UN Global Compact | Carl Sagan
In the mid-1980s, when environmental issues weren't considered as relevant as they are today and ESG had yet to exist as a concept, the visionary Carl Sagan, a Harvard professor and the author of more than 20 books, both on science and science fiction, was raising the alarm about the risks of climate change and the role humanity was playing in destroying the planet. Sagan said back then that even a one-degree change to the planet's temperature would be enough to provoke terrible suffering worldwide. And he was right.
Forty years on, Sagan's speeches are at the heart of a new film from the UN Global Compact, with creative by AlmapBBDO and Boiler Filmes. Using Sagan's original recordings, the film shows an installation featuring automatons of wild animals, hand-crafted by Argentine artist Pablo Lavezzari and driven by the tape spooling out of an old tape player.
The soundtrack to Sagan's words is “When The Land Meets The Sea," a song made out of a single tape loop by Amulets, an artist known as “The Tape Wizard”.
The installation was set up at Bolsa de Arte in São Paulo, a gallery which put on an exhibit for guests. The idea is for the piece to be exhibited at galleries abroad in the second half of 2023.
The campaign is designed to make people reflect about an issue that was urgent then and is a full-blown emergency today. The idea is to invite companies to commit to the aims and goals of the UN Global Compact, a 2000 initiative that seeks to lead the corporate world in adopting humanitarian action.
CREDITS
Title: Message From Carl Sagan
Client: United Nations Global Compact
Agency: AlmapBBDO
President and CEO: Filipe Bartholomeu
CCOs: Luiz Sanches and Pernil
Creatives: Dulcídio Caldeira and Pernil
Client Approval: Carlo Pereira
Production Company: Boiler Filmes
Director: Dulcidio Caldeira
Executive Producer: Juliana Martellotta
Head of Client Services: Larissa Perrotta
Client Services: Jess Thomaz, Jonas Monte and Maria Clara Gonçalves
Head of Production: Juliana Sigolo
Coordination Team: Bruna Fernandes, Cintia Varella, Marina Ronik and Michel Nogueira
Director of Production: Fabio Arisaka
First Assistant Director: Bruno Roberti
DP: Fe Oliveira
Art Director: Erika Betbeder
Object Producer: Daiana Arna
Artist (Automatons): Pablo Lavezzari
Effects: Cesar Utimura
Editing: Ricardo Quintela
Post Coordinator: Ricardo Quintela
Post-Production Supervisor: Rafael Barão
Post-Production: Flow Effects
Color Grading: Acauan Pastore
Audio Production: Estudio A9
Licensed Song: "When The Land Meets The Sea," By Amulets. Licensed From Artlist By A9 Studio.
About the UN Global Compact
As a special initiative of the UN Secretary-General, the United Nations Global Compact is a call for companies across the world to align their operations and strategies with Ten Principles on human rights, labour, environment and anti-corruption. Launched in 2000, the Global Compact guides and supports the global business community to advance the goals and values of the UN through responsible corporate practices. With over 18,000 participating business based in 162 countries and 65 Local Networks, this is the world's largest corporate sustainability initiative. For more information, follow @globalcompact on social media and visit our website at unglobalcompact.org
The UN Global Compact Brazil Network was created in 2003 and is now on track to be the second-largest local network in the world, with over 1,900 participants. The 50-plus projects conducted in the country address the topics of water and sanitation, food and agriculture, energy and climate, human rights and labor, anti-corruption, engagement and communications. For more information, follow @pactoglobalbr on social media and visit our website at www.pactoglobal.org.br
Пікірлер: 36
I feel like Carl Sagan would be incredibly disappointed in the direction humanity has gone.
@hyperdude144
10 ай бұрын
He would be astounded by the prigress made in computers, the presence of the Internet itself, and the advent of neural-network AIs...And then immediately disappointed, when he realised that computers are being used as server farms for crypto, 80+percent of internet traffic is spam, and AI is being used to put people out of work by psychotic startups, who barely understand how AIs work, oh and that there wildfires *in the fucking arctic circle*!
the writing has been on the wall for over at least 40, 50 even 100 years re correlation CO2 /warming...4th day of spring, so cold last night, so hot today...now winds whipped up...feels like seasons are becoming indistinct...summer a living hell.🔥🔥🔥
Carl Sagan was not only the greatest storyteller of science to ever walk the face of the planet but also the gatekeeper of scientific credibility, he's gone for almost 2 decades now but his writings, speeches and his magic shall live for evermore ❤
@Jack-gn4gl
Жыл бұрын
He died in 1996
Keep uploading videos man......we need his voice to be alive ,to be around , to be the reason of awakening
We need more people like Carl Sagan 😊
In a time where ignorance and misinformation are running absolutely rampant, we need people like Carl Sagan now more than ever. Time is running out.
Earth need people like him 😢
@novakingood3788
Жыл бұрын
The earth doesn't need ANY people and it will thrive once we are gone and it hasn't got long to wait.
Very powerful visualization..
That was very powerful
It was an emergency 40 years ago.
@hugo23toll
Жыл бұрын
global policy failed and still fails.
@twonumber22
Жыл бұрын
@@hugo23toll Then explain the Montreal Protocol.
Immensely stupid - we are in serious trouble ...... how right you are sir .....
Love the video. Thanks for posting. I think Carl Sagan is more closely associated with Cornell (who gave him tenure) than Harvard (who turned him down when he applied for tenure), though.
Carl ♥️🇧🇷
💚
Wow..what a great ad. Preach!
live we go on every living organism has its limits it's not up to us earth will do fine.
😊
🇧🇷
What were our parents and grandparents doing 40 years ago? This generations will be blamed for eternity
@saber927
Жыл бұрын
They were voting for the morons who enabled this. The boomer generation AKA generation 'me' is the worst thing thats ever happened to this planet
@automatonm99
6 күн бұрын
You saying it's the boomers faults?
@MasterRusty2020
6 күн бұрын
@@automatonm99 of course
@animenmusic16
5 күн бұрын
If you consider this older generations fault you can. But we have to hold it and bring it back
Don’t use Carl Sagan voice in vain
LET'S GO BIDEN!! VOTE BLUE!!
who is "we"? As a broke person that struggle to keep food on the table, i COULD NOT CARE LESS ABOUT THAT. I used to think like him when i was young and quite dumb (might still be dumb, cause i am old and broke) and did not see how capitalism works. I worked for a lot of folks that exploits the earth and cause damage, without any regard for the people or animals that live near, watched them get very rich and never heard from them losing the sleep at night. Those people now got children and grand children and the "empire" keeps going, family business. Besides, money brings long term happiness
@PhpGtr
Жыл бұрын
If oil, gas, and livestock companies didn't care about about others, and the planet, and only worried about their capitalist goals, I'm sure you'd agree that you wish they had. Start with you. Start caring about this, start caring about others. Read one of Sagan's books. The idea that these concepts aren't important because you are struggling ends up being a race to the bottom. It can't be sustained.
@animenmusic16
5 күн бұрын
you think money brings happiness because you are being believed to do so. You are so used to think a large amount of money brings happiness that you can't think otherwise. For me I could care less of earning a huge amount of money. I want to be a monk later on my life to live a simplistic life away from all these money centric minds. And you might think it's easy to tell and hard to do. Yes that's true. I live in a money centric world too, but I believe I can do it after some hardships.
@animenmusic16
5 күн бұрын
The only reason, I regret not earning a lot of money cause I could bought acres of lands and planted trees which I can't now