Unmasking CoverGirl: The Fall of a Beauty Empire

🌟 Welcome to Laura Jane Atelier 🌟
In today's video, we're delving deep into the fascinating and turbulent history of one of the beauty industry's most iconic names - CoverGirl Cosmetics. Join me on a journey through the highs and lows, triumphs, and scandals that shaped the rise and fall of this beauty empire.
💄 *Behind the Glamour: The Rise of CoverGirl*
Discover how CoverGirl became a household name, captivating millions with its innovative products, iconic ad campaigns, and the allure of Hollywood's biggest stars as brand ambassadors.
🔍 *Unveiling the Untold Stories*
We're pulling back the curtain to reveal the lesser-known tales that contributed to CoverGirl's success and the captivating narratives that eventually led to its downfall.
😱 *From Triumph to Tragedy: The Scandals That Shocked the Beauty World*
Hold onto your makeup brushes as we explore the scandals that rocked CoverGirl to its core. From controversies surrounding product safety to high-profile brand ambassador dramas, we leave no stone unturned.
🔥 *Makeup Meltdown: The Downfall of a Beauty Dynasty*
Witness the unraveling of CoverGirl's once unassailable empire and the factors that contributed to its decline in the fiercely competitive beauty industry.
👁️ *Cosmetic Confidential: Inside CoverGirl's Dark Secrets*
Get ready for an exclusive look into the shadows of CoverGirl's legacy. We expose the hidden truths and industry secrets that shaped the brand's destiny.
👉 Don't forget to like, comment, and subscribe for more in-depth explorations of the beauty world's most intriguing stories! Share your thoughts on CoverGirl's journey in the comments below, and let's discuss the rise, fall, and scandals that defined this beauty giant.
Thank you for joining me on this cosmetic journey - let's dive into the captivating tale of CoverGirl Cosmetics together! 💋✨
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Пікірлер: 82

  • @wendy_lynn
    @wendy_lynn7 ай бұрын

    Nikki Taylor was my absolute favourite. Cover Girl was the first ever makeup brand that I used. YM magazine was my makeup bible.

  • @Aleena8700

    @Aleena8700

    5 ай бұрын

    Same... shes iconic!!

  • @Witcharoo
    @Witcharoo7 ай бұрын

    Can you please do a video on Merle Norman Cosmetics? My dad and mom met at the factory and my grandma used their cosmetics so it’s nostalgic to me.

  • @amandaredd3057

    @amandaredd3057

    Ай бұрын

    Yes!!

  • @RR4711
    @RR47117 ай бұрын

    Just want to point out that while Cover Girl themselves don’t test on animals their parent company does and also pays for testing to sell their products where it’s required by law.

  • @shelleydeguzman1959
    @shelleydeguzman19597 ай бұрын

    HS years 74-77 my everyday beauty routine Cover Girl blush ,eye shadow and lip gloss, cornsilk powder and Aziza waterproof mascara after using an eyelash curler, Cerissa perfume...Seventeen magazine and Teen Magazine were my beauty bibles😁

  • @kellyrudd1920
    @kellyrudd19207 ай бұрын

    I use Covergirl clean foundation in creamy natural. It’s seamless and matches my skin perfectly. The finish is incredible with my skincare underneath. I have tried others but always keep coming back to that one.

  • @kellyrudd1920

    @kellyrudd1920

    7 ай бұрын

    Also I use the power that is the invisible one. With the foundation it’s perfect.

  • @violetsinspring5863
    @violetsinspring58637 ай бұрын

    When I was a kid in the 1960s everyone used Noxzema on sunburns!! Gosh, it burned! Thanks for the video❤

  • @pwallace5359

    @pwallace5359

    7 ай бұрын

    I used to do that. 😂

  • @rosechardonnay5351
    @rosechardonnay53517 ай бұрын

    My mom has been using the Cover Girl Clean liquid foundation and matching pressed powder since she was a teenager and she's gonna be 73 years old next month! It's the only foundation I've ever seen her use. She also uses their old school stick concealer. That along with her holy grail Revlon Super Lustrous lipsticks and her Maybelline Full N Soft mascara and Express pencil eyeliner and you pretty much have my mom's entire makeup look for the past several decades....

  • @sherrisiegel5787
    @sherrisiegel57877 ай бұрын

    I still use some of their products. And I use noxema for skin care and sunburn. My favorite supermodel for this brand is Cheryl Tiegs. I will continue to use them, since I have since I was a teenager. I’m 57 now and a grandmother.

  • @wandacrowell6766
    @wandacrowell67667 ай бұрын

    I just bought Covergirl Simply Ageless powder and Cleantopia mascara in Ultramarine Black, which is a dark blue. I like the powder but haven’t tried the mascara yet. I am not worried about contaminants. I think we’re exposed to so much stuff that the small amounts in cosmetics is negligible. I do think most of Covergirl has improved since Coty bought it.

  • @janesmith1398
    @janesmith13987 ай бұрын

    I've used a combination of Cover Girl and Maybelline makeup since I was a teen. Marathon mascara was a favourite of mine. Thanks, Laura.

  • @valariesmith8118
    @valariesmith81187 ай бұрын

    Laura, I still wear the Cover Girl liquid makeup since I was 15 years old .That is the only liquid makeup that I use.

  • @clkh714
    @clkh7147 ай бұрын

    Thank you for this video. I started using Cover Girl foundation with Olay in it, a few years ago, as an older woman. I love it.

  • @perfectlyyoubeauty
    @perfectlyyoubeauty7 ай бұрын

    I use their pressed powder in the Simply Ageless line. It makes my skin look Poreless! Thanks for the fun and informational video.

  • @pwallace5359

    @pwallace5359

    7 ай бұрын

    I’m going to check that out. 😊

  • @serena6477
    @serena64777 ай бұрын

    I like the old slogan, easy, breezy, cover girl

  • @lunallena5594
    @lunallena55947 ай бұрын

    Thanks for the video! I still buy the waterproof mascara in the orange tube and the concealer. I remembered Christie Brinkley, Rachel Hunter and Nikki Taylor!!

  • @Laurajaneatelier

    @Laurajaneatelier

    7 ай бұрын

    Thanks for watching

  • @mthivier
    @mthivier7 ай бұрын

    Nice job, as always, Laura. People of my generation would probably best remember Jennifer o'Neill from the 1971 film "Summer of '42".

  • @amandaredd3057

    @amandaredd3057

    Ай бұрын

    Yes! I'm 42 but I watched that movie because my mom talked about it. It came on tv one day and I was curious... she's so pretty ❤

  • @thejessicareviews
    @thejessicareviews7 ай бұрын

    I grew up with the original slogan, and I definitely prefer it. I used some Cover Girl, Hard Candy, Physicians Formula (sparingly as it was my mother’s) , and occasionally Maybelline. I would still purchase Cover Girl, probably over others (except Hard Candy) as I do see they have clean makeup products and I’m familiar with their brand! Plus it’s easy to get their products.

  • @katherineblack4772

    @katherineblack4772

    7 ай бұрын

    The "I Am What I Make Up" slogan brings to mind images of straight jackets and Napoleon hats.

  • @sylviamitbrodt1562
    @sylviamitbrodt15627 ай бұрын

    I used to buy Cover Girl when I was a teen. It wasn’t too expensive.

  • @Laurajaneatelier

    @Laurajaneatelier

    7 ай бұрын

    Did you like it?

  • @lavendersprig2905
    @lavendersprig29057 ай бұрын

    How dare they stop my favorite metallic lipstick !!!

  • @mheuman
    @mheuman7 ай бұрын

    I started using Noxzema at 13 , loved the smell. I wore Cover Girl makeup starting in high school thru the 200s, then I discovered high end cosmetics and never looked back. I still check out their line when I go to the drugstore, but if I buy, It's NYX. I loved Christie Brinkley when she was the representative, she was so approachable.

  • @brookeschultz5037

    @brookeschultz5037

    4 ай бұрын

    Don’t you mean the 2000’s? I use high end makeup 💄 as well!

  • @shannine9276
    @shannine92767 ай бұрын

    I used Cover Girl as a teen, but I stopped as I got older because I don't like the smell of Noxzema. I like their old slogan better than their new one.

  • @habituallearner7680
    @habituallearner76807 ай бұрын

    My late mom used covergirl clean makeup foundation every day. I still swear by noxzema for sunburn and I sonetimes use Noxema to clean my face after cleansing cream. I like how refreshed it makes me feel.

  • @Laurajaneatelier

    @Laurajaneatelier

    7 ай бұрын

    Thanks for sharing!!

  • @rebelgirl9436
    @rebelgirl94367 ай бұрын

    I never could use their foundation because Noxzema made me break out. I loved their liquid frosted blush that came in a glass bottle. Beautiful glow and wore all day. Today I still use their cheekers blushes!

  • @Laurajaneatelier

    @Laurajaneatelier

    7 ай бұрын

    I love their frosted eye shadows

  • @rubysparkles3194
    @rubysparkles31947 ай бұрын

    Covergirl's Aquasmoothers foundation and tinted moisturizer is amazing for my skin. They are definitely nostalgic!

  • @katherineblack4772

    @katherineblack4772

    7 ай бұрын

    I"m in my late 40s, and I prefer the tinted moisturizer over BB cream.

  • @anonmous4468

    @anonmous4468

    7 ай бұрын

    I love the aqua smoothers !

  • @Aleena8700
    @Aleena87005 ай бұрын

    I love your channel its so educational but also so fun. Im hooked! ♡

  • @tiktokmfr

    @tiktokmfr

    3 ай бұрын

    Same. I just did her channel late last night

  • @lacreashiabulls
    @lacreashiabulls7 ай бұрын

    I love CoverGirl $8 concealer it is as close as you're ever going to get to the shape tape concealer that is way too expensive

  • @vikker8274
    @vikker82747 ай бұрын

    Cover girl clean is the only liquid foundation I like. For cream foundation I use Avon, but for liquid cg clean looks great.

  • @eternalblissed
    @eternalblissed6 ай бұрын

    I love your videos! I used CG in high school. Later switched to Milani and other drugstore brands that offered more modern colors and better ingredients as CG would break me out horribly.

  • @Kansaschickie
    @Kansaschickie6 ай бұрын

    Still use Cover Girl, since 1976. Mom bought me Noxzema, Ponds, and Cover Girl makeup. She taught me to put ponds under my makeup. LOL! She had dry skin. I'm pretty sure they have been using the term "clean makeup" since before the current"clean" trend. Christy Brinkley. The original was best.

  • @elizabradley4797
    @elizabradley47977 ай бұрын

    Hi Laura Jane ~ Glad LJ Sunday Matineé is here ~ Cover Girl boasted some of the prettiest spokes girls ~ it was rather expensive ~ I never used liquid makeup so only wore a light blush & eyeliner shadow mascara ~ Estée Lauder moisturizer at age 23 in winter ~ then Shiseido ~ but recall my friends used it ~ a few of my friends became fashion models ~ I went to the beach all the time ~ so makeup was not necessary ~ surfed all day in Summer ~ my issue was not hydrating my skin til Shiseido ~ the boutiques in Tokyo taught me about facials cleansing toners suncare fay moisturizers & night moisturizers ~ probably would never had a skincare routine ~ kept my savings for skincare not so much for clothing & just saved everything else for rent & food & transp. Cheryl Tiegs was the model for Cover Girl ~ perfect skin ~ Thank You Laura Jane 💕 Always A Great Visit With You at Laura Jane Sunday Matineé 🍿🎥🌭🍦💄

  • @cynthiabarker522
    @cynthiabarker5227 ай бұрын

    I still use some CoverGirl. I like their lipsticks, and their blushes the best. I still have a powder compact from CoverGirl and a jar of Noxema.

  • @joyceadams5765
    @joyceadams57657 ай бұрын

    I use to buy a certain red lipstick. I original slogan was the best. It never aged.

  • @lovaloo763
    @lovaloo7632 ай бұрын

    I tried some CoverGirl makeup in my teens, but nothing stuck. Maybelline has great mascaras and eye shadow. Revlon lipsticks and nail polishes are great. The new drugstore giants, NYX and Elf have been hit or miss, but I enjoy some products from each.

  • @brvndxxxn
    @brvndxxxn7 ай бұрын

    Covergirl has amazing products!

  • @janicerudeen210
    @janicerudeen2107 ай бұрын

    I remember the reek of Noxema in the girl's bathrooms in high school

  • @katherineblack4772

    @katherineblack4772

    7 ай бұрын

    I remember one of my worst memories was accidentally spilling a bottle of foundation on the carpet of the band locker area; close to 30 years later, and I'm still mortified!

  • @sunset4ever29

    @sunset4ever29

    7 ай бұрын

    I remember the girl's gym locker room smelled like Secret and Right Guard deodorants back in those days.

  • @jrebecca0195
    @jrebecca01957 ай бұрын

    I've been using CoverGirl makeup since I was a teen during the 80's. Today I still use their products. My favorites are their Outlast Lipstick and their TruBlend concealer.

  • @lhun3952
    @lhun39527 ай бұрын

    I have always loved Covergirl and their old slogan. I will always have their products in my collection. My favorite CG model is Nikki Taylor.

  • @meredethenglish1577
    @meredethenglish15777 ай бұрын

    Great video Laura - I learned some things I didn't know! I only used various Cover Girl products off and on throughout the years. As far as drug store brands go, I like Revlon and Maybeline - occasionally Milani. I always remember my aunt had a Cover Girl pressed powder in a tortoise-shell- colored compact in the makeup tray in her bathroom. A girl I used to be friends with in Middle School used a variation of the Cover Girl tag line to describe girls she thought were "too fast" with the boys 😆😅 She would say, "Oh here comes Easy, Breezy, Sleazy So-and-So!" 🤣😂 Hey do you have any info on vintage fragrance called "Spice n Ice"? I bought an unopened box of dusting powder in this brand but can find no info on it. Might be interesting to do a video on the history of makeup packaging/containers if you have not already done so. Older makeup packaging was so much more glamorous! I have been getting into vintage blushes lately. Maybe a video related to that?

  • @caroline6827
    @caroline68277 ай бұрын

    Cover girl was my first foundation i loved the noxzema clean makeup formula especially tge one with salicylic acid for breakouts. I miss this formula Christie Brinkley and Niki Taylor were my favorite cover girls. I didnt know about the toxic ingredients and its all i used as a teen and pre teen.

  • @Laurajaneatelier

    @Laurajaneatelier

    7 ай бұрын

    I wish they still had the clean makeup one

  • @Tamar-sz8ox
    @Tamar-sz8ox5 ай бұрын

    Yes I still use covergirl , Revlon & maybelline

  • @kathyhenry2362
    @kathyhenry23627 ай бұрын

    They never should have changed the packaging! I still love the products, but I miss the original look and feel.

  • @anonmous4468
    @anonmous44687 ай бұрын

    Still buy it, love it . One of my top drugstore brands.

  • @carmelasatera713
    @carmelasatera7137 ай бұрын

    Their foundations are so good, strong spot, mascaras are pretty good too!❤

  • @lisajunebuscaglia3510
    @lisajunebuscaglia35107 ай бұрын

    Great video. Can I ask brand and name of red lipstick you're wearing please?

  • @Stephano_v_Bove__
    @Stephano_v_Bove__7 ай бұрын

    Even though I am not a consumer of CG Cosmetics, their original slogan was way catchier. The new one seems to fall rather flat, I think.

  • @mangotropic1
    @mangotropic17 ай бұрын

    I haven’t used this brand since the 90’s. I loved it.😊

  • @Laurajaneatelier

    @Laurajaneatelier

    7 ай бұрын

    I haven’t in years as well

  • @Us19246
    @Us192462 ай бұрын

    Hi Laura, please do one of L'Oreal and one of wet n wild.

  • @sherribaker9135
    @sherribaker91357 ай бұрын

    I still love Maybelline cosmetics.

  • @MaryLouiseEklund
    @MaryLouiseEklund6 ай бұрын

    A few thoughts I remember in college the Easy Breezy campaign starting Christy was such the it girl. Second I'm so puzzled over the 'new' talc issue I mean is sex health classes in jr high in the 70s it was discussed along with period education (both which aren't in US public schools any more might be why it's 'new') third coty lipstick is ever seared to my brain as my grandmothers's brand white cynlinder cap with gold rose pattern the twist up part heavy metal gold toned and the smell of the lipstick being perfumy grandma hugs and kisses smelled like chemical flowers...

  • @jennifernutt7692
    @jennifernutt76927 ай бұрын

    I have used to them for years ❤❤

  • @baylorsailor
    @baylorsailor7 ай бұрын

    I prefer the original slogan for sure.

  • @meowzah2495
    @meowzah24957 ай бұрын

    The lipstick literally sticks and this is 2024. And I have yet to see a beauty video on KZread that states this. They never mention the fragrance. It's ridiculous.

  • @MorticiasTwin07
    @MorticiasTwin077 ай бұрын

    Cover Girl make up, is the make-up of my teenage years. I wish they'd bring it back.

  • @sandygoddard7478

    @sandygoddard7478

    7 ай бұрын

    Ummm. What do you mean? CoverGirl is still around.

  • @Laurajaneatelier

    @Laurajaneatelier

    7 ай бұрын

    I want to try the noxzema foundation

  • @mizfrenchtwist
    @mizfrenchtwist7 ай бұрын

    🥰🥰🥰🥰🥰🥰🥰🥰

  • @Josephineee3
    @Josephineee37 ай бұрын

    Can you please do videos about Marilyn Monroe again?🤍

  • @brvndxxxn
    @brvndxxxn4 ай бұрын

    I wear red lipstick on a daily basis and I love Amy winehouse

  • @annlavine3576
    @annlavine35767 ай бұрын

    never had anything from CG

  • @ToniInSussex
    @ToniInSussex7 ай бұрын

    I wore Cover Girl foundation and pressed powder in my teens and 20s. It was light, felt good and did the job. Fun videos, Laura Jane. 🎉🎉🎉

  • @sunshinedaydream1954
    @sunshinedaydream19543 ай бұрын

    Pp

  • @melisamorris2858
    @melisamorris28586 ай бұрын

    I have never been a fan of covergirl. I don't like the quality or smell of their products.

  • @stephanied6711
    @stephanied67117 ай бұрын

    I don't like anything from cover girl

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