Toyota Land Cruiser 2024 "Moroccan Adventures"
In January I had the wonderful chance to create and direct the launch ad campaign for the 2024 Toyota Land Cruiser alongside two amazing adventurers, Eva Zu Beck and Alex Stead.
Rather than just another ad, I wanted a embark on a true adventure, so I reached out two full-time travellers and put the new Land Cruiser to the test, exploring some remote locations and discovering new terrains. With a relatively small crew, we followed Eva and Alex through the landscapes of Morocco, uncovering the beauty of this magical country and its incredible people.
We were there for 2 weeks and each day was special, either trails we got lost on or people we met along the way.
Special thanks to Eva and Alex for joining this fantastic adventure...you are amazing human beings!
Heartfelt thanks to Noureddine, Youssef, Michael Dreher, and the entire Moroccan crew at Kasbah Films.
A big thanks to Pablo at Bosalay Film in Madrid for supporting this production.
I also want to thank my great friend and master Director of Photography, Hugo Prats, for always chasing the light: www.hugoprats.net.
A huge appreciation to Laurin at @strongfilm for delivering the most inspiring edit on this side of the millennium!
Of course, special thanks to our wonderful clients, Nathalie Domenec and Gador Cascales at Toyota, for trusting us with this special project.
A big big thank you to Anke Lukemann, our photographer extraordinaire!!
Production by skylitestudios.com
Enjoy!
Пікірлер: 51
A content marketing home run by Toyota, hiring Eva Zu Beck for this commercial, beautifully illustrates how transformative content can reshape brand perception. It reaches audiences once detached, inspiring myself and others to see the Toyota Land Cruiser 2024 as our next off-road adventure companion.
Here because of Eva. Keep her as testimonial....it works! Anyhow......great car!
Excellent job.👏 I'm here because of Eva. I have been following the natural adventures of that natural girl for years.🙏
Japanese engineering at its finest.Long live the Land Cruiser.
Here from Evas channel Love this video You couldnt have chosen a better person Also let us not forget free 🇵🇸
@adichifor
13 күн бұрын
Thank you Sabina! Indeed she's perfect for this ad.
@garyplummer3863
13 күн бұрын
Same here! Nice video!
@adichifor
13 күн бұрын
@@garyplummer3863 🙏
@lisabergoch
13 күн бұрын
Agreed 💯
CONGRATULATIONS!!!!! Follower of Eva here ..thanks for featuring her....JUST LOVE IT
@adichifor
13 күн бұрын
🙏 Thank you so much!
I saw Eva and CLICKED so fast.
Great concept, great casting, great editing, great cinematography. No notes. 10/10 😁
@adichifor
13 күн бұрын
Thank you so much! much appreciated!
The shape and engine is amazing, unbeatable 🔥
Have always loved the Land Cruiser, very beefy looking. 2024 looks rugged with luxury. Look at those seats/comfort. Wish I could afford one. Eva and Alex are perfect in the ad. "Cheers to Adventure."🇺🇸 Well done Toyota and Adi.👍
@adichifor
11 күн бұрын
🙏🙏🙏
wow
Excellent commercial all around, The storytelling is out of this world, the cinematography did the Moroccan landscape justice. The color grading so subtle. Adi Chifor could be a Moroccan name. Adi is a comment Amazigh name and Chifor means "driver" in Moroccan dialect which a distortion of the French word " Chauffeur". By the way I did a behind the scenes for Casbah Films 8 years ago. Great production.
@adichifor
4 күн бұрын
Thank you for the kind words Aziz, so glad you like it. Morocco is simply breathtaking.
thankyou for this amazing short film loved the production and everything was perfectly scripted and shown love and respect from Egypt
@adichifor
6 күн бұрын
Thank you so much for the kind words, much appreciated!
Amazing color grading! 👏👏 beautiful scenes. Great job 👍
@adichifor
5 күн бұрын
Thank you!!!
Loved to watch this ad!
estoy emocionado de haber participado en este fantastico viedo, GRACIAS!
amazing video. great car
@adichifor
6 күн бұрын
thank you! 🙏 I like they went back to a boxy design.
yea! what a drive..., best one ever, thank you bro!
@adichifor
12 күн бұрын
You are a true master Sergio!
This video needs more views..
@Evazubeck sent me here...
Great color grading! 🎉
@adichifor
6 күн бұрын
Indeed, we work with a grading house in Munich called Scanwerk, they are amazing!
@ldbk1
6 күн бұрын
The grading is so creamy haha nice! @@adichifor
So beautiful! Love it. AMAZING WORK! :)
@adichifor
6 күн бұрын
thank you 🙏
US market should have that glass roof. There’d be no QC holds on them.
That is a really good video, just an amazing shoot and edit! Love the colour. Almost expected John Wick to come out of some where!
@adichifor
8 күн бұрын
Thank you!
You did a spectacular job
@adichifor
8 күн бұрын
Thank you!!
Well I think that is the diesel one, if it was the crappy hybrid we get in north america they would have spent more time pumping gas than actually driving.... Toyota, bring diesels to NA and stop it with the hybrids for an overlanding vehicle!!
@adichifor
4 күн бұрын
It wasn’t the diesel, it’s not sold in Europe either. I loved the petrol engine though, smoother, more responsive and very capable off road, I do wish they could pack a bigger one, like a 3.4 V6, but regulations….
@pabss3193
3 күн бұрын
@@adichifor They have a non iForce petrol engine too?? Amazing!! European videos I saw had Diesels :s🙃
@adichifor
3 күн бұрын
@@pabss3193you know what, you’re right.. they do sell the 2.8l diesel as well. That’s actually quite cool!
@pabss3193
3 күн бұрын
@@adichifor I wish we got those in NA, we only get the hybrid one :/
Im sorry , but I'd just have handed Eva the keys.
@adichifor
6 күн бұрын
😀
Really? Lol😅 Morocco? how about California, US has ultimate adventure
@adichifor
6 күн бұрын
US is amazing for sure, I shot there a few times, Morocco is also such a special place, a beautiful country.