy was "Dude I think that guy got me a Dell"

  • @anonymousvampire9572

    @anonymousvampire9572

    Жыл бұрын

    I recognized him the second he came up. I'm not shocked about the weed charge. Pretty stupid that got him fired.

  • @mechalincoln

    @mechalincoln

    Жыл бұрын

    Lol I knew it was that guy

  • @CptJistuce

    @CptJistuce

    Жыл бұрын

    ​@@anonymousvampire9572 It was a different time. He was supposed to "just say no"

  • @Jewellerybybarrie
    @Jewellerybybarrie Жыл бұрын

    We used to duplicate and pack these at Technicolour Video in Wembley in the mid 90's. They were a pain as they got caught in the flow wrapper as it went through tearing the flap.. I was the Engineering supervisor and had to come up with a way to run them with minimum damage.... The tape used was usually pulled from damaged pancakes... That poly shell was also used for the wrap around label that never caught on in the UK... Never thought I would ever see these again...When I left Technicolour in 1999 we were still producing around 50million pre recorded tapes a year just in the UK...

  • @brennyn
    @brennyn Жыл бұрын

    It was pretty common for me to get junk mail VHS tapes here in the US from 1996-2001, and it was always a regular VHS tape. Lots of stuff from Nintendo, but also car manufacturers for some reason. The tapes did not convince me to buy a Porsche Cayenne.

  • @litigioussociety4249

    @litigioussociety4249

    Жыл бұрын

    The one in most distinctly remember was Meijer stores sent out a tape in the mid 1990s to towns that recently got a Meijer. You got a discount, if you returned the tape, but one friend of mine kept his, and it was funny watching it years later, because the acting of the customers was awful. Now it's on KZread for eternity.

  • @Shadow-RAM

    @Shadow-RAM

    Жыл бұрын

    Yup I still have some N64 era tape mailers around somewhere!

  • @lo1bo2

    @lo1bo2

    Жыл бұрын

    I received VHS tapes for the Sega Saturn and Street Fighter II (Genesis release), undoubtedly because of my Sega Visions magazine subscription.

  • @lmntcrnstn4970

    @lmntcrnstn4970

    Жыл бұрын

    @@litigioussociety4249 Just found it: MEIJER Supercenter Grand Opening Video Tour VHS [May 18th 1993]

  • @projectartichoke

    @projectartichoke

    Жыл бұрын

    I got a regular VHS tape as an invitation to attend a property seminar once. It had footage of the neighborhood and the homes they were trying to sell. Apparently they just sent it to random people, because I could barely afford to buy lunch back then.

  • @alloria
    @alloria Жыл бұрын

    I am surprised that anybody felt brave enough to put one of those into their VCR! I wonder how many got tangled up inside the machine? Will these be featured in the Techmoan Museum?

  • @rockets4kids

    @rockets4kids

    Жыл бұрын

    My first thoughts here as well!

  • @A2theC

    @A2theC

    Жыл бұрын

    that happens so often with some cassette tapes 😂

  • @frankowalker4662

    @frankowalker4662

    Жыл бұрын

    It's not just cheap tapes that get chewed up. LOL

  • @Cre80s

    @Cre80s

    Жыл бұрын

    Good point. My recollection of the "flow of dread" is that I usually worried more that a poor VCR would ruin a prized tape more than the other way around.

  • @abadenoughdude300

    @abadenoughdude300

    Жыл бұрын

    @@frankowalker4662 That's the point. If even quality tapes get chewed up, what are the chances these cheap-ass insecure tapes actually won't. 😆

  • @JaredJanhsen
    @JaredJanhsen Жыл бұрын

    My dad used to get quite a few V-Lite cassettes in the mail promoting Agricultural equipment and supplies. The United States Postal Service also charged for bulk media mail by weight so a cassette that weighed 1/4 as much meant considerably less mailing expense. Most of those companies did switch to CD-ROM promo materials that ran on a Windows PC in the late 90's.

  • @60gregma
    @60gregma Жыл бұрын

    Pretty sure the actor in the video is Ben Curtis. He was the "Dude, you're getting a Dell" kid from a series of TV commercials in the early 2000s.

  • @MatthewHolloway

    @MatthewHolloway

    Жыл бұрын

    You're right -- I emailed Ben and yep he confirmed that it's him

  • @itogi
    @itogi Жыл бұрын

    Thank God this format appeared just before the fall of VHS and not in the 80s

  • @KittyMeow1984

    @KittyMeow1984

    Жыл бұрын

    Funny, I thought the exact same thing. Had it come out in the 80s, besides the larger environmental impact, I can totally imagine someone making a slightly more durable, 2-hour long version of it and it eventually becoming the new manufacturing standard for home video releases. Or at least for rentals, like those pointless disposable self-destructive DVDs.

  • @DecayingReverie

    @DecayingReverie

    Жыл бұрын

    @@WinterInTheForest The optimistic pessimist. The true chaotic neutral. I, too, am one.

  • @jeffrey997

    @jeffrey997

    Жыл бұрын

    Isn’t that the Dell guy in the V-Lite promo? Dude you’re getting a Dell!

  • @TobyDeshane

    @TobyDeshane

    Жыл бұрын

    We witnessed the fall of VHS in this very episode!

  • @W4iteFlame

    @W4iteFlame

    Жыл бұрын

    True

  • @dantevortex
    @dantevortex Жыл бұрын

    I remember the "2view VHS cassette". I still have one of those around somewhere. The idea was that it's just another VHS cassette but with a prerecordered film on it. You would be able to watch it twice, and it would delete itself. After that you would be left with a blanc tape you could use for anything else, and that would remain intact. The internals were genius, the mechanism had a permanent magnet in place that would engage once, while you played the tape for the second time, and disengage afterwards to be locked in place away from the tape forever. So the permanent magnet would do its thing and disappear into a corner. These were popular at the very end of the tape era, so naturally they got replaced by DVD's shortly after.

  • @sparkstron73

    @sparkstron73

    Жыл бұрын

    Never heard of them before. A bit like the mission impossible self destruct mechanism but not si destructive 😆

  • @pepsiforbread1416

    @pepsiforbread1416

    Жыл бұрын

    Not another Flexplay

  • @JaredConnell

    @JaredConnell

    Жыл бұрын

    What would the point be in that? I guess if you rented a video that never needed to be returned it would be cool but you'd only get to watch twice and you'd still have to pay for the cost of the tape so it would be pretty expensive compared to rentals.

  • @jasonblalock4429

    @jasonblalock4429

    Жыл бұрын

    I'm guessing it wasn't hard to pry them open and remove the magnet...?

  • @lindendrache8998

    @lindendrache8998

    Жыл бұрын

    There was flexplay with VHS?? Never heard of them - but I would love seeing a video about them ^^ Just to see the mechanics - imagine how much engineering work went into something like this... to make a VHS tape erase itself.

  • @chrislj2890
    @chrislj2890 Жыл бұрын

    I thought I recognized that guy on the video; he was Ben Curtis, a student who did a bunch of commercials for Dell computers back then. His line was "Dude, you're getting a Dell." He got the axe for dealing with pot.

  • @stanwbaker

    @stanwbaker

    Жыл бұрын

    The absolute hypocrisy of a Dell campaign by GSD&M, both keeping the cocaine business in Austin like Antone's kept the tourist blues going, is even more astonishing in retrospect.

  • @fsfs555
    @fsfs555 Жыл бұрын

    I expected that promo video to end with "DUDE! You're getting a Dell!"

  • @matt99is
    @matt99is Жыл бұрын

    He'll need to start inventing his own media formats soon

  • @lewdwig

    @lewdwig

    Жыл бұрын

    We live in a post-format world. Fortunately for us, Mr Moan does not.

  • @nkt1

    @nkt1

    Жыл бұрын

    If he did, I suspect it would be along the lines of Elcaset.

  • @weltschmerz88

    @weltschmerz88

    Жыл бұрын

    There are still a myriad of digital formats competing

  • @Toastybees

    @Toastybees

    Жыл бұрын

    ​@@weltschmerz88 Nothing that requires a proprietary player or initial investment to use, all file formats play on just about everything so technically competitive in a business sense but when it comes to cultural impact or mindshare no one really cares if the file is mp3 or mp4 or wav or whatever, they all play.

  • @hoobidibahbidibah8119

    @hoobidibahbidibah8119

    Жыл бұрын

    Who's to say he doesn't use his Time Machine to go back to the past and retroactively create these :^)

  • @BashoftheMonth
    @BashoftheMonth Жыл бұрын

    As someone who's lived in the US for 39 years, I can say that I've never heard of anything like this before just now.

  • @Ambrose_TNJ

    @Ambrose_TNJ

    Жыл бұрын

    I'm 30 1/2 and I've never heard of them either, at least not where I live. Seeing that they were used mostly for promotional material, it makes sense.

  • @Suddenlyits1960

    @Suddenlyits1960

    Жыл бұрын

    Same here. Never saw one before or heard of it. I’ve seen many promotional tapes that were mailed back in the day. Not one was ever one of these.

  • @CDRiley

    @CDRiley

    Жыл бұрын

    I am 42 years old, I never heard of them before.

  • @mikefellhauer3350
    @mikefellhauer3350 Жыл бұрын

    The "bits of plastic" on the normal cassette are to lock the reels in place...that's why on V-Lite they say you have to tension up the reel as there is no reel lock on it! BTW, that type of foam packing IS recyclable in Toronto, Canada. And yes, also first time I heard of it even though I worked in a vidoe duplication studio.

  • @Mordecrox

    @Mordecrox

    Жыл бұрын

    I think it is recyclable anywhere with recycling facilities that can handle that. We had on local news that our city got one of those in 2011, barely a week later all the styrofoam burned in a fire and destroyed the machinery, which hasn't been replaced to this day. And since Knauf is 200 mile away and won't take it even of you bring them hundreds of tons... That's going in the landfill.

  • @Ice_Karma

    @Ice_Karma

    10 ай бұрын

    The Return-It depots in British Columbia started accepting polystyrene (resin code 6, expanded or not) a few years ago. To the best of my knowledge, no municipality here accepts it in curbside recycling collection, however.

  • @marcberm
    @marcberm Жыл бұрын

    Can you imagine if we were still using this technology, and all of our channel subscriptions were distributed by KZread on "disposable" VHS tapes through the post? The Earth would be buried in these things!

  • @Yeen125

    @Yeen125

    Жыл бұрын

    It’d be like the setup to WALL-E.

  • @samuelcolvin4994

    @samuelcolvin4994

    Жыл бұрын

    I think at that point some folks would be burning them as heating or fuel🤣🤣🤣

  • @TassieLorenzo

    @TassieLorenzo

    7 ай бұрын

    Netflix originally sent people DVDs in the post...

  • @marcberm

    @marcberm

    7 ай бұрын

    @@TassieLorenzo They still did until a few months ago.

  • @ZGryphon

    @ZGryphon

    3 ай бұрын

    @@TassieLorenzo Fortunately, they weren't those insane self-destructing ones.

  • @fprefect
    @fprefect Жыл бұрын

    The gag in the beginning was unreasonably funny. I genuinely laughed out loud. Genius in it's simplicity. :)

  • @tim2036

    @tim2036

    Жыл бұрын

    I really appreciate his deadpan delivery.

  • @petea
    @petea Жыл бұрын

    I get the notion that someone is actually going back in time and creating weird storage media just for you Techmoan.

  • @Recordology
    @Recordology Жыл бұрын

    I’ve seen the cheap VHS tapes with no windows before but this is next level. Actually impressive engineering to be able to pull this off.

  • @CLEImmortal
    @CLEImmortal Жыл бұрын

    When I was a kid in 1997 or 1998, my family was sent a TV pilot episode on one of these tapes for review by NBC. They asked us to mail it back to them, along with our review. The show was never actually picked up for broadcast.

  • @turnkit

    @turnkit

    Жыл бұрын

    Do you still have that tape? Great story.

  • @CLEImmortal

    @CLEImmortal

    Жыл бұрын

    @@turnkit unfortunately no. NBC made us send it back. If I recall correctly, I think it was supposed to be called “Dads.” Completely unrelated to the show of the same name on Fox in 2013.

  • @MrGeocidal

    @MrGeocidal

    Жыл бұрын

    If the tape only costs 20 cents they shouldn't need it back.

  • @ZGryphon

    @ZGryphon

    3 ай бұрын

    @@MrGeocidal The idea was probably more about not wanting their unreleased pilots floating around in the wild than anything to do with the cost of the tapes.

  • @perpetualcollapse
    @perpetualcollapse Жыл бұрын

    I cannot express how much I enjoy this channel.

  • @AI-xr9om

    @AI-xr9om

    Жыл бұрын

    You're doing a good job expressing your enjoyment with Techmoan's channel.

  • @waisinet

    @waisinet

    Жыл бұрын

    I think you just did 🙂

  • @jooei2810

    @jooei2810

    Жыл бұрын

    I can, the British accent, the quirky content, the snarky commentary, the obscure technology and the enthusiasm. One of the KZread’s greatest channels!

  • @skeennah1927

    @skeennah1927

    Жыл бұрын

    Truly amazing

  • @carlhartwell7978

    @carlhartwell7978

    Жыл бұрын

    One of only two channels I still eagerly watch. SAF is the other...they're too cute!

  • @patrick600
    @patrick600 Жыл бұрын

    Always interesting to find out about a physical media format I have not heard before.

  • @weasel2htm
    @weasel2htm Жыл бұрын

    Dude! You're watching on a Dell! Ok, I'm 99% sure the guy on the tape was the "Dude, You're getting a Dell." guy from that infamous ad campaign.

  • @Emilysbrother1

    @Emilysbrother1

    Жыл бұрын

    I scrolled down way too far for this comment! I was cracking up the second that dude appeared on screen. What are the odds that he would be on the one V-lite tape that Techmoan has?

  • @MatthewHolloway

    @MatthewHolloway

    Жыл бұрын

    I thought so too. I've emailed the actor.

  • @kira07
    @kira07 Жыл бұрын

    Its great that you took it apart for us, I am always excited to see how stuff works when taking things apart myself : )

  • @JMcMillen
    @JMcMillen Жыл бұрын

    Wait.... wasn't that the guy from those old Dell computer commercials? You know, 'Dude, you're getting a Dell'.

  • @jimtaylor201

    @jimtaylor201

    Жыл бұрын

    I thought so too, i think it is.

  • @themax4677

    @themax4677

    Жыл бұрын

    Yeah it's him. Even same delivery style.

  • @laustinspeiss
    @laustinspeiss Жыл бұрын

    I worked in the video production industry through the entire product life of VHS, and never came across these. Impressed

  • @aaronring2444
    @aaronring2444 Жыл бұрын

    Thanks to this video I learned the “Dude, you’re getting’ a Dell” guy had other jobs.

  • @CARLiCON
    @CARLiCON Жыл бұрын

    these evolved into the little disposable "business card" promo video CDs that came out a little later, I remember getting one with a carton of Winstons

  • @Lumibear.
    @Lumibear. Жыл бұрын

    Utterly new concept to me, I’d never heard of such a thing before, how fascinating, I wonder how many plays you got out of it.

  • @carlhartwell7978

    @carlhartwell7978

    Жыл бұрын

    If any at all!

  • @gcewing

    @gcewing

    Жыл бұрын

    Hopefully you get at least as many ejections as plays.

  • @josephb8268

    @josephb8268

    Жыл бұрын

    The world may never know.

  • @Broken_robot1986

    @Broken_robot1986

    Жыл бұрын

    A rewind would absolutely destroy it! "This tape will self destruct" lol

  • @BG101UK

    @BG101UK

    Жыл бұрын

    @@Broken_robot1986 Good Morning, Mr Phelps ... ☺

  • @trublgrl
    @trublgrl Жыл бұрын

    Looking at the complexity and parts in a VHS tape, it seems crazy that they sold them for like 5 or 6 for ten dollars. We had hundreds of VHS tapes, each one a little marvel of engineering.

  • @andyb2260

    @andyb2260

    Жыл бұрын

    That's where the economies of scale and good old competition come in to play. When the VHS first came out you would have to pay something like $20 each for the tapes adjusted for inflation it'd be close to $100.00 for one blank tape then as it became more and more mainstream lots of different manufacturers jumped in the market. By the end of the VHS era I'd wager that each manufacturer was making more percentage wise per tape than they did when each tape cost $20 each.

  • @AfferbeckBeats

    @AfferbeckBeats

    Жыл бұрын

    Yeah, and blank audio cassettes. Meanwhile they could stamp out blank CDs and DVDs by the millions and they cost a fortune for a long time.

  • @IvanKowalenko

    @IvanKowalenko

    Жыл бұрын

    When VHS was young cassettes cost quite a bit. Blank tapes in the early 80s were like $25USD/ea ($96 adjusted for inflation), but pre-recorded ones were $50-80 ($192-308) depending on the movie or show. IIRC the initial market for pre-recorded cassettes weren't consumers, but rental companies. This meant that while cassettes needed to be as inexpensive as reasonably possible, it also meant they needed to be durable enough to tolerate a lot of handling and playback sessions. Most people who bought a movie typically got it from a rental companies that was downsizing it's stock of particular titles to make room for new ones. This is why VHS had a spring-loaded door with a latch, and brakes to stop the reels from unspooling in transport, unlike professional formats like U-Matic that just had a small flap and free-spinning reels.

  • @robintst

    @robintst

    Жыл бұрын

    They were very expensive at the start as the other replies explained, as were VCRs. Fabrication methods are costed down over time and made more efficient and when you have multiple companies jumping in to get their cut of the pie, it becomes a race to the bottom until everything a consumer is required to get becomes more widely affordable for everyone. Same thing happened with the pocket calculator market in the 70s.

  • @marcusdamberger

    @marcusdamberger

    Жыл бұрын

    @@IvanKowalenko If I remember with U-Matic or 3/4" tape, the cassette case/holder itself gripped the hubs for transport. You almost never saw a 3/4" tape without it's case, since the spine was a useful place to put a label on the shelf. The 3M tape cassette holders had the special hook insert so you could hang it on the wall with a hanging rail system they had. Rather smart system that meant you didn't have to build a shelf that could hold the weight of such a library of tapes, you just needed wall space to mount the rail on. But this only worked for 3M tapes, I don't think Sony, Fuji, Ampex, etc had a shelf system like that. The only reason VHS movie releases were in the insane pricing they were was because the studio's jacked up the prices on VHS movies when they realized the majority of their titles were being bought by rental houses. They couldn't go after them for the number of views a tape had in home, i.e. how many $3/rental fees the tape did in it's lifetime, and instead did the next best thing and just made the video rental companies pay through the nose to acquire the copies. The price of Laserdiscs and RCA's CED Videodisc releases were usually $19.99. And I think Laserdiscs still maintained the edge in pricing later on when VHS tape manufacture and duplication came way down. Stamping a disc versus making a tape copy was still cheaper, and probably faster too! But alas, video on a disc didn't become the defacto until DVD came along.

  • @shodan2958
    @shodan2958 Жыл бұрын

    Its interesting how you note that people 20 years ago could still generally play VHS tapes. I remember a lot of the digital viewing upgrades remained somewhat pricey well into the 2000s. I didn't see a digital TV picture until 2003 when my family got Sky television and DVD finally became a thing that was somewhat affordable.

  • @Electronics-Rocks
    @Electronics-Rocks Жыл бұрын

    I came across them in the UK (DVDs was so expensive) as training or promo for computer products. I thought it was completely made of cardboard but probably not paying attention.

  • @mausermann7918
    @mausermann7918 Жыл бұрын

    Considering its age and the simplicity of the mechanism the image quality is surprisingly good. I fondly remember the pre-interner era where the whole family drove to the videotheque to select a couple of movies to enjoy at home, together. Good times.

  • @yyunko7764

    @yyunko7764

    Жыл бұрын

    Even back in early 2000s I remember we'd go to the DVD rental with my parents about every week or so and select one or two movies for the week end, for sure "content" was not a thing, or the commodity it is nowaydays...

  • @mustacheboyo

    @mustacheboyo

    Жыл бұрын

    @@yyunko7764 Even in 2009 because my family was poor back then we went to blockbuster alot and picked up some VHS movies for family movie night. We didn't get a CD/DVD player till 2012 or so

  • @Jewellerybybarrie

    @Jewellerybybarrie

    Жыл бұрын

    The mechanism has nothing to do with it, just a storage medium. They were one shot or a couple of play only and the tape was the same (well almost as we used damaged pancakes) The tape path in a video player is massive and rarely if ever will it be the tape that causes a jam.. It will be dirty rollers etc (or the two year old posting 2p into it)

  • @88porpoise

    @88porpoise

    Жыл бұрын

    The tape is the same, so the quality would be the same as any other VHS running at that speed. The compromise from the build quality is with the longevity. Between the lacking of a door after its first use, all the moving parts just rubbing, and it's flimsy construction not resisting any sort of abuse these would not last long.

  • @lmntcrnstn4970
    @lmntcrnstn4970 Жыл бұрын

    Another great Techmoan video! I live in the US, and I had never heard of V-Lite. Publix Supermarkets have accepted some Styrofoam for recycling since at least 1998, but not the Styrofoam used in shipping which is what the material shown in the video resembles.

  • @sarah1390
    @sarah1390 Жыл бұрын

    I remember VHS and I'm only 34 Years old. I even still have a player Kicking around my house SOMEWHERE. Never heard of V-lite. I'm a fan of old Formats and when I lived with my parents we were always behind the curve on getting the latest and greatest tech. I Didn't receive my first CD player until sometime in the early 2000's. I take pleasure in trying to keep new tech backwards compatible with old tech. My parents still have a good collection of Old VHS Tapes that were mostly purchased from rental places like a local rental store such as 1 stop video and also some from blockbuster.

  • @Paul_Wetor
    @Paul_Wetor Жыл бұрын

    It looks like the kind of tape Mr. Phelps would get his instructions on if _Mission: Impossible_ had VCRs in the 1960s.

  • @ZGryphon

    @ZGryphon

    3 ай бұрын

    There was a 1980s revival of _Mission: Impossible,_ but I haven't seen any of it in decades, so I can't remember how the updated mission briefing scenes worked.

  • @vineilan
    @vineilan Жыл бұрын

    Always great watching techmoan during weekends :)

  • @philiprhoades3139
    @philiprhoades3139 Жыл бұрын

    I don't remember v-lite, though I do remember we got a few truly disposable vhs tapes as part of a review/ rating program for tv pilots/programs where the tape would erase as you watched it. Then, you binned the tape and sent in the review or rating and would be sent another. I think we only did that for a few months before we got tired of it and quit the program...

  • @RaccoonHenry
    @RaccoonHenry Жыл бұрын

    reminds me of those self-destructing rental DVDs - because more disposable plastic is just what the planet needs! like you said, glad there's youtube for movie trailers and such nowadays!

  • @robbiemer8178
    @robbiemer8178 Жыл бұрын

    I am about the same age as Techmoan and the "back in my day..." remark prompts me to remind all the younger viewers that back in our day we had to not only send off for our disposable VHS tapes and wait for the post, we also had to watch them uphill both ways. 😁

  • @thomasmurray9249
    @thomasmurray9249 Жыл бұрын

    Techmoan never disappoints, always something new and interesting.

  • @tdelfino2509
    @tdelfino2509 Жыл бұрын

    Funny enough, there is somewhat a modern equivalent to this: They make ultra thin "disposable" video players, with a small LCD screen and the content loaded on an SD card, and send that in the mail, usually attached to some card or even a magazine cover.

  • @robbruce2128

    @robbruce2128

    Жыл бұрын

    I got one of those once, but when I went all Ben Heck on mine it didn't have any removable media, or even any easily re-usable parts. I tracked down the manufacturer, and that's a "feature" they brag about: the anti-tamper/non-reusability of their promotional video player :( I scored a hall effect switch, a magnet and a baby Li-ion battery.

  • @hicknopunk

    @hicknopunk

    Жыл бұрын

    Weird, never heard of this

  • @JeffFrmJoisey
    @JeffFrmJoisey Жыл бұрын

    While I’ve never seen this type of VHS Tape, I did receive an “odd” VHS tape when I requested a Walt Disney World Planning tape in 1995. The cassette was made of soft plastic and was rather light. It had a door of the same material and the tape was around 30 mins long. This was the 1st and only time I’ve seen that style VHS tape.

  • @cadman10000
    @cadman10000 Жыл бұрын

    The USPS still has Priority Mail boxes available that are designed to fit VHS tapes.

  • @needamuffin
    @needamuffin Жыл бұрын

    I remember getting CD-ROMs in cereal boxes as a kid that had games on them. I also remember them being in the actual cereal bag, not like toys now that are just in the box outside the bag with the actual food in it.

  • @reeffeeder
    @reeffeeder Жыл бұрын

    Very interesting, I had no idea these existed. I often wonder about all the plastic used in the manufacture of VHS and it's a bit sad to think the vast majority of it's in landfill.

  • @stevenclarke5606

    @stevenclarke5606

    Жыл бұрын

    You can’t even give them away to charity shops .

  • @reeffeeder

    @reeffeeder

    Жыл бұрын

    @@stevenclarke5606 Ah it's sad, but it's one of many similar stories of obsolete media. At least there is TechMoan documenting them all!

  • @NetworkXIII

    @NetworkXIII

    Жыл бұрын

    Future generations will be mining landfills for raw materials.

  • @13donstalos

    @13donstalos

    Жыл бұрын

    The British guy inside my head: "Bit sad innit?"

  • @genreonlinenet
    @genreonlinenet Жыл бұрын

    I remember in 1982, a blank VHS tape from TDK or Memorex, which included a plastic case, were heavier and sturdier than later blank tapes.

  • @BB..........
    @BB..........3 ай бұрын

    I'm in the U.S, was in my 20s during the '90s, and this is the first time I've even seen these tapes.

  • @emmettturner9452
    @emmettturner9452 Жыл бұрын

    In 1994 I got a VHS from Nintendo promoting the future release of Donkey Kong Country. They sent out one to every Nintendo Power subscriber and everyone who registered their Super Nintendo Entertainment System console (potentially millions). It must have worked because that was the first time I ever even heard of putting money down to reserve a copy of an unreleased game… and I did it. “Reserve your copy today!” They didn’t even call it “preorder” back then. It was so successful they did it again in 1996 ahead of the launch of the Nintendo 64. They did it yet again for many other games, like Diddy Kong Racing, Banjo-Kazooie, Pokémon, and more. They definitely weren’t these paper flap things so regular VHS tapes must’ve been cheap enough on their own.

  • @lyledal
    @lyledal Жыл бұрын

    That's the "Dude, you're getting a Dell" guy. Isn't it?

  • @PixelPipes

    @PixelPipes

    Жыл бұрын

    Yeah I think so!

  • @Ice_Karma
    @Ice_Karma10 ай бұрын

    3:46 Mat: "Play." JVC DVHS deck: "No."

  • @jestubbs69
    @jestubbs694 ай бұрын

    In the US V-light was most often used for things like assembly instructions in equipment/ flat pack etc. and as the one you have, promos.

  • @TrondBrgeKrokli
    @TrondBrgeKrokli Жыл бұрын

    Thank you for another peak back into the history I know from personal experience (VHS, not the V-lite format). Enjoyable episode. Nice to see how the V-lite tape cassette was built.

  • @chikkn
    @chikkn Жыл бұрын

    Always look forward each week to your videos. Keep up the awesome work

  • @umbrellacorp.
    @umbrellacorp. Жыл бұрын

    Such Nostalgia, I miss VHS. 🥺 📼 The 80's and 90's were the good old days. 😎👍

  • @gbeaudette
    @gbeaudette Жыл бұрын

    I got one of these tapes as promo for the college I ended up going to in 2000. I don't regret never opening it.

  • @M1LAD81
    @M1LAD81 Жыл бұрын

    Never knew something such as this existed! Thanks, Matt for the video.

  • @CorgiButtOnWheels
    @CorgiButtOnWheels Жыл бұрын

    What an interesting bit of disposable media! While this isn't quite related, I'd love to see you cover those "Microdrives", little tiny hdd's from the late 90s and early 00s that were used in digital cameras and MP3 players. The RCA H100A MP3 player I had as a kid had one inside. Fascinating to see a working Hard drive that looks like it’s a keychain!

  • @lumsdot
    @lumsdot Жыл бұрын

    im still waiting for him to discuss the Amstrad VHS dashcam

  • @pepe6666
    @pepe66669 ай бұрын

    i love this channel. im glad it exists and am grateful.

  • @PeterFalconII
    @PeterFalconII Жыл бұрын

    I had loads of light weight 15 minute VHS tapes sent to me from readers digest and other marketing companies. I used to re record them with school clips and copy from my old memorex mtx 512 computer dubbed with songs for valentine's day and birthdays. Sometimes I used to put photos on and have them set up on loop mode in school for presentation days. Like parents evenings etc.

  • @yyunko7764

    @yyunko7764

    Жыл бұрын

    Love to hear how data was shared and that kind of thing created back then! Cool story!

  • @neshbro

    @neshbro

    Жыл бұрын

    Thankyou! Answered my one big question! Could you record over them! And you say yes!! Appreciate your comment!

  • @BobBell808
    @BobBell808 Жыл бұрын

    This video is the V-Lite equivalent of Techmoan: Short but sweet. The main difference is V-Lite was never meant to be watched more than once, and I always go back and re-watch Techmoan. ;) You're more like a syndicated run of your favorite series... at least to me. But this points out one of the biggest losses we, as a society, have: Lack of ownership of our culture's media. I remember wanting to watch a movie and going to my cabinet of VHS Tapes, looking them over, and selecting one to watch. Now, I have the equivalent of hundreds of cabinets worth of movies/videos/ect., to watch, but they're not mine. I have to 'stream' them and hope the Wi-Fi doesn't go down. (Don't get me started on music).

  • @williamharris8367

    @williamharris8367

    Жыл бұрын

    What happened to your VHS collection? I _still_ have several hundred DVDs that I can watch anytime I want with no issues whatsoever. A significant number are still in shrink-wrap.

  • @lionfyst
    @lionfyst Жыл бұрын

    Great timing to release a video about a video with Paul Rudd in it.

  • @crasheffort
    @crasheffort Жыл бұрын

    That guy in the video was from the "Dude you're getting a Dell" Dell computer advertisement campaign that was on TV constantly in the late 90s.

  • @vinto34
    @vinto34 Жыл бұрын

    Always interesting gear you find electronics wise...keep these going.

  • @6581punk
    @6581punk Жыл бұрын

    The name V-lite sounds like some sort of disposable vaping device.

  • @perpetualcollapse

    @perpetualcollapse

    Жыл бұрын

    Fr lol 😂

  • @PeteJohnson1471

    @PeteJohnson1471

    Жыл бұрын

    🚭

  • @mysticmarble94

    @mysticmarble94

    Жыл бұрын

    Getting high on that V-Lite 👽

  • @gilbertharding5041

    @gilbertharding5041

    Жыл бұрын

    A similarly environmentally unsound product.

  • @borandolph1267
    @borandolph1267 Жыл бұрын

    I'm impressed with the engineer who thought to make it that way. They were pretty clever with their weight saving techniques!

  • @Ivan-bw6iw

    @Ivan-bw6iw

    3 ай бұрын

    He should have made it biodegradable.

  • @EldritchFyre
    @EldritchFyre Жыл бұрын

    I'm from the U.S. and about 50 years old - I don't remember this at all. You mentioned it came from CA - My guess is that these campaigns were targeted at larger population areas, and in this case, video & movie production centers... Being from rural Pennsylvania, I never say anything like this in the mail, or even heard of it... it's unlikely the companies wanted to waste the funding on such sparse areas. Only thing similar I recall were the DIGI-PAK CD cases that were cheap and light. Great video as always, Sir- Thank you!

  • @tenow
    @tenow Жыл бұрын

    11:20 Sending USB flash drive with H264 encoded video on it would be something that most people can watch. On the other hand pulging unknown USB device you got in the mail into your computer is a very bad idea.

  • @katrinabryce

    @katrinabryce

    Жыл бұрын

    A lot of people these days only have a smartphone and an iPad or similar at home. The latest iPads would be able to play it if you have the correct adapter, but they probably don't have that.

  • @mysticmarble94
    @mysticmarble94 Жыл бұрын

    Every upload a joy 😭👏

  • @baremetalHW
    @baremetalHW7 ай бұрын

    Thanks Scott!!!

  • @RichardCraig
    @RichardCraig Жыл бұрын

    4:35 - Holy shit! Dude, you're getting a Dell!!

  • @ChadMasonFilms
    @ChadMasonFilms Жыл бұрын

    I bought one of these at a Suede gig in the late nineties. Very short programme as I remember. I think it had a music video and some in-studio video footage. I only watched it twice so can’t bear witness to its longevity! Great vid as ever chief!

  • @marsilies

    @marsilies

    Жыл бұрын

    It looks like that might've been SUEDE - GIVE ME HEAD 1999 PROMO FILM, a 4 minute V-Lite in PAL. There's an eBay listing for it now, although it calls it a "V-Light" in the description.

  • @stephenbeyer4315
    @stephenbeyer4315 Жыл бұрын

    Interesting video. What video capture set up do you have (or is there already a video you've put out I've missed)? I've got some old personal videos I'd like to digitise, and that copy you showed was pretty good quality

  • @crappyatlife

    @crappyatlife

    Жыл бұрын

    20 dollar shitty ebay capture card has worked pretty well for me

  • @LondenTower
    @LondenTower Жыл бұрын

    to be fair. i didn't expect the V-light cassette to sound that good. 😮 it actually is Hi-Fi Stereo encoded, very interesting!

  • @jamesmorrison4290
    @jamesmorrison4290 Жыл бұрын

    They definitely did make it to the UK, I was in the Krazyhouse rock club in Liverpool in the early 2000's and a load of polystyrene VHS promos for (I'm almost certain) Duran Duran were given away to uninterested punters one night. By the looks of the piles and piles of smashed polystyrene and loops of tape strewn across the floor at chucking out time, nobody took one home to risk playing in their VCR

  • @Golbez1991
    @Golbez1991 Жыл бұрын

    Wow, I would never dare to play this in my own VCR.

  • @JanBruunAndersen
    @JanBruunAndersen Жыл бұрын

    I don't do it often, I usually wait until I have seen a good portion of a KZread video, before I click the Like button, but for TechMoan I click right away. The production quality and the subject is always top notch.

  • @divergentthinkingproductions
    @divergentthinkingproductions Жыл бұрын

    Back in the day when I was putting short films on the festival circuit I would call up infomerical numbers to order promo tapes and copy over them to save cash. But even those were actual, for-real VHS tapes albeit of cheaper plastic. I've never ever run across these novelties.

  • @davidcyrilbrown
    @davidcyrilbrown Жыл бұрын

    I recall getting these on the front of film and TV magazines,

  • @QUADBOYification
    @QUADBOYification Жыл бұрын

    Funny, it does seem a good cheap way of selling blank 1 hour cassettes for daily use. If only priced at $3 it would certainly have changed the market for a couple of years. I like the styro fillup, seems sturdy enough to use. Nowadays a 3 pack VHS costs $20. Good video, thanks.

  • @Lobo-ih3bh
    @Lobo-ih3bh Жыл бұрын

    Having worked in video rental shops in the 1990’s this brings back great memories of pulling apart and repairing the cassettes after they were damaged by careless arseholes…I mean valued customers…..

  • @Epinardscaramel
    @Epinardscaramel Жыл бұрын

    5:25 “Will it eject? (…) Well that’s something I’ll never watch again” You’re breaking that little VHS’ heart! 😄

  • @bigsarge2085
    @bigsarge2085 Жыл бұрын

    You always find such obscure tech!

  • @pHD77
    @pHD77 Жыл бұрын

    Loving those Panasonic decks. They have great playback quality.

  • @bradchervel5202
    @bradchervel5202 Жыл бұрын

    4:35 Dude!! You're gettin a Dell!!!

  • @wifigod

    @wifigod

    Жыл бұрын

    I was hoping to see this comment! 🤣

  • @JaredConnell

    @JaredConnell

    Жыл бұрын

    Dude, you're getting a call back!

  • @bradchervel5202

    @bradchervel5202

    Жыл бұрын

    @@wifigod I am glad someone still remembers

  • @sedrickgates1
    @sedrickgates111 ай бұрын

    Polystyrène is recyclable and is recycled in some countries. In Belgium we have bags at the recycling park to drop polystyrène in. It is then recycled in volumes later :-)

  • @greggv8
    @greggv8 Жыл бұрын

    Years ago my parents got a video tape to watch then do a phone survey about. The instructions said to not rewind the tape and to throw it away after the video was watched and the survey completed. After it was done I opened up the tape and found a slot cut into part of the shell and a small but pretty strong bar magnet glued in. I removed the magnet, rewound the tape and found the video to be pretty sparkly with dropouts but still watchable. One segment was either a short pilot for a TV comedy series, or a fake short pilot made for the survey. The title of it was "Morning Glory" and I'm pretty certain it had Richard Masur and Sandra Dickinson (still looking like she did as Trillian in the BBC TV Hitchhiker's Guide to the Galaxy) in it. How long ago? Early 1990's. It'd be fun to send the tape to someone who could digitize and de-noise it, and identify the cast of that segment. Another part I remember was a storyboard with voiceover for some over the counter medicine.

  • @DefNotAiko
    @DefNotAiko Жыл бұрын

    The floating VLite gag made me giggle a bit

  • @8bitwiz_

    @8bitwiz_

    Жыл бұрын

    I seem to have missed that bit. But if you put it in water, I'm sure it would float. That actually would have been a fun thing to do.

  • @thedeadstig123
    @thedeadstig123 Жыл бұрын

    my father had a V-lite tape in the UK, he got a plastic promo box in the early 2000s about rolling cigarettes it came with tobacco, a roller, instructions/paper work and a instructional tape only remember it as the tape basically fell apart

  • @SteveBrandon
    @SteveBrandon Жыл бұрын

    I grew up in the Montreal area and I only ever remember receiving one promo VHS tape in the Saturday Montreal Gazette newspaper, a tape promoting the fall 2001 lineup of mostly American TV shows on Global TV (a Canadian TV network) with an extra special emphasis on the doomed-to-fail sitcom Inside Schwartz, a high concept show where some "normal" wacky sitcom guy's "ordinary" life was being covered by sports announcers like it was an NFL game. It could've been a V-Lite tape but I don't remember having to remove the bit in front of the tape.

  • @markhesse2928

    @markhesse2928

    Жыл бұрын

    Inside Schwartz sounds like a funny idea-for a 5-minute comedy sketch. Anything more than that would soon get annoying.

  • @EuropeYear1917
    @EuropeYear1917 Жыл бұрын

    I’m American, I grew up in the 1990’s. As a kid, I heard of lightweight mailable VHS’s, but I’d never actually seen one. Now I have thanks to this video.

  • @cfredrics
    @cfredrics Жыл бұрын

    Mat needs to set up a Patreon tier where he sends you a physical copy of each video on VHS

  • @dgeoffri

    @dgeoffri

    Жыл бұрын

    Raise your hand if you’re guilty of having archived Technoan episodes to VHS for safe keeping

  • @cfredrics

    @cfredrics

    Жыл бұрын

    @@dgeoffri I used to, but I recently moved to a smaller apartment and I had to put them all on Hi-8.

  • @Alexander_l322
    @Alexander_l322 Жыл бұрын

    That PlayStation promo vhs looks cool! What’s on it? I guess something about the ps1 but it would be cool to see

  • @ChanningKing
    @ChanningKing Жыл бұрын

    Paul Rudd looked so young - younger than normal - in that “Great Gatsby” promo.

  • @jawjuk
    @jawjuk Жыл бұрын

    The disassembly was above & beyond! Fascinating.

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