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Best video I have watched in a long time! This teacher is on your side, not just trying to sell you something or become seen.

@johnstewartmarketing

5 ай бұрын

Thank you for watching 🙏🏻

Amazing advices and the whole video is up to the point! No borind parts, no filler or repetitive content. Nice work!

@johnstewartmarketing

22 күн бұрын

Thank you for watching 🙏🏻

Thank you John for sharing such a wonderful video on LinkedIn

@johnstewartmarketing

4 сағат бұрын

@@chinmoymohan123 thank you for watching 🙏🏻

8:20 remarketing campaigns!!! Nurture!!! Most people mistakes Visibility --> nurturing!!

@johnstewartmarketing

11 ай бұрын

Remarketing is king! It takes 7 hours to warm someone up to your offer and remarketing is the cheat code to achieve that on autopilot

This video is gold🥇 keep up the good work ❤

Great video!

Pure Gold! Thanks John

@johnstewartmarketing

Жыл бұрын

Thanks for watching ☺️🔥

Thank you John!

Extremely valuable information! Thank you.

@johnstewartmarketing

Жыл бұрын

Thank you for watching ☺️

Amazing video! thank you so much! very helpful information!

@johnstewartmarketing

11 ай бұрын

Thank you for watching 😊😊

Great content and super helpful thank you John

@johnstewartmarketing

11 ай бұрын

Thanks for watching Bonita 😊😊

Thanks for the video. Nice work.

@johnstewartmarketing

10 ай бұрын

Thank you for watching!

Thank you John! As a digital marketer looking for oppotunities in BtB marketing, this really helps me grow!

@johnstewartmarketing

Жыл бұрын

Thank you for watching!!!

This is a great video not only for linkedin ads but for all platforms. Great insight!

@johnstewartmarketing

2 ай бұрын

Thank you for watching 🙏🏻

Great Video! Thankyou for putting out such great content

@johnstewartmarketing

6 ай бұрын

Cheers for watching!

Subscribed. Commenting for the Algo. #FeedTheAlgo.

This is epic, super helpful. Thanks John, great video. I'm in a B2C space, this is even helpful to me.

@johnstewartmarketing

9 ай бұрын

Glad it helped! Thanks for watching

Yes, the average order value vs acquisition cost is a critical consideration... but also consider the length of your sales cycle. The longer your sales cycle, the higher your "true" cost of acquisition may be.

Very good video, but I never see anyone doing videos on how paid ads strategies differ when targeting the public sector. Can you do one?

@johnstewartmarketing

4 ай бұрын

It doesn’t differ massively, what did you have in mind?

@lucaoneill9351

4 ай бұрын

Let's say you were targeting educational orgs or .orgs. What nuances would we keep in mind. How would keywords differ?@@johnstewartmarketing

Great video John, thank you! Could you tell more about budgets? Is there some 'sweet spot' which brings the best ROI? What do you suggest for an IT recruitment agency or Oursourcing company in terms of daily budget? And another question - what about posting time. Is it better to turn ads at e.g. 9am and turn off at 5pm or leave them running non stop?

@johnstewartmarketing

11 ай бұрын

Budget sweet spot depends on audience size. A general rule to follow is $3k ad spend a month. You can get away with less, though. We leave most of our ads and our clients ads on 24/7. Surprisingly we get a lot of leads on Sunday and you wouldn't discover that if you only ran your ads during office hours. However we have found that with some clients they just don't get leads over the weekend for example. So we manually turn off those campaigns. But that decision was based on evidence and data for their specific case. So leave them on. If the data tells you performance drops on certain days try turning them off and back on.

thanks john

@johnstewartmarketing

11 ай бұрын

Thanks for watching

Great content

@johnstewartmarketing

8 ай бұрын

Cheers for watching!

Insane amount of value in here man

@johnstewartmarketing

Ай бұрын

Thanks for watching 🙏🏻

Thanks so much for the awesome video! Unfortunately, I'm too much of a newbie to understand what you mean by "target the same audience with the same offer in 3 different ways". Do you mind giving a quick explanation or a link to a video where you explain that?

@johnstewartmarketing

Жыл бұрын

We have a video coming out shortly explaining this. But briefly explained. Say we want to target HR managers. We would try targeting HR manager sin three different ways: e.g. Audience 1 - HR Manager Job Titles Audience 2 - Seniority of manager and job function of HR Audience 3 Job seniority of manager and skill of Human Resources

Great video John.. in there, did you mention its best to run your ad from a person account, rather than corporate account? If so, how do you do that?

@johnstewartmarketing

2 ай бұрын

Can you link to the time you’re talking about?

Great video, very handy and well presented. But ... check your spelling!

@johnstewartmarketing

5 ай бұрын

Yeah I’ve got an editor. He is now aware that Grammarly exists!

@rahuldoes

2 ай бұрын

@@johnstewartmarketing , but, it DID get more engagement! No?

How do I sponsor a LinkedIn post on my Company page? So it's not an ad, it's a thought leadership post with an image. Usually I boost it, but I think you can do this via campaign manager too? Is that better? How does it work?

Great video - link to your FB Group appears to be broken though

@johnstewartmarketing

Жыл бұрын

Thank you for watching! Will check that out now ☺️

Amazing vid. From your experience, would the call funnel work best with a cold audience with the following requirements? Average order value: $6k Target audience: HR managers Niche offer

@johnstewartmarketing

Жыл бұрын

Yup!

@rayaj8

Жыл бұрын

@@johnstewartmarketing Much appreciated

Hello, I'm debating on either using LinkedIn Sales Navigator or LinkedIn Ads, any help? More specifically, the sponsored messaging on Ads and paid inmails in Sales Navigator.

@johnstewartmarketing

Жыл бұрын

Just responded to your e-mail 😊😊

Have you seen case study downloads work? Or are static/video ads better?

Hey John, I would like to know if it is a good idea to target by company?

@johnstewartmarketing

Жыл бұрын

As in listing specific companies in the audience builder?

@johnstewartmarketing can you do a video on Conversion Tracking? Not installing it but the importance and why it’s needed in various campaigns?

@johnstewartmarketing

7 ай бұрын

This video is going live on Monday

Hey John, you mentioned that we can run campaigns on our personal profiles. I just got off a call with one of Linkedin's ad experts and they said that we can't. Can you do a walkthrough of how to select the personal profile during the ad running process?

@johnstewartmarketing

26 күн бұрын

You can't run on your personal profile, but you can use thought leadership ads to boost content from your personal profile. Which I think is what I was talking about! Basiucally setup a brand awareness campaign. Then when setting up ads you can choose content from an individual. We have a video on it, one sec will grab it

@johnstewartmarketing

26 күн бұрын

kzread.info/dash/bejne/fXiV0ch7qK6tkqw.html et voila

You said it's better to run campign in personal account, how I can do campaign in my personal account? Can you give me the tutorial? It was not very clear in the video. Thank you.

@johnstewartmarketing

Жыл бұрын

This is specifically for content marketing. If you’re posting organic content it’s better to do it on a personal account as opposed to a company page. If you’re running ads it must be through a company page!

Can i get access or see the figjam file you made with the Linkedin Flow please? It would be of great help. Thanks for the grat video

@user-qi5oe1ck5w

11 ай бұрын

great*

@johnstewartmarketing

11 ай бұрын

This is part of our Controller Growth Framework package. Book a call if you want access as it's gated behind our paid service

37:58 After how many impressions should you stop an ad that is getting less than 0.4% CTR?

@johnstewartmarketing

10 ай бұрын

There’s ALOT of variables so this answer might not be completely accurate but 1000 would give you enough data.

You didnt recommend Lead Magnets like white papers etc in this video. has anything changed to the older video?

@johnstewartmarketing

8 ай бұрын

Lead magnets still work, we just found that for most people they don't. The reason isn't that the lead magnet doesn't work (because they do), it's that the company doesn't know what to do with a lead magnet style lead. Most companies think if they get a lead, that person will buy without much effort. However, lead magnet leads need a lot of remarketing, and ideally sales reps reaching out to upsell them to the next step. And most companies aren't good at that. So we've found it's usually better to just promote an offer that's closer to the sale for most people as it ties in better with how most companies operate.

Thoughts on how many ads per campaign? LinkedIn suggests at least 5 different ads. Does that actually help? Does it hurt? Etc.

@johnstewartmarketing

Жыл бұрын

We usually run 5-6 ad variations. It helps. Test different creatives and hooks. One or two will usually outperform the rest (and it’s really hard to guess which one will ahead of time). After a while shut off the worst performing ads and create more variations around the ads that perform well.

@Markjwecho1

Жыл бұрын

@@johnstewartmarketing Perfect - thanks. Does running 5 or 6 variants change your minimum budget? Example: do you want $1000+ for each variant ($5K total) , etc?

@johnstewartmarketing

Жыл бұрын

@@Markjwecho1 doesn’t change budget. But the more budget you have the faster you’ll get data to find out which ones are winners

@Markjwecho1

Жыл бұрын

@@johnstewartmarketing Awesome. Thanks so much for your responses!

I have a small budget £250 per month and to write a procedure I charge £100. Linked in is clearly not for me but what is?

@johnstewartmarketing

Ай бұрын

Your charging way too low. But honestly if your budget is that low all you can really do is manual outreach. Maybe Facebook ads if you can get an insanely low acquisition cost but yeah make more money before looking at ads

I have a quick question. What kind of LinkedIn ads should we be using for re-marketing? Is it the Message / Conversational ads? It wasn't very clear from the video. Thanks so much for this extremely valuable content.

@johnstewartmarketing

Жыл бұрын

For remarketing you should run a mix of video, single image and conversation ads. You may find one of those formats outperforms the others for your offer and your target audience.

13:03 when targeting ads to LinkedIn advertisers, you should probably spell “Function” correctly 🤷

@johnstewartmarketing

Жыл бұрын

My editor is now aware Grammarly exists 😬😅

@Jay_Cannon

Жыл бұрын

@@johnstewartmarketing just giving you a hard time. It’s quality stuff. I used to work for LinkedIn. It’s a great platform for the right advertisers. That 50,000 to 500,000 audience size is probably the biggest miss on optimizations we’d see. Also not running 3-5 creatives, the trick to getting the right eyes on your ads more often.