Understanding the 5 Drivers as it Pertains to the Executive Suite

Understanding the language of business, particularly the Five Drivers®-cash, profit, assets, growth, and people-is essential for influencing executives. Through experiences at companies like Proctor and Gamble and American Express, David Covey learned firsthand the significance of revenue, profit, and people in driving organizational success. Whether it's pursuing growth, influencing establishments, or managing cash flow, fluency in these drivers can enhance one's impact in the executive suite.
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