Tim Cook, Sir Jony Ive KBE, and Laurene Powell Jobs | Full Interview | Code 2022
Ғылым және технология
Apple CEO Tim Cook, LoveFrom Designer & Co-founder and Former Apple Chief Design Officer Sir Jony Ive, KBE, and Emerson Collective Founder and President Laurene Powell Jobs sit with Kara Swisher at the 2022 Code Conference.
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Пікірлер: 686
So pleased they chose to release this to the world … thanks Code!
@m3g4hur7z
Жыл бұрын
Finally
@veneta72
Жыл бұрын
Why so dramatic?
@ENDWARO7
Жыл бұрын
I looked for it and couldn’t find it and now I find out it was released 3 months ago??? 😆
These are three people who mattered to Steve Jobs a lot. It’s so heartwarming to see a combined interview with all of them.
@kb8570
Жыл бұрын
Jony Ive leaving Apple is a sign that something is wrong at Apple.
@frodelindberg99
Жыл бұрын
@@kb8570 How so? He spoke plenty of times about wanting to pursue other things, years before his eventual departure in 2019.
@kb8570
Жыл бұрын
@@frodelindberg99 He never spoke like that when Steve was around.
@markusdd5
Жыл бұрын
@@kb8570 I actually disagree. Ive, especially in his later years, made some fundamental mistakes in Apples designs that immensly hurt the product. The last Retina MacBook pros before the current M-models where extremely bad laptops that completely put form over function. Terrible thermal design, unreliable, way too expensive for what they were, non-pro port selection. His departure in my view is a gift and leaves room for people at the company that design products that actually work in the real world withour carrying a bag of adapters with you. The new MacBook Pros are a perfect example.
@kb8570
Жыл бұрын
@@markusdd5 Jony Ive did not design the thermal management system. Also, Intel was unable to reduce the heat of the processor which is why Apple moved to the ARM architecture which more power efficient. During Steve Jobs time the product announcements were mainly done by the engineers and designers. Now we have WOKE people presenting the Apple products. When Steve Jobs was fired from Apple he did an interview where they asked why Apple was failing and not innovating. He responded by saying Apple is a technology company but you have people from the sales, marketing and finance department running the company. The designers and engineers are the most important people for a technology company .
They all spoke with such calmness, eloquence, and clarity, that’s super magnetic
I also appreciate how the panel was so kind and patient towards people asking questions that were not so clear or coherent. How people address less coherent questions tells a lot about how they are. Extra kudos for that.
At least all Apple's ads should be done in Jony's voice. His choice of words and voice makes simpler things; so wonderful.. and you can really appreciate the hard work by teams that is otherwise ignored.
@CJT3X
Жыл бұрын
Jony doesn’t work at Apple anymore
@OAjame
Жыл бұрын
🎯
@Betapro461
Жыл бұрын
You always knew something important was going to be released when Jony was doing an ad
Steve was visionary- no doubt. But I absolutely love how Tim hasn’t allowed “how Steve would do it” narrative in his decision making. It’s now a very different world with different challenges than how it was when Steve walked on earth. Good job Tim 💪
@krimpfugly
Жыл бұрын
every apple product has become a pain in the ass to use since Tim took over lol
@alandeutsch9987
Жыл бұрын
@@krimpfugly in what ways?
@krimpfugly
Жыл бұрын
@@alandeutsch9987 just one example of the top of my head- 2015 MacBook pro screen replacement, I had to make an appointment for them to simply tell me it'd be $600+ to replace... I'm open to seeing how the silicon chips change things up in the next decade, but as far as i personally remember, i had less irritating moments pre-os x lion
@krimpfugly
Жыл бұрын
@@alandeutsch9987 just now; set default application for mp3's to open in VLC... still open in Music app
@krimpfugly
Жыл бұрын
@@alandeutsch9987 so its both hardware and software that have become PITA's
This is the content KZread was made for. Thank you for sharing this beautiful interview!
All 3 of them together in such an in-depth conversation was priceless
@kathleen4376
Жыл бұрын
A crown jewel in the history of Apple events and story. Thank you ! Much love and respect for all of the panel
That words read by Kara made me cry too…I remember the moment I heard about Steve was gone - I got in tears too, even though I never met him. His passion and love for what he was doing knew no boundaries. Thank you Kara for a wonderful conversation with Lauren, Jony and Tim.
I can feel the love and respect for Steve: for his personality, his pureness, his love for design, for beauty, for intention, for service to people, for great products, etc. Loved it!
Been waiting for this! Thank you for sharing ❤
Thanks Kara and guests, that was extraordinary and Kara, your last story put a tear in my face. One word that I would put for Steve is that he was a deep thinker. I watched a lot of his videos and while it seems that he has answers at the top of his head for every question, I'm sure there was a lot previous thinking behind each of his answers
Apple user since 1984, Apple retail employee from 2004--2019, I still feel very invested in Apple in what it stands for and the quality of its products, which are second to none. This panel interview was great and the world has definitely not been the same since Steve's passing...
Jony Ive has the most amazing voice I have ever heard.
@kara Really loved the way you ended the interview. Very emotional story and what a great way to end this series of interviews.
Laurene has a very soothing voice. She’s very articulate and describes ideas really well.
My takeaway is integrity: doing what is morally right even when no one sees it or knows you have done it.
It was a fantastic interview and made me cry at the end of the interview
When this interview was over, I wish I could erase it from my memory and watch it all over again. Brilliant. Really WoW! Steve was rich to have such people close to him.
I really appreciated how Laurene always brought the conversation about to being about Steve. I wish we got to hear some more personal stories from them about Steve.
Love this, a lot. Thank you Steve, for everything.
Many thanks for posting. Been watching you guys since all things D way back in 2007. I hope you will continue in some way.
@thebunnychannel5402
Жыл бұрын
But without Kara
Even if I have not had the opportunity in my life to have had the pleasure of knowing a fantastic person like Steve, I still feel very sad without him, in these 30 years in which I have been using apple products it is as if I have gotten to know him, I missing a lot.
The tech billionaires before and after Steve are just superficial and lost compared to him. So much humanity and richness in this conversation. Thank you! Even I realized how lost I have become.
@ishangoyal5092
Ай бұрын
Yeah
Never worked for Apple, met or knew Steve but I strangely miss him deeply. He touched millions of lives in a way that no leader does today. RIP Steve!
@ishangoyal5092
Ай бұрын
Hmm
70 minutes, not a second wasted. I’m a life long Steve follower, but still ton of eye opening moments brought by his closest people.
'Our species deserves better, deserves thought.' Brilliant!
@larskefka3373
Жыл бұрын
thats what joker said about gotham too. both r right.
@ddubvideo
2 ай бұрын
"buy your mom an iPhone"
You all make me cry. Thank you for your efforts and kind maintenance of Steve’s ideals.
@ameliegareiss8178
Жыл бұрын
💫💫💫
One of the best decisions by Tim- When Steve died and Apple held his obituary/prayer meet/funeral at Apple with all employees- he stressed it well enough “Don’t think how Steve would do things, otherwise Apple would suffer like Walt Disney “
@ozordiprince9405
Жыл бұрын
Wait, what? When did it happen?
@utorrent01
Жыл бұрын
@@ozordiprince9405 yes he really really stressed on it. You can find the Video on KZread for remembering Steve soon after he died
@dareadewoleii2585
Жыл бұрын
It was actually not a decision made by Tim but by Steve himself who told Tim to run Apple the way he thought best and not to ask the "What would Steve Jobs do?" question.
@utorrent01
Жыл бұрын
@@dareadewoleii2585 true.
@forrestbarrett2376
8 ай бұрын
Lmao if Disney actually put in practice what they thought Walt would do they wouldn’t be suffering the way that they are. They have rarely done anything Walt would have done.
Fantastic interview. Thank you
A beautiful remembrance of Mr Jobs! Lovely.
So inspiring! Thank you all!
This is gold. Thank you for sharing these minutes of wisdom.
One of the most amazing talks on KZread.
This is a must watch for any designer
What an amazing interview! Jony, Laurene and Tim! Was waiting for this to be released here..And the way Kara ended the interview was so touching and cried.
Thank You again, Kara. A really great one. And touching.
Beautiful conversation!
Wonderful interview. Hats off!
So well done with balanced insight and humility
True loyalty is beautiful to see, it is rare. We should reward that. So that it is positively incentivized.
Very much enjoyed this conversation
It’s amazing listening to these three. You can hear and feel a different part of Steve that he left in each of them.
This was such a treat. Thank you for putting this together.
Great interview, interesting conversations! Currently watching on an iPhone 13 Pro, Kind Regards out of Stuttgart, Germany
Kara's story about Steve at the end of this video is quite touching.
1:01:37 So here it is... the "buy your mom and iphone"😆
Thank you for sharing.
Beautiful deeply inspiring discussion.
What an interview!! Kudos to the Kara and to the team to get get Laurene, Tim and Jony Ive!!
👏👏👏👏 Great interview & a wonderful talk!
1:09:20 Those words that follow are something that should be shared more!
This was refreshing to watch!
Brilliant show. indeed !!
Thanks for such a wonderful lesson 👍👏🙏
I miss steve… Just imagine how much the world will be different if he is still alive
The body language is overwhelming. I loved it all.
Jony Ive has such a pleasing narrator voice :)
Amazing interview. And such a powerful story by Kara at the end!
@muslimahmood
Жыл бұрын
I agree with you. Indeed, death is the great humbler. Laurene, Tim, Jony, and Kara, we are truly grateful for this insightful interview.
@keithsweat7513
Жыл бұрын
That WAS Steve! Beautiful, sure he had a hard passionate edge... so what! He had a deep warm heart
I don't know really what to say from out of a garage to such a big fullfilling company that is something to be proud off. I worked with Steve together in my trimester-year 1992/1993, and that was an eager experience which I very like to memorish as something very great. Just love(d) to think technological and work technological, to do research, to do development and bring new ideas possible on behalf off the computerindustry called APPLE. Kind regards, Saskia (saus)age who likes bifi also, engineer/office-manager.
love that this remarkable interview is being served In 1080p at the highest res......
@CJT3X
Жыл бұрын
Was there anything in the interview that would’ve benefited from 4k resolution?
@michaelchyles
Жыл бұрын
@@CJT3X We, we would've benefited from 4k resolution :)
Thank you ❤
this was incredible, thank you.
I know what Steve would work on today. Making Siri great. Love the video.
Tim, Jony and Laurene have proven the test of time. With Steve Jobs in abstentia, we have the team that changed the world. They continue to change it yet again!
To learn is more important than being right
Finally Jony Ive stopped wearing Apple Watch 😅
Thanks for this gem.
*Phenomenal and rare interview! Thanks Kara!*
Very nicely taken interview and all of them spoke so well and to the point. It was amazing. Back in 2014 I wanted to buy a Macbook, which was too expensive for me, almost 2.5 times my budget. Still I wanted to have it. So, I watched all sorts of videos on youtube from 'why mac', 'windows vs mac', went to the the people who owned mac, went to the stores to try it to get a a feel of it, almost watched all the videos of Steve Jobs, read his biography by Walter Isaacson. After reading the biography, I thought at least to give a tribute to his work, I should buy one. And I did. And then bough iPad, and then bought iPhone. A big salute!
The end got me, rest in peace Steve !
Really enjoyed this.
Excellent. Thank you.
wonderful innovators
Why people keep asking 'How would Steve feel ...' all the time??? We cannot answer such a hearsay question. Why don't people ask about experiences and going more details into those experiences they had with Steve? For example, I'm interested in how Steve would call people everyday to know what they are doing, seeing and thinking. That's a very unique behaviour we should emulate. We must get inspired everyday and that is a brilliant habit to get us inspired. They should ve asked the panels on that.
legendary interview ...genius
Tim at Recode: “I don’t hear our users asking for RCS.” Tim at Apple Event: “The iPhone 14 can connect to emergency satellites for when you need to get airlifted from the top of a mountain.”
@matthewbonanno7385
Жыл бұрын
I guess there are more people who need to be airlifted from a mountain than there are people asking to send a high quality picture between iPhone and Android over a text message.
@MichaelBTech
Жыл бұрын
We as Apple customers should vote with our pockets. Don't upgrade or buy a new iPhone until it has RCS. It's ambitious but I'm sure that'll work.
@VamsiYuvaraj
Жыл бұрын
Tim isn’t saying Apple doesn’t do anything unless users ask. Very different
@ajones9219
Жыл бұрын
@@VamsiYuvaraj He is being a tool. Apple's decision to not implement RCS hurts Apple users more than Android users. He is just intentionally kneecapping his customer's phones.
@VamsiYuvaraj
Жыл бұрын
@@ajones9219 I don’t think so. Apple users don’t care a squat about RCS. There are many quality cross platform services like Whatsapp, Telegram, Signal, etc that do the job okay for cross platform chatting.
Also Steve brought the great products & innovation of Japanese consumer electronics to computers and related devices
That was really wonderful
We get so much from K Schwisher’s interviews
Never saw Jony laugh and smile so much when he was at Apple, he’s had his reigns cut and is clearly loving the freedom.
@biberfan
Жыл бұрын
I kept thinking he was cringing when asked about Apple and how he’s no longer there. I felt bad for him.
@brandon_youtube
Жыл бұрын
After the macs, iPod and iPhone he and his designs affected the share price. I think he enjoys not having that burden.
Thank you
Tim Cooks RCS comments at 1:00:15. So many awkward laughs.
@nath-wp7xp
Жыл бұрын
Tbf it was a funny response.
@LC34999
Жыл бұрын
@@nath-wp7xp I was talking about when Tim said, "I don’t hear our users asking that we put a lot of energy on that at this point." Everyone knew that rehearsed line was bs.
@gmancolo
Жыл бұрын
Nothing of substances, just, "Buy an iPhone."
@LC34999
Жыл бұрын
@@gmancolo it could have been a much deeper conversation about Steve and his vision for communication. But Tim made a joke about it. He's not a visionary like Steve, just a businessman. He didn't convert any Android users with that statement.
@eteeXRM
Жыл бұрын
Yup. A cowardly laugh indeed.
Steve Wozniak would have been a good addition to this panel
@omarbsalama
11 ай бұрын
He have probably been invited.
@floofy5529
11 ай бұрын
He wasn’t really involved with him later in life which is what this panel seems to be more focused on. He’d have more insight into young Jobs, not the iPod, then iPhone era Jobs.
@MikeLikesChannel
8 ай бұрын
Woz was very much out of the picture before the Macintosh 128k even shipped in 1984. He was everything in the Apple ][ era. But that was decades ago. Today he’s on the Apple payroll so he gets company healthcare for life and of course his stock. Not a bad deal.
@arjunthesinger
7 ай бұрын
He would have opened his mouth and told all I commented. Apple user since first gen iPhone
@evidenttooth1777
7 ай бұрын
You profile image is looking directly into my soul
50:54 that's the different Tim, you said he was driven (the best) but he was driven by Care and helping in a best way !
Today I came to know why these are the three most important people in Steve’s life! IMHO, the questions could have been better. At the end, I was left with this little bad taste that this interview was about dumb questions and brilliant answers. It gave a insider view of what Steve really was. Thank you CODE for shorting this.
Can’t wait to see Jony’s take on the car
Awesome, nice remembering Steve
`To learn is more important than to be right`.
fabulous interview - love the looks on the faces on the last word - tim is 'curious', Laurene says one word - radiant! ✨ and Ive is 'pure' - 🍎
fast forwarding through the video every time i hear tim speak lol
Just amazing
What a wonderful presentation - thank you. If there was one thing I would say to Steve Jobs and this group about an Apple product that fits with much of what was being said here it would be to plead for the case of the discontinued Airport Express. This small puck is the enabler for great music reproduction in the home using better speakers than are currently made by Apple or any of the smart speaker manufacturers. It met and still meets all the ideals espoused in this presentation but now lies forgotten.
@djraag
Жыл бұрын
"According to a Bloomberg report on November 21, 2016, "Apple Inc. has disbanded its division that develops wireless routers, another move to try to sharpen the company’s focus on consumer products that generate the bulk of its revenue, according to people familiar with the matter." ... In other words, Apple & a lot of other multinational corporations, will kill any product or service, irrespective fo how good it is; that does not acheive its target profit. Thats why we have opensource (free) hardware projects & software, that is created by very smart & passionate people who do it because they enjoy what they are doing & keep the project alive for multiple decades.
When Kara brought Zune, Jonny says he genuinely doesn’t know what that is. Reminds of the Mad Men meme where John Hamm says “I don’t think about you at all”
@AllMyWakingHours
Жыл бұрын
He was not at all being genuine lol. He was joking. Pretending he didn't know it because they disliked it so much.
Wow, Jony's grown quite a bit. He's a big boy now.
What I appreciate about Steve Jobs is his eager working, his kindness and his loving commitment with his woman Laurene Jobs - Powell. We were very enthusiastic about 'baby-girl' Erin. Who is now a good and warm person with a carrying family. Kind regards.
1:01:42 „buy your mom an iPhone“ 😂
that’s it, we won’t see Jony Ive now for another 8 years
History. Greatness beyond. And the rest ❤❤
Steve is the Legend! GOAT, never dies forever in my hear and guiding star.
@kreek22
Жыл бұрын
Pathetic worship of a salesman.
@vimalcurio
Жыл бұрын
@@kreek22 bakh budbak