Leveraging the LinkedIn Algorithm for Maximum Exposure

Want more people to see your LinkedIn content? Wondering which signals the LinkedIn algorithm uses to assess and rank your content in the feed? Discover how to take advantage of the LinkedIn algorithm to maximize your exposure.
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👁️‍🗨️ About Richard Van Der Blom
- Website www.justconnecting.com/
- Website www.richardvanderblom.com/
- LinkedIn Algorithm Report 2022 PDF / richardvanderblom_algo...
- LinkedIn / richardvanderblom
- Twitter / richardvdblom
🔗 Other Notes From This Episode
- Find other products, tools, and resources mentioned in this episode www.socialmediaexaminer.com/l...
- Connect with Michael Stelzner (@Stelzner) on Instagram / stelzner
⏰ Timestamps
00:00 Intro
01:01 About Richard Van Der Blom
08:42 Why It’s Important For Businesses To Be Active On LinkedIn
14:56 Mistakes Marketers Make With Their LInkedIn Content
20:23 How Does The LinkedIn Algorithm Work
29:19 LinkedIn Algorithm: Text Posts And Links
40:05 Content Categories To Maximize The Algorithmic Reach On LinkedIn
#SocialMediaExaminer #SocialMediaMarketingPodcast #LinkedInMarketing

Пікірлер: 31

  • @SocialMediaExaminer
    @SocialMediaExaminer10 ай бұрын

    ‼️ Discover how to use LinkedIn Messages to develop 🤝 relationships and sell kzread.info/dash/bejne/kZyaxtulk92ZZrA.html

  • @KevinRiggle
    @KevinRiggle5 күн бұрын

    I watched this maybe six months ago, liked it, came back six months later, and got more from it. I wish I could like this twice

  • @baba-ganoush
    @baba-ganoush9 ай бұрын

    What an absolute treasure if wisdom. Unsung hero of the year

  • @InfoAgentOutsource
    @InfoAgentOutsourceАй бұрын

    So much valuable info!!

  • @AmazingApplications
    @AmazingApplications2 ай бұрын

    In the discussion about links in posts (29:19) Richard advises to add a link in a comment, not in the post. His views have been updated since then. In his Algorithm Insights 2024 report, page 39, he acknowledges that changes to the algorithm around Oct 2023 now bury these comments and it's a bad idea. Posts with links still don't get as much reach or engagement as posts without, but sometimes links are crucial for conversion.

  • @marymurray6755
    @marymurray67559 ай бұрын

    Thank you for this great interview. I've listened to it twice now. So many great nuggets. Please have him on again!

  • @mercurious6699
    @mercurious669910 ай бұрын

    Really appreciate Richard van der Blom's insights, thank you - would be great to see him here more often :)

  • @hopolang99
    @hopolang9910 ай бұрын

    Never missing an episode here 💪🏾..Grateful for this platform and it’s content …much love from South Africa 💪🏾🇿🇦

  • @yoursocialmediaassistant-d1827
    @yoursocialmediaassistant-d18275 ай бұрын

    Love the value here thanks for sharing

  • @craigg5051
    @craigg50518 ай бұрын

    There was a ton of insightful content packed into this episode

  • @riaanwessels9934
    @riaanwessels99342 ай бұрын

    Very useful insights. Thanks for this discussion.

  • @francescagomme1687
    @francescagomme16878 ай бұрын

    Ah thank you Richard, I have 21,000 followers on LinkedIn and my engagement sucks. I have learned enough from you on this single video that I am about to "kill" so many of my shares and go back to the drawing board.

  • @evadesignagency
    @evadesignagency6 ай бұрын

    Learned so much, thank you for making this video!

  • @DavidSenteno
    @DavidSenteno10 ай бұрын

    Great points as I rebrand my photography business to a headshot business.

  • @MrBadGenius
    @MrBadGenius3 ай бұрын

    Awasome content guys ❤

  • @creightonholub
    @creightonholub10 ай бұрын

    Great interview, as always. I'm excited to hear more about the non-Zuck platforms.

  • @ValidaTuStartup
    @ValidaTuStartup6 ай бұрын

    Great content, pen and paper needed!

  • @elonmusknewsnetwork
    @elonmusknewsnetwork4 ай бұрын

    This was a good one!

  • @andreadama3366
    @andreadama33666 ай бұрын

    Great video

  • @LyleGadin
    @LyleGadin6 ай бұрын

    Great interview. Learned a bunch. Any upcoming LinkedIn insights coming? Thanks again! 🙏🏽

  • @brunovincent1969
    @brunovincent19698 ай бұрын

    Amazing interview, learned sooooooo much, any plans to have this guy back in the future?

  • @kevinhinds6850
    @kevinhinds68503 ай бұрын

    Just remember if you have a young family focus on them first. Chasing career in the corporate world is a waste of time. In the corporate world you are replaceable. Tenure doesn’t mean anything. Your skills and your networking don’t mean anything. You are less than nothing. They are preying on you. Don’t miss a moment of the worst day of family life to maximize prioritize or strategize.

  • @user-ol4ss4wm1d
    @user-ol4ss4wm1d7 ай бұрын

    Say that you have a LinkedIn business page, what if the same group of people who engage with your posts are employees of the company, would LinkedIn punish the page thinking that you used an engagement bot?

  • @relaxinggospelmusic2421
    @relaxinggospelmusic24215 ай бұрын

    😘

  • @neilsimpson8414
    @neilsimpson841410 ай бұрын

    was this shot 5 years ago?...all of this stuff is common knowledge isnt it?

  • @SocialMediaExaminer

    @SocialMediaExaminer

    10 ай бұрын

    More like 5 days ago. We've noticed quite a number of changes with LinkedIn over the past year or so - especially in terms of what the platform considers with Dwell Time. -Jason

  • @neilsimpson8414

    @neilsimpson8414

    10 ай бұрын

    Interesting @@SocialMediaExaminer - in that case I can consider myself super informed lol

  • @SocialMediaExaminer

    @SocialMediaExaminer

    10 ай бұрын

    @@neilsimpson8414 Well, maybe I'm the one who didn't know about that. ;) -Jason

  • @MrBigjack71
    @MrBigjack718 ай бұрын

    Should I put my Instagram and Facebook links/reels in comment section?